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| Santika Indonesia Hotels & Resorts | |
| Company type | Subsidiary |
| Industry | Hospitality |
| Founded | 22 August 1981 |
Number of locations | 113 |
| Parent | Emtek |
| Website | mysantika |
Santika Indonesia Hotels & Resorts is a hotel chain in Indonesia and managed under PT Grahawita Santika, a subsidiary of mass media conglomerate Emtek. It was established on August 22, 1981 and currently operates over 110 hotels across Indonesia. [1]
PT Grahawita Santika was established to manage the hospitality industry under Emtek Group on August 22, 1981. Hotel Soeti was the first hotel purchased from its owner, Soetiyah Pudjosuwarno. This hotel is on Jalan Sumatra No. 52-54, Bandung. In 1988, this simple hotel, with 33 rooms built in an area of 3,250 square meters, was renovated into 70 rooms. Once the renovation was completed, this hotel was inaugurated as the 3-star Hotel Santika Bandung by the Minister of Tourism, Post and Telecommunications, Susilo Sudarman on March 27, 1989. Hotel Santika Bandung was the forerunner to the establishment of Santika Indonesia Hotels & Resorts. [2]
The background of the establishment of Hotel Santika, the Pos Kota daily newspaper, was suppressed in 1978; therefore, the pioneers of Emtek Group should think about the business diversification outside its core business as a communication media. They made the plan in order to prevent mass layoffs. If the Pos Kota daily newspaper will be suppressed again, there are subsidiaries, which can sustain their employees. Several businesses were implemented, including the hospitality industry.
At the beginning, the proposal for establishing a hotel was not approved, because at that time, hotel business was considered a negative connotation and the Return on Investment (ROI) was progressing slowly. However, Binawarman Sardjan, who was a member on the investment team of Emtek Group at that time, convinced the Chairman of the investment team of Emtek Group, Indra Gunawan, to approve the proposal. Because of the persistence and hard work of Binawarman Sardjan, Hotel Santika was established.
Several years after the first Santika Hotel was inaugurated, Santika Indonesia Hotels & Resorts developed itself and reached about 40 properties across Indonesia. In accordance with its brand value, "Indonesian Home" and the service motto, "Hospitality from the Heart", Santika Indonesia Hotels & Resorts always emphasizes the value of Indonesian culture, including the hospitality to all guests. [3]
As of 2023, Santika operates a total of 113 hotels throughout Indonesia, spread over seven brands, from economy (Amaris), to midscale (Kampi and Santika), upper-midscale (Santika Premiere), upscale (Anvaya), and luxury (Kayana and Samaya). [3] While Amaris, Santika, and Santika Premiere properties exist throughout the country, Bali houses the company's sole Anvaya and two Samaya properties, plus one of the two Kayana properties (the other one is located in the neighboring island of Lombok), while the only Kampi property is located in Surabaya.
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