Nasdaq MarketSite

Last updated

Nasdaq MarketSite (Times Square, New York City) at night NYC - Midtown Manhattan - Times Square - Broadway by night - panoramio (2).jpg
Nasdaq MarketSite (Times Square, New York City) at night
Financial reporters from major television news networks deliver live updates from the MarketSite Studio NASDAQ Market Site 201506.jpg
Financial reporters from major television news networks deliver live updates from the MarketSite Studio

The Nasdaq MarketSite (or simply MarketSite) is the commercial marketing presence of the Nasdaq stock market. Located at Times Square in the Midtown Manhattan neighborhood of New York City, it occupies the northwest corner at the base of the 4 Times Square skyscraper.

Contents

The exterior wall of the eight-story cylindrical tower includes an LED video display that provides market quotes, financial news, and advertisements. Einhorn Yaffee Prescott designed Nasdaq MarketSite's 28,500-square-foot (2,650 m2) space inside, which contains two broadcast studios and originally had a second-floor exhibit called the "MarketSite Experience". MarketSite was built in 1999 and debuted on January 1, 2000. [1]

Description

Exterior

Nasdaq MarketSite is located at the northwest corner of 4 Times Square, facing Broadway to the west and 43rd Street to the north, along Times Square in the Midtown Manhattan neighborhood of New York City. It has an eight-story cylindrical facade. [2] [3] At street level is a three-story glass facade. [2] [4] The glass curtain wall was meant to allow clear views of the broadcast studios behind it. [5] Above the studio, the facade consists of a giant LED display, variously cited as measuring 12,000 square feet (1,100 m2) [2] or 14,000 square feet (1,300 m2). [3] Measuring 120 feet (37 m) high, [6] the display was the world's largest at the time of its completion. [7] [8] The display is allowed because 4 Times Square is exempt from zoning rules regarding signs. [3]

The display is made of about 8,200 [6] or 8,400 panels [9] manufactured by Saco Smart Vision. [8] [6] [9] The panels, in turn, are powered by over 800 units behind the screen, which are similar to the size of a shoebox. The LEDs are spaced as closely as 20 millimeters (0.79 in) apart. [6] With over 18 million LEDs, the display can show information at a computer display standard of 1280x1824. [2] The panels are 18 inches (460 mm) thick. [10] [11] As designed, the sign was lit every day from 7 a.m. to 1 a.m., displaying advertisements, videos, news broadcasts, and financial and market information. [2] Companies are identified by logos rather than their ticker symbols. [7]

The display is interrupted by thirty square windows. [10] [11] The windows are arranged into five rows, which illuminate a portion of Condé Nast's space. [11] The panels are covered with translucent coating, but water seepage from the windows can sometimes damage the display. [6] There is a 3-foot-wide (0.91 m) catwalk and a ventilation space behind the display, which created an effect resembling a tunnel. [9] [10] [11] At 4 Times Square's opening, Nasdaq leased the sign space from the Durst Organization for $2 million a year. [6]

Interior

Einhorn Yaffee Prescott designed Nasdaq MarketSite's 28,500-square-foot (2,650 m2) space. [5] [7] The space had a 72-seat auditorium, a public exhibit area, and a pair of broadcast studios below the large LED sign. [5] MarketSite's ground floor contains a broadcast studio with a wall of 96 monitors, measuring 20 feet (6.1 m) tall and broadcasting information about stocks and the market. [7] [12] The wall of screens consists of seventy-two screens measuring 40 inches (1,000 mm) across and twenty-four screens measuring 50 inches (1,300 mm) across. Reporters could use images from multiple screens to supplement their broadcasts. [7] The ground floor also has an arc of windows looking out onto Times Square. [12]

The main floor of the broadcast studio has four electronically-controlled cameras; the reporters' booths in the mezzanine above the main studio have six additional cameras. The broadcast studios are illuminated by fixtures on the studio's mezzanine level, as well as fluorescent lights in the reporter's booths. Fluorescent lights were also added to the offices of major television networks within the facility. Speakers are built into the studio's video wall, and the studio itself can accommodate five live broadcasts at once. When it opened in 2000, MarketSite was also capable of displaying high-definition video, even though this was not a popular video format at the time. [7]

An exhibit on the second floor was designed as the "MarketSite Experience", displaying items about MarketSite's history. [13] [14] Visitors rode an elevator from the building's lobby and entered the Information Stream Tunnel, an interactive exhibit that has video displays depicting a "flow" of data using neon lights. Afterward, a passageway sloped up to the Global Connections Theatre, where visitors watched an eight-minute short film about Nasdaq, set in various locations around the world. Visitors were then directed to the MarketSite Game Experience, which contained twelve touchscreen kiosks with an interactive stock-market game, as well as six kiosks where visitors could search Nasdaq's website. The final part of the MarketSite Experience was the "Parting Shot", which took pictures of visitors' faces and displayed them on the large LED sign. [14]

History

The original idea for MarketSite and the data visualizations and graphics came from Enock Interactive (now Percepted) in New York City. The project was 10 years in the making prior to the Times Square launch. [15] The initial installation of the MarketSite was in Nasdaq's former location at Whitehall Street in Lower Manhattan. [16]

In 1998, Nasdaq leased some space for a marketing center and TV studio at 4 Times Square, which would replace its facility in Lower Manhattan. Nasdaq proposed a large sign on the northwest corner, though it did not show plans for the sign to Condé Nast, the building's flagship tenant, until January 1999. [17] Condé Nast objected to the sign, citing a clause in its 500-page lease. According to Condé Nast, the sign would block the windows of its art department and that it protruded too far from the facade. In response, Nasdaq said the sign was within the terms of its own lease and that, in any case, Condé Nast's graphic-arts department did not need natural light. [11] The dispute was decided in an arbitration proceeding, where an arbitrator ruled in favor of Nasdaq. [17] The display ultimately cost $37 million and started illuminating on December 28, 1999. [4] [18] [19]

Nasdaq announced a partnership with Reuters in 2006, in which companies could display advertisements across both MarketSite and the Reuters Building at 3 Times Square across the street. Advertisers could choose between splitting their advertisement across the two buildings, running the same ad across both buildings, or displaying different messages on either building. [20]

In 2018, Nasdaq signed a 145,000-square-foot (13,500 m2) lease at 4 Times Square, extending the MarketSite lease while also moving the company's global headquarters to 4 Times Square. [21] [22] Nasdaq expanded to 180,000 square feet (17,000 m2) at 4 Times Square in May 2019. [23]

Related Research Articles

<span class="mw-page-title-main">Deutsche Bank Center</span> Skyscraper in Manhattan, New York

Deutsche Bank Center is a mixed-use building on Columbus Circle in Manhattan, New York City, United States. The building occupies the western side of Columbus Circle and straddles the border between Hell's Kitchen and the Upper West Side. It was developed by The Related Companies and Apollo Global Management, and designed by David Childs and Mustafa Kemal Abadan of Skidmore, Owings & Merrill.

4 Times Square is a 48-story skyscraper at Times Square in the Midtown Manhattan neighborhood of New York City. Located at 1472 Broadway, between 42nd and 43rd Streets, the building measures 809 ft (247 m) tall to its roof and 1,118 ft (341 m) tall to its antenna. The building was designed by Fox & Fowle and developed by the Durst Organization. 4 Times Square, and the Bank of America Tower to the east, occupy an entire city block.

<span class="mw-page-title-main">Axa Equitable Center</span> Office skyscraper in Manhattan, New York

Axa Equitable Center is an office skyscraper at 787 Seventh Avenue, between 51st and 52nd Streets, in the Midtown Manhattan neighborhood of New York City. Completed in 1986 and designed by Edward Larrabee Barnes, the building measures 752 feet (229 m) tall with 54 stories. Equitable Center West was developed by the Equitable Life Assurance Society adjacent to Equitable's existing skyscraper at 1285 Avenue of the Americas.

<span class="mw-page-title-main">Metropolitan Tower (Manhattan)</span> Skyscraper in Manhattan, New York

Metropolitan Tower is a mixed-use skyscraper at 146 West 57th Street in the Midtown Manhattan neighborhood of New York City. Completed in 1987 and designed by SLCE Architects, the building measures 716 ft (218 m) tall with 68 stories. Metropolitan Tower is designed with a black-glass facade, with a rectangular 18-story base topped by a 48-story triangular tower. It was developed by Harry Macklowe.

<span class="mw-page-title-main">Carnegie Hall Tower</span> Skyscraper in Manhattan, New York

Carnegie Hall Tower is a skyscraper at 152 West 57th Street in the Midtown Manhattan neighborhood of New York City. Completed in 1990 and designed by César Pelli, the building measures 757 feet (231 m) tall with 60 stories. Due to the presence of Carnegie Hall and the Russian Tea Room on adjacent sites, the tower is only 50 feet (15 m) wide on 57th Street, making it among the world's most slender skyscrapers at its completion.

<span class="mw-page-title-main">383 Madison Avenue</span> Office skyscraper in Manhattan, New York

383 Madison Avenue, formerly known as the Bear Stearns Building, is a 755 ft (230 m), 47-story skyscraper in the Midtown Manhattan neighborhood of New York City, United States. Built in 2002 for financial services firm Bear Stearns, it was designed by architect David Childs of Skidmore, Owings & Merrill (SOM). It housed Bear Stearns's world headquarters until 2008, when Bear collapsed and was sold to JPMorgan Chase. Since then, JPMorgan's investment banking division has occupied the building.

<span class="mw-page-title-main">One Astor Plaza</span> Office skyscraper in Manhattan, New York

One Astor Plaza, also known as 1515 Broadway and formerly the W. T. Grant Building, is a 54-story office building on Times Square in the Theater District of Midtown Manhattan in New York City. Designed by Der Scutt of Ely J. Kahn & Jacobs, the building was developed by Sam Minskoff and Sons. One Astor Plaza occupies a site bounded by Broadway to the east, 45th Street to the north, Shubert Alley to the west, and 44th Street to the south. The building is named for the Hotel Astor, which had occupied the site from 1904 to 1967. SL Green Realty and Allianz own One Astor Plaza, which as of 2022 serves as the headquarters for Paramount Global.

<span class="mw-page-title-main">The New York Times Building</span> Office skyscraper in Manhattan, New York

The New York Times Building is a 52-story skyscraper at 620 Eighth Avenue, between 40th and 41st Streets near Times Square, on the west side of Midtown Manhattan in New York City. Its chief tenant is the New York Times Company, publisher of The New York Times. The building is 1,046 ft (318.8 m) tall to its pinnacle, with a roof height of 748 ft (228 m). Designed by Renzo Piano and Fox & Fowle, the building was developed by the New York Times Company, Forest City Ratner, and ING Real Estate. The interiors are divided into separate ownership units, with the Times Company operating the lower office floors and Brookfield Properties operating the upper floors. As of 2023, the New York Times Building is tied with the Chrysler Building as the twelfth-tallest building in the city.

<span class="mw-page-title-main">17 State Street</span> Office skyscraper in Manhattan, New York

17 State Street is a 42-story office building along State Street and Battery Park in the Financial District of Lower Manhattan in New York City. Completed in 1988, it was designed by Roy Gee for Emery Roth and Sons for developers William Kaufman Organization and JMB Realty. The building is shaped like a quarter round, with a curved glass facade facing New York Harbor. At ground level, large aluminum columns surround a lobby and elevator hall. Next to the lobby was a public exhibition space called "New York Unearthed", which was operated by the South Street Seaport Museum from 1990 to 2005. The building has a total floor area of 525,000 sq ft (48,800 m2); each story was designed for small tenants.

<span class="mw-page-title-main">Times Square Theater</span> Former theater in Manhattan, New York

The Times Square Theater is a former Broadway and movie theater at 215–217 West 42nd Street in the Theater District of Midtown Manhattan in New York City, near Times Square. Built in 1920, it was designed by Eugene De Rosa and developed by brothers Edgar and Archibald Selwyn. The building, which is no longer an active theater, is owned by the city and state governments of New York and leased to New 42nd Street.

<span class="mw-page-title-main">1585 Broadway</span> Office skyscraper in Manhattan, New York

1585 Broadway, also called the Morgan Stanley Building, is a 42-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. The building was designed by Gwathmey Siegel & Associates Architects and Emery Roth & Sons and was developed by David and Jean Solomon. 1585 Broadway occupies a site on the west side of Broadway between 47th and 48th Streets. The building has served as the headquarters of financial-services company Morgan Stanley since 1995.

<span class="mw-page-title-main">1540 Broadway</span> Office skyscraper in Manhattan, New York

1540 Broadway, formerly the Bertelsmann Building, is a 44-story office building on Times Square in the Theater District neighborhood of Manhattan in New York City. Designed by David Childs of Skidmore, Owings & Merrill (SOM), the building was developed by Broadway State Partners, a joint venture between Bruce Eichner and VMS Development. 1540 Broadway occupies a site bounded by Broadway to the west, 45th Street to the south, and 46th Street to the north. It was originally named for its anchor tenant, German media company Bertelsmann. The building is divided into two ownership units: HSBC and Edge Funds Advisors own the office stories, while Vornado Realty Trust owns retail space at the base.

<span class="mw-page-title-main">Times Square Tower</span> Office skyscraper in Manhattan, New York

Times Square Tower, also known as 7 Times Square, is a 48-story office skyscraper at the southern end of Times Square in the Midtown Manhattan neighborhood of New York City. Located on the city block bounded by Broadway, 42nd Street, Seventh Avenue, and 41st Street, the building measures 724 feet (221 m) tall. The building was designed by David Childs of Skidmore, Owings & Merrill and developed by Boston Properties. The site is owned by the New York City Department of Citywide Administrative Services, though Boston Properties and Norges Bank have a long-term leasehold on the building.

<span class="mw-page-title-main">General Motors Building (Manhattan)</span> Office skyscraper in Manhattan, New York

The General Motors Building is a 50-story, 705 ft (215 m) office tower at 767 Fifth Avenue at Grand Army Plaza on the southeast corner of Central Park, in Manhattan, New York City. The building occupies an entire city block between Fifth Avenue, Madison Avenue, 59th Street, and 58th Street on the site of the former Savoy-Plaza Hotel. It was designed in the International Style by Edward Durell Stone & Associates with Emery Roth & Sons and completed in 1968.

<span class="mw-page-title-main">750 Seventh Avenue</span> Office skyscraper in Manhattan, New York

750 Seventh Avenue is a 36-story office building in the Midtown Manhattan neighborhood of New York City. The building was designed by Kevin Roche of Roche-Dinkeloo and developed by David and Jean Solomon. 750 Seventh Avenue occupies a site on the north side of 49th Street between Broadway and Seventh Avenue. Since 1994, the building has mostly been occupied by the offices of financial services company Morgan Stanley. The building contains a black glass facade with large signs as well as etched-glass panels. On the upper stories, the exterior has setbacks in a spiral pattern, which terminate in an offset glass pinnacle. When the building opened, several critics compared its design to a smokestack and to a glass pyramid.

<span class="mw-page-title-main">Crowne Plaza Times Square Manhattan</span> Hotel in Manhattan, New York

The Crowne Plaza Times Square Manhattan is a hotel at 1601 Broadway, between 48th and 49th Streets, in the Theater District of Midtown Manhattan in New York City. The hotel is operated by third-party franchisee Highgate and is part of the Intercontinental Hotels Group's Crowne Plaza chain. It has 795 guest rooms.

<span class="mw-page-title-main">2 Broadway</span> Office skyscraper in Manhattan, New York

2 Broadway is an office building at the south end of Broadway, near Bowling Green Park, in the Financial District of Manhattan in New York City. The 32-story building, designed by Emery Roth & Sons and constructed from 1958 to 1959, contains offices for the Metropolitan Transportation Authority (MTA). 2 Broadway serves as the headquarters for some of the MTA's subsidiary agencies.

<span class="mw-page-title-main">3 Times Square</span> Skyscraper in Manhattan, New York

3 Times Square, also known as the Thomson Reuters Building, is a 30-story skyscraper at Times Square in the Midtown Manhattan neighborhood of New York City. Located on Seventh Avenue between 42nd and 43rd Street, the building measures 555 feet (169 m) to its roof and 659 feet (201 m) to its spire. The building was designed by Fox & Fowle and developed by Rudin Management for news-media company Reuters. The site is owned by the New York City Economic Development Corporation, though Rudin and Reuters have a long-term leasehold on the building.

<span class="mw-page-title-main">Park Avenue Plaza</span> Office building in Manhattan, New York

Park Avenue Plaza is an office building at 55 East 52nd Street in the Midtown Manhattan neighborhood of New York City. The 575-foot (175 m) tall, 44-story building was designed by Skidmore, Owings & Merrill (SOM) for development company Fisher Brothers and was completed in 1981. Despite its name, the building is not actually on Park Avenue, although it abuts the Racquet and Tennis Club building along the avenue. Rather, the building is in the middle of a city block, with entrances on 52nd and 53rd Streets.

<span class="mw-page-title-main">5 Times Square</span> Office skyscraper in Manhattan, New York

5 Times Square is a 38-story office skyscraper at the southern end of Times Square in the Midtown Manhattan neighborhood of New York City. Located on the western sidewalk of Seventh Avenue between 41st and 42nd Street, the building measures 575 feet (175 m) tall. The building was designed by Kohn Pedersen Fox Associates (KPF) and developed by Boston Properties for Ernst & Young (EY). The site is owned by the New York City Economic Development Corporation, though David Werner and RXR Realty have a long-term leasehold on the building.

References

Citations

  1. ↑ NASDAQ MarketSite Factsheet
  2. 1 2 3 4 5 Tapellini, Donna (January 11, 2000). "Nasdaq Lights Up Times Square". Wired. Retrieved September 18, 2021.
  3. 1 2 3 Stern, Fishman & Tilove 2006 , p. 717.
  4. 1 2 "Nasdaq screen to light up Broadway". CNN Money. December 28, 1999. Retrieved September 18, 2021.
  5. 1 2 3 Stern, Fishman & Tilove 2006 , p. 669.
  6. 1 2 3 4 5 6 Blair, Jayson (February 17, 2000). "Turning Pixels Into Panache". The New York Times. ISSN   0362-4331 . Retrieved September 20, 2021.
  7. 1 2 3 4 5 6 Barbour & French 2000 , p. 32.
  8. 1 2 Putman, Peter H. (February 2001). "Wall to wall video". Video Systems. 27 (2): 30–34. ProQuest   195762697.
  9. 1 2 3 Bagli, Charles V. (August 4, 1999). "Nasdaq Wins Battle to Build Huge Video Sign". The New York Times. ISSN   0362-4331 . Retrieved September 19, 2021.
  10. 1 2 3 Stern, Fishman & Tilove 2006 , pp. 717–718.
  11. 1 2 3 4 5 Bagli, Charles V. (May 21, 1999). "Battle of the Unbuilt Billboard; In Times Square, a New Problem for a Troubled Tower". The New York Times. ISSN   0362-4331 . Retrieved September 19, 2021.
  12. 1 2 Stern, Fishman & Tilove 2006 , pp. 669–670.
  13. ↑ Stern, Fishman & Tilove 2006 , p. 670.
  14. 1 2 Barbour & French 2000 , p. 33.
  15. ↑ Digital Design issue of HOW Magazine
  16. ↑ "Nasdaq Is Moving OperationsTo Times Square Location:Move Is Hailed as Marketing Coup for Exchange". Traders Magazine. August 31, 1998. Retrieved September 19, 2021.
  17. 1 2 Bagli, Charles V. (August 4, 1999). "Nasdaq Wins Battle to Build Huge Video Sign". The New York Times. ISSN   0362-4331 . Retrieved September 19, 2021.
  18. ↑ Bagli, Charles V. (December 29, 1999). "Nasdaq Adds the Biggest, Brightest Light to the Times Sq. Glare". The New York Times. ISSN   0362-4331 . Retrieved September 18, 2021.
  19. ↑ Stern, Fishman & Tilove 2006 , p. 718.
  20. ↑ Bosman, Julie (June 12, 2006). "Billboard Bookends for Times Square". The New York Times. ISSN   0362-4331 . Retrieved September 19, 2021.
  21. ↑ Mashayekhi, Rey (February 7, 2018). "Condé Who?: Nasdaq Moving Global HQ to Durst's 4 Times Square". Commercial Observer.
  22. ↑ "Nasdaq Relocates HQ to 4 Times Square". Commercial Property Executive. February 12, 2018. Retrieved September 18, 2021.
  23. ↑ Gourarie, Chava (May 24, 2019). "Nasdaq Expands to 180K SF at Former Condé Nast Tower". Commercial Observer.

Sources

40°45′23″N73°59′10″W / 40.756327°N 73.985978°W / 40.756327; -73.985978

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.