Majesco Entertainment

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Majesco Entertainment Company
Majesco Sales Inc. (1986–2005)
Industry Video game industry
FoundedJune 16, 1986;33 years ago (1986-06-16) in Edison, New Jersey, U.S.
Area served
Key people
Jesse Sutton (CEO)
  • Majesco Holdings Inc. (2003–2016)
  • PolarityTE, Inc. (2016–2017)
  • Liquid Media Group (2018–)
Subsidiaries Midnight City

Majesco Entertainment Company (formerly Majesco Sales Inc.) is an American video game publisher and distributor based in Hazlet, New Jersey. The company was founded as Majesco Sales in Edison, New Jersey in 1986, and was a privately held company until acquiring operation-less company ConnectivCorp in a reverse merger takeover, becoming its subsidiary and thus a public company on December 5, 2003. [1] ConnectivCorp later changed its name to Majesco Holdings Inc. on April 13, 2004. [2]

A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer. As with book publishers or publishers of DVD movies, video game publishers are responsible for their product's manufacturing and marketing, including market research and all aspects of advertising.

Distributor device in the ignition system of an internal combustion engine

A distributor is an enclosed rotating shaft used in spark-ignition internal combustion engines that have mechanically-timed ignition. The distributor's main function is to route secondary, or high voltage, current from the ignition coil to the spark plugs in the correct firing order, and for the correct amount of time. Except in magneto systems, the distributor also houses a mechanical or inductive breaker switch to open and close the ignition coil's primary circuit.

Hazlet, New Jersey Township in New Jersey, United States

Hazlet is a township in Monmouth County, New Jersey, United States. As of the 2010 United States Census, the township's population was 20,334, reflecting a decline of 1,044 (-4.9%) from the 21,378 counted in the 2000 Census, which had in turn declined by 598 (-2.7%) from the 21,976 counted in the 1990 Census.


On December 1, 2016, Majesco Entertainment was acquired by PolarityTE, Inc., a biotech company, in another reverse merger takeover, because of which it formally ceased all video game operations on December 8, 2016. In mid-2017, chief executive officer Jesse Sutton re-acquired the company through a management buyout and continued operating it privately held. In January 2018, Liquid Media Group announced the acquisition of Majesco. [3]

Chief executive officer Highest-ranking corporate officer or administrator

The chief executive officer (CEO) or just chief executive (CE), is the most senior corporate, executive, or administrative officer in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations. The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization's mission, such as reducing poverty, increasing literacy, etc.

A management buyout (MBO) is a form of acquisition where a company's existing managers acquire a large part or all of the company from either the parent company or from the private owners. Management and leveraged buyouts became phenomena of the 1980s. MBOs originated in the US and traversed the Atlantic, spreading first to the UK and throughout the rest of Europe. The venture capital industry has played a crucial role in the development of buyouts in Europe, especially in smaller deals in the UK, the Netherlands, and France.


Majesco was first known as a reissuer of old titles that had been abandoned by their original publisher. By cutting the prices and eventually arranging the rights to self-manufacture games for both Nintendo and Sega systems, the company found a sustainable market niche.[ citation needed ]

Nintendo Japanese video game company

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world's largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.

Sega Japanese video game developer and publisher and subsidiary of Sega Sammy Holdings

Sega Games Co., Ltd. is a Japanese multinational video game developer and publisher headquartered in Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, California and London. Sega's arcade division, once part of Sega Corporation, has existed as Sega Interactive Co., Ltd. since 2015. Both companies are subsidiaries of Sega Holdings Co., Ltd., which is in turn a part of Sega Sammy Holdings.

Later, Majesco arranged with Sega to manufacture a version of its Genesis (known as Mega Drive outside North America) 16-bit console, which had been superseded by the 32-bit Saturn. It released this in 1998 as the Genesis 3 and followed up with a version of the handheld Game Gear called the Game Gear Core System.

Sega Genesis Fourth-generation home video game console and fourth developed by Sega

The Sega Genesis, known as the Mega Drive in regions outside of North America, is a 16-bit home video game console developed and sold by Sega. The Genesis is Sega's third console and the successor to the Master System. Sega released it as the Mega Drive in Japan in 1988, followed by North America as the Genesis in 1989. In 1990, it was distributed as the Mega Drive by Virgin Mastertronic in Europe, Ozisoft in Australasia, and Tectoy in Brazil. In South Korea, it was distributed by Samsung as the Super Gam*Boy and later the Super Aladdin Boy.

North America Continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere

North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere. It is also considered by some to be a northern subcontinent of the Americas. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific Ocean, and to the southeast by South America and the Caribbean Sea.

Sega Saturn Video game console

The Sega Saturn is a 32-bit fifth-generation home video game console developed by Sega and released on November 22, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe. The successor to the successful Sega Genesis, the Saturn has a dual-CPU architecture and eight processors. Its games are in CD-ROM format, and its game library contains several arcade ports as well as original games.

The company's focus shifted to in-house game development, initially under the brand Pipe-Dream Interactive since few believed they could make the transition successfully.[ citation needed ] Majesco focused on developing for then-current generation systems, such as Nintendo's GameCube and Game Boy Advance, Microsoft's Xbox, and Sony's PlayStation 2. A few of the titles it released, involving popular characters, included a few Bomberman titles for the Gamecube and Game Boy Advance. Majesco also published PC games with Terminal Reality as the developer, such as BloodRayne and BloodRayne 2 .

Game Boy Advance Handheld video game console by Nintendo

The Game Boy Advance is a 32-bit handheld video game console developed, manufactured and marketed by Nintendo as the successor to the Game Boy Color. It was released in Japan on March 21, 2001, in North America on June 11, 2001, in Australia and Europe on June 22, 2001, and in mainland China on June 8, 2004 as iQue Game Boy Advance. The GBA was part of the sixth generation. The original model did not have an illuminated screen; Nintendo addressed that with the release of a redesigned model with a frontlit screen, the Game Boy Advance SP, in 2003. Another redesign, the Game Boy Micro, was released in 2005.

Xbox (console) 2000 video game console by Microsoft

The Xbox is a home video game console and the first installment in the Xbox series of consoles manufactured by Microsoft. It was released as Microsoft's first foray into the gaming console market on November 15, 2001, in North America, followed by Australia, Europe and Japan in 2002. It is classified as a sixth generation console, competing with Sony's PlayStation 2 and Nintendo's GameCube. It was also the first console produced by an American company since the Atari Jaguar ceased production in 1996.

PlayStation 2 sixth-generation and second home video game console developed by Sony Interactive Entertainment

The PlayStation 2 is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on March 4, 2000, in North America on October 26, 2000, and in Europe and Australia in November 2000, and is the successor to the PlayStation, as well as the second video game console in the PlayStation brand. As a sixth-generation console, the PS2 competed with Sega's Dreamcast, Nintendo's GameCube, and Microsoft's Xbox.

In 2003, Majesco was slated to publish Black9, but producers forced the developers, Taldren, Inc., to shut down when the game was about 85% complete. [4] The publisher had reached financial trouble with its larger-budget games, such as Psychonauts , which sold poorly although receiving several awards and critical acclaim, and Advent Rising , which generated intense hype but was ultimately panned by critics for being released prematurely and without adequate bug testing. Its best-selling titles in the last few years have been the series of GBA Videos for the Game Boy Advance. It also published the game Jaws Unleashed .

<i>Psychonauts</i> 2005 video game developed by Double Fine Productions

Psychonauts is a platform game developed by Double Fine Productions that first released in 2005. The game was initially published by Majesco Entertainment for Microsoft Windows, Xbox and PlayStation 2; Budcat Creations helped with the PlayStation 2 port. In 2011, Double Fine acquired the rights for the title, allowing the company to republish the title with updates for modern gaming systems and ports for OS X and Linux.

<i>Advent Rising</i> 2005 video game

Advent Rising is an action-adventure third-person shooter video game developed by GlyphX Games and published by Majesco Entertainment. The game was released on May 31, 2005 for Xbox and on August 9, 2005 for Microsoft Windows. Its story was created by Donald and Geremy Mustard and featured a script written by science fiction writers Orson Scott Card and Cameron Dayton; the full orchestral soundtrack was done by Tommy Tallarico and Emmanuel Fratianni. As of September 14, 2006, Steam began offering Advent Rising for download.

Game Boy Advance Video is a format for putting full color, full-motion videos onto Game Boy Advance ROM cartridges. These videos are playable using the Game Boy Advance system's screen and sound hardware. These video cartridges were manufactured by Majesco Entertainment, except for the Pokémon Game Boy Advance Video cartridges, which were published by Nintendo. The cartridges themselves were developed by 4Kids Entertainment's subsidiary 4Kids Technology, Inc. The video cartridges are colored white for easy identification and are sold as Game Boy Advance Video Paks. The Game Boy Advance Video game paks offer the same 240×160 resolution as standard Game Boy Advance games, except for the Shrek and Shark Tale pack, which is at 112p.

On January 19, 2006, the company's financial situation worsened to the degree that it had to cancel two games it was going to publish: Demonik, developed by Terminal Reality, and Taxi Driver , a sequel to the movie. Majesco's president, Jesse Sutton, said that in the future the company would "focus primarily on publishing value and handheld video games." [5] Since that announcement, the company has followed through with publishing successful budget titles in North America like Cooking Mama for the DS.

On September 14, 2006, Majesco released Advent Rising and re-released BloodRayne and BloodRayne 2 on Steam.

On November 6, 2007, Majesco announced the opening of a new development facility in the Los Angeles area dedicated to the development of casual game products and properties. [6]

On December 10, 2007, Majesco announced that they would be publishing a rhythm-based game, Major Minor's Majestic March , exclusively for the Wii developed by NanaOn-Sha.

Majesco has announced that it will be launching an internet version of Bananagrams on August 18, 2008 that will be available on Facebook, a social networking website. [7]

On November 4, 2009, Majesco released BloodRayne and BloodRayne 2 on

On June 6, 2011, Majesco announced that it was acquiring the assets of social game developer Quick Hit and Quick Hit Football to build out its social gaming strategy. [8]

In August 2013, Majesco announced the creation of an indie publishing label, Midnight City, in order to bring various indie games to consoles. [9]

After a disastrous fiscal year of 2013, the company was expected to enjoy a recovering growth in 2014. [10] However, this proved incorrect, as they continued to lose large amounts of money in 2014, resulting in the closure of Midnight City and the cancellation of the console port of Gone Home . [11]

In August 2015, Majesco announced that they had appointed a new CEO, and that only five employees would remain in the company. The company's focus also shifted to develop mobile and downloadable titles. Two new titles, Glue and a new installment in the A Boy and His Blob franchise, were announced after the reconstruction. [12]

In December 2016, Majesco announced it was ceasing operations in the entertainment industry, and merged with biotech firm PolarityTE. Polarity will obtain Majesco's NASDAQ symbol name, COOL. [13] [14]

In June 2017, PolarityTE divested itself entirely of and subsequently sold, Majesco Entertainment's assets, which were subsequently taken private, leading to the rebirth of the company as an independent corporation. [15]

In November 2017, Majesco announced that it had re-entered the video game business after having previously been brought back to a privately held company, release their Romans from Mars onto Steam. [16]

On January 15, 2018, 51 percent of Majesco was bought by Liquid Media Group, and Jesse Sutton became LMG's Gaming Advisor. [3]

Games published

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  1. Burnes, Andrew (December 8, 2003). "Majesco Merges With ConnectivCorp". IGN. Retrieved May 4, 2017.
  2. "ConnectivCorp Changes Name to Majesco Holdings Inc". April 13, 2004. Retrieved May 4, 2017.
  4. "Cyberpunked: the Fall of Black9". The Escapist Magazine. May 20, 2008. Retrieved June 4, 2008.
  5. "Majesco cans two games, shifts to budget/handheld". Eurogamer. January 19, 2006. Retrieved May 10, 2006.
  6. "Majesco Announces New Casual Game Studio, Appoints Former Sega Exec In Lead Role". Gamasutra. November 6, 2007. Retrieved November 6, 2007.
  7. "Banagrams Bound for Facebook". Playthings . Retrieved August 1, 2009.
  8. "Majesco Expands Social Strategy With Quick Hit Acquisitions". Gamasutra. Retrieved June 6, 2011.
  9. Sarkar, Samit (August 29, 2013), Majesco launching indie publishing label Midnight City with 10 games , retrieved June 29, 2017
  10. "Majesco Entertainment Co.: Moving Away From Disastrous 2013 Into Potentially Significant Growth In 2014 And Beyond". January 13, 2014. Retrieved March 2, 2014.
  11. Matulef, Jeffrey (November 17, 2014). "Majesco and Midnight City are in dire straits". Eurogamer. Retrieved June 29, 2017.
  12. Hillier, Brenna (August 12, 2015). "Majesco is going all digital, new A Boy and His Blob inbound". VG247 . Retrieved August 12, 2015.
  13. Sarkar, Samit (December 9, 2016). "Majesco merges with medical technology company, exits games business". Polygon . Retrieved December 9, 2016.
  14. Sarkar, Samit (December 9, 2016). "Majesco merges with medical technology company, exits games business". Polygon. Retrieved May 4, 2017.
  15. "PolarityTe divests Majesco's game business for $0.1M". June 29, 2017. Retrieved March 14, 2018.
  16. "Majesco's marauding Martian hit 'Romans from Mars' comes to Steam". November 9, 2017. Retrieved March 14, 2018.