Ford India Private Limited

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Ford India Private Limited
Subsidiary
Industry Automotive
FoundedOctober 1995 (as Mahindra Ford India Limited) [1]
Headquarters Sholinganallur, Chennai, Tamil Nadu [2]
Products Automobiles
Number of employees
10,000
Parent Mahindra & Mahindra (51%)
Ford Motor Company (49%)
Website india.ford.com

Ford India Private Limited is a subsidiary of Ford Motor Company for its operations in India. Since October 2019, it is transformed into a joint venture between Ford (49%) and Mahindra (51%). [3] Ford India Private Limited's headquarter is located in Sholinganallur, Chennai, Tamil Nadu.

Contents

History

Ford India Private Limited began production in 1926 as a subsidiary of the Ford Motor Company of Canada, but was shut down in 1954 as the company was in loss.[ citation needed ] Ford re-entered the market in October 1995 as Mahindra Ford India Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited. Ford increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited. [4] The total investments made by Ford Motor Company since it set shop in 1995 stands at $2 billion as of April 2012. [5]

Ford launched several models in India, including the sixth generation European Ford Escort and the Ford Ikon, later followed by the Ford Mondeo (second generation). In late 2004 Ford launched the European Ford Fusion, [6] which brought a totally new segment to India - the crossover which the company called as an Urban Activity Vehicle & marketed in India as The-No-Nonsense-Car; going by its name, it was a very practical car way ahead of its time, and was popular mostly among enthusiasts.

Ford launched the Ford Fiesta in its sedan guise which was widely received in the market and was a sales success. Ford also launched the Ford Figo, based on the sixth generation Ford Fiesta hatchback in the Indian market.

Ford was one of the first companies to exploit government's sub 4 metre policy to develop an SUV for Indian market named Ford EcoSport. Ford also exports the EcoSport from India to EU and US markets. Ford then launched the second generation Ford Figo, first in its sedan guise as the Ford Figo Aspire, which now remains Ford's only sedan in the Indian market after discontinuation of the sixth generation Ford Fiesta. The Figo hatchback was launched at a later date. To fill the gap between the Ford Figo and Ford EcoSport, the company launched the Ford Freestyle, in 2018 which is essentially a crossover version of the face-lifted Ford Figo hatchback. It is a quite successful model, it came with class leading safety features and eventually won Gaadify car of the year award 2018.

Manufacturing facilities

Ford Figo Second Generation (2016).jpg
Ford Figo
Ford - Figo Aspire - Sub-4m Compact Sedan - Kolkata 2015-09-15 3726.JPG
Ford Figo Aspire
2018 Ford Ecosport Zetec facelift 1.0.jpg
Ford EcoSport
2015 Ford Everest Titanium (New Zealand).jpg
Ford Endeavour

FIPL's main manufacturing plant located in Maraimalai Nagar, 45 km from Chennai has a capacity to produce 150,000 cars on a two-shift basis and 200,000 with three shifts. In 2010-11, the company's yearly production crossed the 100,000 mark. [7]

As its new hatchback Figo was launched in March 2010, [8] Ford Motor Company has invested $500 million to double capacity of the plant to 200,000 vehicles annually and setting up a facility to make 250,000 engines annually. [9] [10] The engine plant opened for operations in January 2010. [11]

To meet the growing domestic demand and with an eye on engine exports, the company has invested $72 million to raise engine production capacity to 330,000 units. [12]

The company rolled out the urban SUV Ford EcoSport in June 2013. It had announced a $142-million investment in the EcoSport. With the Ford EcoSport, the Chennai plant will ramp up to full capacity (200,000 units). In 2010, production hit 127,000 units. [13]

As part of its plan to launch 8 new vehicles by 2015, the car maker is pumping in an investment of $1 billion for a new state-of-the-art manufacturing plant at Sanand, Gujarat. The plant is coming up on a 460-acre site. It will have an initial installed capacity to manufacture 270,000 engines and 240,000 vehicles a year. Coming up alongside the plant is the supplier park, spread across 150 acres. The company has attracted 19 world-class supplier manufacturers as of March 2012. The plant commenced production in 2014. [14]

Once the Sanand plant is fully operational, Ford India will have a cumulative capacity to make 440,000 cars and 610,000 engines annually. [15]

Models

Current

Discontinued

Sales and service network

As of April 2016, Ford has more than 376 sales and service outlets in 209 cities across India. [16]

Sales performance

In the year 2010, FIPL recorded sales of 83,887 vehicles against 29,488 vehicles sold during the year 2009 and registered a sales growth of 172%. [17] Ford India remains India's No. 1 PV exporter, beats Hyundai by 696 units. [18]

Exports

Ford India currently exports 40 percent of its engine production and 25 percent of its car production to 35 countries. Some of them are: United States, Canada, Mexico, Saudi Arabia, South Africa, Nepal, Kenya, Bahrain, Angola, Bermuda, Ghana, Iraq, Liberia, Lebanon, Malawi, Madagascar, Mauritius, Nigeria, Senegal, Tanzania, UAE, Zambia and Zimbabwe. [19]

Corporate social responsibility

Ford India's CSR activities are focused primarily in four key areas: road safety, education, healthcare, and environment. [20]

Related Research Articles

The automotive industry in the United Kingdom is now best known for premium and sports car marques including Aston Martin, Bentley, Caterham Cars, Daimler, Jaguar, Lagonda, Land Rover, Lister Cars, Lotus, McLaren, MG, Mini, Morgan and Rolls-Royce. Volume car manufacturers with a major presence in the UK include Honda, Nissan, Toyota and Vauxhall Motors. Commercial vehicle manufacturers active in the UK include Alexander Dennis, Ford, IBC Vehicles, Leyland Trucks and London Electric Vehicle Company.

Ford Focus Compact car manufactured by the Ford Motor Company since 1998

The Ford Focus is a compact car manufactured by the Ford Motor Company and created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The original Focus was primarily designed by Ford of Europe's German and British teams.

Ford Ka

The Ford Ka is a small car manufactured by Ford Motor Company from 1996 to 2016 as a city car and from 2016 onwards as a subcompact car. It entered its second generation in 2008, being produced by Fiat in Tychy, Poland. A third generation was introduced in 2016.

Ford Fiesta Series of subcompact automobiles produced by Ford

The Ford Fiesta is a supermini marketed by Ford since 1976 over seven generations. It has been manufactured in the United Kingdom, Germany, Spain, Australia, Chile, Brazil, Argentina, Venezuela, Mexico, Taiwan, China, India, Thailand, and South Africa.

Ford Ikon

The Ford Ikon is a subcompact car produced by Ford since the end of 1999. It has been initially introduced as the sedan version of the Ford Fiesta hatchback car. It spawned over two generations, the first being based on the fourth generation of the Ford Fiesta and bearing a similar front end design.

AutoAlliance Thailand

AutoAlliance Thailand (AAT) is the name of a joint venture automobile assembly firm co-owned by Ford Motor Company and Mazda in Rayong province, Thailand. Modeled after the Ford-Mazda AutoAlliance International joint venture in the United States, AAT builds compact pickup trucks and SUVs primarily for the South-East Asian market, with exports to other developing markets, and Europe as well.

Ford Global B-car Platform

The Ford global B-car platform is a subcompact automobile platform that is jointly developed by Ford Motor Company and Mazda Motor Company at centers in Europe as well as North America and Australia. Previously, Ford has used the Mazda-engineered D platform for its B-segment Ford Festiva (hatchback). This new global B-platform project was initiated by Ford in Dearborn, MI and is equipped with front MacPherson strut and twist-beam rear suspension. The front suspension arms (wishbone) are attached to a pressed-steel welded subframe, which is directly bolted onto the bodyshell. The design is made to accommodate diverse engine options.

Ford EcoSport Subcompact crossover SUV

The Ford EcoSport is a subcompact crossover SUV, originally built in Brazil by Ford Brazil since 2003, at the Camaçari plant. A second generation concept model was launched in 2012, and is also assembled in new factories in India, Thailand, Russia and Romania. The vehicle entered the North American market for the first time in 2018.

Sanand city in Gujarat, India

Sanand is a city and a municipality in Ahmedabad district in the Indian state of Gujarat. It is best known as the automobile hub of Gujarat.

Automotive industry in India

The automotive industry in India is the fifth-largest in the world.

Mahindra & Mahindra Limited is an Indian multinational vehicle manufacturing corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 as Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world. It is a part of the Mahindra Group, an Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018. Its major competitors in the Indian market include Maruti Suzuki and Tata Motors.

Ford of Europe

Ford of Europe GmbH is a subsidiary company of Ford Motor Company founded in 1967 in Cork, Ireland, with headquarters in Cologne, Germany.

Auto Expo

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General Motors India

General Motors India Private Limited is a partnership between General Motors and SAIC that is engaged in the automobile business in India. General Motors has 93% stake in this partnership and the remaining 7% is held by SAIC. It is the 5th largest automobile manufacturing company in India after Maruti Suzuki, Hyundai, Tata Motors and Mahindra. After 21 years of operations in India, General Motors announced that it will stop selling cars in India by the end of 2017, as a part of its global restructuring actions. General Motors India's primary focus is the manufacture and export of small cars and automotive components. Its export markets include Mexico and a few other Latin American countries. Its secondary focus is providing parts and related services for the GM vehicles that were sold in India.

Ford EcoBoost engine

EcoBoost is a series of turbocharged, direct-injection gasoline engines produced by Ford and originally co-developed by FEV Inc. EcoBoost engines are designed to deliver power and torque consistent with those of larger-displacement, naturally aspirated engines, while achieving about 30% better fuel efficiency and 15% fewer greenhouse emissions, according to Ford. The manufacturer sees the EcoBoost technology as less costly and more versatile than further developing or expanding the use of hybrid and diesel engine technologies. EcoBoost engines are broadly available across Ford's vehicle lineup.

Ford Figo

The Ford Figo, internal code name B562, is a subcompact hatchback manufactured by Ford India in its Chennai and Sanand plants. Based on the Mark V European Ford Fiesta hatchback, the Figo has been sold in developing countries since March 2010.

Chevrolet Sales India Pvt Ltd was a division of General Motors India which in turn was a joint venture of the US multinational corporation General Motors. Chevrolet was the 5th largest car maker in India after Maruti-Suzuki, Hyundai, Tata and Mahindra. General Motors stopped selling cars in India by the end of 2017. However, it continues to provide support for existing customers and operates its plant in Talegaon as an export-only facility.

Ford Focus (third generation)

The Ford Focus , also known as the Focus Mk III, debuted at the 2010 North American International Auto Show as a 2012 model. The cars shown were a 4-door sedan and 5-door hatchback, also debuting a new 2.0-litre direct injection I4 engine. A 5-door estate (wagon) was previewed at the Geneva auto show a month later.

Renault Nissan Automotive India Private Limited is the Indian subsidiary of Renault Nissan.

Rane Engine Valve Limited

Rane Engine Valve Limited is a part of Rane Group of companies involved in the manufacture of valves and valve train components for various engine applications. Incepted in the year 1959, it is one of the oldest engine valve manufacturers that caters in the auto industry. The company is headquartered in Chennai and has five manufacturing locations with 1 plant in Chennai, 2 in Hyderabad, 1 in Tumkur and a plant in Tiruchirapalli. It is the largest manufacturer of engine valves in India with an 30% market share.

References

  1. https://www.bloomberg.com/news/articles/2017-09-18/ford-mahindra-reunite-to-ally-for-new-generation-vehicles
  2. "Ford Plant and Corporate Office". Archived from the original on 13 December 2011. Retrieved 1 August 2011.
  3. "Mahindra and Ford Announce a Joint Venture To Drive Profitable Growth in India and Emerging Markets | Ford Media Center". media.ford.com. Retrieved 13 June 2020.
  4. Ford India Private Ltd, Ford Cars India, Ford Motors India, Ford Fiesta India, Ford in India
  5. "Ford drives into Sanand". Business Line. Retrieved 8 September 2012.
  6. "Ford to launch Fusion in Dec — India's first `crossover' car". Business Line. Retrieved 26 August 2004.
  7. Ford looking to achieve full capacity; plans to expand soon
  8. "Ford Figo roll out by March 2010". Archived from the original on 5 February 2010. Retrieved 28 January 2010.
  9. Ford - Virtual Plant Tour
  10. "Ford India to export small cars from mid-2010". Archived from the original on 27 February 2009. Retrieved 28 January 2010.
  11. Ford India Engine Plant Rolls out 1,00,000th unit
  12. "Ford India increases engine capacity". Business Today. Retrieved 7 September 2012.
  13. "Ford looking to achieve full capacity; plans to expand soon". Business Line. Retrieved 7 September 2012.
  14. "Ford lays foundation for $1-b unit at Sanand". Business Line. Retrieved 7 September 2012.
  15. "Ford India is changing the way its parent Ford Motor Company functions". Business Today. Retrieved 7 September 2012.
  16. http://www.india.ford.com/about
  17. Ford Records Strong Sales Growth In 2010, Figo Caps The Year With Several Awards
  18. Ford India begins bulk export of cars from Chennai
  19. "Ford India Private Limited 3Ci Score". 3Ci group. Retrieved 24 January 2016.