What's Your Flava?

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"What's Your Flava?"
Craig David - What's Your Flava (CD 1).jpg
Single by Craig David
from the album Slicker Than Your Average
B-side "Four Times a Lady"
Released28 October 2002 (2002-10-28)
Genre R&B
Length3:36
Label
Songwriter(s)
Producer(s) Marshall & Trell
Craig David singles chronology
"Rendezvous"
(2001)
"What's Your Flava?"
(2002)
"Hidden Agenda"
(2003)

"What's Your Flava?" is a song by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants .

Contents

In 2003, the song was used in a commercial for Mattel's highly unsuccessful Flavas dolls. [1] In 2007, an edited and condensed version of the song was used for Popeyes Chicken commercials. [2] There is a remix, featuring American rapper Twista.

Chart performance

The single charted at No. 8 in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at No. 9 in Canada, No. 10 in Australia, No. 22 in the Republic of Ireland and No. 4 on the Billboard Bubbling Under Hot 100 chart in the United States.

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X. [3] It is a parody of the 1971 film Willy Wonka & the Chocolate Factory . The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Track listings

Australia CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 5:30
  3. "What's Your Flava?" (instrumental) – 4:40

United Kingdom CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 4:30
  3. "What's Your Flava?" (instrumental) – 4:41

United States vinyl EP

Charts

Certifications

Certifications and sales for "What's Your Flava?"
RegionCertification Certified units/sales
Australia (ARIA) [35] Gold35,000^

^ Shipments figures based on certification alone.

Release history

Release dates and formats for "What's Your Flava?"
RegionDateFormat(s)Label(s)Ref(s).
United States7 October 2002 [36]
Australia28 October 2002CDWildstar [37]
United Kingdom [38] [39]
Japan11 November 2002 Telstar [40]

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