Indian Institute of Mass Communication (IIMC) is a deemed-to-be-university, established on 17 August 1965, Delhi. Considered as the best media education institute of the country, it has five regional centers across India. The IIMC is an autonomous society under the Ministry of Information and Broadcasting.[1] The institute offers PG Diploma courses in media subjects like Journalism (Hindi, English, Odia, Urdu, Marathi and Malayalam), Radio and Television, Advertising & Public Relations, Digital Media, and Corporate Communication & Brand Management. It also offers Master of Arts programs in Media Business Studies, Strategic Communications, and New Media Communications.[2] Additionally, the institute provides a Doctor of Philosophy program in Mass Communication and Journalism.[3]
The Indian Institute of Mass Communication (IIMC) was established on August 17, 1965, by the central government. It was an initiative of the Ministry of Information and Broadcasting. Then minister of this department, Smt. Indira Gandhi, attended the inauguration.[4] Renowned journalist and diplomat Gopalaswami Parthasarathi is credited as the founder of the institute,[5] and eminent press advisor H. Y. Sharada Prasad is also considered instrumental in its establishment.[6] The blueprint of the institute was prepared by a team of communication experts headed by American scholar Wilbur Schramm, who is often regarded as the “father of communication studies”.[7]
IIMC teaches media disciplines including print journalism, photo journalism, radio journalism, television journalism, English journalism, Hindi journalism, Urdu journalism, development communication, communication research, advertising and public relations, corporate communication and brand management, media business studies, strategic communications, new media communications, and digital media.[9]
Admission to these courses is through an All India Entrance Examination followed by group discussions and interviews.
It also offers a diploma course in Development Journalism for non-aligned and developing countries.[10] The institute was originally set up to provide training to the officers of the Indian Information Service and continues to function as their primary training academy. The institute also conducts a number of specialized short-term courses each year to meet the training needs of media personnel working in government and public sector organisations. Notably, IIMC is the first media training institute in Asia to house a dedicated Communication Research Department, which undertakes research, analysis, and impact evaluation studies for various ministries and government bodies.[11]
Infrastructure and facilities
IIMC offers a comprehensive range of academic and residential facilities across its six campuses. The main campus in Delhi houses fully equipped audio and video studios, advanced computer labs, a modern library, smart classrooms, two auditoriums with multimedia capabilities, and multiple hostels.[12] Regional campuses are similarly well-resourced, featuring smart classrooms, media labs, seminar halls, libraries, computer labs, and hostel accommodations. The Dhenkanal campus includes a media museum, open-air gym, and yoga hall, while Amravati and Jammu offer additional access to sports facilities and amphitheatres.[13][14][15] The Kottayam campus is equipped with administrative and residential blocks, and the Aizawl campus features a large integrated academic facility with full infrastructure.[16][17] Notably, the institute’s first-ever incubation centre was inaugurated at the Delhi campus on August 29, 2024, followed by the establishment of another centre at the Kottayam campus.[18]
Publications
IIMC brings out two quarterly research journals, Communicator (in English) and Sanchar Madhyam (in Hindi), featuring peer-reviewed research articles and book reviews that reflect ongoing developments in the field of communication. Leading professionals and academics from the mass communication sector regularly contribute to these publications. The institute also publishes Sanchar Srijan, a bilingual quarterly magazine focused on media and communication, and Rajbhasha Vimarsh, a quarterly magazine dedicated to Official Language. In addition, a monthly newsletter covers key events and updates from the institute. From time to time, IIMC also publishes books in both English and Hindi, including research anthologies and edited volumes.[19]
IIMC Alumni Association (IIMCAA) meets every year at its annual event, Connections.[41][42][43] Held in various cities across India and worldwide[44] in chapters, alumni regularly meet and network.
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