Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers. [1]
Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data. [2] MAM differs from mobile device management (MDM), which focuses on controlling the entire device, and requires that users enroll or register their device, and install a service agent. [2] [3]
While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions, because EMM suites require a device management profile in order to enable app management capabilities. [4]
Enterprise mobile application management has been driven by the widespread adoption and use of mobile applications in business settings. In 2010, the International Data Corporation (IDC) reported that smartphone use in the workplace will double between 2009 and 2014. [5]
The 'bring your own device' (BYOD) phenomenon is a factor behind mobile application management, [1] with personal PC, smartphone, and tablet use in business settings, vs. business-owned devices, rising from 31 per cent in 2010 to 41 per cent in 2011. [6] When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate information technology (IT) staff to download required applications, control access to business data, and remove locally cached business data from the device if it is lost or stolen, or when its owner no longer works with the company. [7] [8]
Use of mobile devices in the workplace is also being driven from above.[ weasel words ] According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes. [9] Forrester issued a forecast in August 2011 predicting that the "mobile management services market" would reach $6.6 billion by 2015 – a 69 per cent increase over a previous forecast issued six months earlier. [9]
Citing the plethora of mobile devices in the enterprise – and a growing demand for mobile apps from employees, line-of-business decision-makers, and customers – the report states that organizations are broadening their "mobility strategy" beyond mobile device management to "managing a growing number of mobile applications". [9] The advent of Internet of Things (IoT) has been changing lives for the better. It is not limited to homes but, has a pivotal role connecting teams, devices and decisions. With more connected devices, there is a boost in data generation, data analysis and reporting.
App wrapping was initially a favoured method of applying policy to applications as part of mobile application management solutions.
App wrapping sets up a dynamic library, and adds to an existing binary that controls certain aspects of an application. For instance, at start-up, you can change an app so that it requires authentication using a local passkey. Or you could intercept a communication so that it would be forced to use your company's virtual private network (VPN), or prevent that communication from reaching a particular application that holds sensitive data. [1]
Normally, application wrapping is performed using a SDK from an application or EMM seller that permits an engineer or administrator to convey an API that empowers the board arrangements to be set up. For instance, an application wrapping API would permit an administrator to control who can download a portable application and whether corporate information got to by that application can be reordered. Application wrapping can be applied during interior advancement of programming or sometime later to off-the-rack programming buys essentially by adding executable code through the SDK. [10]
Quite possibly the most broadly utilized portable application stages, Microsoft's Office 365, likewise gives its own extraordinary arrangement of issues respect to the board. Before, Office 365 didn't permit application the executives by means of outsider EMM supports; that usefulness was accessible just through its InTune cloud-based administration. [10]
Increasingly, the likes of Apple and Samsung are overcoming the issue of app wrapping. Aside from the fact that app wrapping is a legal grey zone, and may not meet its actual aims, it is not possible to adapt the entire operating system to deal with numerous wrapped apps. In general, wrapped apps available in the app stores have also not proven to be successful due to their inability to perform without MDM.
An end-to-end mobile application management solution provides the ability to: control the provisioning, updating, and removal of mobile applications via an enterprise app store, monitor application performance and usage, and remotely wipe data from managed applications. Core features of mobile application management systems include:
An application server is a server that hosts applications or software that delivers a business application through a communication protocol. For a typical web application, the application server sits behind the web servers.
Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants (PDA), enterprise digital assistants (EDA), or mobile phones. Such software applications are specifically designed to run on mobile devices, taking numerous hardware constraints into consideration. Common constraints include CPU architecture and speeds, available memory (RAM), limited data storage capacities, and considerable variation in displays and input methods. These applications can be pre-installed on phones during manufacturing or delivered as web applications, using server-side or client-side processing to provide an "application-like" experience within a web browser.
Mobile device management (MDM) is the administration of mobile devices, such as smartphones, tablet computers, and laptops. MDM is usually implemented with the use of a third-party product that has management features for particular vendors of mobile devices. Though closely related to Enterprise Mobility Management and Unified Endpoint Management, MDM differs slightly from both: unlike MDM, EMM includes mobile information management, BYOD, mobile application management and mobile content management, whereas UEM provides device management for endpoints like desktops, printers, IoT devices, and wearables as well.
Enterprise mobility management (EMM) is the set of people, processes and technology focused on managing mobile devices, wireless networks, and other mobile computing services in a business context. As more workers have bought smartphone and tablet computing devices and have sought support for using these devices in the workplace, EMM has become increasingly significant.
Mobile Business Intelligence is defined as “Mobile BI is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets, to enable effective decision-making and management support, for the overall purpose of increasing firm performance.”. Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments or associated costs and incomes.
Odyssey Software provided mobile device management and software development tools to enterprise companies either directly or through partner solutions. This technology allowed companies to manage multiple mobile operating systems at a detailed level, including functions such as inventory collection, software management, remote control, and device configuration.
A mobile enterprise application platform (MEAP) is a suite of products and services that enable the development of mobile applications. The term was coined in a Gartner Magic Quadrant report in 2008 when they renamed their "multichannel access gateway market".
Hewlett Packard Enterprise Networking is the networking products division of Hewlett Packard Enterprise (HPE). HPE Networking and its predecessor entities have a long history of developing and selling networking products. Today, it offers campus and small business networking products through its wholly owned company Aruba Networks which was acquired in 2015. Prior to this, HP Networking was the entity within HP offering networking products.
Apperian, Inc. was a Boston-based software company. The organization provided a mobile application management platform that did not require app code modifications or software development kits (SDKs).
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
Bring your own device —also called bring your own technology (BYOT), bring your own phone (BYOP), and bring your own personal computer (BYOPC)—refers to being allowed to use one's personally owned device, rather than being required to use an officially provided device.
Zenprise provided Mobile Device Management (MDM) solutions to enterprises. The company's solutions were available in both on-premise and cloud-based (SaaS) versions. Zenprise MobileManager and Zencloud allowed companies and government agencies to manage and secure mobile devices, including iOS, Android, BlackBerry, Windows Mobile, and Symbian.
Samsung Knox is a proprietary security and management framework pre-installed on most Samsung mobile devices. Its primary purpose is to provide organizations with a toolset for managing work devices, such as employee mobile phones or interactive kiosks. Samsung Galaxy hardware, as well as software such as Secure Folder and Samsung Wallet, make use of the Knox framework.
Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.
Appcelerator is a privately held mobile technology company based in San Jose, California. Its main products are Titanium, an open-source software development kit for cross-platform mobile development, and the Appcelerator Platform.
2X Software was a Maltese software company specializing in virtual desktop, application virtualization, application delivery, Remote Desktop Services, remote access and Mobile Device Management. On 25 February 2015, 2X Software was acquired by Parallels, Inc. The 2X products, Remote Application Server and Mobile Device Management, are now included in Parallels' offering.
A mobile workspace is a user's portable working environment that gives them access to the applications, files and services they need to do their job no matter where they are.
GLOBO plc provides enterprise mobility management (EMM) and mobile application development (MADP) software and services. Globo was listed on the London Stock Exchange's AIM market (GBO: LN)"Share price information". Retrieved 27 January 2015. Globo acquired Notify Technology in October 2013, adding Mobile Device Management (MDM) capabilities to its EMM product offering and expanding its operations in the USA. In June 2014, Globo acquired Sourcebits, a designer and developer of apps.
IBM MaaS360 is a SaaS Unified Endpoint Management (UEM) solution offered by IBM that manages and protects any existing endpoint including laptops, desktops, mobile devices and apps, wearables, IoT and purpose built devices and allow protected, low risk access to company resources. IBM Security MaaS360 with Watson integrates with current security platforms owned by different companies. It’s AI powered analytics removes friction by reducing actions required from the device user.
Unified endpoint management (UEM) is a class of software tools that provide a single management interface for mobile, PC and other devices. It is an evolution of, and replacement for, mobile device management (MDM) and enterprise mobility management (EMM) and client management tools.
Mobile device management and mobile application management do different things but also have some overlap. Knowing their differences is important.
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