What's Your Flava?

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"What's Your Flava?"
Craig David - What's Your Flava (CD 1).jpg
Single by Craig David
from the album Slicker Than Your Average
B-side "Four Times a Lady"
Released28 October 2002 (2002-10-28)
Genre R&B
Length3:36
Label
Songwriters
Producers Marshall & Trell
Craig David singles chronology
"Rendezvous"
(2001)		"What's Your Flava?"
(2002)		"Hidden Agenda"
(2003)
Music video
"What's Your Flava?" on YouTube

"What's Your Flava?" is a song by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album, Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants .

Contents

In 2003, the song was used in a commercial for Mattel's unsuccessful Flavas dolls. [1] In 2007, an edited and condensed version of the song was used for Popeyes Chicken commercials. [2] There is a remix, featuring American rapper Twista.[ citation needed ]

Chart performance

The single charted at No. 8 in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at No. 9 in Canada, No. 10 in Australia, No. 22 in the Republic of Ireland and No. 4 on the Billboard Bubbling Under Hot 100 chart in the United States.

Music video

The music video for "What's Your Flava?" was filmed in Prague and directed by Little X. [3] Inspired by the 1971 film Willy Wonka and the Chocolate Factory , the story begins with a radio DJ announcing a contest giving fans the chance to tour his music factory, provided they discover a golden CD inside his latest album Slicker Than Your Average . Four girls—from New York, Paris, London, and Toronto respectively—find the CDs (The Toronto girl discovers the golden CD upon her first try, while the others purchase multiple copies before obtaining theirs). They arrive at the factory, where David personally greets them at the gate and escorts them into the building.

As the tour continues, three of the girls are eliminated one by one for misbehaviour. The New York girl—symbolising narcissism—shoves David aside and performs for a camera reminiscent of the Wonkavision transporter from the original film, ultimately getting pulled into the machinery. The Paris girl—representing materialism—becomes fixated on the money swirling within a cage as she and David float inside, much to his frustration. The London girl—embodying sex—tries to seduce David on his Murphy bed, only to end up trapped in the wall when the bed folds upwards. Only Toronto—the perfect girl—remains, and she joins David in a glass elevator that carries them out of the factory in a finale echoing the film’s iconic ending.

Track listings

Australia CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 5:30
  3. "What's Your Flava?" (instrumental) – 4:40

United Kingdom CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 4:30
  3. "What's Your Flava?" (instrumental) – 4:41

United States vinyl EP

Charts

Certifications

Certifications and sales for "What's Your Flava?"
RegionCertification Certified units/sales
Australia (ARIA) [36] Gold35,000^

^ Shipments figures based on certification alone.

Release history

Release dates and formats for "What's Your Flava?"
RegionDateFormat(s)Label(s)Ref(s).
United States7 October 2002 [37]
Australia28 October 2002CD1Wildstar [38]
United KingdomCD [39] [40]
Australia11 November 2002CD2 [41]
JapanCD Telstar [42]

References

  1. ↑ Schwartz, Marty (1 February 2012). "Day 32: Lecture Series – "What's Your Flava?" Literary Analysis". 1000 Words, 1000 Days. Retrieved 13 December 2013.
  2. ↑ https://www.connection.ebscohost.com/c/articles/23834877/popeyes-hatches-plan-coop-up-kfc-mcdonalds%5B%5D%5B%5D%5B%5D
  3. ↑ Moss, Corey (2 October 2002). "Craig David Plays Willy Wonka In 'Flava' Video". MTV. Archived from the original on 9 February 2012. Retrieved 6 December 2013.
  4. ↑ "Craig David – What's Your Flava?". ARIA Top 50 Singles.
  5. ↑ "Issue 681" ARIA Top 40 Urban Singles. National Library of Australia. Retrieved 27 February 2022.
  6. ↑ "Craig David – What's Your Flava?" (in Dutch). Ultratop 50.
  7. ↑ "Craig David – What's Your Flava?" (in French). Ultratop 50.
  8. ↑ "Craig David Chart History (Canadian Digital Songs)". Billboard . Retrieved 16 March 2020.
  9. ↑ "Top Lista Hrvatskog Radija". Croatian Radiotelevision. Archived from the original on 3 December 2002. Retrieved 14 April 2023.
  10. ↑ "Craig David – What's Your Flava?". Tracklisten.
  11. ↑ "Eurochart Hot 100 Singles" (PDF). Music & Media . Vol. 20, no. 47. 16 November 2002. p. 11. Retrieved 26 October 2020.
  12. ↑ "Craig David – What's Your Flava?" (in French). Le classement de singles.
  13. ↑ "Craig David – What's Your Flava?" (in German). GfK Entertainment charts.
  14. ↑ "2003/2. heti Editors' Choice Top 40 slágerlista" (in Hungarian). MAHASZ . Retrieved 28 April 2025.
  15. ↑ "The Irish Charts – Search Results – What's Your Flava?". Irish Singles Chart. Retrieved 29 January 2020.
  16. ↑ "Craig David – What's Your Flava?". Top Digital Download.
  17. ↑ "Nederlandse Top 40 – Craig David" (in Dutch). Dutch Top 40.
  18. ↑ "Craig David – What's Your Flava?" (in Dutch). Single Top 100.
  19. ↑ "Craig David – What's Your Flava?". Top 40 Singles.
  20. ↑ "Craig David – What's Your Flava?". VG-lista.
  21. ↑ "Top National Sellers" (PDF). Music & Media . Vol. 20, no. 47. 16 November 2002. p. 11. Retrieved 16 March 2020.
  22. ↑ "Arhiva romanian top 100 – Editia 2, saptamina 20.01–26.01, 2003" (in Romanian). Romanian Top 100. Archived from the original on 17 February 2005. Retrieved 11 May 2020.
  23. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  24. ↑ "Craig David – What's Your Flava?" Canciones Top 50.
  25. ↑ "Craig David – What's Your Flava?". Singles Top 100.
  26. ↑ "Craig David – What's Your Flava?". Swiss Singles Chart.
  27. ↑ "Official Singles Chart Top 100". Official Charts Company.
  28. ↑ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved 30 April 2022.
  29. ↑ "Craig David Chart History (Bubbling Under Hot 100)". Billboard.
  30. ↑ "Craig David Chart History (Pop Songs)". Billboard.
  31. ↑ "Craig David Chart History (Rhythmic Airplay)". Billboard.
  32. ↑ "ARIA End of Year Singles Chart 2002". Australian Recording Industry Association. Retrieved 3 May 2020.
  33. ↑ "Canada's Top 200 Singles of 2002". Jam!. 14 January 2003. Archived from the original on 6 September 2004. Retrieved 22 March 2022.
  34. ↑ "The Official UK Singles Chart 2002" (PDF). UKChartsPlus . Retrieved 3 May 2020.
  35. ↑ "ARIA End of Year Singles Chart 2003". Australian Recording Industry Association. Retrieved 3 May 2020.
  36. ↑ "ARIA Charts – Accreditations – 2002 Singles" (PDF). Australian Recording Industry Association . Retrieved 1 April 2022.
  37. ↑ "Going for Adds" (PDF). Radio & Records . No. 1473. 4 October 2002. p. 27. Retrieved 6 May 2021.
  38. ↑ "The ARIA Report: New Releases Singles – Week Commencing 28th October 2002" (PDF). ARIA. 28 October 2002. p. 26. Archived from the original (PDF) on 6 November 2002. Retrieved 6 May 2021.
  39. ↑ Melodini, Amanda (2 November 2002). "Airborne" (PDF). Music & Media . Vol. 20, no. 45. p. 30. Retrieved 26 October 2020.
  40. ↑ "New Releases – For Week Starting 28 October 2002: Singles" (PDF). Music Week . 26 October 2002. p. 41. Retrieved 30 August 2021.
  41. ↑ "The ARIA Report: New Releases Singles – Week Commencing 11th November 2002" (PDF). ARIA. 11 November 2002. p. 30. Archived from the original (PDF) on 6 January 2003. Retrieved 11 March 2025.
  42. ↑ "ホワッツ・ユア・フレイヴァ | クレイグ・デイヴィッド" [What's Your Flava | Craig David] (in Japanese). Oricon . Retrieved 11 October 2023.
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