Career
Munoz began his career holding various financial positions at PepsiCo, afterwards becoming a regional vice president of finance and administration for The Coca-Cola Company. [7]
Munoz was CFO for US West beginning in 1999. When the company merged with Qwest in 2000, he was vice president of finance for the combined company until 2001. [9] From 2001 to 2003, he was the chief financial officer and vice president of consumer services at AT&T. [10]
He joined the CSX Corporation in 2003 as chief financial officer and chief of strategy. [6] [11] In 2012, he was promoted to chief operating officer of CSX, a role which he held until 2015, when he was named president of the company. [12] [11] During his tenure as chief operating officer, Munoz was responsible for keeping trains running on time. [5] In mid-2015, Munoz was appointed as the next CEO of CSX, officially slated to start in the position at the end of the year, before leaving the company in September 2015 to become CEO of United Airlines. [6]
Munoz was named CEO of United Airlines on September 8, 2015, succeeding Jeff Smisek. [12] [11] At the time of this appointment, Munoz had been a member of the board of directors of United's parent company, United Continental Holdings (UCH), since its formation in 2004. [11]
After becoming CEO of United Airlines, Munoz embarked on a "listening tour" of the company, meeting with disgruntled employees around the United States and discussing their concerns. [5] While this phase was intended to last for the first 90 days of the job, [13] Munoz was hospitalized after having a heart attack in October 2015, 38 days into the job. [6]
In 2015, five years after the merger of Continental and United, staff remained on separate labor contracts and were only allowed to fly on the routes and planes for the company where they were employed before the merger, causing contentions between management and labor. [6] [5] Under Munoz's tenure, five-year contracts for flight attendants were approved within four months, after years of negotiations. [6] [5] [14] By the end of 2016, all union labor contracts were renegotiated. [15] Although pilots were unable to reach a joint labor agreement in 2012, United agreed to a two-year contract extension with the pilots' union in 2016, under Munoz, allowing pilots to retain some of the pay and benefits that were cut after the September 11 attacks. [5] On August 29, 2016, Munoz hired Scott Kirby, then-president of American Airlines, to fill the same role at United. [6]
In 2015, Munoz was one of two Hispanic CEOs in the top 100 of the Fortune 500 list. [16] Munoz has been named among the "100 Most Influential Hispanics" by Hispanic Business magazine. [13] In March 2017, Munoz was named "Communicator of the Year for 2017" by PRWeek . [17]
The following month, Munoz received widespread criticism for his handling of the issues after a ticketed passenger was forcibly removed from United Airlines Flight 3411. [18] In an email to United employees, Munoz initially stated that he stood behind employees for having "followed established procedures" and said that Dao was "disruptive and belligerent." [19] In a second press release on April 11, which was more sensitive to public opinion, Munoz apologized "for having to re-accommodate these customers". [20] [21] Munoz's handling of the incident was described by various critics as a "fumbling response," [17] [22] [23] a "major disappointment," [24] and a "sort of a self-immolation [that] makes you wonder about his choice as CEO." [25] Munoz was already under pressure from activist shareholders to improve United's performance, including its customer relations, after he took charge of the airline in 2015. [26] After the incident, Steve Barrett, editor-in-chief of PRWeek US, stated "if PRWeek was choosing its Communicator of the Year now, we would not be awarding it to Oscar Munoz … In time, the episode and subsequent response will be quoted in textbooks as an example of how not to respond in a crisis." [27] Subsequently, on April 21, 2017, UCH announced that Munoz would remain chief executive officer of the airlines but would "not take broader control of the company as previously planned." [28] Munoz had been scheduled to assume the role of chairman of the board of UCH at the company's 2018 annual stockholders' meeting. [28]
In December 2019, it was announced that Munoz would transition to the role of executive chairman of the board in May 2020. [21] In March 2020, Munoz thanked the United States Government for bailing out the US airline industry, and pledged a number of its planes to deliver critical medical supplies during the pandemic. [29] In April 1, 2020, Munoz spoke with U.S. Senator Dick Durbin about the COVID-19's impact in the airline industry, and how the CARES Act would help his plan to use federal relief funding to secure jobs and protect consumers during the crisis. [30] Then President Scott Kirby took over the CEO role from Munoz in May 2020 at United's annual meeting. [31] Munoz was positioned to serve a one-year term as chairman of United Airlines Holdings, succeeding retired Jane Garvey. [15] [32]
On May 27, 2021, it was announced that Edward "Ted" Philip would succeed Munoz as non-executive chairman of United Airlines Holdings, Inc. [33]
Munoz has also served on University of North Florida's board of trustees and the PAFA advisory board of Vanderbilt University. [13] [34] Munoz is a voting member of the University of Southern California Board of Trustees, where he serves as co-chair of the Finance and Campus Planning Committee. [35] [36]
Author
In 2023, Munoz wrote his first memoir, Turnaround Time, [37] [38] [39] which talks about his upbringing as an immigrant in the US and how he became the first Latino CEO of a major U.S. airline. [40] In the book, he also writes about how he launched a listening tour to talk directly to frontline employees to get their input, which in turn informed his comeback strategy for United Airlines. He further discusses his 2015 heart attack and heart transplant [41]
Public speaking
Munoz speaks on the future of business, leadership, resilience, perseverance, workplace culture, aviation, adapting to change and the importance of frontline workers. [42] [43] [44] He has spoken to CNBC, [45] CBS News, [46] Forbes, [47] TIME, [48] Fast Company, [49] ABC ''Local-ish'', [50] Fox Business, [51] The Wall Street Journal, [52] Inc.com, [53] Business Insider, [54] The Brunswick Group, CNN, [55] Bloomberg, [56] and many more.
