Company type | Subsidiary, public |
---|---|
PSE: EMI SGX: EMI | |
Founded | 2001 | (company)
Headquarters | Eastwood City CyberPark, Bagumbayan, Quezon City (Head office) Santa Rosa, Laguna (Manufacturing plant) |
Area served | Philippines |
Key people |
|
Products | Distilled beverages |
Parent | Alliance Global Group |
Emperador is a brand of cut brandy and brandy produced by Emperador Inc., a 81% owned subsidiary of Alliance Global Group. The shares of Emperador Inc. are traded at the Philippine Stock Exchange with the symbol "EMP". The beverage is primarily sold in the Philippines.
Since 2006, it has been the world's top-selling brand of brandy in terms of quantity of brandy sold. [1] Annual sales in 2015 amounted to 275 million liters. [2] [3] However, by international standards, the Emperador Light expression (introduced in 2010) is considered a "cut brandy" rather than a true brandy, as it contains neutral spirits alcohol made from sugar cane. [3] [4]
In early 2015, the brand was estimated to have a 97% share of the brandy market and a 50% share of the overall spirits market in the Philippines (population 100 million), and a 73% share of the spirits market in Manila. [3]
Although the brand's market was initially limited to the Philippines, it has since expanded to Thailand, China, the United States, [5] and other countries. [2]
The advertisement approach of Emperador brandy emphasizes success in life and traditional moral values such as hard work, ambition, listening to parents' advice, and professionalism.[ citation needed ] The people featured in the advertisements were always dressed in a professional upper-class manner. [1] [ citation needed ]
One of its first endorsers was the radio and television journalist Noli De Castro during the 1990s.[ citation needed ]
In 1990, Emperador Brandy was launched as Philippines' first brandy label. Emperador Brandy has since started to expand its brand footprint outside the Philippines. It holds its position as the world's largest "cut brandy" by volume and it is now being distributed in 40 countries throughout Asia, North America, Africa, Middle East, and Europe.[ citation needed ]
In 2010, Emperador Light was introduced with lower alcohol content and was targeted to younger alcoholic beverage consumers. Emperador Light sales were bolstered by a "Gawin mong Light" campaign launched in 2011. [2] Sales increased significantly after that, rising from 57 million liters in 2009 to nearly 300 million liters in 2015. [3] The label of the Light variation identifies the product as "Premium BRANDY Liqueur", rather than simply "brandy". This indicates that the product is a liqueur containing flavorings, sweeteners, and neutral spirits alcohol made from sugarcane, in addition to brandy.[ citation needed ]
After acquiring Bodega San Bruno in Jerez, Spain, the brand introduced an Emperador Deluxe variant in 2013. The brand saw a 7.6% reduction of sales by volume in 2015, but maintained its volume above 30 million cases (270 million liters), a level it has held since 2012. [2] [3]
In 2014, Emperador Inc. purchased the Scotch whisky producer Whyte & Mackay for £430m. [6]
In 2015, Emperador Inc. made a deal with Beam Suntory for the purchase of several brands and production facilities for P13.8 billion (€275 million). [7] [8] The deal included the purchase of Fundador Pedro Domecq and Bodegas Fundador (Spain's largest and oldest brandy dating to 1730 with facilities in Jerez and Tomelloso), Terry Centenario (Spain's top-selling brandy), Tres Cepas (Equatorial Guinea's top brandy brand), and Harveys (the UK's top brand of sherry). [8]
Popular in Asia, primarily in the Philippines and the Middle East, Emperador secured the top spot in an article in The Spirits Business in 2016 after making its sales figures available to the publication for the first time. [2]
In the 2016 International Review of Spirits organized by the Beverage Testing Institute in Chicago, Emperador Solera Reservada received a rating of 89 points and a silver award (highly recommended), and Emperador Light was rated at 83 points and received a bronze award (recommended). [9]
Fortified wine is a wine to which a distilled spirit, usually brandy, has been added. In the course of some centuries, winemakers have developed many different styles of fortified wine, including port, sherry, madeira, Marsala, Commandaria wine, and the aromatised wine vermouth.
Brandy is a liquor produced by distilling wine. Brandy generally contains 35–60% alcohol by volume and is typically consumed as an after-dinner digestif. Some brandies are aged in wooden casks. Others are coloured with caramel colouring to imitate the effect of aging, and some are produced using a combination of aging and colouring. Varieties of wine brandy can be found across the winemaking world. Among the most renowned are Cognac and Armagnac from south-western France.
Apéritifs and digestifs are drinks, typically alcoholic, that are normally served before (apéritif) or after (digestif) a meal respectively.
Brandy de Jerez is a brandy that is matured in a solera system in the Jerez area of Andalusia, Spain. Besides being sold as a brandy, it is also an ingredient of some sherries. It has a Protected Designation of Origin (PDO), being matured exclusively within the "Sherry Triangle", the municipal boundaries of Jerez de la Frontera, El Puerto de Santa María and Sanlúcar de Barrameda, in the province of Cádiz.
Aguardente (Portuguese) or aguardiente (Spanish) is a type of distilled alcoholic spirit that contains between 29% and 60% alcohol by volume (ABV). It is a somewhat generic term that can refer to liquors made from various foods. It originates from and is typically consumed on the Iberian Peninsula and in Iberian America.
Liquor or distilled beverage is an alcoholic drink produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through alcoholic fermentation. Other terms for liquor include spirit, spirituous liquor or hard liquor. While the word liquor ordinarily refers to distilled alcoholic spirits rather than beverages produced by fermentation alone, it can sometimes be used more broadly to refer to any alcoholic beverage.
John Harvey & Sons is a brand of a wine and sherry blending and merchant business founded by William Perry in Bristol, England in 1796. The business within 60 years of John Harvey joining had blended the first dessert sherry, dubbed 'cream sherry', which has changed little since 1880 and is known as Harveys Bristol Cream. The brand was sold to Beam Global in 2010 and then to Grupo Emperador Spain S.A. in 2015, which is owned by Alliance Global Group of the Philippines.
Cut brandy is a liquor made of brandy, neutral grain spirit and water. Sometimes, sugar is used to soften taste. It is often colored with caramel color.
Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. From 2007 the marketing and promotion for Cîroc in the United States was in conjunction with mogul Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo, but this was terminated in 2024 after a legal dispute, leaving Diageo the sole owner.
A liqueur coffee is a caffeinated alcoholic drink that consists of a shot of liqueur, mixed with coffee. It is typically served in a liqueur glass, often accompanied with cream and sugar. Coffee liqueur beverages are served in different fashions and can be found throughout many countries. One of the most popular liqueur coffee beverage is commonly known as Irish coffee. Liqueur coffee beverages are largely classified as cocktails as well as digestifs which are aimed at aiding the digestive process typically after a meal.
Whyte & MackayLtd is a company producing alcoholic beverages based in Glasgow, Scotland. The company is a subsidiary of Alliance Global Group, one of the largest alcoholic-beverage companies in Southeast Asia.
Lucas Bols N.V. is a Dutch public company in the business of production, distribution, sales and marketing of alcoholic beverages. It claims to be the oldest distillery brand in the world. Its brand portfolio consists of Bols, Galliano, Vaccari, Pisang Ambon, Gold Strike and a large group of Dutch genevers and liqueurs. It produces about 3 million cases a year, with yearly revenues exceeding 95 million euros.
Beer in the Philippines is mainly produced by two large breweries, San Miguel Corporation, which produces San Miguel Pale Pilsen, and Asia Brewery, the country's second-largest brewery. In addition, there are a number of microbreweries across the nation.
Castle Brands is a developer and international marketer of premium and super premium beverage alcohol brands. Its core spirits include rum, whiskey/bourbon and liqueurs, which are marketed and sold in the United States, Canada, Europe, Latin America and Asia.
Tamnavulin distillery is a producer of single malt Scotch whisky that was founded in 1966.
Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.
Suntory Global Spirits, formerly known as Beam Suntory, Inc., is the American subsidiary of the Japanese beverage company Suntory. The company produces alcoholic beverages.
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka. USL exports its products to over 37 countries.
Alliance Global, Inc. (AGI), styled on its logo as AllianceGlobal and also known as Alliance Global Group, is a Philippine conglomerate founded in 1993, it is a large holding company with business activities spanning the food and beverage industry, gambling, and real estate development.