Cousins' football career was marred by highly publicised off-field incidents involving illegal recreational drug use, traffic convictions and association with criminal elements. On several occasions he was fined or sanctioned by West Coast, culminating in the termination of his contract in October 2007.[4] The following month, he was banned from AFL for one year by the AFL Commission for "bringing the game into disrepute".[5] Amid predictions that he would remain undrafted, Richmond claimed Cousins with the last pick of the 2008 draft. He played 32 games across two seasons at the club, retiring from the AFL at the end of the 2010 season.
Cousins co-produced a documentary film titled Such is Life: The Troubled Times of Ben Cousins, saying he hoped it would serve as a cautionary tale against drug use. Released days after his retirement, it was "one of the most-watched documentaries in Australian history."[6] Post-football, Cousins continued to struggle with his drug addiction and have run-ins with the law, and in 2017 he received a 12-month prison sentence for a variety of offences. In 2023, after beating his addictions, Cousins joined the Seven News team in Perth where he reads the morning news sports bulletin and is emerging as one of the city’s leading sports reporters.[7]
While Cousins was still at school, three AFL teams competed to draft him under the father–son rule: the Geelong Football Club, the West Coast Eagles, and the newly formed Fremantle Football Club. Cousins' father Bryan played 238 games for Perth in the WAFL and 67 games for Geelong in the VFL during the 1970s and 1980s. Geelong's recruiting manager, Stephen Wells, said, "Ben barracked for Geelong and we tried everything to get him here."[8] However, Cousins preferred to remain based in Western Australia and chose West Coast in October 1995.
AFL career
West Coast Eagles
1996–1997: Rising Star Award and increasing popularity
At 17, a week after his tenth WAFL game for East Fremantle, Cousins played his first AFL match and kicked two goals for West Coast against Geelong.[8] He won the Norwich Rising Star award for his debut season in 1996, polling 15 votes from the six judges to beat Shannon Grant by one point.[10]
Cousins' popularity continued to increase over the following seasons. In 1998, the Herald Sun ran a two-page article across its centre pages about 20-year-old Cousins, titled "West goes wild for the kid". The article portrayed Cousins as a sex symbol and "football's answer to Brad Pitt". When asked about the article, he said the popularity "comes with the territory... If you want to be a league footballer you have to accept that it is part of the game."[11] Sports agent Ricky Nixon approached Cousins in 1998 about managing his endorsement deals, because "He's good-looking, he elected to stay in Perth and not play in Victoria, opposition coaches take notice of him and on top of that he's a future leader."[12] In 1999, International Management Group, who managed sports stars such as Tiger Woods and Pete Sampras, said they would like to sign Ben, as "There is no doubt that he is now in the top bracket of players and has great marketing potential... Apart from being an outstanding footballer, he is a quality young man."[13] Ross Nicholas, West Coast's marketing manager, said:[8]
"He's easily the most sought-after Eagle... No player was, or is, as popular as Ben. His appeal is so diverse. Kids want his autograph and photograph. Sponsors want him to sit next to them. They want him to push their product... If Ben's well managed, the sky's the limit for him... They've got to find the balance between his commercial potential and his contribution to the community. The club offers protection, but it's up to Ben what demands he puts himself under."
1997–2000: First finals appearance and first All-Australian selection
In 1998, Cousins was selected in the All-Australian Team and was runner-up in West Coast's Best and Fairest.[14] He played in his first AFL finals game in 1999, against the Western Bulldogs in a qualifying final at the MCG,[15] and the year included another selection in the All-Australian Team and representing Australia in the International Rules Series.[14] In 2000, Cousins signed a new three-year contract with the West Coast Eagles, reportedly worth nearly A$1million.[16]
2000–2003: Best and Fairest at West Coast and appointed co-captain
He played his 100th game amid speculation he would take over the captaincy from Guy McKenna, who was due to retire after the same game. Cousins said, "After you play two or three seasons, you think of the possibility of a leadership role down the track, but the talk of it has certainly come a lot earlier than I would have thought."[16] In 2001, Cousins was named co-captain, sharing the role with Dean Kemp.[17] He won his first club Best and Fairest at the end of the season, a feat which he repeated in 2002 and 2003,[18] and he was again named in the All-Australian Team in 2001 and 2002.[19] Kemp's retirement saw Cousins become the captain in 2002, a role he filled until 2006. In 2005, West Coast coach John Worsfold said of Cousins' fifth year as captain, "Ben is improving all the time and with the way this group is coming along, I think he is going to be a great leader".[20]
2003–2004: Continued individual success and injuries
In early 2003, Cousins injured his ankle in a game against Hawthorn but played on through five weeks of pain-killing injections.[21] In Round 15, 2004, he injured his back and missed six games. Cousins said, "That injury is something that I got over and am probably no chance of getting a relapse... The other side to it is, because I have played 10 years of consistent AFL footy, I've probably got an older back than someone my age".[21] In Round 1, 2005, he dislocated a finger and missed one round after undergoing an operation.[21] West Coast chief executive Trevor Nesbitt said, "There's no doubt that he's at his best when under pressure and he's so resilient; he plays with injuries that other players wouldn't".[21]
2004–2006: Brownlow Medal and Grand Final berth
Cousins warming up before the 2005 Grand Final
After Cousins played his 200th game in July 2005 he was given a "rousing reception from 41,524 grateful fans",[22] as video clips of his ten years at West Coast were shown at the end of the game. Cousins was "possibly the highest-profile sportsman in Western Australia",[21] the youngest of the 10 West Coast players to reach 200 games and the 14th youngest in the history of the AFL/VFL.[21]
Cousins won the Brownlow Medal, the AFL's highest individual player award, on 19 September 2005 with 20 votes, ahead of teammate Daniel Kerr on 19 votes and Nick Dal Santo on 18 votes.[23] Cousins was the favourite to win with bookmakers, after five previous top-10 finishes.[23] He did not attend the award ceremony in Melbourne, remaining in Perth to prepare for West Coast's Grand Final match against Sydney Swans the following weekend.[23] His celebration was "very quiet, I went over to the bar, bought the folks a bottle of champagne, had one lemonade and went up to the (hotel) room. I managed to get to sleep before midnight, which was a bonus."[24] West Coast's last training session in Perth before travelling to their first Grand Final game since 1994[23] was attended by 3,000 fans.[24] Trevor Nesbitt, West Coast's chief executive, said he expected that the combination of the team's Grand Final appearance, Cousins' Brownlow win, and Chris Judd's Brownlow win in the previous year, would lead to a turnover of around $2million in club merchandise.[25] Nesbitt added:[25]
"It's quite a special time for the club and it's probably worth $1million to WA footy as a minimum I would think... The performances of Chris and Ben assist us in raising more money for WA football and their contribution is just outstanding. They're marquee players and, apart from everything else that happens with them, they are extremely beneficial for all West Australians."
West Coast lost the 2005 Grand Final to Sydney by four points, but as well as his Brownlow win, Cousins was awarded another West Coast Best and Fairest and the players' Most Valuable Player award, with 159 votes compared to runner-up Matthew Pavlich's 99 votes.[26] He was runner-up to Barry Hall in the coaches' player of the year award,[26] and in statistics, had 612 disposals, 24 goals, and ranked in the top five of the league in nine of the 12 categories.[26]
2006–2007: Premiership Cup, off-field misconduct and captaincy resignation
In February 2006, Cousins resigned his captaincy after an off-field incident where he fled a booze bus.[27] In May 2006, he signed a new three-year contract with West Coast, and in September 2006, West Coast won the Grand Final, defeating Sydney by one point.[28] Cousins was suspended indefinitely by West Coast on 20 March 2007 after missing two training sessions.[29] It was later confirmed that Cousins had a substance abuse problem.[30] After returning from four weeks of rehabilitation in Malibu, California, for substance abuse,[28] Cousins was offered an amended contract by West Coast, rumoured to contain strict conditions such as repaying the cost of rehab and undertaking regular drug tests.[31] On 29 June 2007, Cousins was given clearance by the AFL to resume training with the West Coast Eagles, which he did the following Monday.[32] However, he injured a hamstring in training,[33] delaying his comeback until West Coast's home game against Sydney on 21 July at Subiaco Oval. He gained 38 disposals and six marks in the game,[34] inspiring West Coast's win.[35]
2007–2008: Drug possession arrest, delisted by West Coast Eagles and 12-month AFL ban
On 16 October 2007, Cousins' car was stopped in Northbridge and searched. He was arrested for drug possession and refusing to submit to a blood test. The Eagles sacked him the next day, which meant that he was no longer a registered AFL player.[4] On 19 November, he was banned from playing senior football for 12 months by the AFL Commission for "bringing the game into disrepute",[5][36] and was formally delisted by West Coast on 30 November.[37] Eagles officials said that he would never appear in an Eagles guernsey again, and AFL CEO Andrew Demetriou said it would be "extremely difficult" for him to ever return to the AFL.[4]
Richmond Tigers
2008–2010: Career renewal at Richmond Tigers and retirement
"The man who sold out the MCG": Cousins' AFL return helped break the attendance record for a Richmond versus Carlton match.
In November 2008, the AFL Commission cleared Cousins to play AFL football in 2009. The Commission ruled that Cousins must submit to regular drug tests, including urine testing up to three times per week and hair testing up to four times annually.[40] Cousins attended drug testing in early November with no body hair long enough to sample.[41]
Several teams showed an interest in drafting Cousins for 2009, including Collingwood Football Club, St Kilda Football Club and Brisbane Lions.[42] Collingwood sent a private investigator to Perth to follow Cousins for several days. After meeting with Victorian Chief Commissioner of Police Christine Nixon in October 2008, Collingwood announced that they would not draft Cousins.[43] In November, after reviewing Cousins and consulting stakeholders for five months, St Kilda said they would not draft him.[44] The day before the national draft, Brisbane issued a media release that said they would not be drafting Cousins.[45] On 29 November 2008, Cousins was not selected in the AFL National Draft.[46]
Cousins (right) playing for Richmond in 2009
Ahead of the AFL Pre-season Draft in December 2008, Richmond Football Club approached the AFL Commission for approval to move injured senior player Graham Polak to its rookie list in order to obtain a second draft pick in the pre-season draft, which it said it would use to select Cousins.[47] The AFL Commission had given approval to Essendon two years earlier to do similar with Adam Ramanauskas during his battle with cancer. The commission, with the support of the AFLPA and most of the clubs, denied Richmond's request.[48] However, Richmond selected Cousins with its only Pre-season Draft selection (#6 overall) on 16 December.[49] Following this Richmond received an influx of new club members[49] and Cousins trained with the team the following day in front of a crowd of around 2,000.[50] In Richmond's Round 1 game against Carlton on 26 March, Cousins strained his hamstring during the final quarter.[51] He played a game with the Coburg Football Club in the Victorian Football League before returning to the AFL in Round 7 against Brisbane.[52][53]
On 17 August 2010, after weeks of speculation by the media, Cousins announced his retirement in front of his family and huge crowd. During the speech, he thanked everyone who had assisted him during his career, acknowledged his encounters with drugs and the law, and apologised to his family for the situation he had put them in:[54]
I'll always regret what I've put my family through. There's a lot of shame and regret. People wonder why I haven't broken down or shed a tear (in public). My tears are something that I hold close to me; they're for me and my family.
In 1997, Cousins took part in an education campaign for the WA Asthma Foundation. During his first year in the AFL, Cousins said his chest often felt tight and he had difficulty playing, "but if I monitored my asthma correctly and took the right medication, I was able to overcome those effects".[56] In 1999, he had a mild asthma attack while warming up for a game against Melbourne, then fainted while at a restaurant after the game. West Coast's football manager, Rod Lester-Smith, said Cousins may have been affected by asthma, low blood pressure from playing the game earlier, and a corked leg that caused some internal bleeding. He was taken to Murdoch Hospital and recovered quickly.[57]
West Coast coach Ken Judge was told by a Perth detective in 2001 that Cousins and two of his teammates may have been using illegal drugs. Judge passed this information on to the club's administration but no action was taken.[58]
In September 2002, Cousins punched teammate Daniel Kerr at the club's best and fairest award celebrations, after an argument about Kerr's relationship with Cousins' sister Melanie.[24][28] The altercation resulted in Cousins breaking his arm.[59]
In May 2005, Cousins and teammate Michael Gardiner were questioned about their acquaintance with John Kizon and Troy Mercanti, two Perth underworld figures who were allegedly involved in a stabbing and shooting at Perth's Metro City nightclub.[60] Cousins was in Melbourne at the time of the shooting, but it was claimed that he and Gardiner had received phone calls from the figures both before and after the incident at the nightclub.[30][61] Police questioned Cousins and Gardiner about the incident but they refused to co-operate.[62] Newspaper columnists at The West Australian and talkback radio callers demanded Cousins resign his captaincy.[60] His judgment had previously been questioned by West Coast management after he and Gardiner were photographed entering Crown Casino with Kizon in 2001.[60] However, no disciplinary action was taken. Trevor Nesbitt, the team's chief executive, said:[60]
"We are prepared to give them more than one chance. In this case, it is maybe their last chance... They have had chances before, they have had opportunities before, they have made mistakes before. It gets to the point where those mistakes can't be tolerated any longer. This hurts us. It hurts our brand. It hurts our image."
Troubled years
Stencil of Cousins by a street artist in Melbourne
On 12 February 2006, Cousins fled a booze bus, abandoning his Mercedes-Benz and girlfriend Samantha Druce in the middle lane of Perth's Canning Highway and running from police with a male passenger.[27] The male passenger was later caught and breath-tested, but Cousins eluded the police by swimming into the Swan River.[27][63] On 20 February, Cousins resigned as captain of the West Coast Eagles.[27] He pleaded guilty to obstructing the path of another driver and obstructing a public officer in court in March 2006 and was fined $900 plus costs.[64] He was fined an additional $5,000 by West Coast.[65]
On 3 December 2006, Cousins was arrested for public intoxication after passing out in front of Crown Casino in Melbourne and spent four hours in jail.[59] He was released without being fined or making a court appearance.[66] The West Coast Eagles later announced that the club would not discipline Cousins, stating that the media scrutiny was sufficient punishment.[67]
In early March 2007, Cousins and his girlfriend of 13 years, Samantha Druce, ended their relationship.[68] On 20 March, Cousins was suspended indefinitely from West Coast after failing to attend two training sessions.[29] West Coast club chairman Dalton Gooding stated at a press conference that Cousins was facing a "number of personal and professional issues" and that "Over the past few weeks those issues have come to the surface and it's time that Ben was suspended from the club to go away and try to tackle those issues head on." He also said:[29]
"We always said we would suspend players if they reoffended and Ben has reoffended by missing training, and we have been very consistent with that … We believe he's breached his contract and acted unprofessionally and that's why he's been suspended and that's why we're giving him every opportunity to fix up his personal and private issues."
It was later revealed that Cousins underwent an AFL drug test on 19 March 2007,[69] and it was later confirmed that he had a substance abuse problem.[30] On 21 March, Cousins was admitted to drug rehabilitation.[70] On 22 March, his father Bryan released a statement in a video broadcast by Network Ten:[71]
"I am making this statement today not on behalf of Ben, but as a father on behalf of his son... Ben's problem relates to substance abuse and he faces a great challenge... We acknowledge the public scrutiny that comes with the opportunities and privileges that Ben has had, but I ask now with the issues that Ben faces, that my son be given the privacy and the opportunity that he needs to deal with this problem... Ben, you are not alone with this challenge. Your family, your friends, your fans and your footy club want you to overcome this issue and win in the same manner in which you have done throughout your whole career."
Rehabilitation commences
At the end of March 2007,[28] Cousins flew to Malibu, California, for rehabilitation at the Summit Center where he stayed for four weeks.[72] He returned to Perth on 30 April 2007, with much attention from the media.[72] On 4 May, he released a televised apology, saying:[73]
"As you are aware, I have been at an overseas rehabilitation centre for the past month undergoing treatment for a number of personal issues, including illness as the result of substance use... I apologise to the West Coast Eagles Football Club, sponsors, the AFL and the community for my actions... I know that in order to play football again I will have to be accepted back by the players and staff of the West Coast Eagles and the AFL, and I'm willing to fulfil any obligations imposed on me. At the present time I don't know when I'll play again. My priority is to regain my health, my life and my standing."
Chris Mainwaring, a former West Coast Eagles player and close friend of Cousins, died of a drug overdose on 1 October 2007.[74] Cousins received renewed media attention, as he was the last person to see Mainwaring alive, having visited him twice on the night of his death to provide emotional support and deliver food.[75] On 16 October, Cousins was arrested in the Perth suburb of Northbridge after police pulled over his vehicle because of "the manner of his driving".[76] Cousins' vehicle was searched, and he was charged with failure to comply with a police-ordered drug assessment and possession of a prohibited drug,[76] the police having found quantities of prescription drugs diazepam, Viagra, oxycodone and Caverta as well as traces of ecstasy and cocaine on a $20 note in the car.[77] Cousins was sacked by West Coast for serious breaches of his agreement with the club the day after his arrest.[4][59] On 19 October, Cousins's lawyer, Shane Brennan, reported that police would drop the drug-related charges against him.[59] On 27 October, Cousins flew to Los Angeles to continue his drug rehabilitation at the Summit Center.[78] The media reported that Cousins was missing and had failed to attend treatment in Malibu,[79] and he was admitted to hospital several days later after an alleged cocaine binge.[80] No charges were laid by US police.[81] He returned to Australia and told a packed media conference that he was "overcoming a drug addiction". A week later he flew to the Gold Coast for a three-day alcohol and drug binge during Schoolies week.[82][83]
A painting of Cousins titled Waiting for the Day reached the finals of the 2009 Archibald Prize. Painted by South Australian artist Megan Roodenrys, it shows Cousins in bed battling through a sleepless night during his drug scandal. The painting was bought at auction by a Melbourne businessman the following year for $18,000.[84]
In March 2010, Cousins was twice admitted to Epworth Hospital after suffering from abdominal pain and cramping. The Richmond Football Club denied reports that it had warned Cousins to curb his drinking amid fears his AFL career could be shortened by excessive alcohol consumption.[85] On 12 April, Cousins was among four Richmond players suspended by the club after a drunken escapade at the team hotel in Sydney earlier that week. Although Cousins was not intoxicated, the club deemed that he had not acted responsibly or in a manner expected of him by the club, and he was suspended for one week.[86] On 5 July, Cousins was admitted to hospital after a "severe reaction to prescribed sleeping medication".[citation needed] His hospitalisation prompted debate over the use of legal stimulants such as caffeine and legal sedatives such as sleeping pills among sportspeople, with the Premier of Victoria, John Brumby, disapproving of their use.[87]
"It's pretty damning. There's no point putting something to air only [for Cousins] to be deregistered for life two minutes after it goes to air."
— Cousins' former manager Ricky Nixon on why Such is Life was not broadcast publicly until after Cousins retired[88]
A feature-length documentary on Cousins' personal problems, filmed over a two-year period, aired on the Seven Network in August 2010. Titled Such is Life, it is named after bushranger and outlaw Ned Kelly's alleged last words, which Cousins got tattooed across his torso in 2007.[89][90] Cousins is featured taking illicit drugs, speaking candidly about his addiction and saying that he hopes his story will ultimately help to save lives. It was one of the year's most-watched programs in Australia, with over two million viewers nationwide.[91][92] In November of that year, Cousins released an autiobraphy, Ben Cousins: My Life Story, published by Macmillan Australia.
Legal issues
In May 2011, it was reported that since Cousins' departure from AFL football his life had lost direction: he had failed to commit to a mining job in Western Australia and was struggling to find focus. His father confirmed that his son's attempt to rebuild his life had taken a "couple of bad turns" in the previous three months and that he was battling "troubled times".[93] In September 2011, Cousins' partner Maylea Elizabeth Tinecheff gave birth to their first child, a son, Bobby Ernest Cousins.
On 9 January 2012, Cousins was admitted to Sir Charles Gairdner Hospital after suffering a fall at a drug rehabilitation clinic. He slipped while getting out of a shower, striking his head on a basin and injuring his neck. It was reported that Cousins had been experiencing continuing problems with illicit drugs, despite seeking help at several drug rehabilitation clinics, and that he had "never been clean for more than three months."[94] It was also reported that he had recently undertaken an extreme drug binge lasting for approximately eight days.[95] Cousins was committed by doctors to a suburban mental health unit under police escort on 13 January 2012 after suffering a four-day episode of drug-induced psychosis while being treated at Sir Charles Gardiner Hospital.[95][96]
On 27 March 2012, Cousins was arrested by police at Esperance Airport, in the south of Western Australia, on suspicion of possession of drugs. He was strip-searched and found to have methamphetamine secreted in his anus. The initial charge of intent to sell or supply the drug was later downgraded to simple possession, to which Cousins pled guilty and was fined $800.[97] On 17 April 2012, Cousins was arrested and charged again in Western Australia for possession of cannabis and a smoking implement.[98]
On 11 March 2015, Cousins was arrested in the Perth suburb of Bicton after leading police on a slow-speed car chase, stating he could not stop due to a family emergency.[99] Four days later, it was reported that Cousins had been sent to a mental health facility after he was found inside the Special Air Service's Campbell Barracks in Swanbourne.[100] Cousins was arrested for the third time in two weeks after trying to outrun police in Canning Vale following a "bizarre incident" outside a Sikh temple.[101]
In June 2016, police intervened when Cousins attempted to direct traffic on Perth's Canning Highway. He was described by witnesses as being "really lost, confused and making no sense at all", and taken to Fiona Stanley Hospital.[102]
In November 2016, Cousins failed to appear in court on charges of breaching a violence restraining order and possessing methamphetamine. A bench warrant was issued for his arrest. At around 1:30 am the following day, while driving high on methamphetamine in High Wycombe, he crashed his car head-on into a truck. He sustained minor injuries and was taken to Royal Perth Hospital under police guard.[103]
Imprisonment
Cousins was arrested in the Perth suburb of Melville in February 2017 and charged with a number of offences related to drugs, violence and stalking, including seven counts of breaching a violence restraining order.[104] The following month, at the Magistrates Court of Western Australia, Cousins was charged with eleven offences and received a 12-month prison sentence.[105] He served his sentence at Acacia Prison.[106] In May 2017, it was reported that Cousins was attacked by another inmate after borrowing his tea cup and not returning it.[107] Cousins became eligible for parole six months into his sentence, but the parole board denied his application and ordered him to complete rehabilitation courses after he failed a drug test.[106]
Cousins was released from prison in January 2018.[106] As part of his parole conditions, Cousins began part-time work in the West Coast Eagles' community and game development department, but abruptly left the job in April 2018. In August 2018, he was arrested and charged with multiple offences, including drug possession, making threats and breaking a violence restraining order.[108] He was released on bail in April 2019.[109]
James Albert Hird is a former professional Australian rules football player and past senior coach of the Essendon Football Club in the Australian Football League (AFL).
The West Coast Eagles are a professional Australian rules football club based in Perth, Western Australia. The club was founded in 1986 and first competed in 1987 as one of two expansion teams in the Australian Football League (AFL), then known as the Victorian Football League. The club plays its home games at Optus Stadium and has its headquarters at Lathlain Park. The West Australian Football Commission wholly owns the West Coast Eagles and the Fremantle Football Club, the AFL's other Western Australian team.
Christopher Dylan Judd is a former professional Australian rules footballer and captain of both the West Coast Eagles and Carlton Football Club in the Australian Football League (AFL). He is regarded as one of the greatest players of all time.
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The West Coast Eagles is an Australian rules football club based in Perth, Western Australia, currently playing in the Australian Football League (AFL). The club was formed in 1986, and played its first season in the competition in 1987. Having lost the 1991 grand final to Hawthorn, the club won premierships in 1992 and 1994, becoming one of the most successful teams of the 1990s. West Coast won its third premiership in 2006, but declined afterwards, finishing last in 2010, before undergoing a rapid resurgence the following season to finish fourth in 2011.
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Such Is Life: The Troubled Times of Ben Cousins is a 2010 Australian documentary film about Australian rules football player Ben Cousins. Directed by Paul Goldman and filmed over a two-year period, the documentary charts Cousins' rise to fame as a star player for the West Coast Eagles and explores how his decorated career became marred by controversies, most notably a series of highly publicised drug-related scandals that resulted in him being sacked by his club and banned from playing in the Australian Football League (AFL) for one year.
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