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Product type | Chocolate bar |
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Owner | Mondelez International |
Produced by | Cadbury |
Country | United Kingdom |
Introduced | 1914 |
Previous owners | J. S. Fry & Sons (1914–19) |
Website | cadbury.co.uk/frysturkishdelight |
Fry's Turkish Delight is a chocolate bar made by Cadbury. It was launched in the UK in 1914 by the Bristol-based chocolate manufacturer J. S. Fry & Sons and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. [1] The Fry's identity remained in use after Fry & Sons merged with Cadbury in 1919.
In Australia and New Zealand, the range of "Turkish" products released by Cadbury has expanded to include mini-Easter eggs, ice cream, sectioned family block chocolate bars, and small versions used in boxed chocolates. [2] In Ireland, Cadbury also manufacture the Dairy Milk Turkish, using Cadbury Dairy Milk chocolate instead with a slightly different Turkish centre, in the familiar block bar form. [3]
As of August 2010, Fry's Turkish Delight (along with other products such as Fry's Chocolate Cream) for the UK market is produced in Poland. [4] [ needs update ]
From the late 1950s, the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. [5] Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb. [6] In 2000, ‘Eastern Promise’ was ranked 37th in Channel 4’s poll of the "100 Greatest Adverts". [7]
In recent years[ when? ] alternative flavoured centres have been produced including Lemon, Cherry and Orange.[ citation needed ]