In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence. [1]
In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence. [1]
A story is a short sequence of images, videos, or other social media content, which can be accompanied by backgrounds, music, text, stickers, animations, filters or emojis. Social media platforms typically advance through the sequence automatically when presenting a story to a viewer. Although the sequential nature of stories can be used to tell a narrative, the pieces of a story can also be unrelated. Social media platforms that offer stories will typically have a primary story for each user which consists of everything the user posted to their story over a certain period of time, usually the most recent 24 hours. Most stories cannot be changed afterwards and are only available for a short time. Stories are almost exclusively created on a mobile device such as a smartphone or tablet computer and are usually displayed vertically. [2]
In October 2013, Snapchat first introduced the story function as a series of Snaps that can together tell a narrative through a chronological order, with each Snap being viewable by all of the poster's friends and deleted after 24 hours. Stories soon surpassed private Snaps to become Snapchat's most-viewed type of post. [3] After 2015, Snapchat introduced a feature allowing users to post private stories viewable by a chosen subset of their friends.[ citation needed ] Later other apps would copy this feature.[ citation needed ]
In August 2016, Instagram introduced a stories function that deletes the content after 24 hours. [4] Various commenters have accused the site of copying Snapchat. [5]
In February 2017, the instant messenger WhatsApp introduced the Now Status stories function in beta, which was later renamed Status. [6] In March 2017, a story function was introduced in Facebook Messenger. [7]
In February 2018, Google launched AMP Stories, bringing a story-style format to certain Google search results on mobile devices. [8]
In August 2018, YouTube introduced a stories function that initially was limited to pictures, but was later expanded to support short video clips. [9] [10] The feature was shut down in June 2023. [11]
In August 2018, the GIF website Giphy introduced a story function. [12]
In March 2022, TikTok added a story feature which allowed users to create 15 second long videos that delete after 24 hours. [13]
In June 2023, Telegram CEO Pavel Durov, announce to release story feature to app on July 2023. [14] In July 2023, Telegram released story for premium users for the first update, and start on August 2023 it's roll out for all users.
In 2019, around 1.5 billion people worldwide every day on average used the stories function in a social network or messenger. Younger people in particular use this function. More than 20% of people aged 18 to 24 use Instagram stories, while it is just under 2% of those over 55. [15]
In a Facebook survey of 18,000 participants from 12 countries, 68% said they used the stories function at least once a month. Stories in the areas of fashion and tourism are particularly popular. [16]
The website Fanpage Karma analyzed several Instagram accounts and determined the average reach of posts and stories per follower, concluding that posts have a higher reach than stories, which often have less than half the reach. [17]
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Instagram is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.
A like button, like option, or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content. Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content.
Kevin Systrom is an American computer programmer and entrepreneur. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger.
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "My Eyes Only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.
Vine was an American short-form video hosting service where users could share up to 6-second-long looping video clips. It was originally launched on January 24, 2013, by Vine Labs, Inc and Big Human. Bought by Twitter, Inc. in 2012 before its launch, the service was shut down on January 17, 2017, and the app was discontinued a few months later.
Giphy, styled as GIPHY, is an American online database and search engine that allows users to search for and share animated GIF files.
Dubsmash was a video sharing social media service application for iOS and Android.
This page is a timeline of social media. Major launches, milestones, and other major events are included.
Snap Inc. is a technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name.
Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook. Facebook Stories were created on March 28, 2017. They are considered a second news feed for the social media website. It is focused around Facebook's in-app camera which allows users to add fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. The content is able to be posted publicly on the Facebook app for only 24 hours or can be sent as a direct message to a Facebook friend.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smartphone app.
Meta Platforms, Inc., doing business as Meta, and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. Meta ranks among the largest American information technology companies, alongside other Big Five corporations Alphabet (Google), Amazon, Apple, and Microsoft. The company was ranked #31 on the Forbes Global 2000 ranking in 2023. In 2022, Meta was the company with the third-highest expenditure on research and development worldwide, with R&D expenditure amounting to US$35.3 billion.
Snaptube is a free Android app that downloads video, audio and also works as a social media aggregator. It provides video resolutions in a range of 144p, 720p, 1080p HD, 2K HD, 4K HD and audio formats in MP3 and M4A. With Snaptube, users can look for content on all their platforms without using numerous apps. As of June 2020, the application is used by over 100 million users.
On October 4, 2021, at 15:39 UTC, the social network Facebook and its subsidiaries, Messenger, Instagram, WhatsApp, Mapillary, and Oculus, became globally unavailable for a period of six to seven hours. The outage also prevented anyone trying to use "Log in with Facebook" from accessing third-party sites. It lasted for 7 hours and 11 minutes.
The creator economy or also known as influencer economy, is a software-facilitated economy that allows content creators and influencers to earn revenue from their creations. According to Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines, versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include YouTube, TikTok, WFCN, Instagram, Facebook, Twitch, Spotify, Substack, OnlyFans and Patreon.
BeReal is a French messaging app released in 2020, developed by Alexis Barreyat and Kévin Perreau. Its main feature is a daily notification that encourages users to share photos with friends of themselves and their day to day life given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into the mundane. The name "BeReal" is a pun. Its primary reference relates to its focus on users uploading unpolished photos, while also being a pun of the term b-reel.
Filters are digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices. While filters are commonly associated with beauty enhancement and feature alterations, there is a wide range of filters that have different functions. From adjusting photo tones to using face animations and interactive elements, users have access to a range of tools. These filters allow users to enhance photos and allow room for creative expression and fun interactions with digital content.
Gas, formerly known as Melt as well as Crush, was an American anonymous social media app. Launched in August 2022, the app is oriented towards high schoolers. The app was developed by Nikita Bier, Isaiah Turner, and former Facebook engineer Dave Schatz.