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Country | Sweden |
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Ownership | |
Owner | TV4 AB (Telia Company) |
Sister channels | TV4 Sjuan TV4 Film TV4 Fakta TV4 Guld TV4 Hits TV4 Stars SF-kanalen TV4 Sportkanalen TV4 Fotboll TV4 Hockey TV4 Motor TV4 Tennis TV4 Sport Live |
History | |
Launched | 29 March 2014 |
Availability | |
Terrestrial | |
Boxer TV Access | Channel 12 |
TV12 is a Swedish lifestyle and sport television channel owned by TV4 AB, consisting mainly of reality shows. The channel targets both male and female audiences. [1]
It was first announced on 13 November 2013 after extending its agreement to carry Ligue 1 for the 2014-2015 season. Unlike previous seasons, where the French league was carried on TV4 Sport, the matches would move to the new channel: TV12. The plan was to launch it in the spring of 2014, covering 75 to 80% of the Swedish population. [2]
The channel launched on 29 March 2014 with an airing of the film Rocky . [3]
On 17 June 2015, the channel unveiled a new logo, coinciding with the beginning of the 2015 UEFA European Under-21 Championship. The rebrand caused TV12 to air comedy programmes and increase the proportion of movies shown, to reposition itself as a wider entertainment channel. [4] It achieved its record viewership on 4 January 2016, when Sweden played against Finland in the 2016 World Junior Ice Hockey Championships semifinals. [5]
In October 2016, the group bought the rights to air the 2016 FIFA U-20 Women's World Cup held in Papua New Guinea, with the finals airing on TV12. [6]
From 1 April 2021, the channel was added to Com Hem's basic package after the signing of a new agreement. [7]