The NewsMarket

Last updated
TheNewsMarket
Private
Founded New York, New York, United States (2000)
Headquarters London, United Kingdom
Number of locations
New York, United States
Atlanta, United States
Chicago, United States
Denver, United States
San Francisco, United States
Los Angeles, United States
Washington D.C., United States
Ahmedabad, India
Mumbai, India
London, United Kingdom
Munich, Germany
Beijing, China
Key people

Mark Toogood,

Rob Beynon
Website www.thenewsmarket.com

The company combines a video distribution platform and an embeddable, web-based streaming video player to support the marketing efforts of global brands, organizations, and agencies including NATO, Porsche, Panasonic, UNICEF, adidas, [1] Intel, [2] Rolls-Royce, [3] and Roche. [4]

NATO Intergovernmental military alliance of Western states

The North Atlantic Treaty Organization, also called the North Atlantic Alliance, is an intergovernmental military alliance between 29 North American and European countries. The organization implements the North Atlantic Treaty that was signed on 4 April 1949. NATO constitutes a system of collective defence whereby its independent member states agree to mutual defence in response to an attack by any external party. NATO’s Headquarters are located in Haren, Brussels, Belgium, while the headquarters of Allied Command Operations is near Mons, Belgium.

Panasonic Japanese multinational electronics corporation

Panasonic Corporation, formerly known as Matsushita Electric Industrial Co., Ltd., is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

UNICEF development policy organization of the UN

The United Nations International Children's Emergency Fund was created by the United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children in countries that had been devastated by World War II. The Polish physician Ludwik Rajchman is widely regarded as the founder of UNICEF and served as its first chairman from 1946. On Rajchman's suggestion, the American Maurice Pate was appointed its first executive director, serving from 1947 until his death in 1965. In 1950, UNICEF's mandate was extended to address the long-term needs of children and women in developing countries everywhere. In 1953 it became a permanent part of the United Nations System, and the words "international" and "emergency" were dropped from the organization's name, making it simply the United Nations Children's Fund, retaining the original acronym, "UNICEF".

thenewsmarket.com site is used by more than 30,000 media outlets in over 190 countries [5] to access, preview and order free broadcast-quality video and other multimedia content for use in their programming.

Synaptic Digital's investors include Apax Partners, [6] Battery Ventures, Hearst Interactive Media, [7] and Softbank Capital. [8]

Apax Partners company

Apax Partners LLP is a British private equity firm, headquartered in London, England. The company also operates out of six other offices in New York, Hong Kong, Mumbai, Tel Aviv, Munich and Shanghai. The firm, including its various predecessors, have raised approximately $51 billion (USD) since 1981. Apax Partners is one of the oldest and largest private equity firms operating on an international basis, ranked the fourteenth largest private equity firm globally.

Battery Ventures is a global, technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments from offices in Boston, Silicon Valley, San Francisco and Israel. Since inception, the firm has raised over $6.9 billion and is now investing its twelfth funds, Battery Ventures XII and Battery Ventures XII Side Fund, with a combined capitalization of $1.25 billion.

Recent news

In September 2012, TheNewsMarket was acquired by Definition 6, a 15-year-old digital marketing agency based out of Atlanta, GA.

DEFINITION 6 is a digital marketing agency that was founded in Atlanta in 1997.

In July 2009, TheNewsMarket announced that it would acquire Medialink Worldwide. The deal was completed in September 2009. [9] This combines The NewsMarket’s digital video distribution platform with Medialink’s professional services and production capabilities to create a complete video solution. In April 2010, The NewsMarket and Medialink rebranded as Synaptic Digital. The company continues to power www.thenewsmarket.com.

Laurence "Larry" Moskowitz is a communications executive and entrepreneur best known for his contributions to broadcast public relations.

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Electronic News Production System (ENPS) is a software application developed by the Associated Press's Broadcast Technology division for producing, editing, timing, organizing and running news broadcasts. The system is scalable and flexible enough to handle anything from the local news at a small-market station to large organizations spanning remote bureaus in multiple countries.

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WLWT NBC television affiliate in Cincinnati

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MovieBeam was a video-on-demand service started by Disney, specifically its subsidiary Buena Vista Datacasting, LLC. Movies were sent wirelessly into the subscriber's home by embedding digital data (datacasting) within local Public Broadcasting Service (PBS) stations' analog TV (NTSC) broadcast to deliver the movies to a set-top box. The data was embedded using dNTSC technology licensed from Dotcast, and distributed to TV stations via National Datacast. Up to 10 new movies were delivered to the player each week. The player also contained free movie trailers, previews, and other extras.

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Shoba Purushothaman is a Malaysian-born entrepreneur who has co-founded three companies. She is most notable as the former chief executive officer of The NewsMarket, a digital news video platform which she started with her business partner Anthony Hayward in 2000. The NewsMarket is considered by many experts in the news industry to have pioneered video-based digital news distribution for the marketing industry.

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