Sporting Club Jacksonville (women)

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Sporting Club Jacksonville
Sporting Club Jacksonville primary crest.png
Full nameSporting Club Jacksonville
Nickname(s)Sporting JAX
Founded16 May 2023;2 years ago (2023-05-16)
Stadium Hodges Stadium
Capacity9,400
OwnersRicky Caplin (majority)
Tony Allegretti
Steve Livingstone
Tim Tebow
Fred Taylor
Head coach Stacey Balaam
League USL Super League
2025Inaugural season
Website https://www.SportingJAX.com
Soccerball current event.svg Current season

Sporting Club Jacksonville, colloquially referred to as Sporting JAX, is a professional soccer club based in Jacksonville, Florida. The club is set to debut in the USL Super League in 2025.

Contents

History

Founding

A USL Championship franchise in Jacksonville was announced on August 30, 2022, led by venture capitalist Ricky Caplin and former Heisman Trophy-winning quarterback Tim Tebow. The group partnered with Florida Elite Soccer Academy, rebranding it as the Sporting JAX Soccer Academy, to form a full development pathway. [1] [2] [3]

In May 2023, the JAXUSL group was awarded a conditional franchise in the USL Super League, pending completion of a soccer-specific stadium project. [4] [5]

The club expanded its leadership team with the addition of former Florida Gators women's soccer head coach Becky Burleigh as a women’s team advisor in June 2023. Later that year, on November 30—coinciding with the 30th anniversary of the National Football League awarding Jacksonville its franchise—former Jacksonville Jaguars star Fred Taylor joined the ownership group. [6] [7] [8]

Sporting Club Jacksonville, branded as Sporting JAX, was officially unveiled on December 12, 2023, along with its logo and team colors. [9]

Super League era

Mark Warburton, best known for leading Rangers FC back to the Scottish Premiership in 2016, was named Sporting Director and Head of Soccer on March 20, 2025. He oversees both the men’s and women’s teams. [10]

The coaching staff for the women’s team began taking shape in spring 2025.

Stacey Balaam, former associate head coach for the Vanderbilt Commodores women's program, was appointed the inaugural head coach in early April, bringing prior head coaching experience at the collegiate level with the West Georgia Wolves. [11]

In April, the club also named veteran U.S. Soccer performance coach Steve Fell as Head of Sports Performance, overseeing all athletic performance across the organization, from the USL Super League and USL Championship squads to the 10,000-player youth academy. A St. Augustine resident, Fell brought experience from over 200 professional matches and his tenure with the United States men's national soccer team at the 2022 FIFA World Cup, CONCACAF Nations League, Gold Cup, and 2026 World Cup cycle. [12] [13]

In May, Alan Kirkup was named associate head coach. His résumé includes head coaching roles with the Arkansas Razorbacks, Maryland Terrapins, and SMU Mustangs women's soccer programs. He previously served on advisor Becky Burleigh’s staff at the University of Florida. [14]

On June 17, 2025, the club announced the appointment of Mat Cosgriff as goalkeeper coach. Cosgriff previously served as associate head coach of the SMU Mustangs women's soccer team. [15]

Player signings began on May 21, 2025, with defender Georgia Brown and midfielder/forward Ashlyn Puerta becoming the first additions to the inaugural roster. The move marked the club’s initial step in shaping a competitive and community-focused team for its debut USL Super League season. [16]

Inaugural season

Sporting JAX is set to begin play in the 2025–26 USL Super League season. The team opened its first preseason training camp in July 2025 and will host a series of preseason matches, including international friendlies, in preparation for its competitive debut. The club will play home games at Hodges Stadium during its inaugural campaign, with the season set to kick off on August 23, 2025, against DC Power FC.

On July 24, 2025, one month before the season began, Sporting JAX announced that 6,000 season tickets had been sold, representing ~64% of Hodges Stadium's capacity. As a result, the team moved up the release date for single-game ticket sales to the same day. [17]

Jade Pennock scored the first goal in Sporting JAX's history during the club's inaugural match against DC Power FC. Despite the milestone, Sporting JAX lost the season opener 3–1. The club reported total ticket sales for the match at 9,783. [18]

Ashlyn Puerta scored the club's first brace in its second match, a 3–2 victory over Tampa Bay Sun FC, marking Sporting JAX's first win. [19]

Men's team

Sporting JAX will also field a men’s professional team in the USL Championship, slated to debut in 2026. The men’s and women’s programs share the same front office and sporting leadership, under Sporting Director Mark Warburton.

Ownership and staff

As of May 1, 2025 [20]

Ownership

Tim Tebow,
Minority Owner Tim Tebow 20071223.jpg
Tim Tebow,
Minority Owner
Fred Taylor,
Minority Owner Fred Taylor Jacksonville Jaguar Headshot.JPG
Fred Taylor,
Minority Owner
Mark Warburton,
Head of Soccer, Sporting Director Mark Warburton.jpg
Mark Warburton,
Head of Soccer, Sporting Director
Ownership
Majority ownerRicky Caplin
Minority ownerSteve Livingstone
Minority ownerTony Allegretti
Minority owner Tim Tebow
Minority owner Fred Taylor
Executive
Club President and CEOSteve Livingstone
Executive Vice President of Business ManagementJ.J. Keitzer
Chief Community OfficerTony Allegretti
Special Advisor to the PresidentBob Ohrablo
Team Advisor Becky Burleigh
Technical & Business Development ManagerMauricio Ruiz
Director of Marketing and BrandDavid Phillips
Director of Broadcasting and Digital ContentCole Pepper
Director of Ticket Sales and ServicesMadison Holesko
Senior Manager, Business Operations and DevelopmentSara Garcia-Malone
Head of OperationsMarshall Happer
Merchandise ManagerAnthony Ortiz

Technical staff

As of June 17, 2025 [21]
PositionName
Head of Soccer, Sporting Director Flag of England.svg Mark Warburton
Head Coach Flag of England.svg Stacey Balaam
Associate Head Coach Flag of England.svg Alan Kirkup
Goalkeeper Coach Flag of the United States.svg Mat Cosgriff
Head of Sports Performance Flag of the United States.svg Steve Fell

Stadium

Hodges Stadium Hodges Stadium at night.JPG
Hodges Stadium

Until the completion of their permanent home venue, Sporting JAX will play its home matches at Hodges Stadium on the campus of the University of North Florida. The stadium, which seats approximately 9,400 spectators, will serve as the club's temporary home beginning with its inaugural USL Super League season in 2025.

The club has announced plans to construct a new soccer-specific stadium in Jacksonville, with a target opening date in 2026 or 2027, subject to final approvals and construction timelines. The new facility is expected to accommodate approximately 15,000 spectators and serve as the long-term home for both the men's and women's teams. [22] [23] [24]

Current roster

As of July 12, 2025 [25]

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No.Pos.NationPlayer
1 GK Flag of Germany.svg  GER Jamie Gerstenberg
2 MF Flag of the United States.svg  USA Parker Roberts (vice-captain)
3 MF Flag of the United States.svg  USA Sophia Boman
4 FW Flag of the United States.svg  USA Maddie Kemp
5 DF Flag of Scotland.svg  SCO Georgia Brown
6 MF Flag of the United States.svg  USA Jessie Hunt
7 FW Flag of England.svg  ENG Jade Pennock
8 MF Flag of the United States.svg  USA Sophie Jones (captain)
10 FW Flag of the United States.svg  USA Meg Hughes
11 FW Flag of Spain.svg  ESP Andrea Fernández
12 FW Flag of the United States.svg  USA Caroline Murray
No.Pos.NationPlayer
13 GK Flag of the United States.svg  USA Kaitlyn Parks
15 FW Flag of the United States.svg  USA Katie Sullivan
16 MF Flag of New Zealand.svg  NZL Helena Errington
17 MF Flag of the United States.svg  USA Baylee DeSmit
19 MF Flag of the United States.svg  USA Ashlyn Puerta
20 DF Flag of the United States.svg  USA Julia Lester (on loan from Seattle Reign FC)
22 DF Flag of the United States.svg  USA Zara Siassi
23 DF Flag of Tonga.svg  TGA Davi Vaka
24 DF Flag of the United States.svg  USA Grace Phillpotts
27 DF Flag of the United States.svg  USA Paige Kenton

Academy players

Note: Flags indicate national team as defined under FIFA eligibility rules; some limited exceptions apply. Players may hold more than one non-FIFA nationality.

No.Pos.NationPlayer
14 MF Flag of the United States.svg  USA Sydney Schmidt
18 MF Flag of the United States.svg  USA Sarah Weisberg
30 GK Flag of the United States.svg  USA Hailey Smith

Uniforms

Sporting JAX unveiled its inaugural home kit for the 2025–26 season during a public launch event and Fan Fest at Friendship Fountain on May 13, 2025. Designed in collaboration with Adidas, the kit features a custom light blue jersey with bold orange three-stripe detailing across the shoulders. The launch marked a major milestone for the club as it enters USL competition and aimed to unify its professional, pre-professional, and academy teams under a single visual identity.

PeriodKit ManufacturerShirt SponsorBack SponsorSleeve Sponsor
2025 Adidas Caplin VenturesN/AN/A
2025–presentAdidas Ascension St. Vincent’s N/AN/A

The home kit will be worn across all Sporting JAX teams, including those in USL League Two, USL W League, and the Sporting JAX Soccer Academy. The event also showcased goalkeeper kits, alternate and youth academy kits, as well as training wear and equipment. Players from the club's men's and women’s pre-professional teams modeled the kits, with the event drawing hundreds of fans and featuring appearances from club executives, coaching staff, and adidas representatives. [26]

In July 2025, Sporting JAX announced a landmark multi-year partnership with Ascension St. Vincent’s, replacing Caplin Ventures as the front-of-jersey sponsor. The Jacksonville-based healthcare provider became the club’s first Founding Partner, sponsoring the women’s team and its 10,000-player youth academy. The deal includes comprehensive healthcare services for athletes, community outreach initiatives, and prominent branding at Hodges Stadium and across broadcast and digital platforms through the 2025 and 2026 seasons. [27]

Media

Sporting JAX maintains a growing presence in local media through strategic partnerships with television, radio, and digital platforms in the Jacksonville area. These outlets provide fans with comprehensive coverage of Sporting JAX, the USL Championship, the USL Super League, and global soccer news.

Media Coverage
WJXX/WTLV [28] Sporting JAX Report
WJXL (1010 AM) [29] The Coaches Show
WFXJ (930 AM) [30] The Sporting JAX Soccer Hour

In addition to traditional media coverage, the club produces a podcast titled, The Sporting Pod, hosted by Cole Pepper and featuring regular appearances from team officials and players. It's available through Apple Podcasts, Spotify, and YouTube. Emerson Burris serves as the club’s official team reporter.

On April 25, 2025, Sporting JAX expanded its outreach by partnering with Norsan Media to deliver Spanish-language broadcasts. As the club’s exclusive Spanish-language media partner, Norsan Media offers coverage via La Raza 92.9 FM, Kaliente 94.1 FM, and Hola News, aiming to engage and grow the local Hispanic fan base. [31]

Broadcast and Streaming

USL Super League matches, including those of Sporting JAX, are streamed exclusively on Peacock as part of the league’s national media rights agreement with NBCUniversal. [32]

In addition to national streaming, Sporting JAX secured a local broadcast deal with First Coast News (WTLV/WJXX) and News4Jax (WJXT), providing regional over-the-air coverage of most home matches. The agreement aims to enhance the club’s visibility and fan engagement across Northeast Florida and Southeast Georgia. [33]

References

  1. "United Soccer League announces expansion plans for Jacksonville". USL Championship. August 30, 2022. Retrieved October 4, 2023.
  2. "Jacksonville pro soccer returns with Tebow-backed USL men's, women's squads". Soccer Stadium Digest. August 30, 2022. Retrieved November 30, 2023.
  3. Freeman, Clayton (August 30, 2022). "Pro soccer returning to Jacksonville with Tim Tebow-backed USL franchise". Florida Times-Union . Retrieved November 30, 2023.
  4. "USL Super League Announces Initial Markets". USL Super League. May 16, 2023. Retrieved November 30, 2023.
  5. Bunker, Chase (May 16, 2023). "Professional women's soccer coming to Jacksonville". Action News Jax . Retrieved November 30, 2023.
  6. "Legendary college soccer head coach Becky Burleigh join JAXUSL as women's team advisor". SportingJAX.com. Sporting Club Jacksonville. Retrieved April 30, 2025.
  7. "Legendary Jacksonville Jaguar Fred Taylor joins JAXUSL ownership group". USL Championship. November 30, 2023. Retrieved November 30, 2023.
  8. Freeman, Clayton (November 30, 2023). "JAXUSL soccer club adds former Jacksonville Jaguars RB Fred Taylor to ownership group". Florida Times-Union . Retrieved November 30, 2023.
  9. "JAXUSL Ownership Group Unveils New Club's Name, Colors, Crest and Motto Reflecting its Bold, Inclusive Community". SportingJAX.com. Sporting Club Jacksonville. December 12, 2023. Retrieved December 12, 2023.
  10. Hanratty, Robbie (March 20, 2025). "Former Rangers boss Mark Warburton accepts unique new overseas role". Glasgow Times. Retrieved March 23, 2025.
  11. Ashley, Kyle. "Sporting JAX names Stacey Balaam first head coach of USL Super League women's team". News4Jax.com. News 4 Jax. Retrieved May 14, 2025.
  12. "Sporting JAX names Steve Fell Head of Performance". SportingJAX.com. Sporting Club Jacksonville. Retrieved April 9, 2025.
  13. Freeman, Clayton. "Sporting Jax gets helping hand: How USMNT's performance coach for Super League kickoff". Jacksonville.com. The Florida Times-Union. Retrieved July 23, 2025.
  14. "Sporting JAX appoints Alan Kirkup as associate head coach of USL Super League women's team". SportingJAX.com. Sporting Club Jacksonville. Retrieved May 1, 2025.
  15. "Sporting JAX appoints Mat Cosgriff as goalkeeper coach for Gainbridge Super League team". SportingJAX.com. Sporting Club Jacksonville. Retrieved June 17, 2025.
  16. Barney, Justin. "Meet the first two players in Sporting JAX women's soccer history". News4Jax.com. News4Jax. Retrieved May 22, 2025.
  17. "Sporting JAX tops 6,000 season tickets and accelerates single-match sales ahead of inaugural season". Sporting JAX. Sporting Club Jacksonville. July 23, 2025. Retrieved July 24, 2025.
  18. "Sporting JAX makes Gainbridge Super League debut, falls to DC Power FC". SportingJAX.com. Sporting Club Jacksonville. Retrieved August 25, 2025.
  19. Freeman, Clayton. "Goal! Here's how Sporting Jax women's soccer nettted first-ever win vs. reigning champion". Jacksonville.com. The Florida Times-Union. Retrieved September 1, 2025.
  20. "About Sporting JAX". SportingJAX.com. Sporting Club Jacksonville. Retrieved April 22, 2025.
  21. "About Sporting JAX". SportingJAX.com. Sporting Club Jacksonville. Retrieved June 17, 2025.
  22. "United Soccer League announces expansion plans for Jacksonville". USL Championship. August 30, 2022. Retrieved October 4, 2023.
  23. "Jacksonville pro soccer returns with Tebow-backed USL men's, women's squads". Soccer Stadium Digest. August 30, 2022. Retrieved November 30, 2023.
  24. Freeman, Clayton (August 30, 2022). "Pro soccer returning to Jacksonville with Tim Tebow-backed USL franchise". Florida Times-Union . Retrieved November 30, 2023.
  25. "Sporting JAX adds three Academy standouts to women's pro team". SportingJAX.com. Sporting Club Jacksonville. Retrieved July 24, 2025.
  26. Porter, Chris. "Sporting Jax unveils inaugural kits". FirstCoastNews.com. WTLV-TV. Retrieved May 14, 2025.
  27. Bunker, Chase. "Sporting JAX announces partnership with Ascension St. Vincent's". ActionNewsJax.com. Action News Jax. Retrieved July 8, 2025.
  28. Krishnaiyer, Kartik. "Sporting JAX enters into three-year partnership with First Coast News stations - includes weekly Sporting JAX Report". BeyondThe90.Substack.com. Beyond the 90'. Retrieved May 14, 2025.
  29. "Sporting JAX has teamed up with leading local sports radio broadcaster 1010XL". SportingJAX.com. Sporting Club Jacksonville. Retrieved April 30, 2025.
  30. Macdonald, Dan. "Sporting JAX continues making partnership alliances as team's first season nears". JaxDailyRecord.com. Jax Daily Record. Retrieved May 14, 2025.
  31. "Sporting JAX and Norsan Media join forces to amplify soccer in local Hispanic communities". JaxChamber.com. Jax Chamber. Retrieved May 14, 2025.
  32. "USL Super League and Peacock Ink Multiyear Media Rights Agreement as Part of New and Expanded NBCUniversal Streaming & Technology Partnership". NBCSports.com. NBCUniversal. Retrieved July 10, 2025.
  33. "Sporting JAX announces broadcast lineup ahead of inaugural season". PonteVedraRecorder.com. The Ponte Vedra Recorder. Retrieved August 7, 2025.