Dr. McGillicuddy's

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Dr. McGillicuddy's is a line of liqueurs produced in Canada and the United States by the Sazerac Company (acquired from Seagram in 1989). [1] [2] [3] [4] It comes in various flavors including Apple Pie, Butterscotch, Cherry, Coffee, Lemon, Mentholmint, Peach, Peppermint, Raw Vanilla, Root Beer, and Wild Grape. [5] Dr. McGillicuddy's liqueurs are between 30 and 60 U.S. proof (15–30% alcohol by volume), depending on the flavor. The liqueurs are available in a range of bottle sizes 50 mL, 100 mL, 200 mL, 375 mL, 750 mL, 1 L and 1.75 L. [6]

According to the brand website, a character named Dr. Aloysius Percival McGillicuddy created the liqueur. He lived in the late 19th century as a bartender in an old western town. [7]

In 2016, Sazerac launched several Dr. McGillicuddy branded flavored whiskeys; Apple, Peach, Honey and Blackberry. They are all 60 proof. [8] The flavored whiskey are available in bottle sizes 50 mL, 750 mL and 1 L.

In 2012, the brand was among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100%. [9]

The brand name has also been used by Sazerac for a New Orleans–based non-alcoholic root beer. [10] [11]

Discontinued flavors and the rebranding of Fireball

Originally, Fireball Cinnamon Whisky was labelled as "Dr. McGillicuddy's Fireball Whisky" when it was introduced by Seagram in the mid-1980s. [3] The "Dr. McGillicuddy's" was dropped from the label in 2007, to differentiate it from the rest of the "Dr. McGillicuddy's" line. [12] [13] [14]

Previously, the lineup included a Black Licorice, Black Pepper, Raspberry, and Lemon Drop liqueurs but the company web site does not currently list it as being available. [5] [15] [16]

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References

  1. ↑ "Dr. McGillicuddy's Introduces New Flavors" . Retrieved 2015-07-29.
  2. ↑ "Shooters". Sazerac Company. Retrieved 2015-07-29.
  3. 1 2 Leonard, Devin (April 24, 2014). "Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot". Bloomberg Businessweek . Bloomberg News. Archived from the original on April 26, 2014. Retrieved July 29, 2015.
  4. ↑ "Dr. McGillicuddy's". Liquor.com. Retrieved 2015-07-30.
  5. 1 2 "Dr. McGillicuddy's Products". Dr. McGillicuddy's. Retrieved 2015-07-29.
  6. ↑ "Spirits - Liqueurs & Cordials - Other Liqueurs - American Cordials - Liquor Barn". www.theliquorbarn.com. Retrieved 2015-07-30.
  7. ↑ "Dr. McGillicuddy's. The legend of the world-famous Doctor". drmcgillicuddy.com. Retrieved 2015-07-29.
  8. ↑ "Dr. McGillicuddy Flavors". Dr. McGillicuddy. December 16, 2016. Retrieved December 16, 2016.
  9. ↑ "High-End Spirits Continue To Drive Off-Premises Growth". Shanken News Daily. January 11, 2013. Retrieved July 30, 2015.
  10. ↑ Stenzel, Steve (May 6, 2013). "Sent from a friend: Dr. McGillicuddy's Root Beer". Steve's Root Beer Journal. Retrieved July 29, 2015.
  11. ↑ "Dr. McGillicuddy's Old-fashioned Root Beer". Gourmetrootbeer.com. February 1, 2012. Retrieved July 29, 2015.
  12. ↑ "Fireball Cinnamon Whisky is heating up". New York Daily News . Retrieved 2015-07-30.
  13. ↑ "Dr. McGillicuddy's Introduces New Flavors" . Retrieved 2015-07-30.
  14. ↑ "Fireball Whisky". Proof66.com. Archived from the original on July 28, 2015. Retrieved July 29, 2015.
  15. ↑ "NV Dr. McGillicuddy's Intense Black Licorice Schnapps Liqueur, USA: where to buy". Wine Searcher. Retrieved 2015-07-30.
  16. ↑ "DR MCGILLICUDDY'S LEMON DROP SCHNAPPS 750ML". Liquor Barn. Retrieved 2017-01-20.


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