Needlework Development Scheme

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Needlework Development Scheme (NDS) was a collaborative program between industry and art education, that was to encourage and initiate a new standard for British embroidery design in both hand and machine work. The organisation was primarily responsible for developing collections of foreign and British embroidery, that could be loaned to training colleges, Women's Institutes, and schools. [1]

The scheme was started by the four Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow in 1934 under the name Needlework Development in Scotland Scheme.The project was a collaboration between industry and art education, that was to encourage British embroidery design. The project was sponsored anonymously by thread producers J & P Coats. [1] [2] The idea for the scheme had been conceived by Coats's marketing director in Vienna, Colin Martin. [3] Inspired by the enthusiasm for embroidery and needlework in Hungary, he believed something similar could be done in Scotland and had appraoched the art schools.

By 1945 the scheme had amassed over 900 embroideries but the outbreak of the Second World War saw the project disbanded. The Scheme was restated after the war, in 1944, and extended throughout the 1950s to include schools in England, Wales and Northern Ireland. [4] British artists, including the painter and illustrator Mary Kessell were speciality commissioned to create experimental designs for the scheme which could then be reinterpreted in embroidery. [1] The program ended in 1961, having achieved its original aims, and the collection of over 3,500 embroideries, was given to various museums and organisation, including the Victoria and Albert Museum in London and the National Museum of Scotland in Edinburgh. [4]

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References

  1. 1 2 3 "Needlework Development Scheme". Victoria and Albert Museum. Retrieved 2 May 2012.
  2. Heffernan, Sandra (22 March 2007). "Politics and trade in design: Emmy Zweybruck-Prochaska's influential textile designs in needlework development scheme collections". Textile. Oxford International Publishers Ltd. Archived from the original on 13 April 2016. Retrieved 8 May 2012.
  3. Heffernan, Sandra (2012). "Stitch Kings: the Influence of J & P Coats on Textile Design Education". Journal of Scottish Historical Studies. 37: 97–120 via ResearchGate.
  4. 1 2 "Scottish Textiles Heritage Online". Scottish Textiles Heritage Online. 15 July 2003. Archived from the original on 16 June 2008. Retrieved 2 May 2012.