El Planeta

Last updated

El Planeta is a Boston-based Spanish language newspaper serving the Hispanic community of New England. It is the largest Spanish-language newspaper in New England.[ citation needed ]

Contents

Company history

Founded by Javier Marin in 2004 in Brookline as Hispanic news Press (HNP), the company launched El Planeta in May 2005 with 5000 copies in circulation. In September 2005, four editions of the newspaper targeted four different areas in Massachusetts: (Greater Boston, Lawrence, Worcester and Providence). In September 2005 Phoenix Media/Communications Group (PMCG) noticing the growth in the Hispanic market and, seeing this as great opportunity to enter in a different market, acquired a 35% stake of El Planeta, becoming the major stakeholder of the company. In January 2009 El Planeta was finally fully integrated in PMCG and spun-off HNP. Between 2009 and 2012 the newspaper positioned itself as a leading outlet in the Hispanic community increasing his circulation to 50,000 copies. They also maintained and grew events such as "Health and Family", "Powermeter 100", "Best of Boston" and "Latin Taste of Boston".

In late 2011, Javier Marin decided to invest in a new media outlet. He approached WCEA / Cuencavisión, a TV station founded in 1982 by Peter Cuenca, a Cuban immigrant to Boston. Marin took ownership and management of the station in order to transform its business model. A year later in 2012, he and two other partners built a state of the art new studio in Somerville, MA and rebranded the TV station as MásTV. In early 2012, Marin decided to re-acquire El Planeta, as he saw the opportunity to re-integrate it into a media strategy for the local growing market. By May 2012 the re-acquisition transaction was consolidated and El Planeta, TuBoston.com and Health and Family Magazine joined MásTV and a new integrated media company was formed, MÁS MEDIA.

Distribution

With a total weekly average circulation reaching out to over a 100,000 weekly readers, El Planeta is the largest circulating Spanish language newspaper across the Greater Boston Metropolitan area, including Lowell, and Lawrence in the Merrimack Valley of Massachusetts. Its circulation is monitored weekly, with a 95% average pickup rate. Its mission is oriented to inform, educate, and unite the Hispanic community with others.

Community events

Related Research Articles

<i>El País</i> Spanish newspaper

El País is a Spanish-language daily newspaper in Spain. El País is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA.

UniMás American Spanish-language broadcast television network owned by Univision Communications

UniMás is an American Spanish language free-to-air television network that is owned by Univision Communications. The network's programming, which is aimed at Hispanic Americans in the 18-34 age range, includes telenovelas and other serialized drama series, sports, sitcoms, reruns of imported series previously aired on parent network Univision, reality and variety series, and theatrically released feature films.

<i>La Opinión</i> Spanish-language newspaper published in Los Angeles

La Opinión is a Spanish-language news outlet, that publishes a website and a daily newspaper based in Los Angeles, California, US. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in Los Angeles. It is published by ImpreMedia, LLC.

The El Paso Times is the newspaper for the U.S. city of El Paso, Texas. The paper was founded in 1881 by Marcellus Washington Carrico. The Times first published April 2, 1881. It originally started out as a weekly but within a year's time, it became the daily newspaper for the frontier town. The newspaper has an approximate daily circulation of 65,000 and 125,000 on Sundays.

<i>El Tiempo</i> (Colombia) Colombian newspaper

El Tiempo is a nationally distributed broadsheet daily newspaper in Colombia launched on January 30th, 1911. As of 2019, El Tiempo has the highest circulation in Colombia with an average daily weekday of 1,137,483 readers, rising to 1,921,571 readers for the Sunday edition. After longtime rival El Espectador was reduced to a weekly publication following an internal financial crisis in 2001, El Tiempo enjoyed monopoly status in Colombian media as the only daily that circulated nationally, as most smaller dailies have limited distribution outside their own regions. However, El Espectador returned to the daily format on May 11, 2008.

<i>Marca</i> (newspaper) Spanish daily newspaper

Marca, stylised as MARCA, is a Spanish national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, FC Barcelona and Atlético Madrid. It has a daily readership of over 2,500,000, the highest in Spain for a daily newspaper, and more than half of sports readership.

<i>Il Sole 24 Ore</i> Italian financial daily newspaper

Il Sole 24 Ore is an Italian national daily business newspaper owned by Confindustria, the Italian employers' federation.

El Nuevo Herald is a newspaper published daily in Spanish in Southeast Florida, United States. Its headquarters is in Doral. El Nuevo Herald's sister paper is the Miami Herald, also produced by the McClatchy Company.

LATV is an American bilingual broadcast television network that is owned by LATV Networks, LLC. The network primarily carries a mix of original and imported music, talk and variety series aimed at Hispanic and Latino American teenagers and young adults between the ages of 13 and 35. From early on, LATV has characterized itself for featuring Latin Alternative musicians such as La Ley, Zayra Alvarez, Jaguares, Julieta Venegas, Enrique Bunbury, Ely Guerra, and Aterciopelados on its shows.

Media in the San Francisco Bay Area

The media in the San Francisco Bay Area has historically focused on San Francisco but also includes two other major media centers, Oakland and San Jose. The Federal Communications Commission, Nielsen Media Research, and other similar media organizations treat the San Francisco-Oakland-San Jose Bay Area as one entire media market. The region hosts to one of the oldest radio stations in the United States still in existence, KCBS (AM) (740 kHz), founded by engineer Charles Herrold in 1909. As the home of Silicon Valley, the Bay Area is also a technologically advanced and innovative region, with many companies involved with Internet media or influential websites.

Univision US-based Spanish-language TV channel

Univision is a North American Spanish-language free-to-air television network that is owned by Univision Communications. It is the United States' second largest provider of Spanish-language content, followed by its competitor Telemundo. The network's programming is aimed at the Latino public and includes telenovelas and other drama series, sports, sitcoms, reality and variety series, news programming, and imported Spanish-language feature films. Univision is headquartered in Midtown Manhattan, New York City, and has its major studios, production facilities, and business operations based in Doral, Florida.

<i>El Conquistador</i>

El Conquistador was a weekly bilingual newspaper serving McHenry County, Lake County and DeKalb County, Illinois, United States. El Conquistador was published from 1993 to 2011, when it merged with Reflejos.

Marin Organic association of organic producers headquartered in Point Reyes Station, California

Marin Organic is a non-profit 501(c)(3) association of organic producers headquartered in Point Reyes Station, California. Founded in 1999 with the goal of creating the first all-organic county, Marin Organic staff and board work with government officials, community groups and organizations, fellow ranchers and farmers to advance the practice of sustainable, organic production. The organization has become an internationally recognized model for building economically viable, community-based local foodsheds.

The Martha’s Vineyard Times is an independently owned weekly community newspaper, published by The MV Times Corp. on the island of Martha’s Vineyard, seven miles off the coast of Southeastern Massachusetts. The newspaper has an average circulation of 15,000, is distributed free of charge to all Island postal customers, and is available for sale at retail locations around the Island. The MV Times’ circulation model puts the full range of community news in front of every Vineyarder each week, with no barrier to readership, and postal delivery, selective drop and ferry distribution, plus retail sales, reach the Island’s 100,000 seasonal visitors as well.

Jacqueline Hernández American media businesswoman

Jacqueline Hernández is an American multimedia business woman. Hernandez is the Co-Founder and CEO of New Majority Ready™, a Marketing and Content company with the mission to help businesses and brands rethink 'Multicultural' and get New Majority Ready. She is the former President of Hispanic Sports & Entertainment Media Company, Combate Americas, where she was able to put the brand on the map delivering record-breaking ratings and global distribution partnerships. Prior to that, Hernåndez was the former Chief Operating Officer of NBCU Telemundo Enterprises for over six years, and the CMO of NBCU Hispanic Enterprises for 3 years working across all of the divisions across the NBC Universal portfolio of brands. For ten years she worked for Time Warner where she was Publisher of People En Español /Teen People as well as serving various leadership roles at Time, Fortune, and Turner Broadcasting/CNN International. Hernández has received recognition within the media, entertainment and marketing industries for her leadership and expertise related to the understanding of Hispanic consumer behavior in the United States.

Josefina Bonilla (Fina) is the founder and publisher of Color Media Group.

<i>El Tiempo Latino</i> Spanish-language weekly newspaper in Washington, D.C

El Tiempo Latino is a Spanish-language free-circulation weekly newspaper published in Washington, D.C.. The paper was founded in 1991 and acquired by The Washington Post Company in 2004. After Nash Holdings, the Jeff Bezos-controlled company, acquired the Post in 2013, el Tiempo Latino was sold to Javier Marin, a Venezuelan-American businessman, in 2016. The newspaper publishes 50,000 copies every Friday distributed in 1,700 points of distribution throughout the Washington DC metropolitan area and has a weekly readership of over 120,000 readers, according to Scarborough Research.

Martha de la Torre American Journalist

Martha de la Torre is an Ecuadorian American publisher, entrepreneur, co-founder and president of El Clasificado and EC Hispanic Media. She was named a Small Business Administration (SBA) Los Angeles Small Business Person of the Year in 2003.