Brihans Natural Products Ltd.

Last updated

Brihans Natural Products Ltd.
Limited
Industry Natural Products
Founded 20 April 2000;18 years ago (20 April 2000)
Founder Mandar Agashe
Headquarters Shaniwar Peth, Pune , India
Area served
 India, Réunion, Singapore, Malaysia, UAE
Key people
 Sheetal Agashe (Managing Director)
Products skincare products, hair care products, healthcare products, ayurvedic products
Number of employees
 51-100
Website brihansnatural.com

Brihans Natural Products Ltd. is an Indian natural cosmetics and consumer products company based in Shaniwar Peth, Pune, Maharashtra, India. The company manufactures skin care, hair care and health care products. [1]

Shaniwar Peth, Pune city in Maharashtra, India

Shaniwar Peth is a locality in Pune. It was established by Moropant Pingle in 1675. When under the Muslim rule this place was known as Murujabad/Murtuzabad. Shaniwar means Saturday in Marathi, and many other Indian languages.There are many schools in Shaniwar Peth. The historic Shaniwar Wada is situated in Shaniwar Peth.

Maharashtra State in western, southern and central India

Maharashtra is a state considered to be part of western, central, southern and south-central India. It is the second-most populous state and third-largest state by area in India. Spread over 307,713 km2 (118,809 sq mi), it is bordered by the Arabian Sea to the west, the Indian states of Karnataka and Goa to the south, Telangana and Chhattisgarh to the east, Gujarat and Dadra and Nagar Haveli to the north west, and Madhya Pradesh to the north. It is also the world's second-most populous subnational entity. It was formed by merging the western and south-western parts of the Bombay State, Berar and Vidarbha, and the north-western parts of the Hyderabad State and splitting Saurashtra by the States Reorganisation Act. It has over 112 million inhabitants and its capital, Mumbai, has a population around 18 million making it the most populous urban area in India. Nagpur hosts the winter session of the state legislature. Pune is known as 'Oxford of the East' due to the presence of several well-known educational institutions.

India Country in South Asia

India, also known as the Republic of India, is a country in South Asia. It is the seventh largest country by area and with more than 1.3 billion people, it is the second most populous country as well as the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the northeast; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives, while its Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

Contents

History

In 1998, Brihans Pharmaceuticals, under Mandar Agashe, set up a research and development center to develop Ayurvedic products. In August 1999, the company conducted test marketing of its products in Andhra Pradesh. By February 2000, it went national, setting up 19 branches across India, [2] with the formal formation of Brihans Natural Products on 20 April, 2000. [3] The company went international by 2001, exporting to the United Arab Emirates, Oman, Malaysia and the Maldives. [2] [4]

Mandar Agashe Indian musician and businessman

Mandar Agashe is an Indian musician, music producer and businessman. He is the founder and vice chairman of Sarvatra Technologies. He is best known for the release of his Indian-pop album Nazar Nazar, in 1998.

Ayurveda system of medicine with historical roots in the Indian subcontinent

Ayurveda is a system of medicine with historical roots in the Indian subcontinent. Globalized and modernized practices derived from Ayurveda traditions are a type of alternative medicine. In countries beyond India, Ayurvedic therapies and practices have been integrated in general wellness applications and in some cases in medical use.

Andhra Pradesh State in southern India

Andhra Pradesh is one of the 29 states of India. Situated in the south-east of the country, it is the seventh-largest state in India, covering an area of 162,970 km2 (62,920 sq mi). As per the 2011 census, it is the tenth most populous state, with 49,386,799 inhabitants. The largest city in Andhra Pradesh is Visakhapatnam. Telugu, one of the classical languages of India, is the major and official language of Andhra Pradesh.

Between 2002 and 2004, the company launched Cleancomb, an anti-hair loss lotion and Oraheal, a mouth ulcer tablet, along with a Hibiscus based hair gel to its roster of products. [5] [6] [7] [8] During this time, the company also planned to expand to the European and American markets. [9]

Mouth ulcer ulcer that occurs on the mucous membrane of the oral cavity

A mouth ulcer is an ulcer that occurs on the mucous membrane of the oral cavity. Mouth ulcers are very common, occurring in association with many diseases and by many different mechanisms, but usually there is no serious underlying cause.

<i>Hibiscus</i> genus of plants

Hibiscus is a genus of flowering plants in the mallow family, Malvaceae. The genus is quite large, comprising several hundred species that are native to warm temperate, subtropical and tropical regions throughout the world. Member species are renowned for their large, showy flowers and those species are commonly known simply as "hibiscus", or less widely known as rose mallow. There are also names for hibiscus such as hardy hibiscus, rose of sharon, and tropical hibiscus.

European Economic Area area of the European Unions internal market and some of EFTA states established in 1994

The European Economic Area (EEA) was established via the EEA Agreement, an international agreement which allows for the extension of the EU's single market to non-EU member parties. The EEA links the European Union member states and three EFTA states into an internal market governed by the same basic rules. These rules aim to enable free movement of labour, goods, services and capital within the European Single Market, including the freedom to choose residence in any country within this area. The EEA was established on 1 January 1994 upon entry into force of the EEA Agreement. The contracting parties are the European Union (EU), its member states, and the member states of the European Free Trade Association.

In 2006, the company launched Aloe vera based health juices under the brand Brimune. [10] [11] That same year, the company launched its Turmeric face wash and Aloe foot cream product lines under the Greenleaf brand. [12] [13] [14] By 2007, the company sold majority of its skincare and hair care products under the Greenleaf brand. [1]

<i>Aloe vera</i> species of plant

Aloe vera is a succulent plant species of the genus Aloe. An evergreen perennial, it originates from the Arabian Peninsula but grows wild in tropical climates around the world and is cultivated for agricultural and medicinal uses. The species is also used for decorative purposes and grows successfully indoors as a potted plant.

Turmeric species of plant

Turmeric is a flowering plant of the ginger family, Zingiberaceae, the roots of which are used in cooking. The plant is rhizomatous, herbaceous, and perennial, and is native to the Indian subcontinent and Southeast Asia, and requires temperatures between 20 and 30 °C and a considerable amount of annual rainfall to thrive. Plants are gathered each year for their rhizomes, some for propagation in the following season and some for consumption.

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked or otherwise removed with treatments such as waxing, sugaring and threading. Hair care services are offered in salons, barbershops and day spas, and products are available commercially for home use. Laser hair removal and electrolysis are also available, though these are provided by licensed professionals in medical offices or speciality spas.

As of 2016, the company shipped its products across India, Réunion, Malaysia, the United Arab Emirates and Singapore, [15] and is headquartered in Shaniwar Peth, Pune. [16] In 2017, Business Insider reported that the company was a major manufacturer of Aloe vera products in India. [17] [18] [19]

Réunion Overseas region and department in France

Réunion is an overseas department and region of France and an island in the Indian Ocean, east of Madagascar and 175 km (109 mi) southwest of Mauritius. As of January 2019, it had a population of 866,506.

Singapore Republic in Southeast Asia

Singapore, officially the Republic of Singapore, is an island city-state in Southeast Asia. It lies one degree north of the equator, at the southern tip of the Malay Peninsula, with Indonesia's Riau Islands to the south and Peninsular Malaysia to the north. Singapore's territory consists of one main island along with 62 other islets. Since independence, extensive land reclamation has increased its total size by 23%. The country is known for its transition from a developing to a developed one in a single generation under the leadership of its founder Lee Kuan Yew.

Headquarters Location where an organizations key leadership and coordination functions take place

Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility for managing all business activities. In the United Kingdom, the term head office is most commonly used for the HQs of large corporations. The term is also used regarding military organizations.

Research and development

The company has been noted for using a variety of Aloe Barbadensis for its products; this allows for better standardization between batches, and reduces the use of potentially contaminated aloe in their products. [20]

Controversies

In April 2014, the company's advertisement of their product Cleancomb was complained against for being misleading, thus violating the Advertising Standard Council of India's Consumer Complaints Council's Code. It was one of 44 health care companies that were complained against at the time. [21] A similar complaint was upheld with the company’s advertisements in December 2017. [22] [23]

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Minute Maid American beverage company

Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of many kinds, including Hi-C. Minute Maid is sold under the Cappy brand in Central Europe and under the brand "Моя Семья" in Russia and the Commonwealth of Independent States. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company, the world's largest marketer of fruit juices and drinks. The firm opened its headquarters in Sugar Land Town Square in Sugar Land, Texas, United States, on February 16, 2009; previously it was headquartered in the 2000 St. James Place building in Houston.

Pomade Cosmetic used for the skin

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Forever Living Products International, Inc. (FLPI) is an American privately-held multi-level marketing (MLM) company based in Scottsdale, Arizona, which manufactures and markets aloe vera-based drinks and bee-derived cosmetics, dietary supplements, and personal care products. The company was founded in 1978 by CEO Rex Maughan. After acquiring the company Aloe Vera of America by the 1990s, In 2010 the company reported a network of 9.3 million distributors and revenue of $1.7 billion, and in 2006 they reported having 4,100 employees(Sumit).

Aussie (shampoo) brand of shampoo

Aussie is an international cosmetics brand. Its products are focused solely on hair care, such as shampoos, conditioners, hair serums, gels and sprays. It is marketed as a product of Australia due to its inclusion of certain natural ingredients found from the country itself. Thus, its logo is a kangaroo, and, similarly, its slogan is "Roo Your 'Do!". However, the brand is in fact manufactured by Procter & Gamble, an American company, which bought the brand in 2003. The brand was particularly successful in 2004, when P&G had US$55 billion in sales.

Marico

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Colgate is an umbrella brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by the American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.

Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the Arabic/Persian word hammam, which refers to a public-bathing establishment in the Middle Eastern countries. It was once a leading bath soap brand in India. A 100-gm bar costs 30 ₹.

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The Brihan Maharashtra Sugar Syndicate Ltd. is an Indian sugar company headquartered in Pune, India.

Chandrashekhar Agashe Indian industrialist and entrepreneur

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References

  1. 1 2 Jain, S. Bhushan (2007). The Indian Newspaper Society Press Handbook. University of California: Indian Newspaper Society. Brihans Natural Products
  2. 1 2 "'Udyog Ratna' for Brihans". Times of India . 7 September 2001. Retrieved 2017-01-23.
  3. ↑ Company News and Notes. 37. University of California, Berkeley: Research and Statistics Division, Department of Company Law Administration, Ministry of Commerce & Industry (India). 2000. Brihans Natural Products P. Ltd.
  4. ↑ Business India. University of Virginia: A.H. Advani. 2004. pp. 69–79.
  5. ↑ "Brihans unveils new products". Business Line . 3 December 2002. Retrieved 2017-01-23.
  6. ↑ Pullaiah, T. (2002-01-01). Medicinal Plants in Andhra Pradesh, India. University of Chicago: Regency Publications. ISBN   9788187498513. Brihans Natural Products
  7. ↑ Asian Sources Gifts & Home Products. 22. Trade Media Limited. 2004. Brihans Natural Products Pvt. Ltd has released Jas Red, an antioxidant gel made from hibiscus flower juice.
  8. ↑ Business India. A.H. Advani. 2004-01-01. p. 70 – via Google Books. Brihans Natural Products P. Ltd.
  9. ↑ "Brihans Natural Eyes US, European Markets". Financial Express . January 25, 2003. Retrieved 2017-01-23.
  10. ↑ "Health & Beauty". Times of India. March 8, 2006.
  11. ↑ "Looking for export quality aloe juice?". Indian Express . 2017-12-17. Retrieved 2017-12-17.
  12. ↑ Press, Delhi (2017-04-01). Grihshobha Kannada: April 2017 (in Kannada). Delhi Press.
  13. ↑ "Do you want your feet to be soft and healthy?". Woman's Era (First). 26. August 2016.
  14. ↑ "Healing Aloe". The Economic Times. June 21, 2006.
  15. ↑ "Greenleaf Natural Actives". Femina . 29. August 16, 2016. MW04160816.
  16. ↑ Google (1 January 2017). "Brihans Natural Products Ltd." (Map). Google Maps . Google. Retrieved 1 January 2017.
  17. ↑ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". Business Insider . August 17, 2017. Retrieved 2017-09-24. some of the major players operating in India aloe vera products market are ... Brihans Natural Products Ltd., ...
  18. ↑ "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 – 2022 - market research report". www.reportlinker.com. Retrieved 2017-09-24.
  19. ↑ Reportlinker. "India Aloe Vera Products Market By End Use Application, By Form, By Distribution Channel, Competition Forecast & Opportunities, 2012 - 2022". PR Newswire . Retrieved 2017-10-24.
  20. ↑ "GreenLeaf: India's 1st Skin Gel with 90% Aloe Vera". The Economic Times. January 30, 2006.
  21. ↑ "ASCI upheld complaints against 82 out of 124 ads in April 201". Best Media. June 27, 2014.
  22. ↑ "ASCI bans 200 ads in October 2017; Healthcare, Education sector tops list of banned ads". Moneylife.in. 28 December 2017. Brihans Natural Products Ltd. (Green Leaf pure aloe vera skin gel)
  23. ↑ "ASCI Update: Complaints against 200 out of 319 ads upheld in October 2017". www.afaqs.com. Retrieved 2018-02-26.

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