A broccoli haircut (also known as a Zoomer perm and in the UK as the meet me at McDonald's haircut) is a type of haircut with tapered sides and layered curls on top, usually achieved with a perm. It became popular among teenage and tween boys in the 2020s, particularly due to its spread on TikTok, and became an Internet meme around the same time.
The broccoli haircut is a hairstyle with tapered sides and short, uneven layered curls on top, which are often permed. [1] It is referred to as such due to its resemblance to a floret of broccoli. It has also been referred to as the "Zoomer perm" for its popularity among members of Generation Z, as well as "bird's nest hair" [2] [3] or "alpaca hair". [4] It has been described as a variation on a bowl cut. [1] [5]
The broccoli haircut was preceded by similar hairstyles worn by members of K-pop boy bands such as BTS and Exo. It has also been attributed to being inspired by hairstyles popular during the New Romantic movement of the 1980s, such as mullets and shags. [3] By 2018, it had become known in the UK as the "Meet me at McDonald's haircut", and achieved media exposure after a school in Great Yarmouth, Norfolk banned pupils from possessing the style. [6] [7] In 2020, Dillon Latham, a then-15-year-old TikToker, posted a clip of himself getting a perm in the style of the broccoli haircut, which prompted its early spread among teenage and tween boys. It soon became more a trend in 2021 after being worn by TikTokers such as Noah Beck, Bryce Hall, Harry Jowsey, and Jack Doherty. [2] [1] That same year, it became an Internet meme and a subject of scorn online, beginning with a 4chan thread that coined the phrase "Zoomer perm" to describe it. [8] The haircut also became unfavorably associated with stereotypical "fuck boys" and "gym bros". [9]
The broccoli haircut was especially popular by 2022 and gained further attention online in 2024 when a photo of American actor David Corenswet on the set of James Gunn's 2025 film Superman showed him with what many online described as a broccoli haircut, which was mocked by social media users. [3] GQ 's Alex Nino Gheciu argued that the broccoli haircut had reached its peak by 2024. [2] Also in 2024, Marie Claire 's Samantha Holender called the haircut "the TikTok tween boy hallmark". [1]
The mullet is a hairstyle in which the hair is cut shorter at the front, top and sides, but is longer at the back.
The ducktail is a men's haircut style popular during the 1950s. It is also called the duck's tail, duck's ass, duck's arse, or simply D.A. and is also described as slicked back hair. The hair is pomaded (greased), combed back around the sides, and parted centrally down the back of the head.
The Caesar cut is a hairstyle with short, horizontally straight cut bangs. The hair is layered to around 2–5 cm all over. It is named after the Roman Emperor Augustus, whose images frequently depict him wearing his hair in such a manner. This haircut first became fashionable among Western boys and men in the 1980s.
Hi-top fade is a haircut where hair on the sides is cut off or kept very short while hair on the top of the head is grown long.
A rattail is a hair style that is characterized by a long "tail"-like element of hair growing downward from the back of the head. The rattail usually hangs naturally; however, it can be braided, treated as a dread, permed, straightened, poofed, or curled with an iron. In some instances, an individual might choose to grow several tails as opposed to a single very long tail. A rattail is characterised by hair longer than the rest of the hair surrounding it.
The Rachel haircut, commonly known as simply "The Rachel", is an eponymous hairstyle popularized by American actress Jennifer Aniston. Named after Rachel Green, the character she played on the American sitcom Friends (1994–2004), Aniston debuted the haircut during the show's first season, and continued to wear it throughout its second season while the series was nearing peak popularity. Designed by Aniston's hairstylist Chris McMillan to repair her damaged hair and grow out her bangs, "The Rachel" is a voluminous shoulder-length haircut, with several distinct layers that frame and turn outwards from its wearer's face. It has been described as a variation on both the shag and bob haircuts.
Bangs or a fringe are strands or locks of hair that fall over the scalp's front hairline to cover the forehead, usually just above the eyebrows, though can range to various lengths. While most people cut their bangs straight, they may also shape them in an arc or leave them ragged.
Honey Loops is a breakfast cereal made by Kellogg's and sold in the United Kingdom, Sweden, Spain, India, The Netherlands, Malta, Ireland, Italy, Germany, Russia, Belgium, France, and Poland. The mascot of Honey Loops was a male honeybee called Loopy, who has now been replaced by a female bee called Honey B. The cereal was originally marketed as "Honey Nut Loops", but the name was changed when nuts were dropped from the ingredients in 1998. The commercials for the original product explicitly mentioned the "crunchy nuts" it used to contain.
The pompadour is a hairstyle named after Madame de Pompadour (1721–1764), a mistress of King Louis XV of France. Although there are numerous variations of the style for men, women, and children, the basic concept is having a large volume of hair swept upwards from the face and worn high over the forehead, and sometimes upswept around the sides and back as well.
The undercut is a hairstyle that was fashionable from the 1910s to the 1940s, predominantly among men, and saw a steadily growing revival in the 1980s before becoming fully fashionable again in the 2010s. Typically, the hair on the top of the head is long and is often parted on either the side or center, while the back and sides are buzzed very shorter or shaved. It is closely related to the curtained hair of the mid-to-late 1990s, although those with undercuts during the 2010s tended to slick back and top gelled up the bangs away from the face.
Hairstyles in the 1980s included the mullet, tall mohawk hairstyles, jheri curls, flattops, and hi-top fades, which became popular styles. Amongst women, large hair-dos, puffed-up styles, permanent waves, and softer cuts typified the decade. Big hair that was "often permed to achieve the desired volume" is especially associated with women of the mid 1980s as well as male rockstars of that era, especially of the glam metal genre. Television shows such as Dynasty helped popularize the high volume bouffant and glamorous image associated with it.
In the Western world, the 1950s were a decade known for experimentation with new styles and culture. Following World War II and the austerity years of the post-war period, the 1950s were a time of comparative prosperity, which influenced fashion and the concept of glamour. Hairstylists invented new hairstyles for wealthy patrons. Influential hairstylists of the period include Sydney Guilaroff, Alexandre of Paris and Raymond Bessone, who took French hair fashion to Hollywood, New York and London, popularising the pickle cut, the pixie cut and bouffant hairstyles.
Xavier Di Petta is an Australian-American internet entrepreneur, music producer, and internet personality. He is currently "Australia's most followed TikToker" with over twenty-million followers. Di Petta has been featured in The Times' 'Top 25 Under 20' and 'The 15 Smartest Teens on the Planet'. Di Petta has amassed followings that exceed 100 million across various social networks.
Bryce Michael Hall is an American social media personality. He is most known for his videos on TikTok and YouTube. As of October 9, 2023, his TikTok account has 24 million followers, and his YouTube channel has 3 million subscribers.
Brittany Alexis Tomlinson, known professionally as Brittany Broski, is an American social media personality, YouTuber, and comedian. She initially gained fame after a video of her tasting kombucha for the first time went viral on TikTok in 2019. She signed to United Talent Agency later that year and has since hosted the TikTok-produced podcast For You (2021), the pop culture-focused podcasts Violating Community Guidelines (2022–2023) with Sarah Schauer, The Broski Report (2023–present), and the YouTube talk show Royal Court (2023–present). She has frequently been referred to as one of TikTok's biggest stars and noted for her meme-focused humor.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Khabane "Khaby" Lame is a Senegalese-Italian social media personality. He is known for his TikTok videos, in which he silently mocks overly complicated "life hack" videos. As of 2024, he is the most-followed user on TikTok. In 2022, he was listed in Fortune's 40 Under 40 and Forbes' 30 Under 30. He also served as a juror on the 2023 edition of the television show Italia's Got Talent.
Fedha Sinon, better known by her online alias Pinkydoll, is a Canadian internet personality and online TikTok streamer. Her NPC TikTok livestreams, in which she reacts to gifts sent to her with repetitive phrases and motions, went viral in 2023.
The Edgar hairstyle, otherwise known as the Edgar or the Edgar haircut, is a hairstyle often associated with Latino culture. In the 2010s and 2020s, the haircut became popular with members of Generation Z and Millennials. The haircut first became popular in US border states in the Southwest such as Texas, New Mexico, Arizona, and California. The haircut has been compared to a bowl cut, a similar haircut with a straight fringe.
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