Essex man and Mondeo man are stereotypical figures which were popularised in 1990s Britain. The "Essex man" as a political figure is an example of a type of median voter and was used to help explain the electoral successes of Conservative Prime Minister Margaret Thatcher in the 1980s. The closely related "Mondeo man" was identified as the sort of voter the Labour Party needed to attract to win the election in 1997. Basildon man and woman are narrower terms being used synonymously.
Worcester woman is a political term used by polling companies in the United Kingdom. It profiles or describes a type of median voter, a working class woman in her 30s with two children who worries about quality of life issues and has little interest in politics. Not necessarily hailing from the West Midlands city of Worcester, Worcester woman has been described as an important swing voter when it comes to deciding elections.
Nuneaton is a constituency in Warwickshire represented in the House of Commons of the UK Parliament since 2024 by Jodie Gosling of the Labour Party.
Anas Sarwar is a Scottish Labour and Co-operative politician who has served as Leader of the Scottish Labour Party since 2021. He has been a Member of the Scottish Parliament (MSP) for the Glasgow region since 2016, having been Member of Parliament (MP) for Glasgow Central from 2010 to 2015.
Holby City woman (HCW) was a voter demographic which was identified by Conservative Party strategists in the United Kingdom as a key group of voters for the Conservative Party at the 2010 general election. The term is taken from the fictional BBC hospital drama Holby City, set in South West England. The character of Faye Morton has been described as an example of a typical "Holby City woman".
"Motorway man" is a political term used by polling companies in the United Kingdom. The phrase was coined by Jim Pickard of the Financial Times in the run up to the general election of 2010 and describes a type of floating voter who it is believed can determine the outcome of an election by the way he casts his vote. The name is derived from the idea that this type of voter lives on a modern housing estate, with easy access to the motorway network.
Angela Rayner is a British politician who has served as Deputy Prime Minister of the United Kingdom and Secretary of State for Housing, Communities and Local Government since July 2024. She has been Deputy Leader of the Labour Party since 2020 and Member of Parliament (MP) for Ashton-under-Lyne since 2015. Ideologically she identifies as a socialist and as being part of Labour's soft left.
Eleanor Claire Reeves, Baroness Cryer, is a British politician and barrister who has served as Chair of the Labour Party and Minister without Portfolio since July 2024. A member of the Labour Party, she has served as the Member of Parliament for Lewisham West and East Dulwich, formerly Lewisham West and Penge, since 2017. She previously served as Shadow Solicitor General from April 2020 to December 2021 and Shadow Minister for Prisons and Probation from 2021 to 2023.
Darren Paul Jones is a British politician who has served as Chief Secretary to the Treasury since July 2024, having previously been Shadow Chief Secretary to the Treasury from September 2023 to July 2024. A member of the Labour Party, he has been Member of Parliament for Bristol North West since 2017. He previously chaired the House of Commons Business and Trade Select Committee from 2020 to 2023.
Robert Joseph Roberts is a British former politician who was Member of Parliament for Delyn from 2019 to 2024.
The 2019 United Kingdom general election of 12 December 2019 saw many new pieces of politics-related jargon enter popular use.
The red wall is a term used in British politics to describe the UK Parliament constituencies in the Midlands and Northern England that historically supported the Labour Party. At the 2019 general election, many of these parliamentary seats were won by the Conservative Party, with the media describing the red wall as having "turned blue".
Workington man is a political term that has been used by polling companies in the United Kingdom. Named after the Cumbria town of Workington, the term was first used ahead of the 2019 general election. Workington man describes the stereotypical swing voter who it was believed would determine the election result. Their support of the Conservatives in the 2019 election helped the party break the Labour Party's Red Wall of safe seats.
Onward is a British centre-right think tank producing research on economic and social issues. It has been described as "close to Rishi Sunak's Downing Street". It was founded in 2018 by Will Tanner, Martyn Rose, and Neil O'Brien. The think tank's advisory board is chaired by Daniel Finkelstein. The founders state that Onward would operate in the mainstream of conservative politics, and is a reaction to the "lack of energy on the centre right". It is explicitly aligned to the Conservative Party and is not a charity.
The Workers Party of Britain (WPB), also called the Workers Party of Great Britain (WPGB) or Workers Party GB, is a socialist and socially conservative political party in the United Kingdom, strongly identified with its leader, former Labour and Respect MP George Galloway.
The 2023 United Kingdom local elections were held on Thursday, 4 May 2023 in England and on Thursday 18 May 2023 in Northern Ireland. These included district councils, unitary authorities, and directly elected mayors in England, and included all local councils in Northern Ireland. Notably, these elections were the first to be held under the Elections Act 2022, a new voter identification law that required voters to show photo ID when attending a polling station, and was a cause for controversy.
Woman to Woman, known in the media as Harriet Harman's Pink Bus, was a political campaign in the United Kingdom for the Labour Party at the 2015 general election. It was led by Deputy Leader of the Labour Party Harriet Harman, and involved a pink battle bus visiting marginal constituencies, promoting Labour policies and rallying support among female voters. It was described by Labour as the party's "biggest ever women's campaign". The Pink Bus was criticised in the media as "sexist and patronising".
Labour Together, formerly known as Common Good Labour, is a British think tank closely associated with the Labour Party which supported Keir Starmer in the 2020 Labour Party leadership election. It works to measure public opinion and develop political policy, and supported Labour in the 2024 general election as well as for a second term in government. It is regarded by The Guardian, Politico, The Times and Business Insider as a highly influential group upon the current Labour Party, and seen as an "incubator" of its 2024 manifesto. It has sought to resemble the centre-right think tank Onward.
Morgan James McSweeney is a British political aide who has served as the head of political strategy under Prime Minister Keir Starmer since July 2024. He previously was the campaign manager for the Labour Party and the former director of the think tank Labour Together.
The Sea wall is a term used by psephologists to refer to battleground constituencies along the UK coastline. The sea wall is predominantly Conservative voting but is home to many marginal seats that are vulnerable to Labour according to opinion polls. Along with Red wall and Blue wall, the Sea wall overlaps both and has been used in coverage for the 2024 general election. There are thought to be 108 such constituencies. In the 2019 general election, Labour won just 24 of these seats.
