P&G Philippines | |
Formerly |
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Company type | Subsidiary |
Industry | Consumer goods |
Predecessors |
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Founded | 1935 |
Headquarters | 11/F Net Park Building, 5th Avenue, Crescent Park West, , |
Area served | Philippines |
Key people |
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Products |
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Revenue | ₱864 million [1] (2023) |
Number of employees | 5,000 (2024) |
Parent | Procter & Gamble |
Website | ph |
Procter & Gamble Philippines, Inc., also known as P&G Philippines, is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble. [2] It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.
Procter & Gamble Philippines serves as part of The Procter & Gamble Company to produce, manufacture and supervise P&G brands (like Safeguard, Head & Shoulders, Tide, Downy, Ariel, among others) in the Philippine market. [3] [4] To maintain the needs of mass production of most of the products, the company also imports P&G products from neighboring countries such as Malaysia, Indonesia, Thailand, Vietnam and South Korea.
In 1935, P&G expanded its international presence with the acquisition of Philippine Manufacturing Company (PMC), making P&G Philippines, the company's first operational unit in the Far East and the second-oldest P&G subsidiary outside North America. [4] [5]
As part of expansion in 1964, Procter & Gamble merged with its Philippine counterpart to form the new company, Procter & Gamble PMC and adopted the Moon and Stars logo until 1989. [4]
In 1989, Procter & Gamble PMC was renamed as Procter & Gamble Philippines. Originally displayed as its original plant in Tondo, Manila, and continues to be displayed in Cabuyao, Laguna. [4]
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
Ivory is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Zest is an American brand of soap and body wash owned by High Ridge Brands for the United States, Canada and Puerto Rico and by Unilever for the rest of the world. It was originally introduced by Procter & Gamble in 1955 with the slogan "For the first time in your life, feel really clean."
Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland. It was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble. It was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan THE AMERICA AND WORLD's NO. 1 SHAMPOO. The active anti-fungal ingredient in Head & Shoulders is piroctone olamine, with some "clinical strength" varieties also containing selenium disulfide.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
Ajax is an American brand of household cleaning products and detergents made by Colgate-Palmolive and Awesome Products Inc.
Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.
P&G Korea is a South Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, South Korea. It is a subsidiary of American multinational consumer goods company Procter & Gamble.
Rexona is an Australian deodorant and antiperspirant brand owned by British conglomerate Unilever.
Cheer is a laundry detergent sold in the United States and Canada. It is manufactured by Procter & Gamble.
Oxydol is a brand of laundry detergent sold in the United States, Canada, and the United Kingdom.
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Procter and Gamble Baltimore Plant is a historic factory complex located at Locust Point in Baltimore, Maryland, United States. It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2). These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).
Laundry detergent pods are water-soluble pouches containing highly concentrated laundry detergent, softener and other laundry products. Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil and Tide. They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods.
Magnolia Inc. is one of the largest dairy companies in the Philippines. It is a subsidiary of San Miguel Food and Beverage, Inc. The company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine market in the Philippines.
Procter & Gamble Pakistan (P&G) is a Pakistani consumer goods company which is a subsidiary of American multinational company Procter & Gamble. It is based in Karachi, Pakistan.