Newsquest Media Group Limited is the second largest publisher of regional and local newspapers in the United Kingdom. It is owned by the American mass media holding company Gannett. It has 205 brands across the UK, publishing online and in print and reaches 28 million visitors a month online and 6.5 million readers a week in print. Based in London, Newsquest employs a total of more than 5,500 people across the UK. It also has a specialist arm that publishes both commercial and business-to-business (B2B) titles such as Insurance Times, The Strad and Boxing News.
Hertz Global Holdings, known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.
MotorTrend is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Trader Corporation is a Canadian technology company based in Toronto specializing in classified automotive advertising. The company's flagship product is AutoTrader, an online marketplace for buying and selling new and used vehicles. The company is owned by private equity firm Thoma Bravo. The company was originally a part of Trader Classified Media, which was founded in 1987 by John MacBain. Trader Corporation’s current CEO and President is Sebastian Baldwin.
EDN is an electronics industry website and formerly a magazine owned by AspenCore Media, an Arrow Electronics company. The editor-in-chief is Majeed Ahmad. EDN was published monthly until, in April 2013, EDN announced that the print edition would cease publication after the June 2013 issue.
Auto Trader Group plc, commonly known as Auto Trader, is a British automotive online marketplace and classified advertising business. It enables the buying and selling of new and used vehicles by private sellers and trade retailers. Auto Trader is listed on the London Stock Exchange trading under the ticker symbol AUTO, and is a constituent of the FTSE 100 Index.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
Crain Communications Inc is an American multi-industry publishing conglomerate based in Detroit, Michigan, United States, with 13 non-US subsidiaries.
The Bolton News – formerly the Bolton Evening News – is a daily newspaper and news website covering the towns of Bolton and Bury in north-western England. Published each morning from Monday to Saturday and online every day, it is part of the Newsquest media group, a subsidiary of the U.S media giant Gannett Inc. The current editor is Richard Duggan, who also oversees other titles in the North West of England.
Motorcyclist is an American online motorcycling magazine that was published in monthly print format for 107 years, from 1912 to 2017, then moving to six issues per year, until ceasing print publication and becoming online-only in 2019. Since 2013, it has been owned by Bonnier Group and headquartered in Irvine, California.
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. The foundational function of mobile campaigns is regularly referred to as mobile marketing. A campaign's goal can have varied consumer consumption objectives including flashing, informing or engaging. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy. Online advertising is the second largest advertising spend at $113 billion, next to television's $196.5 billion. Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”. In 2012, there were over 131 million votes in a single night, setting the world mobile voting record. With over 90% of Americans having cell phones, and there being over 6.8 billion cell phones in circulation globally versus 2.4 billion with internet access, mobile campaigns are evolving to be the way of the future in advertising and consumer engagement.
Auto Motor und Sport, often stylized as auto motor und sport and abbreviated AMS or AMuS, is a German automobile magazine.
CarDomain.com was an online community site for car enthusiasts. Users could create profiles of their cars including pictures and write-ups, view the work of others, talk to the other users and car enthusiasts, and create social network profiles.
The Craven Herald & Pioneer is a weekly newspaper covering the Craven area of North Yorkshire as well as part of the Pendle area of Lancashire. Until 29 October 2009 it remained one of only two weekly papers in the United Kingdom that continued to have a front page consisting wholly of advertisements. On 22 October 2009 it was announced that the edition on 29 October 2009 would be the last broadsheet edition with adverts on the front cover. From 5 November 2009 the format was changed to a tabloid size, or compact as the then-editor described it, with news on page one and the adverts moved to page two.
Byte was a microcomputer magazine, influential in the late 1970s and throughout the 1980s because of its wide-ranging editorial coverage.
Northcliffe Media was a large regional newspaper publisher in the UK and Central and Eastern Europe. In 2012 the company was sold by Daily Mail and General Trust (DMGT) to a newly formed company, Local World, which also bought Iliffe News and Media from the Yattendon Group. In October 2015, Trinity Mirror, later Reach plc, bought Local World.
Motor Trend Group, LLC, formerly known as Source Interlink Media and TEN: The Enthusiast Network, is a media company that specializes in enthusiast brands, such as Motor Trend, Hot Rod, and Roadkill. Headquartered in El Segundo, California, it is a subsidiary of the TNT Sports division of Warner Bros. Discovery (WBD).
Carwow is an online marketplace for buying and selling cars. It uses the reverse marketplace model to remove the need for customers to negotiate with dealers when buying or selling their cars. When buying a new car, users choose the car they would like to buy, along with the various specifications and features, and then receive offers directly from dealers. When selling a car, users upload some basic details about their car, after which different car dealers are invited to bid to buy the car directly from them. It also provides information to prospective purchasers and gives feedback on rogue dealers. The company has a YouTube page, run by motor journalist and Carwow's Chief Content Officer Mat Watson, where different cars are reviewed.
CarTrade.com is an Indian online auto classifieds platform serving as a marketplace for users interested in buying and selling new and used vehicles. Headquartered in Mumbai, the company also owns other vehicle trading platforms such as CarWale, BikeWale and CarTradeExchange, the omnichannel vehicle auction company Shriram Automall, the vehicle inspection company Adroit Auto, and the customer relationship management tool AutoBiz.
