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A cuddle party (also called a cuddle puddle or snuggle party) is a small, structured social event intended to let people experience nonsexual group physical intimacy through cuddling, usually with clothes on and after a short explanation of consent and boundary rules. [1] [2]
Cuddle parties originated in 2004 as a series of events in New York City run by relationship coaches Reid Mihalko and Marcia Baczynski, who described it as a safer space for people who felt intimidated by massage or tantra workshops. [3] [4] [5] Cuddle parties later emerged in other cities, [6] and facilitator training was provided by the originators. [7]
News coverage typically presents cuddle parties either as a response to urban isolation and “touch deprivation”, or as a formalized/commercialized way of regulating touch between adults. [1] [8] Several reports also note that cuddle parties can be confused with professional cuddling, which is usually one-to-one and paid, and with casual “cuddle puddles” at music festivals or youth gatherings. [2]
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