Snoop Dogg controversy
In late August 2025, the AFL announced that American rapper Snoop Dogg would headline the pre-game entertainment for the 2025 AFL Grand Final, reportedly for a $2 million fee. [15] The decision sparked a national debate, with criticism directed at the AFL for choosing an international artist over local talent, as well as for selecting a performer with a history of controversial lyrics. [16]
Greens Senator Sarah Hanson-Young was a vocal critic, telling the Australian Senate that the AFL should be "backing homegrown Aussie talent" and labeling Snoop Dogg a "slur merchant" in reference to his past homophobic and misogynistic lyrics. [17] This criticism was amplified by the timing of the announcement, which came shortly after Adelaide Crows forward Izak Rankine was suspended for using a homophobic slur. [16]
Public opinion was divided, with some fans expressing disappointment that an Australian artist was not chosen for one of the country's biggest cultural events. There were also concerns that Snoop Dogg's performance would not be "family-friendly" and could be met with booing from the MCG crowd. [18]
In response to the backlash, the AFL defended its decision, with CEO Andrew Dillon stating that the pre-game entertainment would be "family-friendly and consistent with the audience at the MCG". [19]
The AFL also later announced that a lineup of Australian artists, including Tash Sultana and Baker Boy, would join Snoop Dogg for the pre-game show. [20]
