What Do I Have to Do

Last updated

"What Do I Have to Do"
Kylie Minogue - What Do I Have to Do.png
Single by Kylie Minogue
from the album Rhythm of Love
Released21 January 1991
Studio London, England
Genre
Length3:48
Label
Songwriter(s)
Producer(s) Stock Aitken Waterman
Kylie Minogue singles chronology
"Step Back in Time"
(1990)		"What Do I Have to Do"
(1991)		"Shocked"
(1991)
Music video
"What Do I Have to Do" on YouTube

"What Do I Have to Do" is a song performed by Australian singer-songwriter Kylie Minogue from her third studio album, Rhythm of Love (1990). The song was written and produced by Stock, Aitken & Waterman. Originally, the song was planned to be released after the single "Better the Devil You Know", but instead "Step Back in Time" was released and this was released as the third single on 21 January 1991 by PWL and Mushroom. [3] The song received positive reviews from most music critics, who thought the song was an instant rave classic. Its music video was directed by Dave Hogan.

Contents

The song peaked at number eleven in her native Australia. The song did however peak at number six in the United Kingdom, becoming a success there, albeit her first single not to reach the top five. The song was also hit in France and The Netherlands. NME voted it as the thirtieth best track of 1991. [4]

Minogue performed the song as her debut performance at the Sydney Gay and Lesbian Mardi Gras in 1994. [5] The song has been performed on most of Minogue's concert tours, including her Rhythm of Love Tour, Let's Get to It Tour and Intimate and Live Tour. The song has also been performed at the Showgirl: The Greatest Hits Tour and the Homecoming Tour, and has been most recently been performed at her Aphrodite World Tour.

Background

Producers Stock Aitken Waterman conceived the track as a response to the surging popularity of rave and techno music in the UK. [3] It was heavily inspired by the track "Hardcore Uproar" by Together. [3] The move towards heavier dance sounds caused some tension and discontent at the production house, with Mike Stock uncomfortable with the move away from traditional pop songs. [3]

There are three official promotional mixes of the song. The early, unreleased first version is synth orienated and has multilayered vocals. Much of the synth was omitted, and the drums, bass and vocals were toned down for the second album version. The third version, the 7" Mix, contains a newer drum track, multilayered vocals in the chorus and relies much less on the synthesizers than on the album version. This version of the song also contains samples from American comedian Sam Kinison, and was used for the music video. In the UK, a limited edition 7″ single came with postcards with shots from the video. [6]

Originally, "What Do I Have To Do" was planned to be released as the follow-up single to "Better the Devil You Know", but was released as the third single off the album, and the track was remixed for single release. The 1999 biographical book Girl Next Door identified this track as Kylie's favourite to perform live. [7]

The single artwork was photographed by Robert Erdmann, [8] and were originally produced for a photoshoot for I-D magazine. [5] The frames were personally selected by Minogue. [5]

Reception

Critical response

"What Do I Have To Do" received positive reviews from many music critics. Jason Shawahn from About.com said the song, along with "Better the Devil You Know" and "Wouldn't Change a Thing", "are nothing if not pop masterpieces." He also labelled it as a "pop classic". [1] Quentin Harrison from Albumism noted it as "luxuriant electro-pop", adding that Ian Curnow and Phil Harding "rework it into an appetizing, but accessible house ditty that emphasizes unity between the single's beat and Minogue's supple vocal." [2] While reviewing Rhythm of Love , Chris True from AllMusic highlighted the song as an album standout. [9] Eleanor Levy from Record Mirror described it as "more mature, in a Hi-NRG, Bronski Beatish way." She added, "More straightforward rhythm than formula pop song, it fizzes predictably rather than sparkles but, like Kylie's ever-elongating fringe, will no doubt grow and grow." [10] Caroline Sullivan from Smash Hits called it "supreme", and felt the song "sees a return to the reassuring old Kylie-sound". [11] Jonathan Bernstein from Spin viewed it as a "knockout" pop single", that "mirrored her evolution from tomboy to dreamboat." [12] While reviewing Ultimate Kylie , Mark Edwards from Stylus Magazine gave it a positive remark, saying that along with "Shocked" and "Give Me Just a Little More Time", they "were great songs and suddenly Kylie was a little bit cool." [13] In 2017, Christian Guiltenane of British magazine Attitude described it as being "Kylie's best PWL song and video for sure". [14]

Chart performance

"What Do I Have to Do" debuted at number twenty-seven on the Australian Singles Chart, until rising and peaking at number eleven, staying there for two consecutive weeks. [15] The song then debuted at number ninety-nine on the Dutch Top 40, until peaking at number eighty-one for one week. The song then debuted and peaked at number fifty on the French Singles Chart.

Impact and legacy

NME ranked "What Do I Have to Do" number 30 in their list of "Singles of the Year" in December 1991. [16]

English DJ and record producer Nicky Holloway chose "What Do I Have to Do" as one of his top 10 vinyl thrills in 1996, saying, "I've had so much fun with this over the years. You don't realise what you're dancing to until it's too late to stop! It's got a long intro so people are dancing away and don't realise that it's Kylie Minogue until they're sucked into it." [17]

In 2020, Alexis Petridis of British daily newspaper The Guardian ranked the song at number 12 in his "Kylie's 30 greatest singles" list, adding that it was "great, a shamelessly pop-facing take on Italo-house". [18] In 2023, in the same newspaper, he listed the song at number seven in his "Stock Aitken Waterman's 20 greatest songs – ranked!", adding: "The trio rose to the challenge, coming up with better songs and a hipper, less generic production style: house-fuelled, monster-chorused, "What Do I Have to Do" sparkles." [19] In 2023, Robert Moran of Australian daily tabloid newspaper The Sydney Morning Herald ranked the song as Minogue's 32nd best song (out of 183), praising the singer's "full embrace of '90s UK acid house". [20]

Music video

Minogue performing the track during her For You, for Me Tour (2009). P1020967 3 (4013101160) (cropped).jpg
Minogue performing the track during her For You, for Me Tour (2009).

The accompanying music video for the song was directed by Dave Hogan, who says he was offered the commission without needing to pitch ideas in advance. [5] He and Minogue later agreed on the visual style of the project after sharing an enthusiasm for a photo feature in Vogue Italia. [5]

The video was filmed over two days, using four locations, including an indoor swimming pool in a private home. [5]

Stylist David Thomas supplied all of the looks for the video, except one vintage dress that Minogue supplied herself. [5]

In relation to this video, Minogue is quoted as saying "how many Hollywood stars can you look like in three and a half minutes". [21] Her younger sister Dannii Minogue also appears in the video. [5] The music video begins with clips of the dance scene intercut with Minogue's emerging from a swimming pool and her love interest seeing her with another man. The love interest is played by Zane O'Donnell, the same model who would appear in the video for Minogue's subsequent single "Shocked".

Minogue then goes out to the balcony overlooking a fairground and the man follows. The video then shifts to the man watching Minogue dancing with a female friend in a club. The next scene is Minogue waking up in her lover's bed as he prepares to leave the bedroom. After this, Minogue singing on the bed is intercut with scenes of her singing and dancing in front of a white backdrop. The video goes back to her and her friend having fun in the club as the man stares at her again. Later, she sits on the bench overlooking the scene and takes a glance at a lookalike of her lover next to her. Following this, she gets up to dance as the man watches. Finally, she gets a tattoo of a black panther on her back and shows it to her lover. The video concludes with all of Minogue's performance scenes intercut with her doing the ironing in an apron and on a date with her lover. The final shot is of Minogue and her lover who are walking across a bridge.

The video received heavy rotation on MTV Europe. [22] While reviewing the DVD version of Greatest Hits , John Galilee said "Her most outrageous but greatest video moment is where she parodies certain movie stars in the chic video for "What Do I Have to Do?", and because of her heavy eye make-up almost earns herself the title drag-queen Kylie (watch out for sister Dannii who briefly stars in the video, wearing a blonde wig)." [23]

Formats and track listings

These are the formats and track listings of major single releases of "What Do I Have to Do".

Live performances

Minogue performed the song on the following concert tours:

The song was also performed on:

Charts

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References

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  4. ↑ "NME's best albums and tracks of 1991". Nme.com. 10 October 2016. Retrieved 8 January 2022.
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  10. ↑ Levy, Eleanor (12 January 1991). "Singles". Record Mirror . p. 14. Retrieved 10 August 2021.
  11. ↑ Sullivan, Caroline (9 January 1991). "Review: Singles". Smash Hits . No. 316. p. 49. Retrieved 8 March 2020.
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  13. ↑ "Stylus Magazine". Stylusmagazine.com. Retrieved 8 January 2022.
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