Mean world syndrome is a proposed cognitive bias wherein people may perceive the world to be more dangerous than it is. This is due to long-term moderate to heavy exposure to violence-related content in mass media. [2] In the early stages of research, mean world syndrome was only discussed as an effect of watching television. However, it became clear that social media platforms also play a major role in the spread of mean world syndrome.
Proponents of the syndrome, coined by communications professor George Gerbner in the 1970s, assert that viewers who are exposed to violence-related content can experience increased fear, anxiety, pessimism, and a heightened state of alert in response to perceived threats. [3] [4] Through the study of mean world syndrome, it was found that media of all sorts has the power to directly influence and inform people's attitudes, beliefs, and opinions about the world.
The term mean world syndrome was coined by U.S. communications professor George Gerbner, whose life's work explored the effects of television on viewers, particularly violent media. [5]
In 1968, Gerbner established the Cultural Indicators Project (CIP), which was a pioneering analysis of the influence of television on people's attitudes and perceptions of the world. [6] Gerbner held a database of more than 3,000 television programs and 35,000 characters which documented the trends in television content and how these changes affect viewers' perceptions of the world. [5] [7]
The CIP would notably be used to analyze Gerbner's cultivation theory, which suggests that exposure to media over time, "cultivates" viewers' perceptions of reality through images and ideological messages viewed on primetime or popular television. This content heavily influences the perception of events and thus can skew one's perception of the real world. Cultivation theory asserts that "the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television." [8] In 1968, Gerbner conducted a survey to validate cultivation theory and his hypothesis that watching extensive TV affects the attitudes and beliefs of an individual toward the world. Categorizing survey respondents into three groups—"light viewers" (less than 2 hours a day), "medium viewers" (2–4 hours a day), and "heavy viewers" (more than 4 hours a day)—Gerbner found that the latter group held beliefs and opinions similar to those portrayed on television rather than ones based in real-world circumstances, demonstrating the compound effect of media influence. [9] These "heavy viewers" experienced shyness, loneliness, and depression much more than those who did not watch television or did not watch it nearly as much. [10]
Accordingly, cultivation theory laid the theoretical groundwork for the mean world syndrome, which Gerbner defined in the CIP. It is the phenomenon in which people who watch moderate to large amounts of television are more likely to perceive the world as a dangerous and frightening place. [7]
The findings of the Cultural Indicators Project confirmed several aspects of Gerbner's hypotheses. Gerbner found a direct correlation between the amount of television an individual watches and the amount of fear that same individual tends to have about being victimized in everyday life. [3] That is, people who watched moderate to high levels of television perceived the world to be a more intimidating and unforgiving place than viewers who watched less television. [3] Furthermore, viewers who consumed television at a higher rate also believed that greater protection by law enforcement is needed and reported that most people "cannot be trusted" and are "just looking out for themselves". [2] These findings amplified Gerbner's concerns about exposure to media violence. He stated, "The consequence of regular or heavy viewing of television is a normalization of unhealthy and violent behavior. It is a cultivation that the concept [of violence] is normal and accepted in society." [4]
Gerbner was particularly concerned about the impact violent media was having on children. During the CIP, Gerbner found that children had seen about 8,000 murders on television by the end of elementary school, and about 200,000 violent acts by the age of 18. [3] Gerber stated. [11]
Our studies have shown that growing up from infancy with this unprecedented diet of violence has three consequences, which, in combination, I call the 'mean world syndrome'. What this means is that if you are growing up in a home where there is more than say three hours of television per day, for all practical purposes you live in a meaner world - and act accordingly - than your next-door neighbor who lives in the same world but watches less television. The programming reinforces the worst fears and apprehensions and paranoia of people.
In 1981, Gerbner took his findings and testified before a congressional subcommittee about the damage he believed violent media was inflicting on Americans, particularly children. "Fearful people are more dependent, more easily manipulated and controlled, more susceptible to deceptively simple, strong, tough measures and hard-line measures," he explained. [12] Since then, hundreds of studies and countless congressional hearings have looked at the issue of media violence and the same conclusion is always drawn—television can propagate violent conduct and skew people's perceptions of violence and crime. [3]
The findings of the cultivation theory study led Gerbner and Larry Gross to further develop it in 1976 using findings from their other large-scale research projects. [13] [14] Believing that those "who tell the stories of a culture really govern human behavior," Gerbner claimed that a major cultural shift was taking place, wherein those storytellers "used to be the parent, the school, the church, the community," but are now "a handful of global conglomerates that have nothing to tell, but a great deal to sell." [11] Using the theory, Gerbner would explore the effects of TV violence-related content on the attitudes and beliefs of an individual about crime and violence in the world, which he dubbed "The Mean World Index". [14] Since TV was becoming an ever-increasing presence in the average American household and the amount of violence on TV was growing exponentially, Gerbner conducted several large-scale studies that upheld his hypothesis: those who watched moderate to large amounts of TV believed the world to be a more dangerous place.
Since the 1970s, numerous studies have corroborated Gerbner's findings that moderate-to-heavy viewing of violence-related content on TV increased depression, fear, anxiety, anger, pessimism, post-traumatic stress, and substance use. [15] [16] [17] [18]
In 2009, the American Academy of Pediatrics released a policy statement on media violence which concluded that "extensive research evidence indicates that media violence can contribute to aggressive behavior, desensitization to violence, nightmares, and fear of being harmed." [17]
A study conducted in 2018 by researchers at the University of Oklahoma found that there is "good evidence establishing a relationship between disaster television viewing and various psychological outcomes." [15]
In 2022, another research article was published by students in the Department of Psychiatry, Psychotherapy, and Early Intervention at the Medical University of Lublin, Poland in which the researchers assessed connections between binge-watching different types of media and sociological phenomena. Researchers found that when binge-watching media, different types of violent media impacted how the viewer saw the world. [19]
Although the focus of Gerbner's research was television viewing, cultivation theory has been validated in studies exploring different forms of media, such as newspapers, film, and even photographs, essentially in any context social observation occurs in any form outside of one's natural environment. [20]
Gerbner's research focused on TV, as social media was just blossoming in 2006 when he died. However, increasingly, researchers are expanding their assessments of mass media, specifically looking at the effects of social media as well as television. Research continues to explore the effects of violence-related content on heavy TV consumers but has also branched out to explore the role that social media is playing in consumption of violent content.
In society, there is an increase in the similarity of questions being asked about the impact of social media on our emotions and perceptions of the world. Although it is too new to draw definitive conclusions, a growing body of literature suggests that social media can have similar psychological effects to that of television providing further support for Gerbner's theory. [21] Jean Kim, a psychiatrist for the U.S. State Department, said that social media "is not as visceral as seeing an event on television…but if you're overly getting caught up in troll wars or controversy online, you might be getting a skewed view and be prone to being directly affected." [21]
Beginning in 2019, the COVID-19 pandemic spread across the world, causing extreme social disruption. The pandemic led individuals to spend more time inside and online, consuming countless different forms of media content. Gaining popularity on Twitter in 2020 at the peak of the pandemic, the term "doomscrolling" emerged to describe the act of excessively consuming negative content on social media. [22] During the pandemic, in order to stay up to date and close the information gap regarding COVID-19, many people engaged heavily in the act of doomscrolling. [23] According to a study conducted in 2021, even minimal exposure to negative COVID-19 news led to an immediate decline in optimism and positive emotions for participants. [24]
Social movements such as the Black Lives Matter movement inspired new studies connecting mean world syndrome, the COVID-19 pandemic, and the Black Lives Matter movement. One study done in 2020 found that feelings of anxiety were tied to violent or troublesome news media on the Black Lives Matter movement. [25]
The Mean World Syndrome: Media Violence & the Cultivation of Fear | |
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Directed by | Jeremy Earp |
Written by | Jeremy Earp |
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Starring |
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Edited by | Andrew Killoy |
Production company | |
Release date |
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Running time | 51 mins |
Country | USA |
Language | English |
In 2010, the Media Education Foundation filmed a documentary titled The Mean World Syndrome: Media Violence & the Cultivation of Fear summarizing the work of Gerbner and others about the effects of violent media on people's opinions, attitudes, and beliefs. [3] [26] The documentary features Gerbner himself speaking about his research on violence in media and the effects this has had on the American public since the addition of sound to television in the 1930s. The film is narrated by Michael Morgan who worked closely with Gerbner on his research about cultivation theory and mean world syndrome.
Cultivation theory is a sociological and communications framework designed to unravel the enduring impacts of media consumption, with a primary focus on television. At its core, the theory posits a compelling hypothesis: individuals who invest more time in watching television are prone to perceive the real world through a lens aligning with the prevalent depictions in television messages, in contrast to their counterparts with lower television viewership but comparable demographic profiles.
Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as social and psychological uses, such as knowledge, relaxation, social relationships, and diversion.
Culture of fear is the concept that people may incite fear in the general public to achieve political or workplace goals through emotional bias. It was developed as a sociological framework by Frank Furedi and has been more recently popularized by the American sociologist Barry Glassner.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and themedia effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture.
The CSI effect describes the various ways in which the exaggerated portrayal of forensic science on crime television shows such as CSI: Crime Scene Investigation influences public perception. The term was first reported in a 2004 USA Today article describing the effect being made on trial jurors by television programs featuring forensic science.
Media transparency, also referred to as transparent media or media opacity, is a concept that explores how and why information subsidies are being produced, distributed and handled by media professionals, including journalists, editors, public relations practitioners, government officials, public affairs specialists, and spokespeople. In short, media transparency reflects the relationship between civilization and journalists, news sources and government. According to a textual analysis of “Information Subsidies and Agenda Building: A Study of Local Radio News”, an information subsidy is defined as “any item provided to the media in order to gain time or space”. In order to understand media transparency, one must gain an understanding of the different aspects in which media transparency is researched, understood, and explored. The following page will attempt to examine media transparency as it has grown and how it affects the modern world.
The third-person effect hypothesis predicts that people tend to perceive that mass media messages have a greater effect on others than on themselves, based on personal biases. The third-person effect manifests itself through an individual's overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves.
George Gerbner was a professor of communication and the founder of cultivation theory. He taught at Temple University, Villanova University, and the University of Pennsylvania.
Symbolic annihilation is a term first used by George Gerbner in 1976 to describe the absence of representation, or underrepresentation, of some group of people in the media, understood in the social sciences to be a means of maintaining social inequality. This term is usually applied to media criticism in the fields of feminism and queer theory to describe the ways in which the media promotes stereotypes and denies specific identities. Gaye Tuchman (1978) divided the concept of symbolic annihilation into three aspects: omission, trivialization and condemnation. This multifaceted approach to coverage not only vilifies communities of identity, but work to make members invisible through the explicit lack of representation in all forms of media ranging from film, song, books, news media and visual art.
The study of violence in mass media analyzes the degree of correlation between themes of violence in media sources with real-world aggression and violence over time. Many social scientists support the correlation, however, some scholars argue that media research has methodological problems and that findings are exaggerated. Other scholars have suggested that the correlation exists, but can be unconventional to the current public belief.
The Annenberg School for Communication is the communication school at the University of Pennsylvania. The school was established in 1958 by Wharton School alum Walter Annenberg as the Annenberg School of Communications. The name was changed to its current title in 1990.
Fearmongering, or scaremongering, is a form of manipulation that causes fear by using exaggerated rumors of impending danger.
The medium of television has had many influences on society since its inception. The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception. However, there is much dispute as to what those effects are, how serious the ramifications are and if these effects are more or less evolutionary with human communication.
The Science & Entertainment Exchange is a program run and developed by the United States National Academy of Sciences (NAS) to increase public awareness, knowledge, and understanding of science and advanced science technology through its representation in television, film, and other media. It serves as a pro-science movement with the main goal of re-cultivating how science and scientists truly are in order to rid the public of false perceptions on these topics. The Exchange provides entertainment industry professionals with access to credible and knowledgeable scientists and engineers who help to encourage and create effective representations of science and scientists in the media, whether it be on television, in films, plays, etc. The Exchange also helps the science community understand the needs and requirements of the entertainment industry, while making sure science is conveyed in a correct and positive manner to the target audience.
Theories of media exposure study the amount and type of Media content an individual is exposed to, directly or indirectly. The scope includes television shows, movies, social media, news articles, advertisements, etc. Media exposure affects both individuals and society as a whole.
Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. An active media consumer must have the capacity for skepticism, judgement, free thinking, questioning, and understanding. Media consumption is to maximize the interests of consumers.
Mental illnesses, also known as psychiatric disorders, are often inaccurately portrayed in the media. Films, television programs, books, magazines, and news programs often stereotype the mentally ill as being violent, unpredictable, or dangerous, unlike the great majority of those who experience mental illness. As media is often the primary way people are exposed to mental illnesses, when portrayals are inaccurate, they further perpetuate stereotypes, stigma, and discriminatory behavior. When the public stigmatizes the mentally ill, people with mental illnesses become less likely to seek treatment or support for fear of being judged or rejected by the public. However, with proper support, not only are most of those with psychiatric disorders able to function adequately in society, but many are able to work successfully and make substantial contributions to society.
Television consumption is a major part of media consumption in Western culture. Similar to other high-consumption ways of life, television watching is prompted by a quest for pleasure, escape, and "anesthesia." Obsessively watching television can be compared with common criteria for addictions, such as the inability to function at work or home, and negative consequences may arise from heavy or addictive consumption.
Doomscrolling or doomsurfing is the act of spending an excessive amount of time reading large quantities of news, particularly negative news, on the internet and social media. Doomscrolling can also be defined as the excessive consumption of short-form videos or social media content for an excessive period of time without stopping. The concept was coined around 2020, particularly in the context of the COVID-19 pandemic.