|Products||Perfumes and cosmetics|
Lancôme (French pronunciation: [lɑ̃kom] ) is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.
Founded in 1935 by Guillaume d'Ornano and his business partner Armand Petitjean in France, as originally a fragrance house. The name "Lancôme" was inspired by the forest of Lancosme that lies in the Indre valley in the heart of France in the region of La Brenne - the name was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the area inspired the company's symbol of the single golden rose.
Lancôme launched its first five fragrances in 1935 at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the luxury skincare market, launching Nutrix, his first "all-purpose repair cream" in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L'oreal in 1964, and quickly became part of its luxury products division.
The company provides fragrances, skin care, and makeup. Their most famous products include their mascaras, namely "Hypnôse", their Visionnaire Range which contains a patented ingredient, "LR 2412", aimed to improve skin texture color qualities, especially in pore reduction, fine lines and uneven skin tone.
Lancôme fragrances are made in association with perfumers: Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nagel, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian, Robert Gonnon, Nathalie Lorson, Sophia Grojsman, and Alienor Massenet.
Since 2014, the fragrance La Vie Est Belle is the best-selling fragrance in Lancôme historic market, France.
Despite founder Armand Petijean's assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper's Bazaar to French Vogue. Lancôme's ads have been shot by the leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Nick Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier and Dusan Reljin.
In 2012 Lancôme premiered a TV advertisement featuring 1930s cartoon icon Betty Boop.Supermodel Daria Werbowy and Betty talk candidly as Betty gives Daria advice about how to find a role in her "first big film". This advertisement has been uploaded to YouTube by Sephora and has achieved more than 100000 views in 2018.
In 2017, Lancôme Paris partnered with the software developer Perfect Corp. to introduce new mobile app experience allowing customers to try on makeup and make direct purchases through the app.
The brand is represented by actresses, global supermodels, makeup artists and perfumers. Emerging fashion designers have collaborated with the brand, including design duo Proenza Schouler, who created a dress inspired by Lancôme's Hypnôse fragrance, and Alber Elbaz who designed the packaging for a trio of mascaras.[ citation needed ]
In 1978, at the age of eighteen, Carol Alt became the youngest model to be the face of Lancôme. Nancy Dutiel also modeled for Lancôme during this period. More recently, models Shalom Harlow, Marie Gillain and Raica Oliveirahave also been spokesmodels for Lancôme.
One of Lancôme's longest-running partnerships was with actress Isabella Rossellini. Signed in 1982, Rossellini was the international face of Lancôme for 14 years. In 2016, Rossellini returned for a collaboration with the brand, more than 30 years after she became its first face.
Ukrainian-Canadian model Daria Werbowy joined the brand in 2005, and has been featured in Lancôme ads. Spanish actress and model Inés Sastre has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years.
In September 2008, Dominican model Arlenis Sosa became the spokesmodel for the brand.
in 2009, Isabella Rossellini's daughter Elettra Rossellini Wiedemann became the new face of Lancôme.
In 2010, ipsy founder Michelle Phan signed a deal with Lancôme and became their first Vietnamese spokesperson.
Other renowned actresses have also worked with the brand, including Juliette Binoche, Uma Thurman, Drew Barrymore, Mena Suvari, Laura Morante, Kate Winslet,Anne Hathaway, Julia Roberts, Penélope Cruz, Emma Watson, and currently Lily Collins, Lupita Nyong'o, and Zendaya. Clive Owen was the first male spokesperson for Lancôme's Men's skincare range and the fragrance Hypnôse Homme.
Digital marketing is used to build relationships with customers and interact with them on time. Lancôme targets women in their 40s and younger women have become its new target market.
In 2014, Lancôme launched a marketing campaign which combines a loyalty program called 'Lancôme Elite Rewards' via social media platforms. This program gives points as the reward to members for sharing on social media. Members can earn points by sharing products or connecting with the brand on Facebook, Twitter and Instagram and they will get discount while getting enough points.Through the combination of giving rewards and social media platforms in this campaign, it would attract more engagement and word of mouth publicity that resulted in the increased effectiveness of digital marketing in Lancôme.
In 2017, Lancôme has partnership with Airbnb and Publicis Worldwide's luxury agency 133SH to release a new social media campaign for promoting the new Lancôme's UV expert aqua gel.This social media campaign aimed to reach more young female consumers. They cooperated with three top bloggers, Lancôme sent them to Airbnb homes in three different locations with extreme sun conditions and invited 133SH to film videos for bloggers. The video showcased the effectiveness of the products by the experience of one blogger who explored the effects of the extreme conditions to her skin when applying the products. To spread the message in a further way and interact with the targeted market of 18-25 young Chinese consumers, the campaign was released across different social media and e-commerce platforms like WeChat.
Lancôme has collaborated with several makeup artists. Fred Farrugia created 13 colour collections during his tenure as artistic makeup director (1997–2004). His "Pollen" collection in 2000 introduced the industry's first lip gloss in a tube: Juicy Tubes.
Lancôme has several top makeup artists representing it, Aaron De Mey and Sandy Linter. Sandy is Lancôme's "Beauty At Every Age Expert", and Aaron is Lancôme's National Artistic Director for Makeup. Aaron De Mey is no longer the Artistic Director for Lancome. Lancôme UK has recently signed Alex Babsky to be the brand's UK Make Up Ambassador.
Lancôme Makeup announced in January 2015 that UK makeup artist Lisa Eldridge has been appointed as its Global Creative Director.
On 5 June 2016, Lancôme canceled a promotional concert by Hong Kong pro-democracy singer Denise Ho that was scheduled to be held on 19 June in Sheung Wan.The cancellation was due to a boycott campaign launched by the Communist Party-controlled Global Times , which denigrated the Cantopop star for supposedly advocating Hong Kong and Tibet independence. Lancôme posted on Facebook that Ho is not a spokesperson for the brand. The cancellation drew a heavy backlash in Hong Kong, resulting in some Lancôme shops in Hong Kong shutting down during the protests. Some Hong Kong merchants refused to accept the political pressure from the Chinese government. Listerine, another brand that Ho represents, retained the singer despite criticism from the Global Times for hiring Ho as its spokesperson.
Ho ended up playing the concert without Lancôme's support.
The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
Daria Werbowy is a Ukrainian-Canadian fashion model. She is a spokesmodel for the French brand Lancôme.
Denise Ho Wan-see, also known as HOCC, is a Hong Kong-based Cantopop singer and actress, as well as a pro-democracy and Hong Kong human rights activist. Ho has been blacklisted by the Government of China for her active participation in the 2014 Umbrella Movement in Hong Kong. Ho was the first "mainstream female singer in Hong Kong to come out of the closet" by announcing herself as a lesbian in 2012.
Artistry is a brand of skin care and cosmetic products, owned by Amway headquartered in Ada, Michigan, and sold through Amway Business Owners in more than 50 countries and territories worldwide.
Nancy Dutiel is a model who was active in the 1970s and 1980s. She is best known for having been a spokesmodel for the French cosmetics company Lancôme from April 1977 until the early 1980s for the U.S. market.
Origins is a cosmetics brand from the US, founded in 1990 by Leonard Lauder, son of Estée Lauder. It is one of the original brands of The Estée Lauder Companies.
Parfums Christian Dior is the perfumery and cosmetics line of the French fashion house, Christian Dior SE. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the LVMH Group. Nevertheless, both Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.
Elettra Rossellini Wiedemann is an American food editor and writer, fashion model, and socialite of Italian, Swedish, French and German descent. She is the daughter of Italian/Swedish actress and model Isabella Rossellini and Jonathan Wiedemann, an American. Her maternal grandparents were Swedish actress Ingrid Bergman and Italian film director Roberto Rossellini.
Almay is an American cosmetics brand owned by Revlon which markets products toward people with sensitive skin.
The Face Shop (Korean: 더페이스샵) is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is a subsidiary of LG Household & Health Care of LG Corporation. Its products includes body, bath, skin care and make-up aimed at both women and men. Its headquarters is in the LG Gwanghwamun Building in Jongno-gu, Seoul.
The Global Times is a daily tabloid newspaper under the auspices of the Chinese Communist Party's People's Daily newspaper, commenting on international issues from a nationalistic perspective.
Inès Ligron is a French fashion and beauty expert best known for working with celebrities, models, fashion houses, beauty firms, advertising agencies, and magazine editors. Ligron also owns a beauty academy in Japan called WCBA by Ines Ligron. As a philanthropist, Ligron supports a home with 17 young adults diagnosed with mental handicap in Cambodia since 2011. Ines is the face of IROKA by KAO in Japan and has developed 2 fragrances for their latest laundry products.
Missha is a South Korea-based skincare and cosmetics manufacturer, retailer and a franchise business. It is part of Able C&C Co., Ltd.
Gucci Westman is an American makeup artist, cosmetic designer, and founder of cosmetics line Westman Atelier.
Gurwitch Products is a Houston, Texas-based subsidiary of Shiseido that produces, manages, and markets cosmetics and skincare products. Gurwitch produces and markets products under two brands, Laura Mercier Cosmetics and RéVive Skincare.
Innisfree is a South Korean cosmetics brand owned by Amore Pacific.
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios.
Sue Youcef Nabi is an Algerian-born French entrepreneur and innovator in the world of global beauty. Nabi is the founder of vegan skincare line Orveda, which launched in 2017. Nabi spent 20 years at L’Oreal, including holding the title of President for both Lancôme and L’Oréal. Nabi has an Advanced master's degree in Marketing Management, ESSEC , and is a qualified engineer in Agronomy and Environment.
Male cosmetics include all cosmetic products intended for use by men, such as makeup, skincare products, hair care products, body care products, sun care products, perfumes, and other decorative cosmetics.