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Procter & Gamble (P&G) is an American multinational consumer goods corporation with a portfolio of brands.
As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1]
Brands owned by Procter & Gamble in the past, but since divested:
Brands owned by Procter & Gamble in the past, but since phased out:
A detergent is a surfactant or a mixture of surfactants with cleansing properties when in dilute solutions. There are a large variety of detergents, a common family being the alkylbenzene sulfonates, which are soap-like compounds that are more soluble in hard water, because the polar sulfonate is less likely than the polar carboxylate to bind to calcium and other ions found in hard water.
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Ivory is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwasher detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, the laundry detergent is sold under the brand name Ivory Snow.
Joy is an American brand of dishwashing liquid detergent owned by JoySuds, LLC. The brand was introduced in the United States in 1949 by Procter & Gamble. In 2019, Procter & Gamble sold the rights to the Joy brand for the Americas to JoySuds, LLC.
Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex.
Ajax is an American brand of household cleaning products and detergents made by Colgate-Palmolive and Awesome Products Inc.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.
Dishwashing liquid, or dishwashing soap, dish detergent, and dish soap is a detergent assisting in dishwashing. Dishwashing detergents for dishwashers come in various forms like cartridges, gels, liquids, pacs, powder, and tablets. It is usually a highly-foamy mixture of surfactants with low skin irritation that consumers primarily use for washing glasses, plates, cutleries, and cooking utensils. In addition to its primary use, dishwashing liquid also has various informal applications, like creating bubbles, clothes washing, and cleaning birds from oil spills.
P&G Korea is a South Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, South Korea. It is a subsidiary of American multinational consumer goods company Procter & Gamble.
Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products. It currently operates three factories in Norway, and employs a total working staff of 595.
Dawn is an American brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1973, it is the best-selling brand of dishwashing liquid in the United States. Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways, and oil on animals, such as during the Exxon Valdez and Deepwater Horizon oil spills.
Procter & Gamble Philippines, Inc., also known as P&G Philippines, is the Philippine subsidiary of American multinational consumer goods company Procter & Gamble. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, toilet soaps and consumer healthcare products. Since 2016, the company is based in Bonifacio Global City, Taguig.
Dishwasher detergent is a detergent made for washing dishes in a dishwasher. Dishwasher detergent is different from dishwashing liquid made to wash dishes by hand.
PT Wings Surya, also known as the Wings Group or simply Wings, is an Indonesian multinational consumer goods company headquartered in Surabaya. It was founded on 21 September 1948 as Fa Wings, by Johannes Ferdinand Katuari and Harjo Sutanto.
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