Production
The series is produced by the Bali studio subsidiary of Brown Bag Films and Creative Affairs Group,both subsidiaries of 9 Story Media Group,and Karma's World Entertainment,Ludacris' consortium/production company. [9] [10] Apart from Ludacris,Vince Commisso,Cathal Gaffney,Wendy Harris,Darragh O'Connell,Angela C. Santomero,Jennie Stacey are also executive producers for the series,while Danielle Gillis,Lorraine Morgan,and Lisa O'Connor are producers. They are joined by Bronagh O'Hanlon as the show director and Elaine A. Lugo Herrera as art director. Additionally,the show's head writer is Halcyon Person. [2] [5]
On October 13,2020,Netflix announced the green-lighting of the series with a 40-episode order,each of which would be 11 minutes long. [11] [12] The series was targeted at children who are 6–9 years old. [13] Ludacris also claimed that the show would "move hip hop culture forward" by showing young girls they can change the world with the tools at their disposal. [14]
On June 14,2021,a sneak peek of the series was shown at the Annecy International Animation Film Festival. [15] At the festival,Ludacris said he hoped that the show would be something that has a "a long-lasting impression" on children. Person,on the same panel,argued that the show,set in a fictional neighborhood of Brooklyn,New York,said that the series includes a diversity of "hair texture and diversity of skin tones" in order to make sure all kinds of characters are celebrated,and argued that the series "models great behavior" for children. [16] [17]
The official trailer for the series was released on September 23,2021. [18] [19]
The show's first episode premiered on YouTube on October 4,2021. [8]
The show's first season premiered on 15 October 2021. [20] All 15 episodes of the season premiered on the same day [21] and that day,the series premiered on Netflix across the world. [22] Before the show's premiere,Ludacris said that the show was inspired by his eldest daughter,Karma. [2] [1] He also said that he tried to "make every single character unique" and hoped that his daughter would be able to guest star on the show in the future. He additionally said that having positive roles and "different ethnicities" he tool from the Fast &Furious franchise. [1]
On November 5,2021,Ludacris told Billboard that the show had been "close to 14 years in the making" and hoped that would be a show for everyone,kids and adults. He said that he believed the series would change "young people’s lives for the better." [23]
On November 8,2021,Person told Essence about how with Karma they tried to celebrate her hairstyle and everyone's,working "really hard to try and get right" in order to have "authentic storytelling." She also noted that she and writers she worked with collaborated to address microaggressions,working with an organization named the Perception Institute,which analyzes people's perceptions as they're watching media. She also praised Netflix for giving them the opportunity to tell these stories about Black culture. [6]
On March 10,2022,the show's second season premiered on Netflix. All eight episodes premiered the same day. [3]
On July 7,2022,the show's third season premiered on July 7,2022. All nine episodes premiered on the same day. [4]
On September 22,2022,the show's fourth season premiered on September 22,2022. All eight episodes premiered on the same day. [4]
In December 2022,Darnell Lamont Walker,writer for the Season 3 episode "Friendship In a Flash",was interviewed by BET,said that working on the series was "incredible",that it was his "first real job as a children’s writer",and noted that episodes like the one he wrote were "important",especially for those with dyslexia. [24] Walker had joined the show's writing team in 2019, [25] and later said that the episode aired over two years after he wrote it. [26] He was later nominated,along with the show's writing team,for Outstanding Writing for an Animated Program at the 1st Children's and Family Emmy Awards. [24] [27]
Merchandise
Books
In March 2021,9 Story Media Group and Karma's World Entertainment started a deal with Scholastic Corporation,with the books planned to be released between January and March 2022 to accompany the Netflix series. All three books were co-written by Person. [34] In an October 2021 interview,Ludacris noted that a Karma's World entitled Daddy and Me and the Rhyme to Be was coming out. [1] Apart from the aforementioned book,currently the juvenile fiction books The Great Shine-A-Thon Showcase,and Viral Video Showdown,and journal Karma's World Creativity Journal:Freestyling With Friends are listed on the Scholastic website. [35]
Toys
In April 2021,9 Story and Karma's World Entertainment signed a deal with Mattel to develop a toy line for the franchise,including dolls,"doll accessories," and other elements. [36] In March 2022,it was announced that the dolls would be released in the summer of 2022. [37]
Clothing
In February 2022,FIT's Design and Technology Lab (DTech) announced a deal with Karma's World Entertainment and 9 Story to create a 50-piece fashion set for children which was inspired by the series,including dresses,jackets,and footwear. [38] 9 Story called it a "unique partnership." [39] Essence called it a "fashion-forward" collection,while one of the designers,Hawwaa Ibrahim,said they were grateful for the opportunity to apply their skills. [40]
Other merchandise
9 Story and Karma's World Entertainment have announced planned expansions of the franchise beyond books,toys,and clothing. In November 2021,9 Story noted that the franchise would be expanded to bags,backpacks,consumer electronics,skateboards,and other materials. [41]
