![]() | |
Product type | Toaster pastry |
---|---|
Owner | Schulze and Burch Biscuit Company |
Country | U.S. |
Introduced | 1964 |
Markets | North America |
Previous owners | Post Holdings |
Website | www |
Toast'em Pop Ups is a toaster pastry brand, currently produced by the Schulze and Burch Biscuit Company. [1] They have a sugary filling sealed inside two layers of thin, rectangular pastry crust, coated in frosting. They are sold in pairs in Mylar wrapping, do not need refrigeration, and are typically heated in a toaster oven or toaster before eating.
In 1963, Post invented a way to partially dehydrate foods to keep them from spoiling, by using foil (later, Mylar) wrappers. They initially used this for dog food, sold under the name Gaines Burgers. In February 1964, Post announced they would soon release a new breakfast pastry using this method, which they named Country Squares. However, the announcement came well ahead of the company's ability to produce and distribute the product, during which time rival Kellogg's was able to release their new product, Pop Tarts. [2]
Country Squares sold very poorly compared to Pop Tarts, and Post changed the product's name to Toast'em Pop Ups in 1965. In 1971, Post sold the rights to the name and product to the Schulze and Burch Biscuit Company, which still produces Toast'em Pop Ups today. [3]
Toast'em Pop Ups are currently produced in eight flavors, available throughout most of the U.S. and Canada. Since 2023, they have also been sold in the United Kingdom.
The 8 flavors include:
Dessert is a course that concludes a meal. The course consists of sweet foods, such as cake, biscuit, ice cream and possibly a beverage such as dessert wine and liqueur. Some cultures sweeten foods that are more commonly savory to create desserts. In some parts of the world there is no tradition of a dessert course to conclude a meal.
Pastry refers to a variety of doughs, as well as the sweet and savoury baked goods made from them. These goods are often called pastries as a synecdoche, and the dough may be accordingly called pastry dough for clarity. Sweetened pastries are often described as bakers' confectionery. Common pastry dishes include pies, tarts, quiches, croissants, and pasties.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
J. Lyons & Co. was a British restaurant chain store, food manufacturing, and hotel conglomerate founded in 1884 by Joseph Lyons and his brothers in law, Isidore and Montague Gluckstein. Lyons’ first teashop opened in Piccadilly, London in 1894, and from 1909 they developed into a chain of teashops, with the firm becoming a staple of the High Street in the UK. At its peak the chain numbered around 200 cafes. The teashops provided for tea and coffee, with food choices consisting of hot dishes and sweets, cold dishes and sweets, and buns, cakes and rolls.
Pop-Tarts is an American brand of toaster pastries produced and distributed by Kellanova since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
A toaster pastry is a type of bakers' confection. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, which on one side usually has a coating of icing that has been dried with starch. They contain sweet, syrupy fillings, often fruit preserves or other flavoring ingredients such as chocolate or cinnamon. As the name suggests, toaster pastries are often heated in a toaster or oven. They are already fully cooked however, and may be eaten unheated as well.
The fig roll or fig bar is a biscuit or cookie consisting of a rolled cake or pastry filled with fig paste.
The egg tart is a kind of custard tart found in Chinese cuisine, derived from the English custard tart and Portuguese pastel de nata. The dish consists of an outer pastry crust filled with egg custard. Egg tarts are often served at dim sum restaurants, Chinese bakeries and cha chaan tengs.
Frangipane is a sweet almond-flavoured custard, typical in French pastry, used in a variety of ways, including cakes and such pastries as the Bakewell tart, conversation tart, Jésuite and pithivier. A French spelling from a 1674 cookbook is franchipane, with the earliest modern spelling coming from a 1732 confectioners' dictionary. Originally designated as a custard tart flavoured by almonds or pistachios, it came later to designate a filling that could be used in a variety of confections and baked goods.
The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.
Toaster Strudel is the brand name of a toaster pastry, prepared by heating the frozen pastries in a toaster and then spreading the included icing packet on top. The brand is historically notable for being stored frozen, due to innovations in 1980s food manufacturing processes.
Schulze Baking Company Plant is a factory building located on the South Side of Chicago, Illinois, United States. It is located at 40 East Garfield Boulevard in the Washington Park community area in Cook County. Built in 1914, the building was listed on the National Register of Historic Places on November 12, 1982. Originally built for the Schulze Baking Company, it was the home of the Hostess Brands' Butternut Bread until 2004.
Unfrosted is a 2024 American comedy film directed by Jerry Seinfeld from a screenplay he co-wrote with his writing team of Spike Feresten, Barry Marder, and Andy Robin. Loosely based on the true story of the creation of Pop-Tarts toaster pastries, the film stars an ensemble cast that includes Seinfeld, Melissa McCarthy, Jim Gaffigan, Max Greenfield, Hugh Grant, and Amy Schumer.
William Post was an American businessman and inventor. Born to Dutch immigrants and raised in Michigan, Post became the plant manager for Hekman Biscuit company, a cookie company he worked for since he was sixteen years old. As plant manager, he was approached by Kellogg's to create a toaster pastry which later became known as the Pop-Tart, gaining credit for leading the team that invented the confection. He eventually became senior vice president of Keebler's until his retirement at age 56. After he retired, Post worked as a consultant and brand ambassador until 2003.