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Industry | Toys and Figurines |
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Founded | 1982 |
Area served | Worldwide |
Products | Educational animal models |
Owner | Alexandre Pariente |
Website | www.safariltd.com |
Safari Ltd is an American family-owned manufacturer and global distributor of animal figurine toys. The company was founded in 1982 and is headquartered in Jacksonville, Florida.
The company's offerings include more than 1,000 products, including dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life. [1]
Safari Ltd was founded in 1982 by a German-born husband and wife team, Bernard and Rosemarie Rubel. Their goal was to aid in wildlife conservation by raising awareness of endangered species. Inspired by a deck of educational playing cards featuring photographs of endangered animals, they initially began by photographing native species in Florida and selling postcards of the photos at zoos and other attractions. [2]
The Rubels would later return to Germany and lay eyes on the educational figurines that led them to develop the museum-quality figurines Safari manufactures today. [3]
The company soon expanded to offer toys based on dinosaurs and prehistoric life, utilizing the paleontology community to aid in making the most scientifically accurate figure based on current research. This led to the company's partnership with the Carnegie Museum of Natural History. [3] As a result of the partnership and realistic quality of the figurines, Safari was considered a leader in the animal figurine niche.
Presently, Safari Ltd is run by the Rubels’ grandson Alexandre Pariente, [4] who heads the company with his wife, Christina Pariente. Under Alexandre's tenure the company has invested more in developing online resources, including an in-house wikisource coined SafariPedia that encourages children and educators to use it in tandem with Safari Ltd products.
Bernie the Gator is Safari Ltd's mascot and pays homage to founder Bernard Amadeus Rubel. The alligator is a popular animal commonly associated with the state of Florida, where Safari Ltd is headquartered.
All figurines are phthalate and lead-free, and adhere to worldwide testing standards. [5]
A group of professional sculptors research each animal's anatomy prior to creating a lifelike model. This model is then sent to the manufacturer for large-scale production, and each figurine is hand painted in order to capture the animal's unique and distinctive features. Each figurine is inscribed with its name on the belly on the animal (in English) to aid in easy identification of the animal.
The company is headquartered in Jacksonville, Florida, [6] selling to a principal market within the United States, but serves international markets as well. Safari Ltd sells to distributors and retailers around the globe, providing museum-quality figurines to zoos, museums, aquariums, specialty toy stores, gift stores, arts and crafts stores, grocery stores, educational stores, and more.
Safari Ltd signed a contract with the Carnegie Museum of Natural History in Pittsburgh, PA that lasted from October 1986- February 2015. [7] Founded in 1896 by Andrew Carnegie, this historic museum holds 22 million specimens exhibiting 10,000 at any given time. It first made history in the year 1899 with the unearthing of Diplodocus Carnegii, and today the Museum maintains the largest collection of Jurassic dinosaurs displayed in the Their Time exhibition. The Carnegie Collection from Safari Ltd and the Carnegie Museum lasted nearly three decades. [8] Additionally, the collection contributed to positioning Safari Ltd as a leader in the dinosaur figurine community.
In December 1984, the company signed a contract with the Monterey Bay Aquarium based in Monterey, CA. With this agreement, Safari Ltd created a scaled Sea Life collection designed using the expertise of Monterey Bay Aquarium's marine biologists and Safari Ltd's expert sculptors.[ citation needed ] Together they've created a collection of figurines which is updated based on current scientific research. [9]
Best Toy – Toddler in Reader's Favorites, Baby & Children's Product News (Won: 2017) [10]
Top Ten Prehistoric Animals of 2016, DinoToyBlog (Won, First Place: 2016) [11]
Healthiest Employer in South Florida, South Florida Business Journal (Nominated: 2017) [12]
Best Prehistoric Animal Toy Figure, Prehistoric Times Magazine (Won: 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021) [13] [14]
Iguanodon, named in 1825, is a genus of iguanodontian dinosaur. While many species found worldwide have been classified in the genus Iguanodon, dating from the Late Jurassic to Early Cretaceous, taxonomic revision in the early 21st century has defined Iguanodon to be based on one well-substantiated species: I. bernissartensis, which lived during the Barremian to early Aptian ages of the Early Cretaceous in Belgium, Germany, England, and Spain, between about 126 and 122 million years ago. Iguanodon was a large, bulky herbivore, measuring up to 9–11 metres (30–36 ft) in length and 4.5 metric tons in body mass. Distinctive features include large thumb spikes, which were possibly used for defense against predators, combined with long prehensile fifth fingers able to forage for food.
Beanie Babies are a line of stuffed toys created by American businessman Ty Warner, who founded Ty Inc. in 1986. The toys are stuffed with plastic pellets ("beans") rather than conventional soft stuffing. They come in many different forms, mostly animals.
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Disney's Animal Kingdom Theme Park is a zoological theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. Owned and operated by The Walt Disney Company through its Experiences division, it is the largest theme park in the world, covering 580 acres (230 ha). The park opened on Earth Day, April 22, 1998, and was the fourth theme park built at the resort. The park is dedicated and themed around natural environment and animal conservation, a philosophy once pioneered by Walt Disney.
Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.
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Tyrannosaurus rex is unique among dinosaurs in its place in modern culture; paleontologist Robert Bakker has called it "the most popular dinosaur among people of all ages, all cultures, and all nationalities". Paleontologists Mark Norell and Lowell Dingus have likewise called it "the most famous dinosaur of all times." Paleoartist Gregory S. Paul has called it "the theropod. [...] This is the public's favorite dinosaur [...] Even the formations it is found in have fantastic names like Hell Creek and Lance." Other paleontologists agree with that and note that whenever a museum erects a new skeleton or bring in an animatronic model, visitor numbers go up. "Jurassic Park and King Kong would not have been the same without it." In the public mind, T. rex sets the standard of what a dinosaur should be. Science writer Riley Black similarly states, "In all of prehistory, there is no animal that commands our attention quite like Tyrannosaurus rex, the king of the tyrant lizards. Since the time this dinosaur was officially named in 1905, the enormous carnivore has stood as the ultimate dinosaur."
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Charles Robert Knight was an American wildlife and paleoartist best known for his detailed paintings of dinosaurs and other prehistoric animals. His works have been reproduced in many books and are currently on display at several major museums in the United States. One of his most famous works is a mural of Tyrannosaurus and Triceratops, which helped establish the two dinosaurs as "mortal enemies" in popular culture. Working at a time when many fossil discoveries were fragmentary and dinosaur anatomy was not well understood, many of his illustrations have later been shown to be incorrect representations. Nevertheless, he has been hailed as "one of the great popularizers of the prehistoric past".
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Knuthenborg Safaripark is a safari park on the island of Lolland in the southeast of Denmark. It is located 5 km (3.1 mi) to the north of Maribo, near Bandholm. It is one of Lolland's major tourist attractions with over 300,000 visitors annually, and is the largest safari park in northern Europe. Among others, it houses a drive-through safari park, a monkey forest, large enclosures for Siberian tigers and African bush elephants, the Dinosaur Forest with full-scale models, the Museum of Evolution with fossils of dinosaurs and other prehistoric animals, an arboretum, and the largest nature playground in Denmark. Knuthenborg covers a total of 660 hectares, including the 400-hectare (990-acre) Safaripark. The park is viewable on Google Street View.
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