Coca-Cola (3) | |
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Artist | Andy Warhol |
Year | 1962 |
Coca-Cola 3 is a painting by Andy Warhol. He completed the painting in 1962 as a wider series on Coca-Cola paintings, which also included Green Coca-Cola Bottles and Coca-Cola (4) . The painting and others in the series are considered founding paintings of the pop art movement.
The painting is a 6-foot, black and white painting of a Coca-Cola bottle from the era.
In 2013, it was announced that the artwork would be put up for sale by the Mugrabi family, one of the largest collectors of Andy Warhol art. They had bought the painting two decades earlier, rumored to be from a billionaire collector. [1] It was sold by the Mugrabi family for US$57.3 million at Christie's in 2013. [2] [3] [4] The current owner of the painting is not listed.
Warhol is best known for his famous Campbell's soup cans which was completed around the same time as Coca-Cola(3), between 1961 and 1962. Campbell's soup cans share the idea of the commercial culture of Warhol's Coca-Cola series. Warhol first began working with Coca-Cola bottles in the early 1950s when he would use images of Coke bottles from magazines to create collages. Warhol had a unique perspective and interest in Coke bottles. Warhol would state that “A Coke is a Coke, and no amount of money can get you a better Coke.”, alluding to the idea of economic and political equality. Some of his most famous works focus on mass-produced items, such as soup cans and coke bottles, products that consistently remained the same quality, no matter how much you paid for it. Warhol was attracted to the idea that no matter who you are, you cannot purchase a better coke or can of soup than the next person. Ultimately, Warhol admired the uniformity of items such as soup cans and coke bottles. [5]
Warhol's first Stable Show featured three known serial works of one hundred soup cans, one hundred dollar bills and one hundred coke bottles. [5] Between 1960 and 1960 Warhol created two versions of Coca-Cola (3). They were very similar to each other, however, one featured a large dark splotch on the top right corner of the canvas. [6] In his career, Warhol created 15 pieces associated to Coca-Cola. [7]
Andy Warhol was an American visual artist, film director and producer. A leading figure in the pop art movement, Warhol is considered one of the most important American artists of the second half of the 20th century. His works explore the relationship between artistic expression, advertising, and celebrity culture that flourished by the 1960s, and span a variety of media, including painting, silkscreening, photography, film, and sculpture. Some of his best-known works include the silkscreen paintings Campbell's Soup Cans (1962) and Marilyn Diptych (1962), the experimental films Empire (1964) and Chelsea Girls (1966), and the multimedia events known as the Exploding Plastic Inevitable (1966–67).
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms for viewers with the intent of promoting the sale and interest of products, services, and ideas. It relies on the iconic image to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
Cocacolonization refers to the globalization of American culture pushed through popular American products such as the soft-drink brand Coca-Cola. The term is a portmanteau of the name of the multinational soft-drink maker and "colonization".
Dasani is a brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.
Tab was a diet cola soft drink produced and distributed by The Coca-Cola Company, introduced in 1963 and discontinued in 2020. The company's first diet drink, Tab was popular among some people throughout the 1960s and 1970s as an alternative to Coca-Cola. Several variations were made, including a number of fruit-flavored, root beer, and ginger ale versions. Caffeine-free and clear variations were released in the late 1980s and early 1990s.
Events from the year 1962 in art.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indexes.
Since its invention by John Stith Pemberton in 1886, criticisms of Coca-Cola as a product, and of the business practices of The Coca-Cola Company, have been significant. The Coca-Cola Company is the largest soft drink company in the world, distributing over 500 different products. Since the early 2000s, the criticism of the use of Coca-Cola products, as well as the company itself, escalated, with criticism leveled at the company over health effects, environmental issues, animal testing, economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning the various criticisms.
Campbell's Soup Cans is a work of art produced between November 1961 and June 1962 by the American artist Andy Warhol. It consists of thirty-two canvases, each measuring 20 inches (51 cm) in height × 16 inches (41 cm) in width and each consisting of a painting of a Campbell's Soup can—one of each of the canned soup varieties the company offered at the time. The works were Warhol's hand-painted depictions of printed imagery deriving from commercial products and popular culture and belong to the pop art movement.
Campbell's Soup Cans II is a work of art produced in 1969 by Andy Warhol as part of his Campbell's Soup Cans series that consists of 250 sets of 10 screenprints. This set is held by several notable museums. It differs from the preceding set of 1968 Campbell's Soup I screenprints and has variations within the series.
In art, appropriation is the use of pre-existing objects or images with little or no transformation applied to them. The use of appropriation has played a significant role in the history of the arts. In the visual arts, "to appropriate" means to properly adopt, borrow, recycle or sample aspects of human-made visual culture. Notable in this respect are the readymades of Marcel Duchamp.
The Marilyn Diptych (1962) is a silkscreen painting by American pop artist Andy Warhol depicting Marilyn Monroe. The monumental work is one of the artist's most noted of the movie star.
Green Coca-Cola Bottles is a 1962 painting by Andy Warhol that depicts one hundred and twelve almost identical Coca-Cola bottles.
Jose Mugrabi is an Israeli businessman and art collector of Syrian descent. With a family net worth estimated at $5 billion, he is the leading collector of Andy Warhol, with 800 artworks.
Steven Alan Kaufman was an American pop artist, fine artist, sculptor, stained glass artist, filmmaker, photographer and humanitarian. His entry into the world of serious pop art began in his teens when he became an assistant to Andy Warhol at The Factory studio, who nicknamed him "SAK". Kaufman eventually executed such pieces as a 144-foot-long canvas which later toured the country.
Coca-Cola (4), also known as Large Coca-Cola, is a pop art painting by Andy Warhol. He completed the painting in 1962 as a part of a wider collection of Coca-Cola themed paintings, including Coca-Cola (3) and Green Coca-Cola Bottles, also completed in the early to mid-1960s.
3 Coke Bottles is a painting by Andy Warhol, which he completed in 1962.
Untitled is a painting created by American artist Jean-Michel Basquiat in 1982. The artwork, which depicts a skull, is among the most expensive paintings ever. In May 2017, it sold for $110.5 million at Sotheby's, the highest price ever paid at auction for artwork by an American artist in a public sale. That record was surpassed by Shot Marilyns by Andy Warhol, which sold for $195 million in May 2022.