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A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag, and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over.
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).
Click It or Ticket is a National Highway Traffic Safety Administration campaign aimed at increasing the use of seat belts among young people in the United States. The campaign relies heavily on targeted advertising aimed at teens and young adults.
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.
Seat belt legislation requires the fitting of seat belts to motor vehicles and the wearing of seat belts by motor vehicle occupants to be mandatory. Laws requiring the fitting of seat belts to cars have in some cases been followed by laws mandating their use, with the effect that thousands of deaths on the road have been prevented. Different laws apply in different countries to the wearing of seat belts.
The Opel Speedster is a mid-engined, targa-topped, two-seat sports car sold by German automaker Opel and introduced in July 2000. It was built in both RHD and LHD versions at the Lotus Cars plant in Hethel, Norfolk, England. It was presented at the Geneva Motor Show in March 1999 and went into full production the following year.
Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, faute de mieux, to similar films from other countries, but the US equivalent is the public service announcement (PSA). Public information films were common place in the 1950s till the 2000s; however, they became obsolete with the closure of the COI.
Drinking And Driving Wrecks Lives is the tagline to a series of public information films (PIFs) that ran in the UK between 1987 and 1997 as part of the Government's Safety on the Move road safety campaign, addressing the problem of drink-driving.
Elephant is the title of a British public information film about the importance of wearing a seatbelt in the rear of a car. It was first broadcast in 1993 and continued until 1998, when it was replaced by the Julie campaign.
The Opel Signum is a large front-engine, front-wheel drive, five-passenger, five-door hatchback manufactured and marketed by the German car manufacturer Opel from 2003 to 2008, exclusively over a single generation, derived from the Opel Vectra. Marketed almost exclusively in Europe, a rebadged Signum was marketed in the United Kingdom as the Vauxhall Signum. The Signum used the long wheelbase version of the GM Epsilon platform also used by the Opel Vectra Caravan.
The BMW C1 is an enclosed scooter made by Bertone for BMW. Compared to a conventional scooter, the C1 offered extra safety features and protection from the elements. The rider would sit in a car-type seat and adopt a feet-forward posture. Introduced in 2000, it was available throughout Europe, but sales were disappointing and the C1 was discontinued in 2002. In 2009 the C1-E electric version was presented as a concept.
Most seat belt laws in the United States are left to the states and territories. However, the first seat belt law was a federal law, Title 49 of the United States Code, Chapter 301, Motor Safety Standard, which took effect on January 1, 1968, that required all vehicles to be fitted with seat belts in all designated seating positions. This law has since been modified to require three-point seat belts in outboard-seating positions, and finally three-point seat belts in all seating positions. Seat belt use was voluntary until New York became the first state to require vehicle occupants to wear seat belts, as of December 1, 1984. New Hampshire is the only state that has no enforceable laws requiring adults to wear seat belts in a vehicle.
Suzanne Williams is a politician in the U.S. state of Colorado. She is a Comanche; during her terms of office, she was the only enrolled American Indian state legislator in Colorado. She belongs to the Democratic Party.
Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. The film achieved the highest rating of No. 8 Top Rated film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film has been praised for its beauty and its emotional impact. The film has so far not been shown on television as part of a road safety campaign; although that was for which it was primarily designed and its spread has been almost entirely through the internet.
Adrian Schiller is an English actor.
Michael Henderson is a physician who has made contributions to motor vehicle safety. After moving from the United Kingdom to Australia, Henderson headed the new Traffic Accident Research Unit in the Department of Motor Transport in New South Wales. He wrote an early book on safety in motor racing and was involved in the design of a Pininfarina racing car built with the intent of increasing safety.
Williamson v. Mazda Motor of America, Inc., 562 U.S. 323 (2011), was a decision by the Supreme Court of the United States, in which the Court unanimously held that Federal Motor Vehicle Safety Standard 208, promulgated by the National Highway Traffic Safety Administration, does not federally preempt state tort lawsuits against auto manufacturers from injuries caused by a defective lack of certain types of seat belts.
The Opel Cascada is a four-passenger fabric-roof convertible, manufactured and marketed by Opel across a single generation for model years 2013-2019, prioritizing year-round touring comfort over sportiness.
The Green Cross Code is a brand created by the National Road Safety Committee to raise awareness of pedestrian road safety in the United Kingdom. The multimedia Green Cross Code campaign began in 1970 and continues today.
"Can you look them in the eyes?" is a 2021 public health campaign of the British government during the COVID-19 pandemic, designed to encourage the public to follow COVID restrictions. It was launched in January 2021 across radio and television, as well as in other media.
References
- 1 2 Armstrong, J. Scott (26 May 2010). Persuasive Advertising: Evidence-based Principles. London: Palgrave Macmillan. p. 92. ISBN 978-1-4039-1343-2.
- ↑ staff (November 26, 2014). "The hardest hitting drink-driving campaigns". The Telegraph . Retrieved November 16, 2015.
- ↑ Evans, Natalie (January 31, 2013). "The hardest-hitting seat belt safety adverts from the last 30 years". Daily Mirror . Retrieved November 16, 2014.
