An outfit of the day (commonly abbreviated OOTD [1] ) is where fashion bloggers show what clothes (or outfits) they wear on a particular day or occasion. The video mentions where each article of clothing, jewelry, and accessories is from. The intent is for the audience to view their outfit and buy the products they are wearing, show off style, or give outfit inspiration. These are often found on social media websites, such as Tumblr, Instagram, and Pinterest, as well as various videos on YouTube and TikTok. [2] Mostly used by a younger female demographic, an outfit of the day may feature different clothes, accessories and shoes. Similar to these blogs are known as "outfit(s) of the week" (OOTW), where the blogger will display what they plan to wear during a whole week (or several days). Outfit is even abbreviated to "fit" in these videos. Brands will use famous influencers to promote their products using the "outfit of the day" tactic. If the audience sees their favorite celebrity, vlogger, or blogger wearing this product, they will most likely buy it. This tactic has increased sales for many brands. Vogue (magazine) has a recurring segment on YouTube that shows "Every outfit (fill in celebrity name here) wears in a week." "Outfit of the day" has become so popular that the average person will post them. It expresses one's fashion sense and style to their followers. "Outfit of the day" is also seen in "Get ready with me" videos. "Get ready with me" (commonly abbreviated GRWM) is a video where influencers get ready for the day with the audience. In these videos, influencers talk about their plans for the day, what makeup products they are using to get ready, and the "Outfit of the day" they are wearing. These videos are personable and engaging with the audience. Famous TikToker Alix Earle started the trend of GRWM. "Outfit of the Day" videos started as early as 2010 but gained popularity in 2019.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits§that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging. As a multifaceted term, fashion describes an industry, styles, aesthetics, and trends.
Children's clothing or kids' clothing is clothing for children who have not yet grown to full height. Children's clothing is often more casual than adult clothing, fit for play and rest.
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising.
What Not to Wear is an American makeover reality television series based on the British show of the same name. The show premiered on January 18, 2003, and ended on October 18, 2013, airing on TLC in the United States. What Not to Wear was hosted by Stacy London and Clinton Kelly, though London’s Season 1 co-host was Wayne Scot Lukas. Also part of the show was head makeover artist Carmindy and hairstylist Nick Arrojo from season 1 through season 6. Celebrity hairstylist Ted Gibson replaced Arrojo beginning in season 7, through season 10.
History of fashion design refers specifically to the development of the purpose and intention behind garments, shoes, accessories, and their design and construction. The modern industry, based around firms or fashion houses run by individual designers, started in the 19th century with Charles Frederick Worth who, beginning in 1858, was the first designer to have his label sewn into the garments he created.
Fashion blogs are the kind of blogs that cover mainly fashion industry, clothing, and lifestyle.
Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer creates clothing, including dresses, suits, pants, and skirts, and accessories like shoes and handbags, for consumers. He or she can specialize in clothing, accessory, or jewelry design, or may work in more than one of these areas."
An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagram, and TikTok, which primarily rely on user-generated content.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry included the creation of online communities, direct communication between industry leaders and consumers, and criticized ideals that are promoted by the industry through social media.
Digital Fashion is a field of fashion design that relies on 3D software or artificial intelligence to produce hyper-realistic, data-intensive digital 3D garment simulations that are digital-only products or digital models for physical products. Digital garments can be worn and presented in virtual environments, social media, online gaming, virtual reality (VR), and augmented reality (AR) platforms. The field contributes to the development of a more sustainable future for the fashion industry It has often been praised as an answer to ethical and creative concerns of traditional fashion by promoting innovation, reducing waste, and encouraging conscious consumption.
Dog fashion is a popular style or practice, especially in canine clothing and accessories. Dog fashion is a distinctive trend of the style in which people dress their canine companions. This trend dates back to the Egyptian predynastic period and has since expanded due to increased consumer capitalism. Other animals such as cats may also wear fashion.
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
Islamic Fashion as a phenomenon stemmed from the combination of a set of Islamic practices and of the rising need and desire to include these specific clothing items in a broader fashion industry. The global growth of “an Islamic consumer sector, which explicitly forges links between religiosity and fashion, encouraging Muslims to be both covered and fashionable, modest and beautiful,” is relatively fresh: Islamic Fashion as a particular phenomenon started appearing toward the 1980s.
Rachel Comey is an American independent fashion designer based in New York City. She is the founder of Rachel Comey, a clothing, shoes, and accessories brand known for its "intellectual, arts-and-crafts aesthetic."
Caillianne Beckerman and Samantha Beckerman, also known as the Beckerman sisters or Beckerman twins, are Canadian, identical twin fashion bloggers and two of the top social influencers in Canada, according to Cision. They are known for their appearances and blogging from New York Fashion Week.
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'".
E-kids, split by binary gender as e-girls and e-boys, are a youth subculture of Gen Z that emerged in the late 2010s, notably popularized by the video-sharing application TikTok. It is an evolution of emo, scene and mall goth fashion combined with Japanese and Korean street fashion.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.
Indie sleaze was a fashion style popular in the United States and United Kingdom from approximately 2006 to 2012. Characterised by an affordable, messy and lethargic take on vintage fashion styles, especially the 1970s, the style was particularly popular amongst the hipster subculture and indie rock bands.