Muriel Cigars

Last updated

Muriel Cigars
Product type Cigars
Owner Altadis
CountryUnited States
Introduced1912;111 years ago (1912)
Carcinogenicity: IARC group 1

Muriel Cigars is a brand of machine-rolled cigars, most recently owned by Altadis, a subsidiary of Imperial Brands.

Contents

History

The Muriel Cigars brand was established in 1912 by Lorillard Tobacco Company [1] in Jersey City, New Jersey. [2] Muriel Cigars was acquired by Consolidated Cigar Holdings, Inc. in 1956, [3] which in turn merged with Havatampa in 2000 to form Altadis USA. [4]

The first Muriel cover girl, long considered a mystery, was an adult imagining of a child, Muriel Berry, granddaughter of Dr. Carl Moehle, owner of the lithographic firm that produced the original label. [1] The brand chose a new model in the 1970s in an attempt to maintain relevance in changing times. [5]

Muriel's popularity peaked in the 1950s, [6] but Consolidated continued to market the brand extensively in America throughout the 1960s and 1970s, [2] and the brand did $40m in annual sales by 1973, [5] spending as much as $2.5m per year on marketing in the 1970s. [7] Muriel Cigars ran television advertisements in the first Super Bowl in 1966. [8] Actress Edie Adams notably worked as a pitch-lady for Muriel Cigars, appearing in multiple commercials throughout the 1960s. [9]

Products

See also

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References

  1. 1 2 "The NEW Miss Muriel". Printers' Ink . July 11, 1952.
  2. 1 2 "Muriel Cigars - CheapLittleCigar.com". www.cheaplittlecigars.com. Retrieved February 18, 2023.
  3. Kiersh, Edward (March 1997). "The El Producto Story". Cigar Aficionado.
  4. Parks, Kyle (November 22, 2000). "Villazon cigar plant to roll up business". St. Petersburg Times. p. 1E.
  5. 1 2 Sloane, Leonard (September 1, 1976). "Advertising". The New York Times. ISSN   0362-4331 . Retrieved February 18, 2023.
  6. "Muriel Cigar Sales Up". The New York Times. August 16, 1951. ISSN   0362-4331 . Retrieved February 18, 2023.
  7. "Cigar Maker Seeking New Agency to Handle Muriel". The New York Times. September 23, 1970. ISSN   0362-4331 . Retrieved February 18, 2023.
  8. Beschloss, Michael (January 24, 2015). "Before the Bowl Was Super". The New York Times. ISSN   0362-4331 . Retrieved February 18, 2023.
  9. Weber, Bruce (October 16, 2008). "Edie Adams, Actress and Singer (and Flirt With a Cigar), Dies at 81". The New York Times .