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Type | Canadian whisky |
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Manufacturer | Corby Spirit and Wine (Pernod Ricard) |
Country of origin | Windsor, Ontario, Canada |
Alcohol by volume | 40.00% |
Proof (US) | 80 |
J.P. Wiser's Whisky is a Canadian whisky producer and one of the oldest in the country, established in 1857. Since 1935, it has held a majority stake in Corby Spirit and Wine. In 2005 the international Liquor company Pernod Ricard took ownership of both companies. [1] [2] [3] Hiram Walker & Sons Limited currently produce J.P. Wiser's Whisky at their Windsor, Ontario, distillery.
John Philip (J.P.) Wiser was born in 1825 in New York, to Isaac J. Wiser and Mary Egert. In 1857, Wiser began running the Charles Payne Distillery and Farm in Prescott, Ontario, which was owned by his uncle, Charles Egert, and his uncle's business partner, Amos Averell.[ citation needed ]
Five years after starting as manager of the distillery, Wiser bought out Egert and Averell to become its sole owner. At the time, the distillery produced 116,500 gallons of whisky a year. Wiser introduced his first bottles of whisky at the Chicago World's Fair of 1893. Prior to this time, whisky was only sold in casks or barrels. By the time of the U.S. Civil War, J.P. Wiser's Red Letter Rye was sold in Canada, and J.P. Wiser's Canadian Whisky became available for export. Wiser's son, Harlow, operated the distillery to an output of 500,000 gallons a year until he died at the age of 36 from a heart attack in 1895.[ citation needed ]
By the early 1900s, J.P. Wiser was exporting whisky around the world, and his distillery in Prescott became the third largest in Canada behind Hiram Walker's in Windsor and Gooderham & Worts' in Toronto. [4] When Wiser died in 1911, Albert Whitney, a treasurer who had worked at the distillery for more than 50 years, took over ownership of the company.
The company struggled after the death of J.P Wiser, and at the end of World War I, J.P. Wiser's was sold and merged with Corby, J.M. Douglas and Company Limited and Robert MacNish and Co. Limited of Scotland. In 1935, the company merged with Hiram Walker.
Newest Label Launches
Wiser's Spiced was launched in fall 2012. Wiser's Small Batch was also launched to replace Wiser's Reserve, with upgraded packaging and advertising. In September 2013, Wiser's Red Letter was re-introduced to celebrate J.P. Wiser's 150th anniversary.[ citation needed ]
J.P. Wiser's in the U.S.
J.P. Wiser's Rye and J.P. Wiser's Spiced whisky were introduced to the U.S. market in October 2013.[ citation needed ]
In summer of 2022, J.P. Wiser's website read: "To the people and moments that matter."
The J.P. Wiser's brand is advertised with a quote from J.P. Wiser, saying "Quality is something you just can't rush. Horses should hurry, but whisky must take its time." [5]
In 2008, Wiser's introduced the "Wiserhood" campaign created by John St. advertising from Toronto. The campaign focuses on The Wiserhood, the "Society of Uncompromising Men", represented by a group of dapper men who recognize a small victory for men everywhere.[ citation needed ]
The campaign resumed in 2010, introducing a "Slow Clap App" and more TV spots. After three years, the Wiserhood took a hiatus.[ citation needed ]
In 2013, Wiser's launched a modified version of the campaign with social media components. "Wiser's Wants You!" is a Facebook-hosted contest that encouraged entrants to audition for a role in a Wiserhood TV spot.[ citation needed ]
An article published by The Globe and Mail on April 7, 2011, described a back-and-forth between Michael Bliss (Order of Canada, Royal Society of Canada) and Corby Spirit & Wine president, Patrick O'Driscoll. Allegedly, Bliss said a Wiserhood commercial (in which a bored man on a date at an art gallery begins touching fine art in order to get kicked out of the gallery) was tasteless and suggested it contravened the Canadian Code of Advertising Standards by encouraging the desecration of art. O'Driscoll replied it was intended to be humorous and outlined Corby's support of Canada's artistic community. [6]
Hiram Walker & Sons Distillery
Since the 1980s, J.P. Wiser's Whisky has been distilled and bottled at the Hiram-Walker & Sons distillery in Windsor, Ontario and aged in the Pike Creek area of Lakeshore. Hiram Walker & Sons has the largest distillery capacity in North America with 39 fermenters, producing approximately 55 million liters of absolute alcohol and 60 - 70% of all Canadian whisky. About 75% of this whisky is sold to independent bottlers in Canada and abroad.
The manufacturing process distills 180,000 liters of alcohol every 24 hours and operates 24 hours a day, five days a week and every second weekend to produce a variety of alcohol products. In a year, the facilities handle more than five million cases of spirits. Hiram Walker & Sons holds 1.6 million barrels of spirits in their maturing warehouse, which are blended and eventually bottled on four high-speed lines. The distillery is the only "grain to glass" distillery in Ontario, with over 50 bottle molds available.
In recent years, the distillery has launched environmental initiatives, including reducing the amount of water diverted to waste by 60%, reducing wastewater contaminant by 90% and reducing overall energy consumption by 40%.[ citation needed ]
Canada's Food and Drugs Act requires whisky labeled as "Canadian Whisky" be mashed, distilled and aged three years in wooden casks of less than 700 L. Due to the openness of this definition, a Master Blender is free to be innovative in comparison to other whiskies around the world. Today, J.P. Wiser's follows a process similar in tradition to that established from J.P. Wiser's original whiskies:
Dr. Don Livermore has been the J.P. Wiser's Master Blender since early 2012. He took over from his mentor, former Master Blender David Doyle—with whom he helped influence the J.P. Wiser's Legacy label. After beginning his career with Hiram Walker and Sons Ltd. as a microbiologist in quality assurance, Livermore worked in research and product development for 11 years. He obtained his BSc in microbiology at the University of Waterloo and earned a MSc and a PhD in Brewing and Distilling at Heriot-Watt University. [8]
Wiser's has used actors in their Wiserhood campaign who have gone on to become celebrities in other roles, including Canadian comedian Gerry Dee (Mr. D, Last Comic Standing, Just For Laughs) and English actor Charles Dance (HBO's Game of Thrones, The Last Action Hero, Alien 3).[ citation needed ]
References
Canadian whisky is a type of whisky produced in Canada. Most Canadian whiskies are blended multi-grain liquors containing a large percentage of corn spirits, and are typically lighter and smoother than other whisky styles. When Canadian distillers began adding small amounts of highly-flavourful rye grain to their mashes, people began demanding this new rye-flavoured whisky, referring to it simply as "rye". Today, as for the past two centuries, the terms "rye whisky" and "Canadian whisky" are used interchangeably in Canada and refer to exactly the same product, which generally is made with only a small amount of rye grain.
Scotch whisky is malt whisky or grain whisky, made in Scotland.
Whisky or whiskey is a type of liquor made from fermented grain mash. Various grains are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden casks, which are typically made of charred white oak. Uncharred white oak casks previously used for the aging of port, rum or sherry are also sometimes used.
Adnams is a regional brewery founded in 1872 in Southwold, Suffolk, England, by George and Ernest Adnams. It produces cask ale and bottled beers. Annual production is around 85,000 barrels.
Single malt whisky is malt whisky from a single distillery.
Rye whiskey can refer to two different, but related, types of whiskey:
Grant's is a blended Scotch whisky, produced by the company William Grant & Sons in Scotland.
Grain whisky normally refers to any whisky made, at least in part, from grains other than malted barley. Frequently used grains include maize, wheat, and rye. Grain whiskies usually contain some malted barley to provide enzymes needed for mashing and are required to include it if they are produced in Ireland or Scotland. Whisky made only from malted barley is generally called "malt whisky" rather than grain whisky. Most American and Canadian whiskies are grain whiskies.
A master blender is an individual who develops specific blended spirits using a combination of spirits with different characteristics. For example, in the Scotch whisky industry, master blenders choose which single malts and grain whiskies to combine to make particular brands of blended whisky. A master blender is not the same thing as a master distiller, although one person may do both jobs at small craft distilleries. As the name suggests, the blender creates blends using spirits from different casks and is responsible for making sure the product remains consistent across different batches, while the distiller is either directly responsible for the mashing and distilling of spirits or simply holds the title as the administrative and marketing figurehead of the company.
Canadian Club is a brand of Canadian whisky produced by Beam Suntory. Popularly known as CC, Canadian Club was created by Hiram Walker and Sons, an evolution of a brand around a product that took place over the second half of the nineteenth century. Hiram Walker merged with Gooderham & Worts, Ltd. in 1926, yielding Hiram Walker-Gooderham & Worts, Ltd.
Springbank distillery is a family-owned single malt whisky distillery on the Kintyre Peninsula in western Scotland.
Malt whisky is whisky made from a fermented mash consisting of malted barley. If the product is made exclusively at a single distillery, it is typically called a single malt whisky. Although malt whisky can be made using other malted grains besides barley, those types are not called malt whisky without specifying the grain, such as rye malt whisky or buckwheat malt whisky.
Ballantine's is a brand of blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Dumbarton, Scotland.
Glenglassaugh distillery is a malt scotch whisky distillery which restarted production in November 2008 after being acquired by an independent investment group. Following a complete refurbishment by the new owners the distillery was re-opened on 24 November 2008 by then First Minister for Scotland Alex Salmond.
Nelson's Green Brier Distillery is a whiskey distillery located in downtown Nashville, Tennessee that produces different varieties of Tennessee whiskey and bourbons. The distillery offers daily public tours and tastings as well as a large mercantile shop with bottles, barware and apparel available for purchase. In July 2023, Nelson's Green Brier Distillery opened a newly renovated distillery restaurant and full-service bar at their 1414 Clinton St. Nashville, TN 37203 location. The same facility also now offers four new private event and dining spaces available to rent for corporate functions, weddings and celebrations of varying sizes.
English whisky is a liquor made from cereal grains, malt and water. There are currently two types of English whiskies produced malt whisky and grain whisky.
Benjamin Prichard's Tennessee Whiskey is a brand of Tennessee whiskey produced in the small community of Kelso, Tennessee in the United States. Although it is produced by one of only two distilleries operating in Lincoln County – and its unaged variation is named Lincoln County Lightning – Prichard's is not produced using the Lincoln County Process. Due to a special grandfathering exemption under a Tennessee law enacted in 2013, the Prichard's distillery in Kelso is the only producer allowed to label its product as "Tennessee Whiskey" without using this process. Prichard's whiskey is produced entirely using pot stills rather than column stills.
The idea of drinking whisky with food is considered outré by many, but there is a growing interest in pairing whiskies with complementary foods. The Scotch whisky industry has been keen to promote this. Single malts, pot-still whiskies, bourbons, and rye whiskies offer an interesting range of tastes and aromas, which are just as varied as wine. Jake Wallis Simons compares whiskies in bourbon casks to white wines, due to their lighter flavor, and those in sherry casks to red wines, with their greater fruitiness. A few Scottish cook books contain reference to the use of whisky in cooking, and a few traditional Scottish recipes that use whisky exist.
Australian Whisky is whisky produced in Australia. As of December 2021, there were 333 registered distilleries in operation within Australia, of which approximately 50 have a whisky on the market. The industry has shown steady growth since the early 90s especially in the boutique craft distilling scene.
The following outline is provided as an overview of and topical guide to whisky:
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