Stevenage woman is a stereotypical voter identified in the United Kingdom, similar to Workington man or Worcester woman. [1] It profiles a suburban mother in her early 40s who is disillusioned with politics. [2] Identified with the Hertfordshire new town of Stevenage, Stevenage woman has been described as an important swing voter for the Labour Party in the 2024 general election. [3] Such voters are identified as typically struggling with stagnant wages and the cost-of-living crisis. [4]
In April 2023, a report from Labour Together mentioned the term Stevenage woman. [5] They may have voted for Boris Johnson in the 2019 general election, but since then has leaned towards Labour. [6] [7] Sky News has reported the Stevenage women were concerned about the cost of living crisis in the runup to the 2024 United Kingdom budget. [8]
Other female voters identified include Nuneaton woman and Whitby woman. [9] [10]
In the 2024 United Kingdom general election, Stevenage constituency swung from Conservative to Labour. [11]
