"The Box" | ||||
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Single by Roddy Ricch | ||||
from the album Please Excuse Me for Being Antisocial | ||||
Released | January 11, 2020 | |||
Recorded | 2019 [1] | |||
Genre | ||||
Length | 3:16 | |||
Label |
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Songwriter(s) |
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Producer(s) |
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Roddy Ricch singles chronology | ||||
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Music video | ||||
"The Box" on YouTube |
"The Box" is a song by American rapper Roddy Ricch, released as the fourth single on January 11, 2020 [4] [5] from his debut studio album Please Excuse Me for Being Antisocial (2019). Prior to the song being released as a single, [6] [7] it became Roddy Ricch's highest-charting song worldwide, spending eleven weeks at number one on the US Billboard Hot 100, as well as topping the charts in Canada, New Zealand, Hungary, and peaking at number two in both the UK and Ireland. The song received critical acclaim, with praise for Ricch's vocal delivery. [8] [9] Its popularity on social media apps is credited to Ricch's iconic [10] [11] "eee err" ad-lib. A music video was released on February 28, 2020, directed by Ricch.
In the US, "The Box" was the biggest song of the final half of 2019, selling 4.7 million equivalent units as of July 2, 2020. [12] Apple Music named it Song of the Year. [13] It received three nominations at the 63rd Annual Grammy Awards, including for Song of the Year. [14]
"The Box" was the last song Ricch made for Please Excuse Me for Being Antisocial . [6] It was recorded in roughly 15 minutes [1] in the early morning hours in New York after Ricch had been recording all night. [6] The song begins with a "triumphant introduction that amounts to an orchestral swell", which many listeners attributed to as a sample of the intro on "Love Sex Magic" by Ciara. [15] However, the song's producer, 30 Roc, has insisted that though similar, the "swell" is not a sample of "Love Sex Magic", explaining: "It is not a sample. It's really a VST [plug-in] using Omnisphere [production software]." [15] Ricch said he decided to place "The Box" as track two on the album, because "it just bangs [and] the 808s hit so hard". [16]
The song's intro contains a "squeaky sound", known as the "eee err" sound, which is also heard throughout the rest of the song. According to Atlantic Records A&R Keefa Black, after the song was finished, Ricch said "Wait let me add something", and came up with the sound himself. [17] Speaking on where the inspiration for the sound came from, he said "I seen Michael Jackson do it...That's what made me want to do it. Cause he was in the studio one time and he was talking about some song that he made but he started beatboxing and he said he put that in the beat". [18] The squeaky sound has inspired many memes online. [19] Musicologist and Northeastern University professor of music Andrew Mall said the "eee err" sound is not exactly the most interesting component of the song's beat, instead pointing out Ricch's skill as a songwriter: "I'm really taken by the atmospheric synths that underpin the track and provide the central harmonic component, particularly since there is no bass to speak of aside from a pitched bass drum sample". Regarding Ricch's craft as a writer, Mall noted "the fact that he retains writing credit here and on several other tracks that are charting, including those where he is a featured artist, speaks to a strong business savvy on his part". [20]
Vulture 's Paul Thompson said Ricch "raps with verve", calling the song "strange and eccentric", while noting Ricch's vocal versatility in the song, writing, he "moves easily between vocal modes, sounding defiant ('I won't ever sell my soooooouuuuuullllll, and I can back that'), conspiratorial ('Got a bitch that's looking like Aaliyah — she a model'), or playful — like when he cackles unnervingly at the beginning of the second verse". [7] The song's title has been noted as being a possible reference to jail ("the box" being a slang term for "jail")., [19] "The Box" is played in the tempo of 117 BPM and key signature of B♭ minor with a time signature of 4/4 in common time.
The song was acclaimed by music critics. Along with the tracks "Boom Boom Room" and "Start wit Me" featuring Gunna, Darryl Robertson of Vibe felt that "The Box" is "further proof that the Atlantic Records-signee can pen addictive radio-friendly records". [21] Josh Svetz of HipHopDX echoed a similar sentiment, writing that "The appeal to Roddy is simple; the kid can write a hell of a hook. Whether it's the head-bopping harmony on 'The Box' or the flute backed, Gunna-assisted single, 'Start Wit Me,' Roddy excels at producing choruses that stick and only get better with repeat listens." [22] Writing for Pitchfork , Alphonse Pierre stated that on the song, which features a "hard-hitting beat that sounds like a teapot is boiling in the background, [Ricch] finds a new delivery and pitch nearly every 10 seconds. The track is the best example of Roddy's versatility, which has been both a blessing and a curse." [23]
Praising the song, HotNewHipHop's Mitch Findlay asserted that although its parent album "yielded plenty of highlights, none stood out quite so much as 'The Box'". Findlay called the song's "eee err" intro "creative and soon-to-be-iconic" and labeled Ricch's flow as confident and charismatic. [10] Heran Mamo of Billboard opined that Ricch "comes armed and ready with his verses despite the rather lighthearted 'hee-hoo' ad-libs in the background". Mamo noted that in the song, Ricch raps about acquiring and protecting "his necessary riches". [24]
"The Box" spent eleven weeks at the top spot of the US Billboard Hot 100, [25] [26] after debuting at number 47 on the issue dated December 21, 2019, and reaching number one four weeks later, becoming Ricch's first number one on the Billboard Hot 100 as well as the first new song to top the chart in the 2020s decade—since both "All I Want for Christmas Is You" by Mariah Carey and "Circles" by Post Malone began their runs at the top position in 2019. During the same week, the song logged its second week at number one on Billboard's Streaming Songs chart (drawing 68.2 million streams) and jumped to number eight on the Digital Songs chart as well, with 11,000 downloads sold. Additionally, the song reached the top spot on the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts as well, becoming Ricch's first number-one song on both charts. [27] [25]
The song's audio video was released on December 6, 2019, [28] while a lyric video was uploaded on January 10, 2020, [4] the former accumulating 486 million views on YouTube as of April 2023, and the lyric video has 60 million views as of June 2022.
The song's official music video premiered on YouTube on February 28, 2020, and has over 556 million views as of February 2024. It was directed by Ricch, with co-direction by Christian Breslauer, who also directed Ricch's previous two music videos, for "Boom Boom Room" and "Tip Toe". [29] [30] Ricch explained via Twitter the reason why the video took a "lil time" to be released was because he directed it. [31]
The "action-packed" [30] [32] video starts with Ricch speeding in a "super charged" muscle car [32] in a " Fast & Furious -style street race". [30] During the race, Ricch turns on his turbos and "outdrives his opponent who eventually crashes and burns, leaving Ricch the victor of the contest". [32] The video then cuts to a basketball game, where Ricch is seen scoring the game-winning shot, "flying" in the air, akin to NBA icon Michael Jordan, [32] with what MTV's Madeline Roth called an "impressive (and definitely far-fetched)" slam dunk. [30] Ricch is then seen carrying out a major bank heist. [32] Multiple scenes reference the song's lyrics, such as when Ricch delivers a speech from the White House, [30] alluding to the line "I'm a 2020 presidential candidate". Halle Kiefer of Vulture noted a theme in the video: "the visual follows Ricch's unstoppable success as it takes him to surreal lengths, whether it be lounging on a bed suspended over sharks, casually walking up the side of a building or dancing in front of an explosive game of chicken". [33] The video concludes with Ricch inside a glass box, "preserved for future generations inside a museum exhibit". [33]
Award | Year | Category | Result | Ref. |
---|---|---|---|---|
American Music Awards | 2020 | Favorite Song — Pop/Rock | Nominated | [34] |
Favorite Song — Rap/Hip-Hop | Nominated | |||
Apple Music Awards | 2020 | Song of the Year | Won | [13] |
BET Awards | 2020 | Video of the Year | Nominated | [35] |
Viewer's Choice Award | Nominated | |||
BET Hip Hop Awards | 2020 | Best Hip Hop Video | Nominated | [36] |
Song of the Year | Won | |||
Grammy Awards | 2021 | Song of the Year | Nominated | [37] |
Best Melodic Rap Performance | Nominated | |||
Best Rap Song | Nominated | |||
MTV Europe Music Awards | 2020 | Best Song | Nominated | [38] |
MTV Video Music Awards | 2020 | Song of the Year | Nominated | [39] |
Best Hip-Hop | Nominated | |||
Soul Train Music Awards | 2020 | Rhythm & Bars Award | Nominated | [40] |
Credits adapted from Tidal. [41]
Weekly charts | Monthly charts
Year-end charts
|
Region | Certification | Certified units/sales |
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Australia (ARIA) [111] | 3× Platinum | 210,000‡ |
Austria (IFPI Austria) [112] | Platinum | 30,000‡ |
Belgium (BEA) [113] | Platinum | 40,000‡ |
Brazil (Pro-Música Brasil) [114] | Diamond | 160,000‡ |
Canada (Music Canada) [115] | 6× Platinum | 480,000‡ |
Denmark (IFPI Danmark) [116] | Platinum | 90,000‡ |
France (SNEP) [117] | Diamond | 333,333‡ |
Germany (BVMI) [118] | Platinum | 400,000‡ |
Italy (FIMI) [119] | Platinum | 70,000‡ |
New Zealand (RMNZ) [120] | 2× Platinum | 60,000‡ |
Poland (ZPAV) [121] | 2× Platinum | 40,000‡ |
Portugal (AFP) [122] | 4× Platinum | 40,000‡ |
Spain (PROMUSICAE) [123] | Platinum | 60,000‡ |
United Kingdom (BPI) [124] | 2× Platinum | 1,200,000‡ |
United States (RIAA) [125] | Diamond | 10,000,000‡ |
‡ Sales+streaming figures based on certification alone. |
Region | Date | Format | Label | Ref. |
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Various | December 6, 2019 |
| [126] |
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Rodrick Wayne Moore Jr., known professionally as Roddy Ricch, is an American rapper, and singer-songwriter from Compton, California. He rose to fame in 2018 following the release of his single "Die Young," which marked his first entry on the Billboard Hot 100. Moore's first two mixtapes, Feed Tha Streets (2017) and Feed Tha Streets II (2018) received widespread acclaim. Moore guest featured alongside Hit-Boy on Nipsey Hussle's 2019 single "Racks in the Middle"—which earned him a Grammy Award for Best Rap Performance—and on Mustard's single "Ballin'" that same year, which peaked at number 11 on the Billboard Hot 100 and received a nomination for the same award.
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The discography of American rapper and singer Roddy Ricch, consists of two studio albums, two extended plays, three mixtapes, and 55 singles. His debut studio album, Please Excuse Me for Being Antisocial (2019), debuted at number one on the US Billboard 200. The album includes the singles "Big Stepper", "Start wit Me", "Tip Toe", "The Box", and "High Fashion". "The Box" became Roddy Ricch's highest-charting song worldwide, spending eleven weeks at number one on the US Billboard Hot 100; as well as topping the charts in Canada, New Zealand, Hungary, and peaking at number two in both the United Kingdom and Ireland. His second studio album, Live Life Fast debuted at number four on the US Billboard 200. The album was proceeded with one single, "Late at Night" and Ricch's second studio album was a flop in comparison to his previous album and some people believe that he was another prominent young artist to succumb to the sophomore slump. Through 2021 and 2022 Ricch released a total of ten singles, with only four of those solo.
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"Racks in the Middle" is a song by American rapper Nipsey Hussle featuring fellow American rapper Roddy Ricch and American record producer Hit-Boy, released on February 15, 2019, through All Money In and Atlantic Records. It is the last single Hussle released during his lifetime, as he was shot dead on March 31, 2019. The song received nominations for Best Rap Song and Best Rap Performance at the 62nd Annual Grammy Awards, winning the latter. The award marked Hussle's first Grammy win, with his family and his partner Lauren London accepting the award on his behalf.
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Please Excuse Me for Being Antisocial is the debut studio album by American rapper Roddy Ricch. It was released on December 6, 2019, through Atlantic Records and Bird Vision Entertainment. It features guest appearances from Gunna, Lil Durk, Meek Mill, Mustard, Ty Dolla $ign, and A Boogie wit da Hoodie, with production handled by multiple producers including 30 Roc, ATL Jacob, JetsonMade, OZ, and Mustard. The album won Album of the Year at the 2020 BET Awards. Apple Music also named it Album of the Year, where it was 2020's most streamed album globally.
"Big Stepper" is a song by American rapper Roddy Ricch. The song was released on October 11, 2019 as the lead single from Ricch's debut studio album Please Excuse Me for Being Antisocial. The song was written by Rodrick Moore, Jr., Cristian Gonzalez, Joseph Nguyen and Steven Alexander.
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