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Diageo plc is a British multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It is a major distributor of Scotch whisky and other spirits. Distilleries owned by Diageo produce 40 percent of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Old Parr.
Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 which would bring the 190-year association between the brand and Kilmarnock to an end.
Whyte & MackayLtd is a company producing alcoholic beverages based in Glasgow, Scotland. The company is a subsidiary of Alliance Global Group, one of the largest alcoholic-beverage companies in Southeast Asia.
As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike in the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends made up 90 percent of the spirits consumed as "whisky" in India in 2004, although whisky wholly distilled from malt and other grains, was also manufactured and sold. By 2004 shortages of wheat had been overcome and India was one of the largest producers. Amrut, the first single malt whisky produced in India, was launched in Glasgow, Scotland in 2004. After expanding in Europe it was launched in India in 2010.
Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American oak casks". It is similar to a blended whisky flavored with pot still malt whisky, but the neutral spirits used as base are distilled from molasses instead of grain.
Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack sizes. It is Pernod Ricard's best selling brand by volume. It is a blend of grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 mL, 375 mL and 180 mL bottles and also available in 90 mL and 60 mL bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It was the first whisky brand launched in India that did not use any artificial flavours.
Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt.
Antiquity is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1992 and is available in two variants – Antiquity Blue and Antiquity Rare.
Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. Signature is a blend of imported Scotch whisky and locally produced products. Signature is sold in octagonal bottles which were designed by London-based design firm Claessens International, who also designed the packaging of the bottle. It is available in two variants – Signature Rare Aged and Signature Premier Grain.
Royal Challenge, commonly referred to by the abbreviation RC, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in the early 1980s. According to Binod K. Maitin, a United Breweries technician who oversees all the liquor blends for the company, Royal Challenge is a grain flavored whisky, blended with Scotch malts and Indian malts. In an article for The Wall Street Journal, reporter Eric Felton states that, "About 12% of the blend comes from real malt whiskies: some of it made in India, some actual Scotch. The rest of the mix is a neutral spirit distilled from molasses. That means that, strictly speaking, Royal Challenge, like most Indian "whisky", is actually a rum flavored to pass as whisky." The manufacturer has refused to state the percentage of Scotch whisky used in the blend. In the United States, Royal Challenge is referred to as "spirit whisky". Besides India, Royal Challenge is sold in several other countries including the Middle East and the United States.
Amrut Distilleries Ltd is an Indian company that produces distilled beverages. It is best known for its eponymous Amrut brand of single malt whisky, which is the first single malt whisky to be made in India. The brand became famous after world famous whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010, Murray named Amrut Fusion single malt whisky as the third best in the world. John Hansell, editor of American magazine Whisky Advocate, wrote that "India's Amrut distillery changed the way many think of Indian whisky - that it was, in the past, just cheap Scotch whisky blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good". In 2019, Amrut Fusion Single Malt Whiskey was awarded the "World Whiskey of the Year Award" and Amrut Distilleries was awarded "Word Whiskey Producer of the Year" at the 2019 Bartender Spirits Awards in San Francisco.
John Distilleries Pvt Ltd is an Indian company that produces distilled beverages, and the company's flagship brand is Original Choice whisky. It also manufactures brandy, whisky, wines, and the award winning single malt whisky called Paul John. The founders have sold 51% of the company to Sazerac Company.
Black Dog is a brand of blended Scotch whisky produced by the Indian beverage company United Spirits Limited (USL), a subsidiary of Diageo.
Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. It is a blend of Indian grain spirits with imported Scotch malts. It is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles.
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka. USL exports its products to over 37 countries.
Radico Khaitan Ltd. (RKL), formerly Rampur Distillery & Chemical Company Ltd., is an Indian company that manufactures industrial alcohol, Indian Made Foreign Liquor (IMFL), country liquor and fertilizers. It is the fourth largest Indian liquor company. Radico brands are sold in more than 85 countries, including USA, Canada, South America, Africa, Europe, South East Asia, Australia, New Zealand and the Middle East.
McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo. It is USL's flagship brand and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum. The brand also has bottled water and soda. The brand began with the launch of McDowell's No.1 Brandy in 1963–64. The brand's slogan is No1 Yaari Ka No1 Spirit.
Peter Scot is a brand of Indian whisky, manufactured by Khoday India Limited (KIL), and launched in May 1968. It is a flagship brand of the company and is manufactured at their Bangalore facility. In Khoday Distilleries Limited vs. The Scotch Whisky Association and Others, Peter Warren, an employee of Khoday, told the Supreme Court of India that the brand name Peter Scot was made up using his father's first name, "Peter", and his nationality, "Scot". Another factor in choosing the name was due to the British explorer, Captain Scott, and his son Peter Scott. Although the name "Scott" is spelt with two t's, it is phonetically the same as the word Scot. The brand's main competitors are Pernod Ricard's Blenders Pride and United Spirits Limited's Royal Challenge.
After Dark is a brand of Indian whisky, manufactured by Radico Khaitan. The whisky was test marketed in 2010, and rolled out nationwide in India by September 2011. It is a 100% grain-based whisky manufactured at Radico's Rampur distillery. But in the label of bottle its said "added malt wisky, color and water" It is available in 750ml, 375ml and 180ml bottles. The brand's tagline is "One Life, Many Passions...Why wait".
Desi daru, also known as country liquor or Indian-made Indian liquor (IMIL), is a category of liquor made in the countryside of the Indian subcontinent. It is traditionally prepared by a procedure that has been passed down for centuries. Due to cheap prices, country liquor is the most popular alcoholic beverage among the impoverished people. It is fermented and distilled from molasses, a by-product of sugarcane. Desi liquor is a broad term and it can include both legally and illegally made local alcohol. The term desi daru usually refers to legal alcohol while other types of country liquor may be categorised as moonshine alcohol.
References
- ↑ "Diageo enters IMFL space with Rowson's Reserve whisky". IBN Live. 2011-10-03. Archived from the original on 2013-08-11. Retrieved 2013-08-10.
- ↑ "Indian whisky". Drinks International. 2012-07-09. Retrieved 2013-08-10.
- 1 2 "Diageo brews local whiskies for larger peg". The Times of India . 2011-09-07. Archived from the original on 2011-11-07. Retrieved 2013-08-10.
- ↑ "Diageo launches Rowson's Reserve - a premium IMFL whisky". Diageo.com. 2011-10-03. Retrieved 2013-08-10.
- ↑ "Diageo India launches Rowson's Reserve". afaqs!. 2011-10-03. Retrieved 2013-08-10.
- ↑ "Diageo returns to Indian market". Thedrinksbusiness.com. 2011-09-13. Retrieved 2013-08-10.