List of Procter & Gamble brands

Last updated

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.


Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion: [1]

Brands by product type


Menstrual hygiene


Head & Shoulders shampoo "Head and Shoulder"s ad.jpg
Head & Shoulders shampoo

Healthcare products


A bar of Safeguard soap Bar of Safeguard deodorant soap.JPG
A bar of Safeguard soap

Laundry detergents

Skin care

Divested brands

Brands owned by Procter & Gamble in the past, but since divested:

Discontinued brands

Brands owned by Procter & Gamble in the past, but since phased out:

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Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.

Church & Dwight

Church & Dwight Co., Inc., is a major American manufacturer of household products that is headquartered in Ewing, New Jersey. While it manufactures many items, it is best known for its Arm & Hammer line which includes baking soda and a variety of products made with it, including laundry detergent. Church & Dwight is incorporated in Delaware.

Tide (brand) The brand-name of a laundry detergent manufactured by Procter & Gamble

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.

Ivory is a personal care and flagship brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap, that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.

Sunlight (cleaning product)

Sunlight is a brand of dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.

Fairy (brand)

Fairy is a British brand of washing-up liquid, the manufacturer owned by the American company Procter & Gamble. the West Thurrock factory, in England. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid".

Henkel German consumer goods company

Henkel AG & Co. KGaA is a German chemical and consumer goods company headquartered in Düsseldorf, Germany. It is a multinational company active both in the consumer and industrial sector. Founded in 1876, the DAX 30 company is organized into three globally operating business units and is known for brands such as Loctite, Persil, Fa, Dial and Purex, amongst others.

Ajax (cleaning product) Brand of cleaning products

Ajax is a brand of household cleaning products and detergents made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive in the United States, Canada and Puerto Rico.

Herbal Essences

Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971 as the single shampoo Clairol Herbal Essence Shampoo. There are twenty-nine collections of varying hair care products, each designed to have a different effect on the user's hair.

Henkel North American Consumer Goods

The Dial Corporation, doing business as Henkel North American Consumer Goods, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA.

Dishwashing liquid Detergent used for cleaning dishes

Dishwashing liquid, known as dishwashing soap, dish detergent and dish soap, is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irritation, and is primarily used for hand washing of glasses, plates, cutlery, and cooking utensils in a sink or bowl. In addition to its primary use, dishwashing liquid also has various informal applications, such as for creating bubbles, clothes washing and cleaning oil-affected birds.

P&G Korea is a Korean consumer goods company headquartered in Yeoksam-dong, Gangnam-gu, Seoul, Korea. It is a subsidiary of the multinational consumer goods company Procter & Gamble.

Lilleborg AS is a major hygiene and cleaning article company in Norway, owned by the Orkla Group. It was established in 1833, and was one of the first companies in Norway to start manufacturing brand name products. It currently operates three factories in Norway, and employs a total working staff of 595.

Procter & Gamble American multinational consumer goods company

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.

Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items.

Pigeon (Korean company)

Pigeon Corporation, established in 1978, is a manufacturer of household products. In August 1978, the company created of “Pigeon”, the first fabric softener made in Korea. The company has more than 50% of the Korean market for fabric softeners in Korea.

Dawn (brand)

Dawn is an American brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1973, it is the best-selling brand of dishwashing liquid in the United States. Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways, and oil on animals, such as during the Exxon Valdez and Deepwater Horizon oil spills.

LG Household & Health Care is a major South Korean consumer goods company that manages cosmetics, household goods, and beverages business. It is also the South Korean bottler of the Coca-Cola system.

Wings (Indonesian company) Indonesian consumer goods company

Wings or Wings Surya is an Indonesian consumer goods company based in Surabaya. The company was founded in 1948 under the name Fa Wings. In 1991 it was renamed the Solar Wings. Wings produces products including toilet soap, powder and detergent bars, floorcleaners, fabric softeners, and sanitary napkins for markets throughout Indonesia and beyond. In 1981, while the third factory PT. Cipta Segar Harum was built in Jakarta together with Lion Corporation Japan to produce brands such as Emeron, Page One, Ciptadent and Mama. Their products include shampoo, shower gel, skin care products, toothpaste, and liquid dishwashing.


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  9. This commercial
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  26. "Teel Protects Teeth..... Beautifully!".