Motion Theory

Last updated
The Motion Theory is
Company type Private Company
IndustryVisual art, Television advertisement
Founded Venice, California (May 21, 2000 (2000-05-21))
FounderMathew Cullen, Javier Jimenez
Headquarters
Products Music Videos, Advertisement
Number of employees
50
Website http://www.motiontheory.com/

Motion Theory was an American production company founded on 1 May 2000 by Mathew Cullen and Javier Jimenez. The company was located in Marina Del Rey in Los Angeles, California, United States. The company produced hundreds of projects and was awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work. Its director roster included Mathew Cullen, Bo Krabbe, Guillermo del Toro, Jesus de Francisco, Christopher Leone, Clement Oberto, Daniel Reisinger, Lucas Borras, Marlind & Stein, Chris Riehl, Vanessa Marzaroli and Syyn Labs. Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry. Motion Theory held the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beans. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.

Contents

History

In August 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25,000-square-foot (2,300 m2) space in Marina del Rey in Los Angeles, CA.

On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada Studios, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.

In January 2017 Motion Theory sought bankruptcy protection leaving numerous vendors and people unpaid.[ citation needed ]

Awards

The motion theory award list:

ProjectFieldAwardYearNominee or won
Buick: Behind the Beauty Short-film Bessie 2010won
Tanqueray Resist Simple Short-film AICP SHORTLIST2010won
NFL Network Run Commercial Emmy 2010won
Katy Perry: California Gurls Music Video MTV EMA (Europe) 2010won
Katy Perry: California Gurls Music Video MTV VMA 2010Nominee
The Black Eyed Peas: Boom Boom Pow Music Video Grammy: Best Music Video2009Won
HP: Fergie Commercial AICP 2009Won
Weezer: Pork and Beans (song) Music Video Grammy: Best Music Video2008Won
Adele: Chasing Pavements Music Video MTV VMA 2008Nominee
HP: Pharrell Commercial AICP 2007Won
Microsoft Zune: Two Little Birds Commercial AIGA, SIGGRAPH 2007Won
HP: Paulo Coelho Commercial SIGGRAPH 2007Won
Reebok Wrapshear Commercial Silver Clio2006Won
Beck: "Girl" Music Video MVPA2006Won
Nike Presto 04 Commercial AICP, ADC GOLD, D&AD 2004Won
Nike Flow Commercial AICP 2004Won
ESPN Evolution Commercial AICP 2003Won
Direct TV ESPN Fullcourt Commercial AIGA 2003Won

See also

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References