K-12 (album)

Last updated
K-12
Melanie Martinez - K-12.png
Studio album / Soundtrack album by
Melanie Martinez
ReleasedSeptember 6, 2019 (2019-09-06)
Recorded2015–2017 [1] [2]
Genre
Length46:27
Label Atlantic
Producer
Melanie Martinez chronology
Cry Baby's Extra Clutter EP
(2016)		K-12
(2019)		 After School
(2020)

K-12 (pronounced "K through twelve" [3] [4] ) is the second studio album by American singer Melanie Martinez. It was released with an accompanying film of the same name on September 6, 2019, [5] through Atlantic Records. [6] Martinez played the main character "Cry Baby" in this film that she wrote and directed.

Contents

Background

Martinez began writing the album in 2015. [7] [8] [9] In a 2017 interview with Billboard , Martinez said that her then-untitled second album was finished and would be accompanied by a film that she was writing and directing. [2] In a February 2019 Instagram post, she wrote that the album "had been done for like two and a half years now", that it would likely be released at the end of summer and that no singles would be commercially released before it. [10]

On January 7, 2020, Martinez announced through her Instagram stories that she would be releasing an EP titled After School that is attached to the K-12 era and released as the extended deluxe. She originally planned to release the project in the spring of 2020, but the project ended up coming out on 25 September 2020. [11] [12] Martinez also previously revealed that she has planned two more films, both of which will be accompanied by albums. [13] [14]

Promotion

A teaser video of Martinez in a pastel classroom was released on May 15, 2019. [15] On May 16, she unveiled the album cover through her social media accounts. [16] Martinez revealed the release date through Instagram on May 29. [17]

On June 18, a TV spot was released, which included a snippet of "Nurse's Office". [18] This was followed by weekly promotions, or "assignments", beginning in late June 2019, followed by snippets usually a few hours or a day later. Despite no singles being released from the album, Martinez released snippets along with respective animated videos for every song from the album to different location hotspots called "assignments," later uploading them to her social media and YouTube accounts. [19] [20] [21] [22] [23] [24] [25] [26] [27] [28] [29] [30] [31]

On July 23, the official trailer for the K-12 film was released alongside the album tracklist and pre-order. It reveals some of the plot, while a snippet of "Show & Tell" plays at the end of the trailer. It also reveals that the film would be released in select theatres for one day only on September 5, 2019. [3] Martinez will embark on the K-12 Tour in support of the album from October to December 2019, starting in Washington, D.C. [32]

On 25 September 2020, Melanie Martinez released the After School EP, which was also included at the end of K-12 as a deluxe version of the album. [33] "The Bakery" was released as the lead single from the EP, therefore becoming the first official single from K-12. [34] This was following planned lead single from the album, "Lunchbox Friends," failing to be released as a single, and planned singles from After School , "Copycat" (with Tierra Whack) and "Fire Drill", failing to be included on the EP itself.

Promotional singles

Prior to the announcement that "Lunchbox Friends" would be the first official single from the album, Martinez pushed both "High School Sweethearts" and "Strawberry Shortcake" as promotional singles in July 2019 via vinyl release. She performed both tracks on Jimmy Kimmel Live!, alongside album track "Recess", on 16 September 2019, 10 days after the album release. [35] [36]

Music

K-12 was mostly produced by Michael Keenan, who had previously collaborated with Martinez on a few tracks on her previous album, Cry Baby. One track, "Drama Club", was co-written and produced by Martinez's frequent collaborators, Kinetics & One Love. A concept album, [37] it has been described to be an alternative pop, [38] dark pop, [39] and art pop record. [40] Martinez's official website describes the album's sound as "a vibrant and singular melting pot of low-key hip-hop, soulful pop and indie-leaning electro". [41] AllMusic also notes influences of hip hop and R&B. [42]

Critical reception

Professional ratings
Review scores
SourceRating
AlbumismStar full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [43]
AllMusic Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [42]

K-12 upon release, was critically acclaimed. [44] In a positive review, Mike Wass from Idolator described the film as a "twisted pop musical". He praised the "seamless" integration of the album's music into the film's plot and compared the visuals to those found in Tim Burton and Wes Anderson's films, but described the content as "multi-layered, gritty and distinctly Melanie". He stated, "Melanie has created a cohesive, funny, empowering film from scratch—and also delivered 13 bops." and found "Wheels on the Bus" (which he described as an "earworm"), "High School Sweethearts" and "Lunchbox Friends" to be standout album tracks. He ended the review by advising the reader to "[watch] the film before listening to the album to get the full experience". [45]

Commercial performance

Despite no singles being released prior to the album, K-12 debuted at number three on the US Billboard 200 with 57,000 album-equivalent units, of which 30,000 were pure album sales. It is Martinez's second US top-10 album [46] and her highest charting album on the chart to date. Additionally it topped the alternative album chart becoming her second consecutive top charter. Elsewhere the album reached the top 10 of eight different countries including the UK, Australia and Canada.

Track listing

Adapted from Apple Music. [47]

All tracks are written by Melanie Martinez and Michael Keenan, except where noted. All tracks produced by Keenan, except where noted.

Standard edition
No.TitleWriter(s)Producer(s)Length
1."Wheels on the Bus"
 3:40
2."Class Fight"  2:41
3."The Principal"  2:56
4."Show & Tell"  3:35
5."Nurse's Office"  3:22
6."Drama Club"
3:45
7."Strawberry Shortcake"
  • Martinez
  • Keenan
  • Warren
 3:04
8."Lunchbox Friends"  2:49
9."Orange Juice"  3:37
10."Detention"  3:56
11."Teacher's Pet"  4:01
12."High School Sweethearts"  5:11
13."Recess"
  • Martinez
  • Keenan
  • Warren
 3:50
Total length:46:27
Deluxe edition bonus tracks [48]
No.TitleWriter(s)Producer(s)Length
14."Notebook"  2:30
15."Test Me"  2:54
16."Brain & Heart"
 3:23
17."Numbers"  4:39
18."Glued"  3:12
19."Field Trip"  3:00
20."The Bakery"
  • Martinez
  • Blake Slatkin
Slatkin2:34
Total length:67:19
iTunes / Physical bonus video and DVD [49]
No.TitleWriter(s)Producer(s)Length
14."K-12" (the film)Martinez
Tyler Zelinsky
92:06
Total length:138:33
Limited edition bonus vinyl single [35]
No.TitleLength
1."High School Sweethearts"5:11
2."Strawberry Shortcake"3:04
Total length:8:15

Notes

Charts

Certifications

RegionCertification Certified units/sales
United Kingdom (BPI) [81] Gold100,000Double-dagger-14-plain.png
United States (RIAA) [82] Gold500,000Double-dagger-14-plain.png

Double-dagger-14-plain.png Sales+streaming figures based on certification alone.

Release history

RegionDateVersionFormat(s)LabelRef.
VariousSeptember 6, 2019Standard [83]
September 25, 2020After School – Deluxe Edition
  • Digital download
  • streaming
 [48]

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References

  1. ↑ Wass, Mike (November 30, 2015). "Melanie Martinez On Concept Albums & The Future Adventures Of Cry Baby: Idolator Interview". Idolator . Retrieved October 8, 2019.
  2. 1 2 Lipshutz, Jason (August 15, 2017). "Melanie Martinez Celebrates 'Cry Baby' Chart Success, Looks Ahead To Elaborate Album/Film Project". Billboard . Retrieved June 3, 2019.
  3. 1 2 Melanie Martinez - K-12 (Official Trailer) , retrieved 2019-08-30
  4. ↑ Wass, Mike (2019-09-04). "Film Review: Melanie Martinez's 'K-12' Is A Twisted Pop Musical". Idolator . Retrieved 2019-09-07.
  5. ↑ "K-12 💗 SEPT 6". May 29, 2019. Retrieved May 30, 2019– via Twitter.
  6. ↑ Gamboa, Glenn (May 23, 2019). "LI Sound: Melanie Martinez readying new album, movie". Newsday . Retrieved May 30, 2019.
  7. ↑ "littlebodybigheart Instagram Stories". ISDB PW. July 22, 2018. Retrieved June 29, 2019.
  8. ↑ Wass, Mike (September 6, 2019). "Interview: Melanie Martinez On 'K-12' & Stepping Into Her Power". Idolator . Retrieved October 8, 2019.
  9. ↑ Rosenzweig, Mathias (September 14, 2019). "The Second Coming Of Melanie Martinez". V Magazine . Retrieved October 14, 2019.
  10. ↑ "Been dying to give you all an Album/Movie update..." February 16, 2019. Archived from the original on 2021-12-24. Retrieved July 19, 2019– via Instagram.
  11. ↑ Wass, Mike (2020-01-08). "Melanie Martinez Teases New EP, Which Is Probably Called 'After School'". Idolator. Retrieved 2020-03-17.
  12. ↑ Kim, Madeline (2020-02-16). "Melanie Martinez - After School". The Tartan. Retrieved 2020-03-17.
  13. ↑ "Melanie Martinez reveals plans for two more movies after K-12". PopBuzz. Retrieved 2019-09-21.
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  15. ↑ "Melanie Martinez teases 'K-12' era with eerie video, album art". Alternative Press . May 16, 2019. Retrieved May 30, 2019.
  16. ↑ Wass, Mike (May 15, 2019). "She's Back! Melanie Martinez Teases Sophomore LP, 'K-12'". Idolator . Retrieved May 30, 2019.
  17. ↑ "Stories • littlebodybigheart". May 29, 2019. Retrieved May 30, 2019– via Instagram.
  18. ↑ "Melanie Martinez - K-12 (TV Spot)". June 17, 2019. Retrieved July 19, 2019– via YouTube.
  19. ↑ @MelanieLBBH (June 24, 2019). "Snippet of Lunchbox Friends, from my album K-12 coming sept 6 ✨ 💘Artwork: @pastelae" (Tweet). Retrieved June 25, 2019– via Twitter.
  20. ↑ @MelanieLBBH (July 2, 2019). "Snippet of 'The Principal' off my album K-12! Coming sept 6Artwork: @pastelae 'You don't know the pain that you are causing, yeah your actions hurt so do your words.The more you try to fuck us over we will be there yelling at your front door" (Tweet). Retrieved July 3, 2019– via Twitter.
  21. ↑ @MelanieLBBH (July 9, 2019). "✨Snippet of "Detention" off of my album K-12! ✨"Baby can you meet me tonight in detention? I can feel your blood pressure rise, fuck this tension. Let me crawl up into your mind, did I mention? Pretending everything's alright is detention."" (Tweet). Retrieved July 9, 2019– via Twitter.
  22. ↑ @MelanieLBBH (July 16, 2019). "👼🏼Snippet of "Recess" off my album K-12! 👼🏼 Artwork: @pastelae 💗" (Tweet). Retrieved July 16, 2019– via Twitter.
  23. ↑ @MelanieLBBH (July 22, 2019). "Snippet of "High School Sweethearts" off my album K-12! 🍫🌹" (Tweet). Retrieved July 23, 2019– via Twitter.
  24. ↑ @MelanieLBBH (August 1, 2019). "✨Snippet of "Wheels On The Bus" from K-12✨ "I'm saying nothing, No one's watching us don't give a fuck wheels on the bus. I'm holding it down up in the front, wheels on the bus. Ooh."" (Tweet). Retrieved August 2, 2019– via Twitter.
  25. ↑ @MelanieLBBH (August 8, 2019). "💗Snippet of "Class Fight" off my album K-12!💗 Artwork: @pastelae 👼🏼 Pre-order K-12: melanie.lnk.to/K-12TA" (Tweet). Retrieved August 8, 2019– via Twitter.
  26. ↑ @MelanieLBBH (August 15, 2019). "Snippet of "Teacher's Pet" off my album K-12 coming out in 22 days!👼🏼💗" (Tweet). Retrieved August 15, 2019– via Twitter.
  27. ↑ @MelanieLBBH (August 19, 2019). "💕Snippet of "Show & Tell" off K-12! 💕 "Why is it so hard to see? If I cut myself I would bleed. I'm just like you, you're like me. Imperfect and human are we." Artwork: @pastelae ✨👼🏼 Pre-order K-12: melanie.lnk.to/K-12TA" (Tweet). Retrieved August 19, 2019– via Twitter.
  28. ↑ @MelanieLBBH (August 24, 2019). "💗Snippet of "Drama Club" off K-12!💗Artwork: Pastelae Pre-order K-12 out September 6: melanie.lnk.to/K-12TW" (Tweet). Retrieved August 24, 2019– via Twitter.
  29. ↑ @MelanieLBBH (August 28, 2019). "Snippet of my personal favorite, "Nurse's Office" off my album K-12! Coming out in 9 fucking days!💗👼🏼 Pre-order: melanie.lnk.to/K-12TA Artwork: Pastelae" (Tweet). Retrieved August 28, 2019– via Twitter.
  30. ↑ @MelanieLBBH (September 1, 2019). "💕 Snippet of "Orange Juice" off my album K-12 💕 Coming out in 4 days!!!! Pre-order: melanie.lnk.to/K-12TA Artwork: @Pastelae👼" (Tweet). Retrieved September 2, 2019– via Twitter.
  31. ↑ Martinez, Melanie. "💗 Snippet of "Strawberry Shortcake" off my album K-12 💗 Coming out in 2 fucking days!!!!". Twitter. Retrieved 4 September 2019.
  32. ↑ "Melanie Martinez Announces 'The K-12 Tour'". Live Nation Entertainment. July 29, 2019. Retrieved August 13, 2019.
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  34. 1 2 "Credits / K-12 (After School – Deluxe Edition) / Melanie Martinez – TIDAL". Tidal. Retrieved September 25, 2020.
  35. 1 2 "K-12 (Exclusive Mint Colored Vinyl)". Melaniemartinez.com. Retrieved July 23, 2019.
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  63. ↑ "Italiancharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  64. ↑ "Mūzikas Patēriņa Tops/ 37. nedēļa" (in Latvian). LAIPA. Archived from the original on October 10, 2019. Retrieved November 27, 2019.
  65. ↑ "Savaitės klausomiausi (TOP 100)" (in Lithuanian). AGATA. September 16, 2019. Retrieved November 30, 2019.
  66. 1 2 "Top 100 México - Los más vendidos 2019" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Archived from the original on January 25, 2020. Retrieved January 25, 2020.
  67. ↑ "Charts.nz – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  68. ↑ "Norwegiancharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  69. ↑ "Oficjalna lista sprzedaży :: OLiS - Official Retail Sales Chart". OLiS. Polish Society of the Phonographic Industry. Retrieved September 19, 2019.
  70. ↑ "Portuguesecharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 14, 2019.
  71. ↑ "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved September 14, 2019.
  72. ↑ "Spanishcharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 18, 2019.
  73. ↑ "Swedishcharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 13, 2019.
  74. ↑ "Swisscharts.com – Melanie Martinez – K-12". Hung Medien. Retrieved September 18, 2019.
  75. ↑ "Official Albums Chart Top 100". Official Charts Company. Retrieved September 14, 2019.
  76. ↑ "Melanie Martinez Chart History (Top Alternative Albums)". Billboard. Retrieved September 17, 2019.
  77. ↑ "Melanie Martinez Chart History: Soundtracks". Billboard. Retrieved September 17, 2019.
  78. ↑ "Soundtracks – Year-End 2019". Billboard. 2 January 2013. Retrieved June 23, 2020.
  79. ↑ "Soundtracks – Year-End 2020". Billboard. 2 January 2013. Retrieved January 6, 2021.
  80. ↑ "Soundtracks – Year-End 2021". Billboard. 2 January 2013. Retrieved December 6, 2021.
  81. ↑ "British album certifications – Melanie Martinez – K-12". British Phonographic Industry . Retrieved February 25, 2022.
  82. ↑ "American album certifications – Melanie Martinez – K-12". Recording Industry Association of America . Retrieved September 16, 2021.
  83. ↑ "K-12". melaniemartinezmusic.com. Retrieved September 11, 2019.
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