Check It Out (will.i.am and Nicki Minaj song)

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"Check It Out"
A sample of "Check It Out", where will.i.am raps his first verse.
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"Check It Out" features the nearly constant repetition of the piano and vocal hook from The Buggles' 1979 classic 'Video Killed the Radio Star,' which is famous for being the first video ever played on MTV in 1981. Matthew Wilkening of AOL Radio Blog states that the "Incessant 'Oh-a oh's' pretty much bore a hole in your head, the duo verbally flip the bird to their haters while on their way into the hottest dance club in town." Wilkening gave the song's lyrics a negative review stating "If you're looking for deep lyrical insights, jeez, are you at the wrong party." [12] Becky Bain of Idolator gave the song a positive review writing, "We almost want to cry foul for taking an extremely beloved 80s song (okay, the song was released in 1979 but the video debuted in 1981) and appropriating it for a modern-day hip-hop song, just because that’s become so commonplace it's an uncreative, predictable way to get attention for your song. But… but… but… we can't hate. We love this. We have no taste. It's just too much fun—we can easily see this getting massive radio play like her other let's-sample-another-popular-song-from-another-decade hit and make people's ears bleed, "Your Love". What say you?" [1] Entertainment Weekly put the single as its No. 2 of "The Must List" writing, "The Black Eyed Peas front-man and hip-hop's reigning femme fatale make ingenious use of those famous coos from the 1979 Buggles hit "Video Killed the Radio Star" to create an irresistible party-starter." [13]

The special remix also features the British singer Cheryl Cole, but both versions of the song were released in the UK for digital download on October 31, 2010, and CD on November 1, 2010. The music video for the UK special mix was released on November 11, 2010. It is mostly the same as the original with added clips that include Cole. [14]

Music video

The music video for the single was shot over the weekend of September 26 in a studio in Los Angeles, directed by Rich Lee. In an interview with MTV News, Will.i.am said, "You can expect to see a bunch of flyness as far as the outfits. When I say flyness, I'm talking about Nicki's outfits. She's looking super-duper fly and whatnot." The video is a tribute to Japanese anime. Minaj also commented on the video shoot and its theme, saying, "We're doing almost like an ode to Japanese culture and Japanese anime. I'm obviously a big fan and I've joined forces with like the only boy that I know that's also able to capture that culture." [8] A behind the scenes video was released along with the interview. [15] This is, however, in contrast to both the spoken introduction to the video and the words popping up during the video; the words are written in hangul, the Korean alphabet, and the introduction is spoken in Korean.

The music video was released on October 25, 2010. [16]

Synopsis

Minaj and will.i.am dress in futuristic Korean culture attire in the video. Check it out Minaj.jpg
Minaj and will.i.am dress in futuristic Korean culture attire in the video.

Because the video uses the Korean language rather than Japanese, her "tribute to Japanese anime" and her claim to be an "obvious big fan" is made questionable. Korean was possibly used because it takes fewer characters to write and would take less space on the screen. The video starts on a simple soundstage. A man (who is Korean) introduces the pair to an audience of women similarly dressed in black and wearing squared sunglasses. As the song begins playing from a boombox, Minaj – wearing a creatively shaped teal, cream and mauve hat, blonde wig and beige outfit – raps to the camera that she is a "savage/ Haters you can kill yourself". When the chorus arrives, so do the clones of will.i.am dressed in white jackets. Cape is wearing striped shirts and black pants. Then two dancers, clad in futuristic clothing and goggles, begin grooving and suddenly multiply into five more clones all executing the same moves. The scene flips back to Minaj's camera, and there is now only one will.i.am and two Nicksters. When the beat slows down for the song's bridge, Minaj is in a new outfit, a pink and white bodysuit with a black wig. Then will.i.am, who received flak for performing during the MTV Video Music Awards in what many described as black face, appears in what one could call "white face". He resembles a black-and-white cartoon, whose face is white but hair is black, as he rhymes, "Step up to my level need to grow a little taller." The video ends with Minaj and Will striking poses.

Live performances

Minaj and will.i.am appeared together at the 2010 VMAs pre-show, where they performed "Check It Out" as well as Minaj appearing solo to perform her single "Your Love". [17] [18] Rap-Up magazine said the performance had eccentric dancing and pink escapades. [18] However, Chris Ryan from MTV Buzzworthy was less impressed with the duo appearing as The Jetsons. He said, "The WTF? ... Look, we LOVE Nicki Minaj. We would fake-marry her if Drake hadn't already fake-married her. And one thing we really, really love about Nicki Minaj is the wild and crazy looks she breaks out. But given the flack he's taken in the last few days over his, um, unique choice in attire, she might have wanted to pregame with Will.i.am a little harder, regarding his stage fashion." [19] He went on to say that Minaj's performance lived up to expectations. "And of course, Nicki more than delivered. Harajuku Barbie really brought the house down with "Check It Out", You have to see it to believe it." [20]

However, will.i.am attracted negative media criticism for his choice of outfit, consisting of "an all black leather outfit with matching all black make-up". [21] Sean Michaels of The Guardian wrote, "It was a look more Max Headroom than Al Jolson, but never underestimate the Internet's capacity for righteous indignation," [22] while fans "comparing his makeup to the racist 19th century blackface minstrel shows". [21] "1st. just because I where [ sic ] all black including head mask as expression and emphasize my outfit, it shouldn’t be looked at as racial…, let go of the past. there are far more important things 2 bark about. (Jobs, health, education) not a black man wearing all black everything. Are you guys serious? my outfit set “black people back 100 yrs" choose your twits wisely. no education sets people back, no jobs, bad health." [21] Minaj agreed with will.i.am's decision and attire in an interview with Hot 97’s Funkmaster Flex, saying, "You can't expect him to make common folk happy." [23]

The duo also appeared on the Late Show with David Letterman on October 4, 2010. [24] The performance recalled some of the elements of their VMA performance, including the two female back-up dancers and Minaj's hype man S.B. wearing a Pink Friday T-shirt. [25] Both later performed the single on the Live with Regis & Kelly show on October 11, 2010. Minaj performed in a blonde wig, kaleidoscopic Marc Bouwer couture dress, and Christian Louboutin ankle boots. [26]

Personnel

"Check It Out"
Nicki minaj hceck it out.jpg
Single by will.i.am and Nicki Minaj
from the album Pink Friday
ReleasedSeptember 3, 2010 (2010-09-03)
Recorded2010
Genre
Length
  • 4:11
  • 3:58 (Radio Edit)
Label Interscope
Songwriter(s)
Producer(s) will.i.am
will.i.am singles chronology
"I'm in the House"
(2010)		"Check It Out"
(2010)		"Free"
(2011)
Nicki Minaj singles chronology
"Letting Go (Dutty Love)"
(2010)		"Check It Out"
(2010)		"Right Thru Me"
(2010)
Source: [27]

Track listing

  1. "Check It Out" – 4:11
  1. "Check It Out" (Radio Mix) – 3:58
  1. "Check It Out" (Main) – 4:11
  2. "Check It Out" (Special Mix) (with Cheryl Cole) – 4:11
  1. "Check It Out" (Benny Benassi Remix) – 5:55
  2. "Check It Out" (Shameboy Remix) – 5:11

Charts and certifications

Release history

CountryDateType
Canada [51] [52] [53] September 3, 2010Digital download
September 8, 2010Digital download, Main radio mix
November 22, 2010Digital download, The Remixes
United States [54] [55] [56] [57] [58] [59] September 3, 2010Digital download
September 8, 2010Digital download, Main radio mix
September 14, 2010Mainstream airplay
October 19, 2010Urban airplay
November 22, 2010Digital download, The Remixes
Australia [60] September 10, 2010Digital download, Radio mix
Germany [61]
United Kingdom [62] [63] October 31, 2010Digital download
November 1, 2010CD single

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