MTV (Switzerland)

Last updated
MTV Switzerland
MTV Logo 2010.svg
Launched 1 April 2008;10 years ago (2008-04-01)
Owned by MTV Networks Europe
Picture format 576i (16:9 SDTV)
1080i (HDTV)
Country Switzerland
Language German
Broadcast area Switzerland
Headquarters Berlin, Germany / Küsnacht ZH, Switzerland
Sister channel(s) Comedy Central Switzerland
Nickelodeon (Switzerland)
VIVA Switzerland
Website www.mtv.ch
Availability
Cable
UPC Switzerland Channel 28 (digital CH-D)
IPTV
Sunrise TV Channel 25 (HD)
Swisscom TV -

MTV Switzerland is a localised version of MTV for the German-Swiss market. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming. [1] Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.

Language localisation is the process of adapting a product that has been previously translated into multiple languages to a specific country or region. It is the second phase of a larger process of product translation and cultural adaptation to account for differences in distinct markets, a process known as internationalisation and localisation.

MTV American pay television channel

MTV is an American pay television channel owned by Viacom Media Networks and headquartered in New York City. The channel was launched on August 1, 1981, and originally aired music videos as guided by television personalities known as "video jockeys" (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students.

Germany Federal parliamentary republic in central-western Europe

Germany, officially the Federal Republic of Germany, is a country in Central and Western Europe, lying between the Baltic and North Seas to the north, and the Alps, Lake Constance and the High Rhine to the south. It borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, France to the southwest, and Luxembourg, Belgium and the Netherlands to the west.

Contents

The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of MTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.

MTV Germany television station

MTV Germany is a German pay television channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to localise its brand throughout Europe in 1997. MTV Germany was launched on 7 March 1997 as MTV Central. The network was set up to counteract strong competition from then-rival VIVA.

MTV.ch features the localized album and singles chart.

History

On 1 April 2008 the Swiss version of MTV started.

On 5 October 2010, MTV announced that MTV Germany and MTV Austria will be remain as pay-tv service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to be free-to-air. [2]

Free-to-air (FTA) are television (TV) and radio services broadcast in clear (unencrypted) form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription, other ongoing cost or one-off fee. In the traditional sense, this is carried on terrestrial radio signals and received with an antenna.

On 1 July 2011, the new broadcasting logo from the USA was also taken over in Switzerland.

Former Local Shows

Former VJs

Related Research Articles

Television licence official permission required in many countries for the reception of television broadcasts

A television licence or broadcast receiving licence is a payment required in many countries for the reception of television broadcasts, or the possession of a television set where some broadcasts are funded in full or in part by the licence fee paid. The fee is sometimes also required to own a radio or receive radio broadcasts. A TV licence is therefore effectively a hypothecated tax for the purpose of funding public broadcasting, thus allowing public broadcasters to transmit television programmes without, or with only supplemental, funding from radio and television advertisements. However, in some cases the balance between public funding and advertisements is the opposite – the Polish TVP broadcaster receives more funds from advertisements than from its TV tax.

MTV Base European television channel

MTV Base is a 24-hour hip-hop/urban music channel from Viacom International Media Networks Europe. The channel focuses primarily on hip hop, R&B, grime, garage, reggae, funk and soul music.

VIVA was a German free-to-air music television channel, first broadcast on 1 December 1993 The channel was intended to compete against MTV Europe and was the first German-language music TV channel, while MTV was only broadcast in English until the introduction of MTV Germany in 1997. It was also supposed to focus more on German music and pop culture while MTV only broadcast anglophone music by artists mostly from North America, the United Kingdom, Ireland and Australia.

Bloomberg Television Financial and business cable news channel

Bloomberg Television is an 24-hour American-based international cable and satellite business and capital market television channel, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.

Viacom International Media Networks is a subsidiary of Viacom. The unit was launched as MTV Networks Europe in 1987. Today, VIMN Europe consists of the brands Viacom International Media Networks UK, Northern & Eastern Europe and Viacom International Networks Southern & Western Europe, Middle-East and Africa.

Nickelodeon is a British pay television network focused on kids programming, it is operated under a joint venture between Viacom International Media Networks Europe and Sky.

MTV Brasil former Brazilian television network

MTV Brasil was a broadcast television network owned by Grupo Abril dedicated to young audiences. The network went on the air on 20 October 1990, as the first segmented television network to broadcast over free-to-air, becoming the local version of MTV. It was the third MTV version launched in the world, and the first to broadcast via free-to-air television.

MTV (Adria) television station

MTV Adria was a localized version of the music and entertainment channel MTV Europe, customized for the Balkan countries that used to be constituent parts of Yugoslavia. It served the following countries: Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia.

MTV Brand New television station

MTV Brand New is a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany, and In Italy until 2011, when it was replaced by MTV Rocks. The Italian version of the channel launched on September 14, 2003; it then launched in the Netherlands on August 1, 2006. The German-speaking version of the channel launched in Germany, Austria and Switzerland on February 1, 2011.

Discovery HD television station

Discovery HD is the international name of the high-definition television channels from Discovery Communications.

Nickelodeon (Germany) childrens TV channel in Germany

Nickelodeon Germany is a German free-to-air television channel in Germany, part of the international Nickelodeon franchise. Launched in 2005, Nickelodeon is based in Berlin. The channel is available on subscription services and as an unscrambled, free-to-air (FTA) satellite signal. On 31 March 2010, the channel adopted the name Nickelodeon on-air and online, in addition to the new Nickelodeon logo and graphical package being rolled out internationally at the time. Since then, the channel is also broadcast in English in addition to German on a secondary audio track.

MTV (Israel)

MTV Israel, is the Hebrew-speaking branch of MTV. A 24-hour music channel launched on January 17, 2011.

Viacom International Media Networks international division of Viacom Media Networks

Viacom International Media Networks (VIMN) is the international division of Viacom. The company oversees the production, broadcasting and promotion of key Viacom brands outside of the United States. These brands include MTV, VH1, Nickelodeon, Comedy Central, BET, VIVA, Colors and Game One.

MTV (Dutch TV channel)

MTV is a Dutch free-to-air television channel broadcasting in the Netherlands. It launched as MTV NL on 12 September 2000. Before the start of country-specific channels, the Pan-European version of MTV aired in the Netherlands.

Television in Switzerland was introduced in 1950. People who live in Switzerland and receive television services are required by law to pay a television licence fee, which is used to finance the public radio and television service SRG SSR. Licence fee-payers in all the linguistic regions of Switzerland all pay the same amount and, in return, are entitled under the law to services of equal quality.

Nickelodeon is a pay television network dedicated to kids. Nickelodeon is widely available throughout Europe as a subscription service or free-to-air service; depending on what region in Europe you are living in. Nickelodeon is seen in 24.2 million households throughout Europe, via channels and blocks.

MTV (UK and Ireland) MTV channel in the UK and Ireland

MTV is a British pay television channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland.

VIVA Schweiz was a TV channel which timeshared with Nickelodeon Switzerland and featured music videos and quizzes. It launched on 6 September 2000. The channel served German-speaking regions in Switzerland. It closed on 31 December 2018, along with all other Viva-branded channels.

VIVA was an Austrian free-to-air television channel launched 2012 as the localised feed of VIVA Germany. In June 2018, Viacom announced that it will shut down all Viva operations worldwide by 31 December 2018.

References

  1. "Archived copy". Archived from the original on January 1, 2011. Retrieved 2009-02-24.
  2. MTV ab 2011 im Pay-TV