Tasmania Football Club

Last updated

Tasmania Football Club
Tasmania Football Club Logo.svg
Names
Full nameTFC AFL Limited [1]
Nickname(s)Devils, Tassie
Club details
Founded2 May 2023;2 years ago (2023-05-02)
Colours
  •   Myrtle green
  •   Primrose yellow
  •   Rose red [2]
CompetitionFrom 2026:
  • VFL: Senior men
  • VFLW: Senior women
From 2027–28:
  • AFL: Senior men
  • AFLW: Senior women
ChairpersonGrant O'Brien [3]
CEO Brendon Gale
CoachVFL: Jeromey Webberley
Ground Bellerive Oval
York Park
Macquarie Point Stadium
Dial Regional Sports Complex
Training ground Kingston Twin Ovals
Uniforms
Kit body tasmania.png
Kit body sleeveless.png
Kit shorts.svg
Kit socks goldtop.png
Kit socks long.svg
Home
Other information
Official website tasmaniafc.com

The Tasmania Football Club, nicknamed the Devils, is a professional Australian rules football club expected to compete in the Australian Football League (AFL) from the 2028 season and the AFL Women's (AFLW) from the 2027 season. [4] [5] The club is based in Tasmania and will play home matches in Hobart and Launceston, the two largest cities in the state. Both York Park in Launceston and Bellerive Oval in Hobart will host games initially, with the Hobart-based matches moving to a proposed Macquarie Point Stadium in 2029. [6]

Contents

In May 2023, Tasmania secured an AFL licence following a unanimous vote of AFL club presidents. [6] The club will first compete in the Victorian Football League (VFL) and the VFL Women's (VFLW), starting in 2026. [7]

History

Tasmania has been a stronghold of Australian rules football since the 1860s. Pictured is the Tasmanian state side that defeated Western Australia at the 1911 Adelaide Carnival. Tasmania at Adelaide Carnival, 1911.jpg
Tasmania has been a stronghold of Australian rules football since the 1860s. Pictured is the Tasmanian state side that defeated Western Australia at the 1911 Adelaide Carnival.

Successful bid and founding

Australian rules football has been played in Tasmania since the 1860s and has long been the state's most popular spectator sport. A 2018 study of Internet traffic showed 79% of Tasmanians (424,459) were interested in it, the highest rate in the country, [8] which was, according to Roy Morgan, a figure higher than the number of supporters of around half of existing AFL clubs. [9]

The notion of a Tasmanian team in the VFL/AFL competition had long been suggested, with multiple formal propositions and bids since the 1980s. [10] Successive bids during expansion periods for the competition in the 1990's and late 2000's were spurned in favour of teams in Fremantle, Port Adelaide, Gold Coast and Greater Western Sydney. In 2019 a government-appointed taskforce chaired by Brett Godfrey, with backing from the Tasmanian Government and at the advice of the AFL, [11] was set up to commission a business case for a team to be assessed by the league. By 2021 the state's premier, Peter Gutwein, refused to re-negotiate deals to extend Tasmanian-based AFL premiership matches for Victorian clubs Hawthorn and North Melbourne, without the AFL committing to a timetable for the introduction of a Tasmanian team. [12] [13] An independent review was subsequently overseen by former AFL Commissioner and Geelong Football Club president Colin Carter and was publicly released in mid-2021, which concluded a stand-alone Tasmanian side could be financially viable with the ongoing assistance of government and league funding. [14] [15]

In November 2022, amidst ongoing momentum and public interest throughout the year, an in-principle agreement was reached between the AFL and Tasmanian Government, under premier Jeremy Rockliff, on commercial terms for Tasmania's bid for a 19th licence, which would be awarded to a government-established entity known as the Tasmanian AFL Licence Taskforce. [16] The AFL and club presidents met on 2 May 2023 and provided unanimous support to award a licence to Tasmania. The following day, Chief Executive Gillon McLachlan formally announced the team's admission to the competition at North Hobart Oval, confirming the men's team will join the Australian Football League from the 2028 season. [17] [18] As of 2025, the starting season for a women's team to compete in the AFL Women's competition has not yet been confirmed.

Competitive debut and list concessions

On 5 September 2025, Tasmania was granted a licence to compete in the VFL and VFLW, starting in 2026. [19] Home games will be played in Hobart and Launceston, with the possibility of also playing games in Penguin. [20] Jeromey Webberley was appointed as the club's inaugural VFL coach, while former Essendon player Jye Menzie became the club's first player when he was signed on 30 September 2025. [21] [22]

In October 2025, the AFL announced the list and drafting concessions that Tasmania would be granted as part of its inclusion in the competition. The Devils were provided picks 1, 3, 5, 7, 9, 11 and 13, and the first selection of each subsequent round in their first national draft, which is set to be in 2027. Four of those picks, specifically 5, 7, 11 and 13, come with the caveat they need to be used in trades with other clubs. In their second and third drafts, the Devils will be handed fixed picks 5 and 9 in both years, which are on top of the club's regular first-round selection, as well as the first selection in each subsequent round in addition to their natural draft hand. In both of those years, the pick 5 will have the caveat they must be traded. In addition the club received a $5 million sign-on bonus to sit outside the salary cap for the first two years in the competition, priority access to Tasmanian academy players and a flexible list size for the first five AFL seasons, allowing up to 48 players on the list until the fourth year before reverting to regular levels by the sixth season. [23]

Identity

Nickname and colours

On 18 March 2024, the Tasmania Football Club's branding, colours and foundation guernsey were officially launched at several historical football-related sites across the state. [24] The team's name was announced as the Tasmania Devils, with the nickname acknowledging the carnivorous marsupial extinct on the mainland and found only in Tasmania. [25] The 'devils' nickname has previously been used by the state's Victorian Football League (VFL) and Talent League sides and was confirmed only after negotiations with Warner Bros., whose Tasmanian Devil cartoon character held a trademark on the name. [26] The colours of myrtle green, rose red and primrose yellow were adopted and are based on the colours of the historical Tasmanian interstate representative teams. [27] A foundation guernsey, green with a centrally located red "T" on a yellow map of Tasmania, was unveiled. [28] The guernsey received some criticism for being underwhelming, though Tasmanian broadcaster David Lithgow later confirmed the guernsey was considered a "foundation jumper" by the club to be used sparingly in the AFL. [29]

Mascot

In March 2025, the club unveiled the team's mascot, Rum'un, a Tasmanian Devil made of materials sourced from recycled school uniforms throughout Tasmania. The name is Tasmanian slang for "an odd or eccentric person; a scallywag, or someone cheeky". [30]

Training base

The club will be based at the Kingston Twin Ovals complex, located in the town of Kingston, twelve kilometres south of the Hobart City Centre. [31] The facility has been the long-term home ground of the Kingborough Football Club. $60 million was initially allocated to upgrading the facility for the Devils [32] however by May 2025 this had blow out to $105 million. [33] In addition to the two existing football ovals at the site, two more ovals, a gym, aquatic centre, recovery areas, indoor training and administrative facilities will be built, providing a permanent home for the club's teams. The Kingston announcement came after several months of geotechnical investigations at the government's original site, within or adjacent to the Rosny Parklands on Hobart's eastern shore, revealed extensive works would need to be completed to allow the construction of the facility. [31]

Leadership roles

Grant O'Brien, former CEO of Woolworths and chair of Tourism Tasmania, was appointed the new club's first chairman in July 2023 by the Tasmanian AFL Licence Taskforce. [3] In September, a board chaired by O'Brien was announced, including Kath McCann, James Henderson (AFL talent manager), Alastair Lynch, Alicia Leis, Roger Curtis, Laura McBain, Graeme Gardner and Kathy Schaefer. [34] Former Richmond player Jack Riewoldt was appointed club culture manager. [34]

Former Richmond Football Club CEO Brendon Gale was appointed the club's inaugural Chief Executive Officer (CEO) in 2025. [35] In addition, Lauren Jauncey was appointed General Manager of Strategy, People & Culture in February 2025 and James Creak was appointed General Manager Commercial and Partnerships in June 2025. [36] [37]

Corporate

During the 2024 launch, the club commenced selling foundation membership packs for between A$10 and $15 with an initial target of 40,000 by October (one of the original conditions of entry set by the AFL). The club exceeded this target within 2 hours and had sold over 121,000 memberships just two days after launch, [38] giving it the highest on-paper membership of any club in the AFL and taking just 24 hours to break the league's all-time membership record. [39]

In September 2024, the club passed 200,000 members, raising a total of more than $2 million in membership revenue [40] and making it the 5th largest sports club in the world by total membership. The club has over 211,000 members as of 8 August 2025. [41]

Club teams

Football department

In May 2025, the club made its first key appointments of its inaugural football department, being Derek Hine as Head of Recruiting and Todd Patterson as Head of List Management and Strategy. [42] Subsequently, the club appointed Scott Clayton as a Future Talent Consultant and Lizzie Dingeldei as National Football Recruiting Assistant. [43] [44]

VFL team

Playing listCoaching staff
  •   Zach Adams
  •   Jaxon Artemisv
  •   Nelson Beikoff-Smart
  •   Bailey Boag
  •   Jack Callinan
  •   Kai Cameron
  •   Brad Cox-Goodyer
  •   Hugh Dixon
  •   Robbie Fox
  •   Jed Hagan
  •   Lachy Hay
  •   Maddox Iverach
  •   Brandon Leary
  •   Jye Menzie
  •   Caleb Mitchell
  •   Cameron Owen
  •   Geordie Payne
  •   Sam Siggins
  •   Michael Stingel
  •   Nathaniel Sulzberger
  •   Josh Wolfev
  •   Nick Williams

Head coach

Assistant coaches


Legend:
  • (c) Captain(s)
  • (vc) Vice-captain(s)
  • italics - Inactive player list
  • Cruz Roja.svg Long-term injury

Updated: 21 November 2025
Source(s): Playing list, Coaching staff

VFLW team

Playing listCoaching staff
  •   Sarah Skinner
  •   Candice Belbin
  •   Dearne Krushka
  •   Jessie Williams
  •   Jemma Blair
  •   Matilda Elbourne
  •   Mackenzie Bank
  •   Grace White
  •   Emilie Saward
  •   Alicia Gordon
  •   Monty Christian
  •   Taia Lette
  •   Emma Suckling




Legend:
  • (c) Captain(s)
  • (vc) Vice-captain(s)
  • italics - Inactive player list
  • Cruz Roja.svg Long-term injury

Updated: 8 November 2025
Source(s): Playing list, Coaching staff

See also

References

  1. "Terms and conditions". Tasmania Football Club. Archived from the original on 26 December 2024. Retrieved 9 April 2025.
  2. AFL [@AFL] (18 March 2024). "Presenting the @FC_Tasmania colours!" (Tweet). Archived from the original on 23 July 2024. Retrieved 24 November 2024 via Twitter.
  3. 1 2 Ex-Woolies boss lands AFL job from The Mercury 5 July 2023
  4. "Full statement: Tasmania awarded 19th AFL licence". AFL.com.au. 3 May 2023. Retrieved 3 May 2023.
  5. "Prime Minister Anthony Albanese pledges $240 million for Hobart stadium at Macquarie Point". ABC News. 29 April 2023. Retrieved 3 May 2023.
  6. 1 2 "AFL presidents approve Tasmania for 19th team licence after decades of campaigning". ABC News. 2 May 2023. Retrieved 3 May 2023.
  7. "Tassie to join VFL in 2026 with multiple AFL rookie list guarantees". SEN. 5 September 2025. Archived from the original on 5 September 2025. Retrieved 5 September 2025.
  8. Devils in the detail: an economist argues the case for a Tasmanian AFL team – and new stadium by Tim Harcourt for the Conversation 1 May 2023
  9. AFL supporter bases Roy Morgen August 17, 2018
  10. "Tasmania's current push for an AFL licence isn't its first, but it may well be the last". ABC News. 2 September 2022. Retrieved 3 May 2023.
  11. "Inside the rise of Tassie: Locals thought Gillon McLachlan wanted to move Roos, but now 19th team a reality" . Herald Sun. 30 April 2023. Retrieved 3 May 2023.
  12. Ben Waterworth (19 February 2021). "'Beggars belief': Tassie Premier's angry response to AFL letter". Fox Sports.
  13. "Statement: AFL response to Tasmanian Premier, the Honourable Peter Gutwein". AFL.com.au. 19 February 2021.
  14. "AFL statement on findings of the Colin Carter report". AFL.com.au. 13 August 2021.
  15. Ben Waterworth (29 July 2021). "Tasmania's hopes of winning 19th AFL licence could soon receive a major boost". Fox Sports.
  16. "AFL reaches in-principle agreement with Tasmania for 19th team". 18 November 2022. Retrieved 22 November 2022.
  17. "Full statement: Tasmania awarded 19th AFL licence". Australian Football League. 3 May 2023. Retrieved 3 May 2023.
  18. "Tasmania granted 19th AFL team licence with 2028 slated for men's start date". The Guardian. 3 May 2023.
  19. "Tasmania Football Club to Enter VFL and VFLW in 2026". Tasmania Football Club. 5 September 2025. Archived from the original on 5 September 2025. Retrieved 5 September 2025.
  20. "Tasmania to enter VFL and VFLW in 2026". AFL.com.au. 5 September 2025. Archived from the original on 5 September 2025. Retrieved 5 September 2025.
  21. Hann, Ben (8 September 2025). "Tasmania Devils reveal inaugural coach after reaching massive milestone". The Examiner. Archived from the original on 8 September 2025. Retrieved 8 September 2025.
  22. "Devils Sign First VFL Athlete". Tasmania Football Club. 30 September 2025. Archived from the original on 30 September 2025. Retrieved 30 September 2025.
  23. Callum Twomey (1 October 2025). "Draft picks galore, $5m sign-on pool: Tasmania's list build rules revealed". afl.com.au.
  24. "Celebration as new Tassie logo, jumper and colours revealed". AFL. 18 March 2024.
  25. "Tasmania Devils AFL club launched with name, colours, logo and guernsey concept revealed". ABC News.
  26. "AFL's new Tasmania side to be called the Tasmanian Devils". Herald Sun.
  27. Andrew Hughes (19 March 2024). "Devil in the details: breaking down the branding of the AFL's newest team". The Conversation.
  28. "Tasmania granted 19th AFL team licence with 2028 slated for men's start date". The Guardian. 3 May 2023. Archived from the original on 17 August 2023. Retrieved 23 November 2024.
  29. Max Laughton (19 March 2024). "Tassie guernsey reality emerges after criticism as whopping 75k members locked in already". Fox Sports.
  30. "The Devil inside: Meet Tasmania FC's new mascot". afl.com.au. 18 March 2025.
  31. 1 2 Meg Whitfield & Clancy Balen (19 November 2024). "AFL high-performance centre move to Kingston confirmed as Clarence Mayor Brendan Blomeley calls it 'dark day'". ABC News.
  32. "Kingston Twin Ovals named as home base of Tasmanian AFL club". austadiums.com. 20 November 2024.
  33. Times, Tasmanian (18 May 2025). "AFL Training Centre Budget Blows Out By 75% - Tasmanian Times" . Retrieved 15 July 2025.
  34. 1 2 Board to lead Tasmania's AFL club announced, along with culture lead Jack Riewoldt by Chris Rowbottom for ABC News 13 September 2023
  35. "'Time to embark on a new challenge': Gale to depart Tigers for Tassie". AFL. 10 May 2024. Archived from the original on 10 May 2024. Retrieved 18 February 2025.
  36. "People and Culture Key in Devils Executive Appointment".
  37. "James Creak Appointed to Drive Devils Partnerships".
  38. ‘Overwhelming’ take-up of Tasmania Devils AFL memberships passes 120,000 by Jack Snape 20 March 2024
  39. ‘Blow your mind’: Tasmania Devils break AFL membership record in 24 hours by Matthew Sullivan from News.com.au 20 March 2024
  40. Devils AFL club joins exclusive list of clubs that have 200,000 members By Brian Allen for The Advocate 3 September 2024
  41. "Your Board Update August 2025". Tasmania Devils. Retrieved 24 August 2025.
  42. "Key Appointments Commence Club Football Department Build".
  43. "Respected Talent Scout Joins the Team".
  44. "From Track Star to Talent Scout: Meet the Devils' Hidden Weapon".