Mansory is a luxury car modification firm based in Brand, Bavaria, Germany. Besides luxury cars, they also work on supercars, luxury SUVs and custom bikes. The company was founded in 1989 by Iranian tuner Kourosh Mansory. His Munich-based workshop focused on modifications for British brands such as Rolls-Royce and Italian brands such as Ferrari. By mid-2001, the company had grown out of its Munich workshop and moved to its headquarters in the Fichtel Mountains. The company currently operates out of a workshop in Brand, Germany.
In 2025, Mansory, the German luxury automotive customization company, introduced its own cryptocurrency called the Mansory Token (symbol: MNSRY). This token is designed as a utility token within the Mansory ecosystem and was created to connect enthusiasts of high-end vehicle customizations with the brand through digital means.[3]
The token was launched with a total supply of approximately 900 million tokens (maximum supply: 1 billion). It aims to provide exclusive access to experiences and services such as VIP events, discounts on vehicle customizations, staking programs, and token-based governance.[4]
Partnerships & Collaborations
Since the launch of the Mansory Token (MNSRY) in 2025, Mansory has actively pursued collaborations with luxury and technology partners to strengthen the token within its ecosystem.
Future partners (roadmap)
According to Mansory’s roadmap, several premium brands are planned to accept MNSRY as a payment and loyalty token between Q2 and Q4 of 2025, including VIP experiences, discounts, and exclusive events.
Garia Mansory Edition
At the 2011 Frankfurt Motor Show, Mansory announced a commercial agreement with Garia.[5] The company produced a series of special edition golf and leisure cars for wealthy clients. These cars featured carbon fibre body panels on the front, side steps and tail and elements of teak decking.
Collaboration with Lotus Group
In 2012, Mansory signed an agreement with Lotus Group,[6] then under the control of Dany Bahar who had ambitious expansion plans. Under the agreement, Mansory would provide its services to Lotus customers who would require bodywork, trim and special finishes for Lotus' the Elise, Exige and Evora range. The partnership developed following a series of one-off models produced by Mansory for Lotus including the Evora Concept Bespoke unveiled at the 2011 Geneva Motor Show.
The partnership fell through shortly afterwards when Dany Bahar was removed as CEO of Lotus Group. In March 2019 Mansory released the GTE Final Edition at the Geneva Motor Show 2019, based on the Evora.
Mansory Marine
In 2024, Mansory announced the Pirelli 42 and Pirelli 50. The RIB is fully equipped and renovated with Mansory leather and branding. Both boats use 600hp Mercury Engines.[7] The Pirelli RIB's have been showcased and revealed to the public at the 2024 Cannes Boat Show and the 2024 Genoa Boat Show.
Mansory Elongation
The Mansory Elongation is the customisation kit for the Tesla Cybertruck. In this kit there are various add-on parts for the exterior and the interior. There are also modified 26-inch wheels.
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