Fry's Turkish Delight

Last updated
Fry's Turkish Delight
Frys-Turkish-Delight-Split.jpg
Product type Chocolate bar
Owner Mondelez International
Produced by Cadbury
CountryUnited Kingdom
Introduced1914;111 years ago (1914)
Previous owners J. S. Fry & Sons (1914–19)
Website cadbury.co.uk/frysturkishdelight

Fry's Turkish Delight is a chocolate bar made by British confectionary company Cadbury, consisting of a rose-flavoured Turkish delight surrounded by milk chocolate. [1] It was launched by Bristol-based J. S. Fry & Sons in 1914 which merged with Cadbury in 1919 but with Fry's identity remaining in use for the product.

Contents

From August 2010, Fry's Turkish Delight (along with other products such as Fry's Chocolate Cream) for the British and Irish markets are produced in Poland after the decommissioning of Somerdale Factory. [2] Those sold in Australia and New Zealand are manufactured by Cadbury in Australia. [3]

Variations

Alongside the standard product, a number of variations have been marketed. Cadbury also manufacture the Dairy Milk Turkish, using Cadbury Dairy Milk chocolate instead with a slightly different Turkish centre, in the familiar block bar form. [4] It was first launched in 2005 [5] and is now sold only in Ireland. In 2020 and 2021, limited edition Lemon and Cherry flavoured Turkish Delights were launched in Britain, [6] and more recently an Orange variant.[ citation needed ]

In Australia and New Zealand, the range of "Turkish" products released by Cadbury has expanded to include mini-Easter eggs, ice cream, sectioned family block chocolate bars, and small versions used in boxed chocolates. [7]

Advertising

From the late 1950s, the slogan 'Full of Eastern Promise' has been used for the product on British TV advertisements. [8] Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb. [9] In 2000, ‘Eastern Promise’ was ranked 37th in Channel 4’s poll of the "100 Greatest Adverts". [10]

See also

References

  1. Kathy Martin (2017). Famous Brand Names and Their Origins. Pen & Sword Books Limited. p. 46. ISBN   9781781590157.
  2. confectionerynews.com - Final UK-made Cadbury Crunchie bars from September Archived August 8, 2010, at the Wayback Machine
  3. "Fry's Turkish Delight 55g". Cadbury.com.au. Retrieved 2025-10-05. Made in Australia from imported and local ingredients
  4. "Turkish". www.cadbury.ie. Archived from the original on 2019-09-03. Retrieved 2019-09-03.
  5. Week, Marketing (2005-06-30). "Cadbury targets adults with Share Box launch". Marketing Week. Retrieved 2025-10-05.
  6. Cronin, Éilis (2021-08-03). "Fry's expands multi-pack range with cherry variant". Talking Retail. Retrieved 2025-10-05.
  7. "Favourites Boxed Chocolates". Cadbury.com.au. Archived from the original on 2018-04-20. Retrieved 2018-04-19.
  8. Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 99. ISBN   9780007575480.
  9. "Our regular column covering the passing of significant - but lesser-reported - characters of the past month". BBC News . 2008-04-02. Archived from the original on 2023-03-25. Retrieved 2008-04-02.
  10. "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 4 August 2019.