"Miss Subways" was a title accorded to individual New York City women between 1941 and 1976 (revived in 2017). In the early years, the woman named Miss Subways appeared on posters in New York City Subway trains, along with a brief description of her. In 1957, with 14,000 placards within trains, it was estimated that 5.9 million people viewed Miss Subways, daily. [1] Around 200 women held the title during the 1941-76 program run by the New York Subways Advertising Company. [2]
The method of selecting Miss Subways varied over time, typically taking the form of a beauty contest with the general rule that, to be eligible, a woman had to be a New York City resident who used the subway, herself. "John Robert Powers, the head of the modeling agency, selected the winners" until 1961 or 1962 and later "for some years, winners were chosen by the contest organizers." [3]
Before 1952, there were monthly selections of Miss Subways. From 1952 to 1957, candidates were picked every two months although "Mr. Powers once picked seven winners to reign side by side in the subway." [1] By 1957, they were all hand-picked based on how much they exuded a "girl next door" quality:
All Miss Subways have one thing in common. They look – or are supposed to look – like the girl next door. About 400 wholesome young things enter each of the three yearly contests. The winners are picked by John Robert Powers model agency millionaire. Mr. Powers says he wants "no glamour gal types or hand-painted masterpieces." Professional models, actresses and entertainers are taboo. Anyone else over 17 may enter. The Miss Subways have been secretaries, service women, nurses, sales girls, and receptionists. [1]
John Robert Powers was no longer involved in selection by 1963 when the contest changed to "public vote ... by post card." The first winner of the public vote was Ann Napolitano who was an executive secretary at the advertising agency Doyle, Dane & Bernbach. The New York Subways Advertising Company "redirected the contest to reflect the girl who works – what New York City is all about." [3] Winners were given bracelets with gold-plated (later, silver-plated) subway tokens." [4] Spaulding commented in 1971 that "Prettiness per se is passé. It's personality and interest pursuits that count" and described how "each contest attracts between 300 and 400 entries, submitted by family, friends and colleagues. About 30 are selected for a personal interview 'to judge personality and make certain that the submitted picture is a good likeness.' Most of the winners have been stenographers, clerks, receptionists and some have been teachers and stewardesses." [3]
Subsequent to the postcard system, winners were usually chosen by telephone-based voting, from among a group of nominees whose photos were placed on the subways. Title holders were photographed by the likes of James J. Kriegsmann who "specialized in pictures of stage and screen stars, but he also photographed ordinary people, including the women who appeared in the Miss Subways promotion for more than 30 years." [5]
In 2004, the Metropolitan Transportation Authority, in conjunction with the New York Post , brought back the program, now named "Ms. Subways," for one year only. A voting contest was held to determine the winner, Caroline Sanchez-Bernat, an actress. [6] Posters of "Ms. Subways" appeared with subway safety tips instead of biographical notes.
Miss Subways began as a way for the John Robert Powers Agency "to promote his models and for the New York Subways Advertising Company 'to increase eye traffic' for the adjoining...advertisements." [4] "The contest provided the main plot device of Leonard Bernstein's 1944 musical On The Town , in which a smitten sailor on leave searched for 'Miss Turnstiles.'" [4]
By 1945, the four-year anniversary of the contest was commemorated nationally in Life Magazine . [7] "Unlike Miss America, these queens represented the full spectrum of their constituency, mainly Irish, Italian, Latina and Jewish. Thelma Potter, who was studying at Brooklyn College at the time, was the first black Miss Subways 1947 (36 years before a black Miss America); the first Asian Miss Subways reigned in 1949." [2] Potter stated, "It was progressive.... It stirred things up a bit." [4]
The New York Subway Advertising Company was owned by Walter O'Malley, who moved the Brooklyn Dodgers to Los Angeles in 1958. [8] Bernard Spaulding, the sales director for the New York Subways Advertising Company, said in 1971 that Miss Subways "was a World War II pinup phenomenon and then lost social significance." [9] Miss Subways, however, was of "mythic significance to many," with Mayor Ed Koch saying in 1979:
Even now, I can sit in the subway, and look up at the ads, and close my eyes, and there's Miss Subways", he said. "She wasn't the most beautiful girl in the world but she was ours. She was our own Miss America." [10]
In 1983, when there were public calls for the contest to continue, a Metropolitan Transportation Authority representative stated that it would be "irrelevant and socially unacceptable," and thus not viable, to restart Miss Subways. [4] Tn 2004, journalist Melanie Bush commented:
[The] posters were also covertly feminist, sometimes shockingly so, even to [Bush], a child of the 70s. From the first ('Mona Freeman, wants to be a top notch freelance illustrator') to the last ('Heidi Hafner ... Her goal: a flight instructor's rating'), they focused on women's ambitions, and in the 1940s or the 70s or [2000s], that's a rare rose to find clamped in the teeth of mass advertising. Yet there it was, and there it more or less firmly remained, probably because the contest was structured during World War II, when more than three million women were offered paying work for the first time, and were thus riding the subways, not to mention operating them, in much greater numbers than before.
The posters were at their most radical during the war years, and equally reflect women's later return to the home. Miss Subways' journey tracks a clear underground parallel to the prescribed roles of her sisters' above: While the civilian women of World War II may have been crucial to the work force, the purpose of housewives, as Betty Friedan puts it, 'is to buy more things for the house.'
From the exhilarating peak of December 1942's Marguerite McAuliffe, 'whose aim is to be a doctor as good as her dad,' and November 1943's Cecile Woodley, whose 'main interests are her job and the Navy ... enthusiastically O.K.'s skiing, Mozart and Katharine Hepburn,' we slide submissively toward Irene Scheidt, June 1950, whose 'fondest hope is a trip to Bermuda.' Then up we go again to Eleanor Nash, November 1960, 'young, beautiful, and expert with a rifle.' ... What I waited for each new month was: What did she do? What were her goals? The Miss Subways I wanted to be was the airplane pilot. Or how about 'travel writer'? 'Scientist'? 'Surgeon'? ... Maybe next month she'd plan to be an astronaut. Or president!
What was actually going on here, I saw, was women, real New York women, talking to each other about their intentions and transmitting these messages through the medium of some men's advertising campaign. [2]
Ellen Hart Sturm, owner of the New York diner Ellen's Stardust Diner, was Miss Subways in 1959; her diner features photos of many past Miss Subways on the walls.
In 2017, the "Miss Subways Pageant" was resurrected and produced by The City Reliquary in the backyard of the museum. To update the event for the twenty-first century, the competition was open to all genders, body types, and ages. A panel of local celebrity judges including NY1 reporter Roger Clark awarded the title, sash, and crown to performance artist Lisa Levy. Levy campaigned on a platform of being the first postmenopausal Miss Subways. [11] Miss Congeniality, an addition to the original pageant, was taken by Suzie Sims-Fletcher, a communications consultant. In 2018, The Riders Alliance joined the City Reliquary as a co-organizer of the event. The 2018 winner was Parker MacLure, a government employee who competed in drag. [12] [13] The event was hosted at Littlefield in Gowanus. Miss Subways returned to Littlefield for the 2019 event. The winner this year was Dylan Greenberg, a trans queer musician and director who fronts the band Theophobia. [14]
The event went on hiatus with the onset of the COVID-19 pandemic and was not presented in 2020, 2021, or 2022. In 2023, the City Reliquary revived the event at the Sideshows by the Seashore Theater of Coney Island USA, [15] [16] no longer in partnership with Riders Alliance. The event was emceed by Maggie McMuffin, 2023 Miss Coney Island. The winner of the 2023 Miss Subways crown was Harmony "Hardcore" Vehling, a marketing manager. [17] 2023 celebrity judges included Greg Young from The Bowery Boys podcast, New York Nico, Miss Subways 2017 Lisa Levy, New York City artist Reverend Jen Miller, and Maxine the Fluffy Corgi. [18]
Term started | Term ended | Name | Notes | |
---|---|---|---|---|
1 April 1941 | 30 April 1941 | |||
1 May 1941 | 31 May 1941 | Mona Freeman [19] | "the second Miss Subways" [7] | |
1 June 1941 | 30 June 1941 | |||
1 July 1941 | 31 July 1941 | |||
1 August 1941 | 31 August 1941 | |||
1 September 1941 | 30 September 1941 | |||
1 October 1941 | 31 October 1941 | Helen Borgia (two title holders for October 1941, second unknown) [7] | ||
1 November 1941 | 30 November 1941 | Muriel Schott (aka Suzanne Saunders) [7] | ||
1 December 1941 | 31 December 1941 | Ruth Ericsson [19] | ||
1942 | Rita Ryan (Mrs. Brunel) [20] | |||
1 February 1942 | 28 February 1942 | |||
1 March 1942 | 31 March 1942 | Elaine Kusins [7] | ||
1 April 1942 | 30 April 1942 | |||
1 May 1942 | 31 May 1942 | |||
1 June 1942 | 30 June 1942 | Dorothea Mate (Mrs. Michael) [21] | ||
1 July 1942 | 31 July 1942 | |||
1 August 1942 | 31 August 1942 | Rosemary Gregory [7] | ||
1 September 1942 | 30 September 1942 | Evelyn Clark | ||
1 October 1942 | 31 October 1942 | |||
1 November 1942 | 30 November 1942 | Cecile Woodley | "main interests are her job and the Navy ... enthusiastically O.K.'s skiing, Mozart and Katharine Hepburn" [2] | |
1 December 1942 | 31 December 1942 | Marguerite McAuliffe | "whose aim is to be a doctor as good as her dad" [2] | |
1 January 1943 | 31 January 1943 | |||
1 February 1943 | 28 February 1943 | Connie Sameth | ||
1 March 1943 | 31 March 1943 | Vita Monterosso | ||
1 April 1943 | 30 April 1943 | |||
1 May 1943 | 30 May 1943 | |||
1 June 1943 | 30 June 1943 | Evelyn Friedman [7] | ||
1 July 1943 | 31 July 1943 | |||
1 August 1943 | 30 August 1943 | Tera Kathryn Davis [7] | ||
1 September 1943 | 30 September 1943 | |||
1 October 1943 | 31 October 1943 | |||
1 November 1943 | 30 November 1943 | |||
1 December 1943 | 31 December 1943 | |||
1944 | Helen Mazley Kenny [1] | |||
1 February 1944 | 28 February 1944 | Joan Cashman | ||
1 March 1944 | 31 March 1944 | Eileen Henry [7] | ||
1 April 1944 | 30 April 1944 | Joan Vohs [1] | ||
1 May 1944 | 31 May 1944 | Dawna Clawson ; Doris Clawson ; Dorothy Clawson | ||
1 June 1944 | 30 June 1944 | Winifred McAleer [22] | ||
1 July 1944 | 30 July 1944 | Peggy Healy [7] | ||
1 August 1944 | 31 August 1944 | Mary Radchuck [7] | ||
1 September 1944 | 30 September 1944 | |||
1 October 1944 | 31 October 1944 | |||
1 November 1944 | 30 November 1944 | |||
1 December 1944 | 31 December 1944 | |||
1 January 1945 | 31 January 1945 | |||
1 February 1945 | 28 February 1945 | |||
1 March 1945 | 31 March 1945 | |||
1 April 1945 | 30 April 1945 | Rita Cuddy [7] | (Aug. 6, 1923 – Oct. 18, 2003) | |
1 May 1945 | 31 May 1945 | |||
1 June 1945 | 30 June 1945 | |||
1 July 1945 | 31 July 1945 | |||
1 August 1945 | 31 August 1945 | |||
1 September 1945 | 30 September 1945 | |||
1 October 1945 | 31 October 1945 | |||
1 November 1945 | 30 November 1945 | |||
1 December 1945 | 31 December 1945 | |||
1 January 1946 | 31 January 1946 | |||
1 February 1946 | 28 February 1946 | |||
1 March 1946 | 31 March 1946 | |||
1 April 1946 | 30 April 1946 | |||
1 May 1946 | 31 May 1946 | |||
1 June 1946 | 30 June 1946 | |||
1 July 1946 | 31 July 1946 | Enid Berkowitz [22] | ||
1 August 1946 | 31 August 1946 | |||
1 September 1946 | 30 September 1946 | |||
1 October 1946 | 31 October 1946 | |||
1 November 1946 | 30 November 1946 | Kay Landing | ||
1 December 1946 | 31 December 1946 | |||
1 January 1947 | 31 January 1947 | |||
1 February 1947 | 28 February 1947 | |||
1 March 1947 | 31 March 1947 | |||
1 April 1947 | 30 April 1947 | |||
1 May 1947 | 31 May 1947 | |||
1 June 1947 | 30 June 1947 | |||
1 July 1947 | 31 July 1947 | |||
1 August 1947 | 31 August 1947 | |||
1 September 1947 | 30 September 1947 | |||
1 October 1947 | 31 October 1947 | Merry Condon | ||
1 November 1947 | 30 November 1947 | |||
1 December 1947 | 31 December 1947 | Gene Farley | ||
1 January 1948 | 31 January 1948 | |||
1 February 1948 | 28 February 1948 | |||
1 March 1948 | 31 March 1948 | |||
1 April 1948 | 30 April 1948 | Thelma Porter | ||
1 May 1948 | 31 May 1948 | |||
1 June 1948 | 30 June 1948 | |||
1 July 1948 | 31 July 1948 | |||
1 August 1948 | 31 August 1948 | |||
1 September 1948 | 30 September 1948 | |||
1 October 1948 | 31 October 1948 | |||
1 November 1948 | 30 November 1948 | |||
1 December 1948 | 31 December 1948 | |||
1949 | Elaine Levine [23] | |||
1 February 1949 | 28 February 1949 | |||
1 March 1949 | 31 March 1949 | Dorothy Nolan | ||
1 April 1949 | 30 April 1949 | |||
1 May 1949 | 31 May 1949 | |||
1 June 1949 | 30 June 1949 | |||
1 July 1949 | 31 July 1949 | |||
1 August 1949 | 31 August 1949 | |||
1 September 1949 | 30 September 1949 | |||
1 October 1949 | 31 October 1949 | |||
1 November 1949 | 30 November 1949 | Helen Lee | ||
1 December 1949 | 31 December 1949 | |||
194? | Patricia Burke (Miss Subways) [24] | |||
1950 | Margie Marra [25] | |||
28 F 1 February 1950 | February 1950 | Saralee Singer [21] | ||
1 March 1950 | 31 March 1950 | Angela Vorsteg Norris | ||
1 April 1950 | 30 April 1950 | |||
1 May 1950 | 31 May 1950 | |||
1 June 1950 | 30 June 1950 | Irene Scheidt | "fondest hope is a trip to Bermuda" [2] | |
1 July 1950 | 31 July 1950 | |||
1 August 1950 | 31 August 1950 | |||
1 September 1950 | 30 September 1950 | |||
1 October 1950 | 31 October 1950 | |||
1 November 1950 | 31 November 1950 | |||
1 December 1950 | 31 December 1950 | |||
1 January 1951 | 31 January 1951 | Yolanda Revson [19] | "the first Latin descent Miss Subways" [7] | |
1 February 1951 | 28 February 1951 | |||
1 March 1951 | 31 March 1951 | |||
1 April 1951 | 30 April 1951 | |||
1 May 1951 | 31 May 1951 | |||
1 June 1951 | 30 June 1951 | |||
1 July 1951 | 31 July 1951 | |||
1 August 1951 | 31 August 1951 | |||
1 September 1951 | 30 September 1951 | Jean Hagen | ||
1 October 1951 | 31 October 1951 | Jean Hagen | ||
1 November 1951 | 30 November 1951 | |||
1 December 1951 | 31 December 1951 | |||
1 January 1952 | 28 February 1952 | |||
1 March 1952 | 30 April 1952 | Peggy Byrne [22] | ||
1 May 1952 | 30 June 1952 | |||
1 July 1952 | 31 August 1952 | |||
1 September 1952 | 31 October 1952 | |||
1 November 1952 | 31 December 1952 | |||
1 January 1953 | 28 February 1953 | |||
1 March 1953 | 30 April 1952 | Yolanda Revson [22] | ||
1 May 1953 | 30 June 1953 | Mary Gardiner [22] | ||
1 July 1953 | 31 August 1953 | |||
1 September 1953 | 31 October 1953 | |||
1 November 1953 | 31 December 1953 | |||
1 January 1954 | 28 February 1954 | |||
1 March 1954 | 30 April 1954 | |||
1 May 1954 | 30 June 1954 | Juliette Rose Lee | ||
1 July 1954 | 31 August 1954 | |||
1 September 1954 | 31 October 1954 | |||
1 November 1954 | 31 December 1954 | |||
1955 | 1955 | Phyllis Johnson [22] | ||
1 March 1955 | 30 April 1955 | |||
1 May 1955 | 30 June 1955 | |||
1 July 1955 | 31 August 1955 | |||
1 September 1955 | 31 October 1955 | |||
1 November 1955 | 31 December 1955 | Marie Leonard [1] | ||
1 January 1956 | 28 February 1956 | |||
1 March 1956 | 30 April 1956 | |||
1 May 1956 | 30 June 1956 | |||
1 July 1956 | 31 August 1956 | |||
1 September 1956 | 31 October 1956 | Eleanor Ward | ||
1 November 1956 | 31 December 1956 | Doris Mermel | ||
Before 1957 | Terry Flannigan [1] | |||
Before 1957 | Jean Grogan [1] | |||
Before 1957 | Nancy Seris [1] | |||
1 January 1957 | 28 February 1957 | |||
1 March 1957 | 30 April 1957 | |||
1 May 1957 | 30 June 1957 | |||
1 July 1957 | 31 August 1957 | |||
1 September 1957 | 31 October 1957 | |||
1 November 1957 | 31 December 1957 | |||
1958 | Kathryn Keeler ; Mary Keeler [6] | |||
1 March 1958 | 30 April 1958 | Eleanor Galanis | ||
1 January 1959 | 28 February 1959 | |||
1 March 1959 | 30 April 1959 | Ellen Hart [22] | ||
1 May 1959 | 30 June 1959 | |||
1 July 1959 | 31 August 1959 | |||
1 September 1959 | 31 October 1959 | |||
1 November 1959 | 31 December 1959 | |||
1 January 1960 | 28 February 1960 | |||
1 March 1960 | 30 April 1960 | |||
1 May 1960 | 30 June 1960 | |||
1 July 1960 | 31 August 1960 | Barbara Butler | ||
1 September 1960 | 31 October 1960 | |||
1 November 1960 | 31 December 1960 | Eleanor Nash | "young, beautiful, and expert with a rifle" [2] | |
1 January 1961-Dolores Mitchell | 28 February 1961-Dolores Mitchell | Dolores Mitchell | ||
Before 1962 | Kathy Dempsey [26] | |||
1 March 1961 | 30 April 1961 | |||
1 May 1961 | 30 June 1961 | |||
1 July 1961 | 31 August 1961 | |||
1 September 1961 | 31 October 1961 | |||
1 November 1961 | 31 December 1961 | |||
1 January 1962 | 28 February 1962 | Evelyn Tasch [26] | ||
1962 | 1962 | Sally Pishney [22] | ||
1 March 1962 | 31 April 1962 | |||
1 September 1963 | 30 September 1963 | Carole Nealon [22] | ||
1 January 1964 | 31 March 1964 | Sanora Selsey | ||
1965 | Judith Marshall [3] | |||
1966 | Carol Price [3] | |||
1 December 1967 | 31 January 1968 | Neddy Garde [21] | ||
1 February 1968 | 31 August 1968 | Maureen Walsh [21] | ||
1 January 1971 | 30 June 1971 | Patricia Shilling [3] | ||
1 January 1971 | 30 June 1971 | Linda Heilbronn [3] | ||
1 May 1974 | 31 July 1974 | Sonia Dominguez [21] | ||
31 October 1974 | May 1975 | Marcia Kilpatrick | ||
1 April 1975 | 31 October 1975 | Ayana Lawson [21] | ||
Before 1976 | Josephine Lazzaro [4] | |||
Before 1976 | Donna Demarta [4] | |||
Before 1976 | Barbara Peer [4] | "winner ... was mugged on the subway" [4] | ||
1976 (last) | Heide Hafner [4] | |||
2004 (honorary) | Caroline Sanchez-Bernat [6] | |||
2017 | Lisa Levy [14] | Suzie Sims-Fletcher, Miss Congeniality [14] | ||
2018 | Parker MacLure [14] | Charlie Battersby, Miss Congeniality [14] | ||
2019 | Dylan Greenberg [14] | Traci Cappiello, Miss Congeniality [14] | ||
2023 | Harmony "Hardcore" Vehling | Miz E with a Z and Chantelle, tie Miss Congeniality |
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