The Variety Building, the former location of the Tokyopop headquarters
Tokyopop (styled TOKYOPOP; formerly known as Mixx Entertainment) is an American distributor, licensor and publisher of anime, manga, manhwa and Western manga-style works. The German publishing division produces German translations of licensed Japanese properties and original English-language manga, as well as original German-language manga. Tokyopop's US publishing division publishes works in English. Tokyopop has its US headquarters near Los Angeles International Airport in Los Angeles, California.[2] Its parent company's offices are in Tokyo, Japan and its sister company's office is in Hamburg, Germany.
Tokyopop published a manga magazine called MixxZine which serialized four classic manga including Sailor Moon, Magic Knight Rayearth, Parasyte, and Ice Blade. Eventually, MixxZine became an Asian pop culture publication entitled Tokyopop Magazine. Additionally, the company published a manga and tech magazine entitled Smile Magazine.
Cultural anthropologist Rachel Thorn praised Stu Levy for opening up an untapped market for animation with the publication of Sailor Moon and other. Before Sailor Moon, the belief among entertainment executives was that "girls don't watch cartoons."[5] Due to Sailor Moon's immense popularity, Tokyopop discontinued the serial from its magazines, and released it separately as its first manga graphic novel. They engineered prominent book distribution via retail stores, standardized book trim size, created a basic industry-wide rating system, and developed the first-ever retail manga displays and introduced the world of graphic novels to an audience of teenage girls. Also, together with Diamond, Tokyopop offered retailers free spinner rack displays for Tokyopop manga, thereby increasing the visibility of the medium in bookstores.[6]
In 2002, Tokyopop launched its line of "100% Authentic Manga", which was printed in the original Japanese right-to-left format and included the original Japanese printed sound effects.
In Japan, most published manga is written to read from right to left, but when an English translation was published in the U.S., however, the common practice was to use computer-reversed or mirror images that allowed the books to read from left to right. As a result, this distorted the artwork.[10] Tokyopop's decision to use the original right-to-left format allowed the artwork to keep its original form and also enabled Tokyopop to release most graphic novel series on a frequency three-to-six times faster than the industry standard at the time. Tokyopop volumes hit the shelves monthly, bi-monthly or quarterly versus the six months or longer typical of competitors. It also allowed Tokyopop to sell books for an industry-leading price point of $9.99 per book, at a time when most competitors charged $12.99 to $16.99 per book.[11]
Tokyopop was the first U.S. publisher to adopt such a sweeping policy. While some Japanese manga artists had required that the English versions of their manga be published from right to left, Tokyopop was the first American publisher to unilaterally announce that it would maintain the original format for all of its future manga titles.
An "authentic manga" how-to guide was included in each graphic novel to keep readers from accidentally reading the final page first, and the authentic manga also featured special packaging.
Rising Stars of Manga
Tokyopop launched their Global Manga publishing program in 2003 via the introduction of its "Rising Stars of Manga" talent competition.[12] The competition called for American manga artists to submit 15–25 page English-language stories of any genre. The top 10 entries, as judged by Tokyopop editors, received cash prizes (between $500 – $2500) and were published in an anthology of the winning works. The grand prize winners were also given the chance to pitch full-length manga projects to Tokyopop for a chance to become professional manga-ka.
Tokyopop launched its first "Rising Stars of Manga" contest on August 15, 2002, and ended it on December 16, 2002,[13] with more than five hundred American artists submitting their 15–25 page, English-language stories.[14]
The 5th Rising Stars of Manga competition added the People's Choice award, where the top-20 finalists had their entire entries judged by the fans on the Tokyopop website. "We are really pleased to open up the Rising Stars judging to the fans," commented Tokyopop editor Rob Valois. "Since so many people have been vocal on the message boards and at industry conventions, we're offering them all a chance to shape the future of manga. I'm personally excited to see how the fans' favorite will compare to our own."[15]
Tokyopop held eight Rising Stars of Manga competitions between 2002 and 2008, as well as one in the UK in 2005.[16]
As of July 2022, a new Rising Stars of Manga 25th Year Anniversary edition was announced.[17]
Rise of Tokyopop
Tokyopop became one of the biggest manga publishers outside Japan, and as such, was attributed with popularizing manga in the United States. By 2004, it boasted the largest market share of manga sales in the U.S., reaching as high as 50% of manga exports to the United States, according to Nissei Weekly.
Tokyopop was also instrumental in the introduction of manhwa to western audiences. Brad Brooks and Tim Pilcher, authors of The Essential Guide to World Comics. London, said that Tokyopop "published many Korean artists' work, possibly without Western fans even realizing the strips don't come from Japan. Series like King of Hell by Kim Jae-hwan and Ra In-soo, and the Gothicvampire tale Model by Lee So-young are both Korean, but could easily be mistaken for manga."[18] In 2005, Tokyopop began a new, free publication called Manga (originally Takuhai) to feature their latest releases.
Tokyopop secured newspaper distribution in the form of Sunday comics, featuring its titles Princess Ai, Mail Order Ninja, Peach Fuzz, and Van Von Hunter.[19]
In March 2006, Tokyopop and HarperCollins Publishers announced a co-publishing agreement in which the sale and distribution rights of some Tokyopop manga and books, under this co-publishing license, would be transferred to HarperCollins in mid-June 2006. The agreement enabled Tokyopop to produce original English-language (OEL) manga adaptations of HarperCollins' books. Meg Cabot's books were the first to be adapted into the manga format, along with the Warriors series by Erin Hunter.[20] The first line of Tokyopop-HarperCollins OEL manga was released in 2007 with the goal of publishing up to 24 titles each year.[21]
Tokyopop entered a licensing arrangement with Kaplan, a leading provider of educational and training services in 2007,[22] to help students study vocabulary words in preparation for the SATs.[23]
Tokyopop has released several series based on American games, films, and characters, such as Warcraft,[24][25] the Kingdom Hearts video game series, and Jim Henson films.[26] They released the first volume of a series based on the Hellgate: London video game in April 2008.[27]
CineManga
TOKYOPOP pioneered the Cine-Manga format, which took popular animated and live-action series and films and turned them into colored print editions. Titles included popular Nickelodeon cartoon series like Avatar: The Last Airbender and SpongeBob SquarePants. As well as franchises such as Star Wars, Akira, Lizzie McGuire, Card Captor Sakura, Kim Possible, Family Guy, Hannah Montana, amongst many others.[28][29]
2008 restructuring
In June 2008, Tokyopop announced that it was being restructured, with its name being changed to Tokyopop Group, a holding group for several new subsidiaries. The Tokyopop operations in the United States were split into two subsidiaries: Tokyopop, Inc., and Tokyopop Media. Tokyopop, Inc. consisted of the company's existing publications business, while Tokyopop Media focused on the company's digital and comics-to-film works.[30] Tokyopop Media managed the Tokyopop website, which continued to promote its publications.[31] According to representative Mike Kiley, the divisions would allow the company to "set things up in ways that would very clearly and definitively allow those businesses to focus on what they need to do to succeed. The goals in each company are different and the achievement of those goals is more realistic, more possible if everyone working in each of those companies is very clearly focused."[31]
During the restructure, Tokyopop laid off 39 positions, equating to 35%–40% of its American workforce. Most of the positions cut were those involved in the direct publication of its books which resulted in a scale back of publication output from Tokyopop, Inc.[30][31] Tokyopop reported that it would be cutting the volumes released per year by approximately 50%, to an average of 20–22 volumes per month.[31][32][33]
Tokyopop's Japan division was also to be split, with one unit operating under Tokyopop Media and the other becoming a subsidiary under the overall Tokyopop Group.[33] In response to Tokyopop's restructuring, declining sales, and losing 20% of its manga market share, Tokyopop UK cut its publication release schedule from approximately 25 volumes a month to 20.[34]
In December 2008, citing "dramatically low sales" in the publishing industry as a whole, Tokyopop, Inc., laid off eight more employees, including three editors, and noted that the company would have to rearrange some of its upcoming publication schedules.[35]
Loss of Kodansha licenses
Licenses from the Japanese manga publisher Kodansha, historically, were a large part of Tokyopop's catalog. In the years leading up to 2009, the number of Kodansha titles licensed by Tokyopop decreased. The final new Kodansha title was Tokko by Tohru Fujisawa, and the final batch of volumes of Kodansha titles appeared around March 2009. Around that time Kodansha began to consistently give licenses to its manga to competitor Del Rey Manga. Deb Aoki of About.com said "Well, more or less. You get the idea. If you're the type who reads the tea leaves of the manga publishing biz, you kinda sensed that things weren't quite the same as they used to be."[36]
On August 31, 2009, Tokyopop announced Kodansha was allowing all of its licensing agreements with both the North American and German divisions of Tokyopop to expire for reasons unknown. Due to this loss in licensing, Tokyopop was forced to leave several Kodansha series unfinished, including the popular Rave Master, Initial D, GetBackers, and Life series. It would be unable to reprint any previously published volumes, rendering all Kodansha-owned Tokyopop releases out-of-print.[37]
Tokyopop said that it expected the loss of the licenses to have minimal impact on the company economically due to its diversification of their holdings over the last few years, though they acknowledged the loss would hurt fans of the ongoing series who face uncertainty about the completion of those titles from other companies. ICv2 reported that Tokyopop would continue to publish light novels from Kodansha and that Kodansha appeared to be planning to publish its own titles through its partnership with Random House.[38]
Resignations and layoffs
In February 2011, the president and chief operating officer, John Parker, resigned from the company and took the position of vice president of business development for Diamond. This came shortly after Diamond became Tokyopop's new distributor, taking the business from HarperCollins. Tokyopop did not name a replacement for Parker. Parker's departure left only three remaining executives: the founder and CEO, Stuart Levy; Publisher, Mike Kiley; and Vice President of Inventory, Victor Chin.
On March 1, Tokyopop continued to lay off workers, removing many high-profile employees such as long-time manga editors Lilian Diaz-Przyhyl and Troy Lewter. Tokyopop's management also eliminated the position of director of sales operations. In an interview with ICv2, Stuart Levy revealed that the layoffs were due to Borders Group, Tokyopop's largest customer, filing bankruptcy in March 2011, no longer carrying Tokyopop stock, and not paying debts that the company owed to Tokyopop.[39]
North American publishing shutdown
On April 15, 2011, Tokyopop announced that it would close its Los Angeles, California–based North American publishing operations on May 31, 2011. According to the release, Tokyopop's film and television projects, as well as European publishing operations and global rights sales, would not be closing. The UK branch would cease to operate after May 31 due to their reliance on the importing of the North American branch's product. Stuart Levy, Tokyopop's founder, released a personal statement reaffirming Tokyopop's role in introducing manga to the mainstream North American audience and thanking fans, creators, and employees for their dedication.[40] On May 24, Tokyopop stated that the manga they licensed would revert to their original owners, who may license the titles to other companies.[41]
New incarnation
In October 2011, Tokyopop's official Twitter account released a message stating that its "ultimate goal is to start publishing manga again."[42]
On December 10, 2012, Tokyopop's website relaunched with a letter from management stating that the company was down to a few select employees who were starting a 'new incarnation' of the company. Partnered with 'Right Stuf on Demand', they began offering ebooks of various titles for which they retained the rights.[43]
Their company blog article stated:
Luckily new technologies that have only very recently become practical are enabling us to re-emerge. Conventional publishing has irrevocably changed, and it is impractical for all but the largest and most established companies to pursue publishing as it has gone on for centuries. But by embracing ebook and print-on-demand technologies, we believe we can move forward and continue to produce some amazing manga as well as bring you Asian Pop Culture in many forms.[44]
A letter from Levy on January 6, 2013, stated:
Digital technology has transformed many industries including publishing. This hit TOKYOPOP very hard since we didn't have ebook rights to most of our series (except OEL). Unfortunately our Japanese licensors did not move fast enough to provide a legitimate alternative to piracy, and piracy shows no mercy. As a result, TOKYOPOP had to shut down its LA office and the licenses to Japanese titles expired, reverting to the Japanese licensors. What that means is TOKYOPOP is evolving as a company. I know many fans would prefer us to return to being a manga publisher like we were for most of our history. However, manga will never disappear – we will do what we can to deliver manga. I plan on experimenting with new ways to bring you Asian pop culture. Please keep an open mind – and give feedback (not just negative when you don't like something but also positive when you like something) so we can tweak our approach.[45]
Throughout the publishing closure, Tokyopop Media remained open for business, continuing its efforts to produce film and TV adaptations of Tokyopop's manga, as well as reinvigorating the Tokyopop YouTube channel, launching several original web series and adding trailers for Japanese film and TV. In 2013, Tokyopop partnered with MondoMedia to release an animated short film based on the Tokyopop manga Riding Shotgun,[46] which was directed by Michael Davis and starred the voices of Yuri Lowenthal and Jessy Schram. The short film garnered over a million views in its first month, and led to an IndieGoGo campaign to finance a full animated series.
In 2015, at Anime Expo and San Diego Comic-Con, Tokyopop announced that it would be relaunching its publishing operations in North America in 2016 and hinted that its first major licensor would be Disney.[47][48]
In January 2018, Tokyopop announced the release dates for three new properties: Konohana Kitan, Futaribeya: A Room for Two, and Hanger.[49] Additionally, TOKYOPOP initiated "International Woman of Manga" to showcase non-Japanese female manga writers with the publication of five titles: Ocean of Secrets, Goldfisch, Kamo, Undead Messiah, and Sword Princess Amaltea.[50] Tokyopop's "Nightmare Before Christmas: Zero's Journey" was nominated for two 2018 Diamond GEM awards in the categories "2018 Best All Ages Series" and "2018 Licensed TP or HC of the Year".[51][52]
In 2021, Cracker Barrel Old Country Store restaurants agreed to sell specific Tokyopop Manga by offering Disney's The Nightmare Before Christmas adaptation by Jun Asuka in its North American in-store gift shops.[53][54]
Divisions and companies
Tokyopop GmbH – Publishing & Digital Germany
Tokyopop's European entity is located in Hamburg, Germany and publishes both print and digital titles across a range of content and formats. In 2021, Tokyopop GmbH was one of Germany's Top 100 publishing companies.[55] The first manga and manhwa by Tokyopop Germany were published in November 2004, and the first anime in the fall of 2005. In 2006, Tokyopop GmbH entered a "strategic partnership" with the Japanese publisher Shueisha, allowing them to publish popular titles such as Death Note and Bleach.[56] The company has also released a number of original German-language manga, including Gothic Sports, winner of a 2007 Sondermann award.[57] Tokyopop GmbH continues to operate as a publisher of German-language manga for the international market after the closure of the US publishing office.
In addition to publishing popular manga titles, Tokyopop GmbH also expanded the market by producing new and exciting cross-media content, including licensing popular video game franchises such as Assassin's Creed and Zelda and bestselling novels such as James Patterson and Warriors. In 2013, the company launched a prestige project called Manga Library, which adapted classic literary novels into manga.
According to GFK Entertainment, as of 2014 in the core segment of manga, Tokyopop GmbH is currently the second largest provider, with a market share of 27%. Additionally, in the last two years, Tokyopop GmbH had the fastest growth rate out of the big three manga suppliers in the German market, with a growth rate of 29% in 2014. This compares with Egmont Ehapa at 6.5% and Carlsen Verlag at 1.8%.[58]
Other overseas markets
In 2004, Tokyopop set up a division in the United Kingdom based in London that mainly imported books from its original American counterpart and distributed them to bookstores in both the United Kingdom and the Republic of Ireland. Tokyopop released an anime collection in both countries in late 2006, including titles such as Initial D and Great Teacher Onizuka. Vampire Princess Miyu was released on DVD by MVM Entertainment and the Toonami television channel aired the first half of Rave Master in early 2005. It was announced on the official Tokyopop Facebook page that because the British division mainly imported the North American branch's translated titles, it would become defunct with the only open branch being the German division.
Tokyopop distributed some of its titles to Australia and New Zealand via Madman Entertainment/Funtastic and in Greece, Tokyopop properties were licensed by Anubis Comics. Tokyopop partnered with IDW International in February 2018 to license its original intellectual property (IP) and manga in overseas markets.[59]
Imprints
Logo for Blu Manga
Blu Manga
Blu Manga is an imprint under which Tokyopop published shōnen-ai and yaoi manga titles. The imprint was launched in 2005. Initially, the company denied that it owned Blu, stating that it was only distributing for another company. The company released no editor names, nor company contact info out of fear there would be backlash and hate mail from "moral crusaders".[60] In 2006, Tokyopop confirmed Blu was their own imprint.[60][61] Blu Manga considered that their "non-girly" branding had enabled the imprint, in a genre stereotypically created by women for women, to reach out to a male and gay audience.[62] Early titles published by BLU were Earthian, Love Mode, and Shinobu Kokoro.[63]
Love x Love
In 2020, Tokyopop introduced a new Inclusive Romance manga lineup, with a focus on providing BL/Yaoi manga, GL/Yuri manga, and male/female romance manga under the same imprint.[64]
Criticism
Fans critical of possible mishandling of the Initial D property voiced concerns regarding "editorial changes" in the language localization of the manga and anime.[65] The changes included renaming of several characters and the removal of one character's involvement in enjo kōsai, a practice in Japan where younger women are paid to provide older men with companionship.[65][66] In a letter sent to Anime News Network, Tokyopop responded to the criticisms, noting that they felt the edits were necessary because they were marketing the series to a younger target audience than it was originally designed for in Japan. In an interview by Anime News Network, Tokyopop staff stated they also felt that the series would reach a larger audience if it had a broader American appeal.[65]
The company alleviated some of the concerns by noting that the anime series would receive an "unedited, subtitled, Japanese language" DVD release. The manga series remained edited except for the first volume, which was accidentally printed before the editing decisions were made.[65]
Manga in teen magazine CosmoGirl
In 2005, Tokyopop partnered with mainstream teen magazine CosmoGirl to serialize a manga entitled "The Adventures of CG!", drawn by Svetlana Chmakova.[67][68]
Children's books
The company published books for younger children including picture books based on Japanese character Stray Sheep.[69]
Disney manga
Tokyopop has licensed several Disney manga titles and series in the US, including Nightmare Before Christmas, Descendants, Kilala Princess and Donald Duck Visits Japan.[70][71][72]
Sailor Moon is a Japanese manga series written and illustrated by Naoko Takeuchi. It was originally serialized in Kodansha's shōjo manga magazine Nakayoshi from 1991 to 1997; the 60 individual chapters, along with several side stories, were compiled in 18 volumes. The series follows the adventures of a schoolgirl named Usagi Tsukino as she transforms into the eponymous character to search for a magical artifact, the "Legendary Silver Crystal". She leads a group of comrades, the Sailor Soldiers, called Sailor Guardians in later editions, as they battle against villains to prevent the theft of the Silver Crystal and the destruction of the Solar System.
Love Hina is a Japanese manga series written and illustrated by Ken Akamatsu. It was serialized in Kodansha's Weekly Shōnen Magazine from October 1998 to October 2001, with the chapters collected into 14 tankōbon volumes by Kodansha. The series tells the story of Keitarō Urashima and his attempts to find the girl with whom he made a childhood promise to enter the University of Tokyo. The manga was licensed for an English-language release in North America and the United Kingdom by Tokyopop, in Australia by Madman Entertainment, and in Singapore by Chuang Yi. Two novelizations of Love Hina, written by two anime series screenwriters, were also released in Japan by Kodansha. Both novels were later released in North America and the United Kingdom by Tokyopop.
Magic Knight Rayearth is a Japanese manga series created by CLAMP. Appearing as a serial in the manga magazine Nakayoshi from the November 1993 issue to the February 1995 issue, the chapters of Magic Knight Rayearth were collected into three bound volumes by Kodansha. They were published from July 1994 to March 1995. A sequel was serialized in the same manga magazine from the March 1995 issue to the April 1996 issue. It was published by Kodansha in three bound volumes from July 1995 to April 1996.
A.I. Love You is a Japanese manga series by author Ken Akamatsu. The story follows Hitoshi Kōbe, a high school boy who isn't good at anything but programming. He creates a program in particular named Program 30 which is that of a female, and is shocked when she comes to life in the real world due to a lightning storm. Hitoshi names her Saati and teaches her about the real world, while she instructs him on how to properly have a girlfriend. Things get more complex however when two more of Hitoshi's programs come to life, and a hacker goes after Saati's program. A.I. Love You was first serialized through Weekly Shōnen Magazine in 1994, but later moved to Magazine Special where it ended in 1997. The series was collected into nine manga volumes that Kodansha also released between 1994 and 1997. Two re-releases followed; however, each time a volume was deducted.
Rave Master, Rave, and alternatively, The Groove Adventure Rave in Japan, is a Japanese manga series written and illustrated by Hiro Mashima. The series follows Haru Glory, a teenager on a quest to find the five fragments of the sacred stone of light Rave in order to bring peace to the world by defeating the criminal group Demon Card. Mashima created this series with the idea of travelling around the world and was presented with difficulties in its serialization due to its considerable length.
Tokyo Mew Mew is a Japanese manga series created and written by Reiko Yoshida and illustrated by Mia Ikumi. It was originally serialized in Kodansha's shōjo manga magazine Nakayoshi from September 2000 to February 2003, with its chapters collected in seven tankōbon volumes by Kodansha. It focuses on five girls infused with the DNA of endangered animals which gives them special powers and allows them to transform into "Mew Mews". Led by Ichigo Momomiya, the girls protect Earth from aliens who wish to "reclaim" it.
Parasyte is a Japanese science fiction horror manga series written and illustrated by Hitoshi Iwaaki. It was published in Kodansha's Morning Open Zōkan (1989) and Monthly Afternoon. The manga was published in North America first by Tokyopop, then Del Rey, and finally Kodansha USA. The series follows Shinichi Izumi, a high school senior who is the victim of a failed attempt by a parasitic organism to take over his brain. The parasite instead infects and takes over his arm.
Blade of the Immortal is a Japanese manga series written and illustrated by Hiroaki Samura. It was serialized in Kodansha's seinen manga magazine Monthly Afternoon from June 1993 to December 2012, with its chapters collected in 30 tankōbon volumes. The series is set in Japan during the mid-Tokugawa Shogunate period and follows the cursed samurai Manji, who has to kill 1,000 evil men in order to regain his mortality.
Clover is a manga series created by Clamp, a creative team made up by Satsuki Igarashi, Nanase Ohkawa, Tsubaki Nekoi, and Mokona. The manga takes place in a dystopian future, where the government is out to control the "Clovers", a race of children with special powers.
Ice Blade is a Japanese manga series written and illustrated by Tsutomu Takahashi. It was serialized in Kodansha's seinen manga magazine Monthly Afternoon from 1992 to 1999, with its chapters collected in nineteen tankōbon volumes. The story follows Kyoya Ida, a plainclothes police officer, and his colleagues at the Shinjuku Police Department as they investigate and solve crimes in the Greater Tokyo Area. Sometimes, these crimes are solved with some prices to pay.
An original English-language manga or OEL manga is a comic book or graphic novel drawn in the style of manga and originally published in English. The term "international manga", as used by the Japanese Ministry of Foreign Affairs, encompasses all foreign comics which draw inspiration from the "form of presentation and expression" found in Japanese manga. This may also apply to manga-inspired comics made in other languages.
VIZ Media, LLC is an American entertainment company headquartered in San Francisco, California, focused on publishing manga, and distribution and licensing Japanese anime, films, and television series.
Chobits is a Japanese manga series written and illustrated by the Japanese manga collective Clamp. It was serialized in Kodansha's seinen manga magazine Weekly Young Magazine from September 2000 to October 2002, with its chapters collected in eight bound volumes. Chobits was adapted as a 26-episode-long anime television series broadcast on TBS from April to September 2002. In addition, it has spawned two video games as well as various merchandise such as model figures, collectible cards, calendars, and artbooks.
Manga, or comics, have appeared in translation in many different languages in different countries. France represents about 40% of the European comic market and in 2011, manga represented 40% of the comics being published in the country. In 2007, 70% of the comics sold in Germany were manga. In the United States, manga comprises a small industry, especially when compared to the inroads that Japanese animation or Japanese video games have made in the USA. One example of a manga publisher in the United States, VIZ Media, functions as the American affiliate of the Japanese publishers Shogakukan and Shueisha. Though the United Kingdom has fewer manga publishers than the U.S., most manga sold in the United Kingdom are published by U.S. publishing companies like Viz Media and Kodansha Comics which are in turn owned by their Japanese counterparts. Alongside the United Kingdom, the U.S. manga publishers also sell their English translated manga in other English speaking nations like Canada, Australia and New Zealand with manga being quite popular in Australia compared to other English speaking countries.
Lupin III is a Japanese manga series written and illustrated by Monkey Punch. It follows the escapades of master thief Lupin III, the grandson of Arsène Lupin, the gentleman thief of Maurice Leblanc's series of novels.
Kodansha USA Publishing, LLC is a publishing company based in New York, US, and a subsidiary of Japan's largest publishing company Kodansha. Established in July 2008, Kodansha USA publishes books relating to Japan, Japanese culture, and manga, the latter under their Kodansha Manga imprint.
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