Underneath.com

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Underneath.com was an online lingerie and men's underwear portal based in Atlanta, Georgia. It was the first pure-play online retailer of brand name intimate apparel and men's underwear. The online portal was founded in 1997 and was owned by Jeffrey Taylor Johnson, Michael Waters, and Michael Carter. Underneath.com originally sold undergarments online and then transitioned to an undergarment shopping comparison website. It is no longer an active site. After it transitioned from selling directly to consumers, consumers used it to make informed shopping decisions when comparing underwear products from different online retailers.

Contents

Media Exposure

Internet Retailer recognized Underneath.com as one of the Best 25 Internet retailers in the nation. [1]

Time magazine noted it as one of the 13 best Apparel Internet retailers in 1999. [2]

Business Week magazine discussed in an article, Underneath.com's success as a pure play Internet retailer. [3]

Related Research Articles

E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.

<span class="mw-page-title-main">Lingerie</span> Womens undergarments including sleepwear

Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable, or both. In a 2015 US survey, 75% of women and 26% of men reported having worn "sexy lingerie" in their lifetime.

<span class="mw-page-title-main">Retail</span> Sale of goods and services from individuals or businesses to the end-user

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<span class="mw-page-title-main">Temple garment</span> Latter Day Saint undergarments

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<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and is a recognized trademark in 120 countries.

<span class="mw-page-title-main">YesAsia</span>

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<span class="mw-page-title-main">Moosejaw</span> Online and brick and mortar retailer specializing in outdoor recreation apparel

Moosejaw.com is an online and brick and mortar retailer specializing in outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping. The company was founded in 1992 by Bill Schulman, a teacher and summer camp director, and Robert Wolfe and David Jaffe, two longtime friends who chose to sell camping equipment instead of becoming wilderness guides. Moosejaw is known for its nonsensical marketing called "Moosejaw Madness".

<span class="mw-page-title-main">Underwear</span> Clothes worn under other clothes

Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.

<span class="mw-page-title-main">Thong</span> Garment worn as underwear or as part of a swimsuit

The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions.

<span class="mw-page-title-main">Freshpair</span> Online retailer of underwear

Freshpair is a privately held online retailer of men’s underwear and women's intimate apparel headquartered in Fairfield, New Jersey.

<span class="mw-page-title-main">Underwear fetishism</span> Sexual fetishism relating to undergarments

Underwear fetishism is a sexual fetishism relating to undergarments, and refers to preoccupation with the sexual excitement of certain types of underwear, including panties, stockings, pantyhose, bras, or other items. Some people can experience sexual excitement from wearing, while others get their excitement when observing, handling, or smelling the underwear worn by another, or watching somebody putting underwear on or taking it off.

Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.

<span class="mw-page-title-main">Shopbop</span>

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<span class="mw-page-title-main">Aerie (clothing retailer)</span> Intimate apparel brand of American Eagle Outfitters

Aerie, stylized as aerie, is an intimate apparel and lifestyle retailer and sub-brand owned by American Eagle Outfitters. In addition to lingerie such as a wide variety of bras and other undergarments, the aerie line also sells dormwear, active apparel, loungewear, accessories and sleepwear. The aerie brand is sold as a shop-in-shop in American Eagle Outfitters stores, online through the American Eagle website, and in standalone aerie retail stores. Additionally, aerie merchandise is available at 82 licensed international franchise stores in 13 countries.

References

  1. "Internet Retailer - E-Commerce - Online Retailing - Top 500 - Online Sales". internetretailer.com. Archived from the original on 2004-10-13. Retrieved 28 August 2018.
  2. Winters, Rebecca; Syken, Bill (5 December 1999). "The 1999 Online Shopping Guide". Archived from the original on 2018-01-05. Retrieved 28 August 2018 via content.time.com.
  3. "Terms of Service Violation". www.businessweek.com. Archived from the original on 2009-12-18. Retrieved 28 August 2018.