Here It Goes Again

Last updated

"Here It Goes Again"
Here It Goes Again.jpg
Single by OK Go
from the album Oh No
B-side "The Lovecats"
ReleasedSeptember 25, 2006
Format
Recorded2004-2005
Genre
Length3:00
Label Capitol
Songwriter(s) Damian Kulash
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006)
"Here It Goes Again"
(2006)
"WTF?"
(2009)

"Here It Goes Again" is a song by OK Go and is the third released single (the fifth including radio-only singles) from the album Oh No . It was the band's only single to chart on the Billboard Hot 100 until "I Won't Let You Down" entered the Hot 100 in November 2014. Featuring the band dancing on treadmills, the video became a staple on YouTube; it was one of their most watched videos, with over 52 million views, until it was removed from their channel. In addition, the single peaked at number 36 on the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single.

Contents

Its B-side, "The Lovecats", a cover of The Cure's single, was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".

Track

Written by Damian Kulash Jr., the three-minute "Here It Goes Again" is set in common time at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the vocal range spanning from C4 to A4. [1] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was another guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineers, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles. [2]

Music video

OK Go performing the song on treadmills in the music video for "Here It Goes Again". Ok go - here it goes again.jpg
OK Go performing the song on treadmills in the music video for "Here It Goes Again".

The music video of the song is an elaborate performance of the band dancing on eight treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video. [3] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006. As of March 2010, it had been viewed over 50 million times, but the video was taken down and reposted and has over 47 million views. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

In "The Must List" on the August 18, 2006, issue of Entertainment Weekly , the video was ranked number nine: "The votes have been tallied, and this year's award for Best Use of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx". [4] In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine. [5]

The song has been featured in:

Parodies

Parodies of the video have appeared on The Simpsons , The Fairly OddParents , Foster's Home for Imaginary Friends and Kuu Kuu Harajuku (created by Gwen Stefani). [8]

UK Surf Mix

During the summer of 2006, the band recorded a slower version of "Here It Goes Again" "in their attic". [9] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Commercial performance

On the American Billboard Hot 100 chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87, [10] and by the next week it rose to its peak into the top 40 at 38. [11] The track lasted a total of 20 weeks. [12] Additionally, it reached into the top 40 onto the Pop 100 at number 34, [13] as well as number 17 on the Adult Top 40 [14] and Alternative Songs charts. [15] "Here It Goes Again" was also a Top 40 hit in other countries. On the UK Singles Chart, it debuted at number 36, [16] while on the Official New Zealand Music Chart its peak position was 28. [17] In Australia, the song began at number 67 on the ARIA top 100 singles chart, and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart. [18] It was also number ten on the FDR Ukrainian Rock chart. [19]

Track listing

UK / AU CD Single (2006)

  1. "Here It Goes Again"
  2. "The Lovecats"

UK one-sided 7" Single (2006)

  1. "Here It Goes Again"

Credits and personnel

Credits are adapted from liner notes of the single release. [2]

Locations
Personnel

Charts

Chart (2006–2007)Peak
position
Australia (ARIA) [18] 63
Australia Hitseekers (ARIA) [18] 1
New Zealand (Recorded Music NZ) [17] 28
Scotland (Official Charts Company) [20] 41
Ukraine Rock (FDR Music Charts) [19] 10
UK Singles (Official Charts Company) [16] 36
US Adult Top 40 ( Billboard ) [14] 17
US Alternative Songs ( Billboard ) [15] 17
US Billboard Hot 100 [12] 38
US Pop 100 ( Billboard ) [13] 34

Related Research Articles

OK Go American alternative rock band

OK Go is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross, who joined them in 2005, replacing Andy Duncan. The band is known for its often quirky and elaborate one-take music videos.

Feel Good Inc. 2005 single by Gorillaz and De La Soul

"Feel Good Inc." is a song by British virtual band Gorillaz, featuring American hip-hop group De La Soul. The song was released as the lead single from the band's second studio album Demon Days on 9 May 2005. The single peaked at No. 2 in the United Kingdom and No. 14 in the United States and made the US Billboard year-end top songs chart in 2005 and 2006. It also topped the Hot Modern Rock Tracks chart in the U.S. for eight consecutive weeks, a first for the band. This is the only song in Damon Albarn's career to reach the top 40 on the Billboard Hot 100. It peaked in the top 10 in 17 countries, reaching No. 1 in Spain and Greece. It surpassed "Clint Eastwood" to become Gorillaz's most successful single worldwide. "Feel Good Inc." has been certified platinum by the BPI and ARIA.

<i>OK Go</i> (album) 2002 studio album by OK Go

OK Go is the debut studio album by American rock band OK Go. It was released in September 2002. The cover was created by designer Stefan Sagmeister.

<i>Oh No</i> (OK Go album) 2005 studio album by OK Go

Oh No is the second studio album by American rock band OK Go. It was released 30 August 2005. The album was recorded in late 2004 with producer Tore Johansson in Malmö, Sweden and mixed by Dave Sardy in Los Angeles. It is the final album to feature guitarist Andy Duncan, who left shortly after recording finished.

Is This Love (Whitesnake song) 1987 single by Whitesnake

"Is This Love" is a song by British rock band Whitesnake. It was released in 1987 as the second single from their self-titled album.

I Cant Dance 1991 single by Genesis

"I Can't Dance" is the fourth track from the Genesis album We Can't Dance and was the second single from the album. The lyrics were written by drummer Phil Collins and the music was written by the whole band. The song peaked at number seven on both the US Billboard Hot 100 and the UK Singles Chart and received a Grammy Award nomination for Best Pop Performance by a Duo or Group With Vocals in 1993. The song also reached number one in Belgium and the Netherlands while peaking within the top five in Austria, Canada, Germany and Poland.

Here I Go Again 1982 single by Whitesnake

"Here I Go Again" is a song by British rock band Whitesnake. Originally released on their 1982 album, Saints & Sinners, the power ballad was re-recorded for their 1987 self-titled album. The song was re-recorded again the same year in a new "radio-mix" version, which was released as a single and hit number one on the Billboard Hot 100 chart on 10 October 1987, and number nine on the UK Singles Chart on 28 November 1987. The 1987 version also hit number one on the Canadian Singles Chart on 24 October 1987. In 2006, the 1987 version was ranked number 17 on VH1's 100 Greatest Songs of the '80s.

A Million Ways 2006 single by OK Go

"A Million Ways" is a song by American rock band OK Go from their album Oh No. It was the first song from the album to be released as a single and became the band's breakthrough song because the accompanying music video went viral on the Internet.

Word Up! (song) 1986 single by Cameo

"Word Up!" is a funk and R&B song originally recorded by American funk band Cameo in 1986. The song was written by band members Larry Blackmon and Tomi Jenkins. Its frequent airing on American dance, R&B, and contemporary hit radio, as well as its MTV music video, helped the single become the band's best known hit.

Foo Fighters discography discography

The discography of Foo Fighters, an American rock band formed in 1994 by Dave Grohl, consists of nine studio albums, four extended plays (EPs), six video albums, and 36 singles. The current Foo Fighters line-up consists of Grohl, Taylor Hawkins (drums), Rami Jaffee (keyboard), Nate Mendel (bass), Chris Shiflett (guitar), and Pat Smear (guitar).

<i>Of the Blue Colour of the Sky</i> 2010 studio album by OK Go

Of the Blue Colour of the Sky is the third studio album by American rock band OK Go. It was released on January 12, 2010 on Capitol Records in the USA and EMI in the UK, and re-released on the band's independent label Paracadute Records on April 1. The album was produced by Dave Fridmann and was recorded in a span of seven months at Fridmann's Tarbox Road Studios in Cassadaga, New York. The compilation’s name, lyrics, and concept are based on The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky, a pseudoscientific book published in 1876. Its style was noted as a significant departure from the power pop of their earlier albums. After the band's split with EMI and Capitol, Paracadute took over the promotional campaign and all distribution responsibilities. The compilation received generally positive reviews from music critics upon release and debuted at number 40 on Billboard 200 chart.

This Too Shall Pass (OK Go song) 2010 single by OK Go

"This Too Shall Pass" is a song by American rock band OK Go. It was released as the second single from their third studio album, Of the Blue Colour of the Sky, in January 2010. The band took the unorthodox route of creating two official music videos for the song, both of which premiered on YouTube. The first features a live performance of the song in collaboration with the University of Notre Dame Marching Band. The second features a giant Rube Goldberg machine, constructed to operate in time with the song. The popularity of the second music video of the song has been compared to that of the band's video for "Here It Goes Again", helping to boost live performances and single song sales for the group but did not significantly improve sales of the Colour album. Difficulties in marketing and distribution of the videos with their corporate label, EMI, led the band to form their own independent label shortly after the videos' releases.

OK Go discography discography

This is the full discography of the band OK Go.

White Knuckles OK Go song

"White Knuckles" is a song by alternative rock band OK Go from the album Of the Blue Colour of the Sky. The song traces its roots to Prince's style of funk and R&B that brought him to fame.

The musical rock band OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube. Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later. Their video for Needing/Getting, released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 32 million views on YouTube. Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement. Many of the videos also use long or single-shot takes, which Salon's Matt Zoller Seitz says "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference". The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year. The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards."This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video, UK MVA Awards – Music Video of the Year Winner 2010, among others.

Into the Blue (Kylie Minogue song) 2014 single by Kylie Minogue

"Into the Blue" is a song by Australian recording artist Kylie Minogue. It was written by Kelly Sheehan, Jacob Kasher, and Mike Del Rio and produced by the latter for Minogue's twelfth studio album, Kiss Me Once (2014). The song was recorded in London, England on Minogue's 45th birthday in May 2013 and premiered as the album's first single on BBC Radio 2's Ken Bruce show on 27 January 2014. Musically, "Into the Blue" features instrumentation of synthesizers, keyboards and strings. The lyrical content talks about being independent, free and happy.

<i>Hungry Ghosts</i> (album) 2014 studio album by OK Go

Hungry Ghosts is the fourth studio album by American rock band OK Go. It was released on October 14, 2014 under the band's own Paracadute record label and was produced by Dave Fridmann and Tony Hoffer. It is the band's first studio album since Of the Blue Colour of the Sky, which was released four years earlier in January 2010. It is a concept album that is mostly about the pros and cons of a relationship, lyrically. The album has a more electronic and modern approach compared to their three previous studio albums. The album was recorded in three years at Dave Fridmann's Tarbox Road Studios in Cassadaga, New York. Upon release, the album received generally favorable reviews from music critics and charted at number 74 in the Billboard 200.

The Writings on the Wall (OK Go song) 2014 song performed by OK Go

"The Writing's on the Wall" is a song by American rock band OK Go. It was released on June 17, 2014, as part of the band's EP Upside Out, and is also the first single from the band's fourth studio album Hungry Ghosts. On the same day, the band released a music video in which the members use props to create optical illusions, reflecting the song's description of a relationship that fails because the couple has different points of view. Like previous OK Go videos, it is structured as a one-shot music video. The many YouTube views of the video caused the song to debut in the top ten of the US Billboard Hot Rock Songs chart, as well as number one on the Bubbling Under Hot 100 Singles chart.

I Wont Let You Down (OK Go song) 2014 song performed by OK Go

"I Won't Let You Down" is a single by American rock band OK Go that was released as a single in December 8, 2014 and is part of their album Hungry Ghosts. The video for the song was released on October 27, 2014. Like many of the band's past videos, the video is a one shot take recorded in double time showing the band members and several hundred dancers on personal transportation devices performing intricate choreographed routines while filmed by a camera on a multirotor aerial drone.

Shut Up and Dance (Walk the Moon song) 2014 song by Walk the Moon

"Shut Up and Dance" is a song by American rock band Walk the Moon for their second studio album Talking Is Hard (2014). It was written by the band members and songwriters Ben Berger and Ryan McMahon. The song is based on an experience lead singer Nicholas Petricca had at a Los Angeles nightclub. His girlfriend invited him to dance, inspiring the title. Petricca envisioned the song as an anthem for letting go of frustration and having fun. The song was digitally released as the lead single from Talking Is Hard on September 10, 2014.

References

  1. "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing . Retrieved October 16, 2012.
  2. 1 2 "Here It Goes Again" (Media notes). OK Go. Capitol Records. 2006. ANGES22/0094637520871.CS1 maint: others (link)
  3. "Here Goes 'OK Go' Again". CBS News. October 26, 2006.
  4. "The Must List: August 18, 2006". Entertainment Weekly . Time Inc. August 11, 2006. Retrieved October 5, 2014.
  5. Claire Suddath (July 28, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again'". TIME. Retrieved August 19, 2011.
  6. Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN . Retrieved September 27, 2010.
  7. LEGO Dimensions (June 9, 2016), LEGO Dimensions: E3 Trailer - New Adventures Await! , retrieved June 15, 2016
  8. Lollapalooza 2011: Q&A with OK Go from USA Today , by Brandon James Smith, published 8/3/2011, retrieved 9/27/2011
  9. OK Go - news Archived September 27, 2007, at the Wayback Machine
  10. "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media . Retrieved September 9, 2014.
  11. "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  12. 1 2 "OK Go Chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
  13. 1 2 "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  14. 1 2 "OK Go Chart History (Adult Pop Songs)". Billboard. Retrieved September 9, 2014.
  15. 1 2 "OK Go Chart History (Alternative Songs)". Billboard. Retrieved September 9, 2014.
  16. 1 2 "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.
  17. 1 2 "Charts.nz – OK Go – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.
  18. 1 2 3 "Issue #870" (PDF). ARIA Report. ARIA Charts . Retrieved September 9, 2014.
  19. 1 2 "Rock" (in Ukrainian). FDR Music Charts. Archived from the original on September 24, 2014. Retrieved September 9, 2014.
  20. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.